The Ideal Data Offloading Solution

Kelvin Lee
Senior General Manager Green Packet

Data Traffic Growth Trend

Sources: Cisco, 2008; Informa, 2008; Analyst Insight 2008

Data Traffic Consumption vs. Data Revenue Growth

Mobile broadband and data usage is growing exponentially as this becomes a way of life for either work or play In the next 5 years, there will be a 100x growth of aggregate data compared to 2x the growth of revenue Operators are increasingly introducing data services
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Data traffic consumption is outpacing data revenue Private and Confidential

Contributing Factors
Broad Adoption of Data Service by Subscribers Advanced Devices Attractive Data Services

Flat rate tariff plan that encourages use without any incremental cost for incremental data usage Smart phones
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Social Networking, Widgets, Apps, 3 Video 3

Impact on MNO
Congested Network Increased Churn Rate
unhappy frustrated switch operator

Data Traffic Outpaces Revenue Growth

Data Traffic

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Revenue
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Offload Opportunities
Infrastructure Upgrade (Basestation) Femtocells
Expensive back-end infrastructure investment Conflicting network standards Lengthy partnership negotiation High initial (setup) costs.

Escalating Cost

Automatically identify and connect users to the best networks available. Designed to be network, device and OS independent. Seamless switch during the offloading process, Connection giving users uninterrupted connectivity Managers experience. Cost-effective solution no infrastructure upgrade and license-driven. Provide subscribers with single software to access ALL your networks. Copyright 2008 Green Packet. All rights reserved.
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Cost Saving 5
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Case Study: PCCW

One solution, multiple benefits:

Offload overly congested 3G network to WiFi Hotspots to optimize bandwidth and infrastructure investments. Unified Connection Manager retains telco branding and user experience; helps user manage both 3G and WiFi access networks & single sign-on to multiple accounts and applications Seamless handoff between different access networks to ensure uninterrupted voice and data sessions
Seamless roaming between 3G and WiFi network Flexibility to prioritize network connection to PCCW Public WiFI or PCCW Enterprise WiFi Network Integrated with Phonebooks SIM card (3G Datacard) to retrive contact number 6 Private and Confidential 6 for SMS usage

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The Ideal Connection Manager

Bandwidth Costs Constant challenge of network congestion as subscriber base and bandwidth utilization increases Maximize the use of current infrastructure Offload overly congested network e.g. 3G/CDMA to WiFi thus creating a balance in bandwidth utilization. By utilizing and optimizing current infrastructure, save on huge investments to build/upgrade infrastructure These savings can be channeled to customers Single client supports multiple Cost MINIMIZATION CPE, lower support cost Customer RETENTION REDUCED Churn Customer

Offload Traffic to OPTIMIZE Bandwidth Avenue to INCREASE Revenue

Offer mobile lifestyle applications/ services to subscribers Gain additional revenue on top of their access network fees.

For example, end-user communication via video conferencing, file sharing, real-time messaging and games; all while on theCopyright 2008 Green Packet. All rights reserved. move.

Revenue

Retain customers by offering what matters to them One plan on a unified network Savings Attractive mobile lifestyle services and applications 7 Ease of use, single client for multiple connection modes 7

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Conclusion

3G
Connection Manager The Ideal Solution
Ability to offer differentiated services Simplified and ubiquitous connectivity for better user experience resulting in churn reduction Substantial cost savings through optimized usage of current infrastructure Freed up data capacity to offer quality mobile services Opportunity to Improve ARPU
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Thank You
Kelvin Lee Senior General Manager marketing.gp@greenpacket.com www.greenpacket.com