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All over the world, wireless broadband has become part of users lifestyle they rely on it for both work and play. The increase and persistence of this trend has created a tremendous data growth which risks congesting cellular networks. This application note discusses the impact of network congestion and how Operators can overcome it.
APPLICATION NOTE
APPLICATION NOTE
Source: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update Whitepaper, January 2009
AGR 200 8-2013
2,500,000 2,000,000
131% C
TB per month
D at a P2P Vi de o
Au di o
0
2008
2009
2010
2011
2012
2013
APPLICATION NOTE
Source: Edited from Cisco, from Operators network data and Analysts, 2008; Informa, 2008; and Pyramid, Mobile data revenue will double by 2012, Dan Locke, Analyst Insight, 4/2008.
1400 1200 1000
PB per month
Fo r
eca
10 s t:
0X
Ag g
re
eD gat
at a
Gro
w th
th
2012
Figure 3: Maxis Communications, Malaysia announces a USD 460 million network infrastructure upgrade.
APPLICATION NOTE
With its Seamless Mobility advantage, ICMP doubles up as a cost-effective, hassle-free and immediate data of oading tool. Based on preset pro les, Operators can determine the priority of network connection corresponding to the surrounding environment. Hence, ICMP intelligently monitors the network environment - if it detects that a user is using data services on a cellular network (such as 3G) and there is less congested network (such as WiFi, WiMAX, DSL) available in the same vicinity, ICMP transfers the user from 3G to WiFi without interruption to connectivity, as shown in Figure 4 below. As a result the cellular network is freed to support core services such as SMS and voice and data services are transferred to more cost-effective networks. As a result, users enjoy better connectivity experience regardless the network they are connected to.
Without ICMP
Cellular Network
Both voice and data services rely on cellular network to get connected to the Internet
With ICMP
Intouch Connection Management Platform Cellular Network
Internet
Subscribers
3G Base Station
Other Networks
Data services are offloaded to other network which are less prone to congestion
APPLICATION NOTE
At this stage, a) streaming and browsing activities were 40% slower b) 20% of voice calls dropped c) MMS/SMS faced a delay of more than 24 hours
WiFi Bandwidth
Data traf c from the 3G network cell was of oaded to the WiFi network which was currently at 51% bandwidth utilization.
WiFi Bandwidth
Conclusion: The 3G network cell bene ted from a 28% reduction in traf c, resulting in improved streaming and browsing speed, no dropped voice calls and no delay in MMS/SMS.
Disclaimer: The findings above are a result of a simulation exercise and may differ in real life due to network conditions, environment, location and availability of auxiliary services.
APPLICATION NOTE
Customer Retention
With improved service quality, users stay happy and remain loyal to their existing service provider. Meanwhile, this saves Operators from having to invest in heavy CRM and Marketing efforts to prevent churn. Instead resources can be effectively utilized to attract new subscribers.
APPLICATION NOTE
Cost-effective Solution
ICMP works on a client-server architecture model which is a cheaper alternative as the client component is license-driven and supports the entire subscriber base. Every additional user merely requires an additional license. Other the other hand, other alternatives such as femtocells are limited by location and the number of users it can support. Hence, as users increase in a particular location, Operators need to install more femtocells to prevent network congestion.
Free Consultation!
If you would like a free consultation on how to combat network congestion, contact us at marketing.gp@greenpacket.com (kindly quote the reference code AN0909 when you contact us).
APPLICATION NOTE
Sales & Marketing Contact For further inquiries on Green Packets Intouch Connection Management Platform or other products and solutions we offer, contact us at marketing.gp@greenpacket.com.
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