Wednesday 21 March 2012 Barcelona

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Mobey Forum quarterly events have always provided an excellent platform for its members to network with peers and debate the key industry issues. Given the success of these events the natural progression is to launch a new annual MobeyDay event, which is open not only to Mobey Forum members but the wider global mobile financial services community. Working in partnership with Finextra Research the Mobey Forum announces MobeyDay 2012.
Mobile banking professionals from across Europe will gather in Barcelona in March 2012 for a day of networking and debate at MobeyDay, organised by the Mobey Forum and Finextra Research.

MobeyForum isthebestplacefor ourstafftolearn,be inspired,influenceandmake connectionswithrespectto MobileFinancialServices.

Bent Bentsen, Senior Advisor, DnB NOR

An influential panel of senior executives, practitioners and key stakeholders from across the mobile banking industry will lead the discussions via a dynamic series of keynote and open panel sessions. A delegate networking area will also enable mobile banking technology vendors, banks, operators and consultancies to meet up, discuss products and services and key industry issues via dedicated extended break times, which have been built into the agenda. Thought leadership opportunities: Seminar programmes and panel discussions Selected Mobey Forum member institutions can take part in the seminar programme and panel discussions. Panels will also include an influential group of speakers drawn from the analyst, standards, technology and consulting communities. There are a number of limited panel session participation opportunities available for sponsors.

Focusareas
Mobile wallet Banks and operators: partnership or arms race Mobile banking: customer centric vs brand centric M-banking for corporates Drivers for mobile payments Apps banking vs browser based banking Latest developments in geo-location, augmented reality and QR code reading NFC Mobile security and regulation Emerging markets Banking the unbanked Alternative payments

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Networking with delegates from all over Europe MobeyDay will be immediately preceeded by the Mobey Forums member meetings (including Annual General Meeting, Forum working group and task force meetings) the day before. Delegates from the these member meetings will attend the event and Mobey Forum bank members (over 50 member banks) will be allocated additional complimentary tickets for the event. Members of the Finextra community (165,000 users) will also be invited to attend. Combining these two highly valuable outreach channels will generate a top quality delegate attendee list. Reasons to participate at MobeyDay 2012

Networking: Meet with over 250 leading senior mobile executives from banks
and financial institutions from over 20 European countries

Thought leadership: Provide senior executives and subject matter experts with a
thought leadership platform via panel session participation

Focused audience: MobeyDay offers great value for your time. It directly follows
the Mobey Forums Annual General Meeting in Barcelona, assuring a high quality audience from across the European mobile banking community. event

Brand awareness: Raise your profile via brand awareness associated with the Maximum ROI: Events provide results driven metrics with a very low cost per
lead

Key industry issues: Increase your association with industry topics and key
business and technology needs outreach

Outreach: Leverage Finextras and the Mobey Forums joint market Independent Authorship: Benefit from Finextras and the Mobey

Forums independent authorship to increase delegates numbers and quality of speakers

give market participants access to the latest industry information and answers to crucial issues, pain points and regulatory updates while offering networking opportunities and reducing the time to be out of the office

Industry Demand: The event programme has been designed to

MobeyForum eventshavehelped usfinesseourown organizationspriorities. Atthesemeetingswelearnof thesuccessesofothers,cantalk candidlywithkeyplayers,andjust asimportantlyunderstandthe lessonslearned.

Nick Staib, Security & Mobile Specialist, Digital Solutions, HSBC

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Sponsorship packages
Headline Sponsor (Max 3) Branding
Branding on marketing materials including: Event website Event advertising campaign Delegate invitations Showguide Full page show guide advert Show guide/site listing Lanyard branding On-site branding including: On-site signage and banners Conference stage branding

Corporate Sponsor (Max 3)

Sponsor (Max 3)

Lanyard Sponsor x 1

Lunch Sponsor x 1

Thought leadership
Panel session participation*

Delegate list usage

Delegate list ownership (pre- and post-event) usage amount Delegate list single usage (pre- and post-event)

Passes
Staff passes Complimentary customer passes 8 5 EUR 15,000 6 3 EUR 10,000 4 3 EUR 6,500 4 3 EUR 5,500 4 3 EUR 7,500

Cost**
* Subject to approval

** Mobey Forum members entitled to a 10% discount on rate card

Mobey Forummeetings consistentlydeliver outstandingnetworking,so Iamlookingforwardtothe meetingsbeingopenedupto thecommunityatlarge.

Gerhard Romen, Director, Financial Services, Nokia

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About Finextra Research Finextra is the leading independent newswire and information source for the worldwide financial technology community. Finextra publishes the most important and up-to-date technology news and features from the capital markets, investment banking, retail finance and corporate banking sectors. This information is accessed by more than 165,000 people a month on www.finextra.com and via free newsletters. www.finextra.com | www.finextra.com/community
Finextra Research Limited, November 2011. MobeyDay is co-owned by the Mobey Forum and Finextra Research. All delegate, speaker and exhibitor information will be managed and distributed in accordance with the United Kingdom Data Protection Act.

About Mobey Forum Mobey Forum is the global leader in defining a sustainable and prosperous mobile financial services ecosystem. Established in 2000, it brings together leading financial institutions, mobile network operators, mobile handset Driven manufacturers, payment processors and vendors, committed to bythedemand accelerating the mass-market deployment of user friendly mobile frommarketparticipants financial services by promoting open and secure technology wearedelightedtoextend standards. www.mobeyforum.org

outoneMobeyForummeeting ayeartoincludethewidermobile bankingcommunity.Thiswillcreate alargerplatformforbanks,operators andsupplierstomeet,networkand discussthekeyindustryissues.

Sirpa Nordlund, Executive Director, Mobey Forum

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