advertising supplement for the week of july 29, 2012

FINGER LAKES RIESLING FESTIVAL 2 AUGUST 11 & 12, 2012 10-5

FINGER LAKES RIESLING FESTIVAL 3 AUGUST 11 & 12, 2012 10-5

Get ready for a fun-filled weekend!

Wine Garden Featuring Riesling Tastings, Sales By the Bottle New York State Craft Beer Samplings Educational Wine Seminars Cooking Classes, Demonstrations and Samplings Live Entertainment at Four Venues Expansive Arts & Crafts Show and Sale Classic and Exotic Car Show 5K Riesling Run Canandaigua Lady Hourly Cruises Super-sized Bounce Houses, Inflatable Obstacle Course, Arts & Crafts, and Games For the Kids Commercial Exhibitor Marketplace Local Farmers Market And So Much More!

Were worth celebrating. Consider where we live. Of all the places on earth we could be dropped, we won the lottery. Beautiful lakes. Natures bounty. The friendliest people. In one weekend, we celebrate it all! Join us as wineries, breweries, restaurants, cheese makers, artists, craftsmen and musicians gather to bring everything that makes our region special together in one special place. Its a festival to celebrate summer, families, fun...and the good times when it all comes together. Set along beautiful Lakeshore Drive and Kershaw Park in Canandaigua, the festival is a mile of family fun, offering something for everyone. Riesling tastings and seminars, beer tastings, artisan cheese samplings and a harvest-fresh farmers market with vendors galore will please your palate. Live entertainment, arts and crafts, a 5K Riesling Run on Saturday and a Classic and Exotic Car Show on Sunday will compliment this years lively festival activities. A portion of the festivals proceeds benefit the Canandaigua Family YMCA, to help individuals attend and participate in programs and activities offered there.

To date, the Finger Lakes Riesling Festival has raised more than $101,000 for the Canandaigua YMCA, which helped pay for kids, adults, teens and seniors to attend the Y. The Riesling Festival is not only a great way to raise money to benefit a local cause, but it showcases the great Finger Lakes region. It has something to offer for everyone! The festival continues to grow, and provides an opportunity for the Finger Lakes region to enhance its reputation for world-class culture. Each vendor invites festivalgoers to taste their Rieslings plus one additional variety. The New York State Craft Beer Tent presented by Wegmans is takes place both Saturday and Sunday, and cheese and food pairings are abundant. The festival is driven by people full of energy, passion, and ideas, says John Ingle Jr., CEO of Heron Hill Winery. Come out to the festival and enjoy The mile of family fun! Experience the Finger Lakes viniculture and plenitude. Come have fun, celebrate, taste, learn, and simply enjoy the vibe from 10:00 am to 5:00 pm, Saturday, August 11, and Sunday, August 12.

FINGER LAKES RIESLING FESTIVAL 4 AUGUST 11 & 12, 2012 10-5

FINGER LAKES RIESLING FESTIVAL 5 AUGUST 11 & 12, 2012 10-5 Anthony Road Wine Company Arbor Hill Grapery/Winery Casa Larga Vineyards Damiani Wine Cellars Fulkerson Winery Glenora Wine Cellars and Knapp Vineyard Hazlitt 1852 Vineyards Heron Hill Winery Hickory Hollow Wine Cellars/Highland Cellars Inspire Moore Mazza Chautauqua Cellars Sheldrake Point Winery Standing Stone Vineyards Thousand Islands Winery Three Brothers Wineries & Estates Zugibe Vineyards

PaRTiCiPaTinG WineRies...

Winery Highlights

selective when harvesting the grapes to If our region is known for anything, produce a distinctive character among it is probably the excellence of our their Rieslings. 2287 Turk Hill Road, Rieslings. The experts agree that Fairport, www.casalarga.com Finger Lakes Rieslings are truly world class. And you can experience them for Fulkerson Winery is a family owned yourself in the Wine Garden. and operated winery and fresh juice plant in Dundee, on the west side of The areas top wineries will be on Seneca Lake in the heart of the Finger hand, offering samples of their Lakes. They offer a diverse selection of award-winning Rieslings, and you handcrafted wines including several can purchase Rieslings by the bottle styles of Rieslings, an unusually large for off-site consumption. Youll also selection of dry reds, artful ice wines, be able to enjoy live entertainment Photo courtesy of Heron Hill Winery and more. Their focus on Riesling shines throughout the weekend in this from the mineral driven, crisp flavors of the Riesling Reserve to adults-only venue. For over 35 years, Casa Larga Vineyards, has operated their the tropical tastes of the Semi-Dry Riesling to the mouthfilling, family-owned winery that has produced more than 15 award- sumptuous flavors of their William Vigne Juicy Sweet Riesling. winning wines. In their tradition of excellence, Casa Larga puts Whether you prefer dry, semi-dry or sweet, Fulkersons has great care and effort to ensure they have the best quality fruit a Riesling to suit your style. Home winemakers have come to for the wines they produce, and are growing to be one of the know us for the high quality fresh-pressed grape juices we leading wine producers in the Finger Lakes region.The vineyards offerover 25 varieties available in the fall, along with a full Riesling vines vary in age from the original 40-year-old plantings line of home winemaking supplies and select brewing supplies. to the most recent five-year-old vines. The winemakers are 5576 Rt. 14 in Dundee, www.fulkersonwinery.com
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FINGER LAKES RIESLING FESTIVAL 6 AUGUST 11 & 12, 2012 10-5 Glenora Wine Cellars, a pioneer in the renaissance of the Finger Lakes wine industry, has been producing award-winning high quality wines for over 34 years. In 1977 Glenora was the first winery to open on Seneca Lake, in the heart of the Finger Lakes Wine Country. Today the property offers a 30-room inn (Inn at Glenora) and a gourmet restaurant (Veraisons) joining the winery on the beautifully groomed 40-acre estate. Why do we make Riesling? We are passionate and firmly believe that Riesling is the most noble variety on earth. Our passion is proven by the fact that Glenora was the first Riesling wine released on Seneca Lake in 1978. A versatile and unique grape varietal, Riesling reflects the philosophy of owner Gene Pierce that wine should taste like the grape and its moment in time and place. With the experience of 32 crushes, winemaker Steve DiFrancesco ensures distinctive and consistent quality Rieslings in a variety of styles. The Hazlitt family has been growing superb grapes on the eastern shore of Seneca Lake for over 150 years. Established with the 1984 vintage and opened to the public in 1985, Hazlitt 1852 Vineyards continues the six-generation family tradition of sustainable viticulture and award-winning wine production. Two of New Yorks most popular and best-selling wines are Hazlitts Red Cat and White Cat. The winery is also rated one of Americas Top 25 Tasting Rooms by Wine Enthusiast Magazine. The unpretentious, happy, and relaxed spirit of Hazlitt remains the same today as it has for generations. This is a warm and friendly place to enjoy award-winning wines including some of the best Rieslings in the world, says Leigh Hazlitt-Triner, one of the sixth-generation Hazlitts now operating the winery. Hazlitt is showcasing their Rieslings, which comes from the long rows of their vineyard near the historic Break Neck Creek. 5712 Rt. 414 in Hector, www.hazlitt1852.com Heron Hill Winery is nestled into a hill overlooking scenic

Keuka Lake. For over 30 years the winery has set the highest standards for wine quality, customer satisfaction and tasting room experience. Since its first vintage in 1977, it has steadily grown into a dynamic production facility and entertainment destination with more than 50,000 visitors enjoying distinctive, elegant wine, delicious food, good music and fun events. Heron Hills 20-acre vineyard is located on the home property of the Ingles, who maintain the vines with their staff. There are also 12 acres of hand-maintained grapevines onsite at the winery. A personal approach and commitment to quality is evident throughout every aspect of making, serving, and selling nearly 20 award-winning varieties. Heron Hill Winery was named as one of the ten most spectacular tasting rooms in the world by Travel + Leisure Magazine, only two of which were located in the US. 5323 seneca Point Road, Canandaigua www.heronhill.com Riesling abounds here! Three Brothers Wineries and Estates located on the northeast edge of Seneca Lake just outside of Geneva, has an ideal spot to grow and nurture their 15 acres of Riesling grapes. The Finger Lakes region has a superior microclimate for growing Riesling grapes and it shows in the award-winning wines produced here. The three unique wineries and microbrewery within walking distance at Three Brothers salute the versatile, highly coveted grape variety. Owners David and Luanne Mansfield make the Riesling Festival a family affair; working, enjoying the setting and the delicious food, and finding unique treasures to take home. They also love the educational component. I love the fact that I can spend a few minutes and discuss our process of infusing free-run Riesling juice into our wheat beer to an interested consumer, says David Mansfield. Their Riesling beer, as far as they know (created by Luanne Mansfield) is the first of its kind in the world. 623 Lerch Road, Geneva, www.3brotherswinery.com

FINGER LAKES RIESLING FESTIVAL 7 AUGUST 11 & 12, 2012 10-5

Stuck in a Riesling Rut?

The Riesling Festival is, of course, a celebration of in style. The Luckystone White from Sheldrake the wine we are becoming worldrenowned for Point on Cayuga Lake is a crisp, slightly off-dry in the Finger Lakes. But really its so much blend of Riesling, Pinot Gris, Chardonnay and more than that. Its a celebration of the Gewrztraminer. Its a delicious summer wine collective efforts of the wine industry and the combination of these grapes in one pioneers, allowing those with a passion bottle showcases the mouthwatering for wine, to share their knowledge and acidity we are known for! get out there and teach others how For a slightly spicy, drier alternative, to drink (and have fun doing it)! Hey, there is the Fulkerson Rieslingits summer, were on the lake and Traminette on Seneca Lake. With only were drinking wine. Lets not get too .8% residual sugar, clean acidity and philosophical! classic Riesling fruit on the palate, this Rieslings from this area have never wine is a great match for Asian dishes had the notoriety that they now and light seafood dishes. enjoy. Pick up a major wine magazine Of course, sometimes all it takes is a and you are sure to find our area wines different type of packaging to sell you on highly rated. Wine Spectator hails the a Riesling. Enter, the fun and convenient Finger Lakes as the answer to the Mosel new 187ml bottles from Stony Lonesome River in Germany. Well now, let me just Winery by Three Brothers. Their 3 degrees grab my lederhosen and a glass; Ill meet of Riesling, named 0-3 in terms of sweetness By Stephanie Rudat you at Hermann Wiemer! is a welcome new addition to the lineup of Finger Ryans Wine & Spirits Typically, Riesling is a wine that can stand alone. Lakes offerings. Canandaigua You wouldnt find the need to blend it, as it is an How good is Riesling that comes in a bag? Try the elegant and age worthy wine when given the Glenora Trestle Creek 1.5L Astra Pouch for yourself. right growing conditions. And, Rieslings play nicely with other This form of packaging truly redefines wine and breaks the varietals and the results are delicious! bounds of portability. This semi-dry Riesling is very fruitChardonnay is fast becoming a suitable and widely accepted forward with plenty of crisp, natural acidity to make it a natural pairing for this crisp, acidic white. What comes to mind when food wine. Chicken, fish or vegetarian fare will go with it quite most people think of Chardonnay is a big, fat, buttery California- nicely. style of wine. Chardonnays from the Finger Lakes, at their true Next time your stuck in a Riesling Rut, be sure to try out and nature, tend to be leaner, more acidic and French Chablis enjoy one of the many other dierent types of Rieslings!

FINGER LAKES RIESLING FESTIVAL

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AUGUST 11 & 12, 2012 10-5

Vendor Participants
From award-winning arts and crafts to gourmet treats, the festival gives visitors a taste of all the things that make up our distinctive local flavor and will make this unique event memorable! Two Winey Sisters of Syracuse Hand Decorated Glassware by Deborah African Presents Lavieve Boutique Quality Skincare QQ Creations Barried Treasures Seasons of Fairport Ugandan Water Project Makatu Engraving Faith Parks

Wine Education

Arts and Crafts

If you want to take your enjoyment of our great wines to the next level, our educational seminars, brought to you by Century Liquor & Wines, can help you learn about many aspects of winefrom tasting to food pairing. Educational seminars happen on both Saturday and Sunday. But what is great wine without great food? The New York Wine & Culinary Center will provide food demonstrations, many highlighting fresh, local ingredients. Visit NYWCC.com for schedule and details.

Event Schedule
Saturday, August 11
8:00am: 3rd Annual Riesling Run 5k Steamboat Landing Heron Hill Music Tent 10:00am-12:45 pm: Clocktower 1:00-4:00 pm: Primetime Funk Gazebo Music Stage 12:45-2:30 pm: TBD 3:15-5:00 pm: TBD Canandaigua Rotary Pier Festival Noon- 10:30 pm Entertainment by The Skycoasters, The Rhythm Aces and More! 9:30 pm: Fireworks

Saturday & Sunday August 11 & 12

Steamboat Landing Weekend Festivities Riesling Tastings - Canandaigua Lady Live Entertainment Free smores and Much More! Wine Garden Saturday & Sunday 1:00, 2:00, 3:00 & 4:00 pm Century Liquor & Wine Education Seminars: Paul Brock - FLCC Holly Howell, Wine Journalist - D&C Century Liquor New York Wine & Culinary Center Food Demonstrationsdetail at NYWCC.com

Sunday, August 12
10:00am: Festival Car Show Lakeshore Drive at Kershaw Park 11:00am: Judging 1:00 pm: Awards Heron Hill Music Tent 10:00am-1:00 pm: Clear Channel Remote 1:00-4:00 pm: Rochester Brass & Electric Gazebo Music Stage 12:45-2:30 pm: Key Dreamers 3:15-5:00 pm: Landmark

Commercial Vendors

Food Demonstrations

Steamboat Landing Exotic Eyewear F. Olivers Ray Sands Glass FLCC Caves Kitchens Invisible Fence Brand of Upstate NY Waddel & Reed Champion Window Company Culture Shock Air Chair Hartmanns Old World Sausage Los Gatos Bed & Breakfast Stony Brook Whole Heated Foods With so much to see and do, youre sure to work up a hearty appetite. And with so many vendors to choose from, youre sure to find what youre hungry for, too! Favorite snacks to quick eats to more relaxed dining options, theres something for every taste. Condee Vending Hot Rods BBQ Nancys Fried Dough Santillos Inc. Simply Crepes That Bad Dog TC Concessions, Inc.

Farmers Market Food Vendors

We have a gem right here in our backyardone of the countrys destination locations for all things food and cooking. And you can experience it throughout the weekend as you learn about how great chefs combine great ingredients into menu masterpieces. The New York Wine & Culinary Center will be offering food demonstrations all weekend long, so youll be able to catch them as often as youd like.

Cooking Classes

A great thing to take home from the festival is a gift to yourselfcooking classes. The New York Wine & Culinary Center can teach you how to turn the ingredients that grow so abundantly in our region into amazing dishes. Sign up for a cooking class before or after visiting the Finger Lakes Riesling Festival. While youre there, visit their tasting room to experience even more Finger Lakes Rieslings and learn about wine pairings!

The experts agreeFinger Lakes Rieslings are truly world class. Experience them for yourself! The areas top wineries will be on hand, offering samples of their award-winning Rieslings and you can purchase Rieslings by the bottle for off-site consumption.

Handicapped Parking will be

in the parking lot behind the Hess gas station, corner of Lakeshore Drive and Muar Street.
For more information contact Courtney Cornell, 585-899-3260, courtney_cornell@ dixonschwabl.com, or visit www.RieslingFestival.com

Riesling and Craft Beer Sampling

Pay $20 to receive both a wine glass and a beer glass to mix and match 10 samples of wine and/or beer to create a customized sampling experience! To help you enjoy your time at the festival a Wine Check Tent will be set up in the Wine Garden for your convenience. After purchasing bottles or cases of wine, drop off your purchases at the tent and then pick them up on your way out of the festival.

Event Map

Parking will be available in the Parkway Plaza, the former Wegmans Plaza and the CMAC parking lot at Finger Lakes Community College. A free shuttle service for festivalgoers who park in the CMAC parking lot will be available.

Parking and Shuttle Services

FINGER LAKES RIESLING FESTIVAL 10 AUGUST 11 & 12, 2012 10-5

FINGER LAKES RIESLING FESTIVAL 11 AUGUST 11 & 12, 2012 10-5

Brewery Highlights
Mike and Luanne Alcorn had a thirst and love for diverse beer character, and in 1997 created Custom BrewCrafters, a unique microbrewery that has helped transform the Finger Lakes region into a beer-lovers mecca. These pioneers in the industry set up a brewery that creates signature craft-brews, custom designed for local restaurants and taverns, becoming an offsite brewpub for these establishments. Located in the picturesque village of Honeoye Falls, Custom BrewCrafters is a destination for beer enthusiasts, and offers something for everyone! There is a tasting room to sample some of the special brews, including root beer, and a giant retail room and gift shop. Tours are offered as well as plenty of opportunities to educate visitors on craft beer and microbrewing. 300 Village Square Blvd., Honeoye Falls, www. custombrewcrafters.com Ithaca Beer Company strives to capture the spirit of the Finger Lakes and share it with the world. For the last decade, founder and owner Dan Mitchell has worked to make Ithaca Beer Company the best brewery in the Finger Lakes region. He grew up here and says there is no better place to live. He set out to build a craftbrewery that residents would be proud of, with a dedicated and lively crew that brings a certain zest for life to Ithaca Beer Company. They were awarded two medals at the 2008 Great American Beer Festival in Colorado, and continue to work hard and grow, now selling beer throughout New York, Pennsylvania, Connecticut, Massachusetts, New Jersey, Rhode Island, and Ohio. Even while growing, Ithaca Beer hasnt forgotten their commitment to crafting quality beers and being a part of the community that has supported them. 606 Elmira Road, Ithaca, www.ithacabeer. com

New York State Craft Beer Tent

Southern Tier Brewing Companys successful vision to revive the practice of small-batch brewing led the small brewery in Lakewood to international proportion, producing over 30,000 barrels of award-winning, handcrafted ales annually. In operation since 2002, Southern Tier Brewing Companys founders Phineas DeMink and Allen Skip Yahn have taken their successful roster of innovative, high-quality brews from local distribution to as far as Australia, Denmark, Japan, Philippines, Singapore, Ontario, British Columbia, and the United Kingdom, bolstering national and international recognition. Southern Tiers classic India Pale Ale ranks amongst the seven top beers of 2010 as declared by Wine Enthusiast Magazine. But Southern Tier is still a local favorite, satisfying hometown fans. Customers can visit the constantly-running brewhaus and The Empty Pint, a brewery bar with gift shop. Southern Tier strives to provide the freshest beers available, offering tastings of beers possibly kegged earlier the same day. There is also delicious food paired with the beers, wines, and non-alcoholic beverages. 2072 stoneman Circle, Lakewood, www.southerntierbrewing.com

The Beer
Thats rightthe beer. Wegmans will be hosting the New York State Craft Beer Tent, located in the Wine Garden. Pay $20 to receive both a wine glass and a beer glass to mix and match 10 samples of wine and/or beer to create a customized sampling experience all while enjoying live music. There really is something for everyone to enjoy at the Finger Lakes Riesling Festival!

PARTICIPATING BREWERIES...
Brewery Ommegang Custom Brewcrafters Ellicottville Brewing Company Ithaca Beer Company Saranac Beer Southern Tier Brewing Company The Brooklyn Brewery Corp Three Heads Brewing Rohrbach Brewing Company North American Breweries

FINGER LAKES RIESLING FESTIVAL 12 AUGUST 11 & 12, 2012 10-5

FINGER LAKES RIESLING FESTIVAL 13 AUGUST 11 & 12, 2012 10-5

THANK YOU! Festival Sponsors

Without you the 2011 Finger Lakes Riesling Festival wouldnt be possible!
A Mile of Family Fun Sponsors: Constellation Wegmans Dixon Schwabl Main Music Tent Sponsor: Heron Hill Winery Wine Garden Sponsor: Guaranteed Home Mortgage Arts & Crafts Sponsor: Admar Supply Company Inc. Supporting Sponsors: Wegman Companies Steamboat Landing Transportation Sponsors: Admar Supply Company Inc. Ontario ARC Tent Sponsor: Nolans Rental Inc. Information Tent Sponsor: Finger Lakes Community College Waste Management Sponsor: Casella Waste Systems, Inc. First Aid Sponsor: Excellus Blue Cross Blue Shield Media Sponsors: Messenger Post Media Canandaigua Magazine Clear Channel Education Sponsor: Century Wine and Liquor

FINGER LAKES RIESLING FESTIVAL 14 AUGUST 11 & 12, 2012 10-5

FINGER LAKES RIESLING FESTIVAL 15 AUGUST 11 & 12, 2012 10-5

FINGER LAKES RIESLING FESTIVAL 16 AUGUST 11 & 12, 2012 10-5