A

Summer internship programme report

On

MARKETING RESEARCH ON CONSUMER SATISFACTION OF MILK

MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCER UNION LTD.

AT

MEHSANA

Submitted to Dr. Jayaashish Sethi (Director) Manish Institute of Management College, Visnagar Affiliated to

Gujarat Technological University

(In partial fulfillment of the requirement of the Summer internship programme, Masters of Business Administration Program 2011-13) Batch 2011-13 Date 30th july 2012

Name : Hima barot

Submitted By: Enrollment number: 117390592059

PREFACE
Practical training has been in corporate in the curriculum Of MBA Which enables the management studies to finalize equip them selves with the practical aspect of management. Industrial training is the part of the study. It was a good experience during training in the company. In management study only theoretical study is not enough. Student must to learn practically training. In this report I am presenting what I saw while visiting the industry. It provides real opportunity for students to apply their theoretical knowledge in practical field. In the area of competition & globalization, the marketing researches gain performance. It also gives the experience of the practical field. Today there is a lot of competition because of rapid changes in the taste & preferences of the consumers. During preparation of this project report I came to know about various aspect of the company. It is indeed a golden opportunity for me in the study management and a matter of esteem by itself. As per the task of M.B.A. programmed, I got the opportunity to carry out my training at Dudhsagar Dairy at Mehsana. It was a great & a golden chance to enrich my knowledge by comparing my theoretical knowledge with the on going managerial project of the company. MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD. MEHSANA, Where in I received practical insights & relevant information & could avail of the much needed vital exposure of the company environment which would be great help in enhancing my skills & professional capabilities in the near future,. During my association with the Company. I found that the staffs were quite cooperative & helpful in solving the queries & concerns relating to the project. I got an opportunity to undergo training from an esteemed organization As the part of the Micro Analysis I studied main department of marketing and I had also gone through some departments like finance, production management While Macro Analysis I had to study CONSUMER SATISFACTION OF MILK of the Companys marketing data.

Date: july30, 2012

BAROT HIMA

ACKNOWLEDGEMENT
The Successful completion of a project requires active involvement of many people. From the time of inception of an idea to its implementation, many brains work together & that only provides fruitful results. I wish to acknowledge the help of all these people who have provided us with information, guidance & other help during our training period, without their help, it would have been difficult for me to have reached stage of completion of my training. In writing this project report, I have drawn on thoughts from a variety of disciplines that have bearing on the different facts of the topic. I own a profound intellectual debt to numerous authors whose ideas & contribution have shaped my thinking on this subject. First of all I am thankful to management authorities for providing me with the opportunity to carry out my training in the organization. I am thank full to Mr. Snehal Sanghavi, Assistant Manager (sales) giving us this opportunity to under go training sales and guidance for working on the project in various aspects and in which I have taken vital experience. I would like to thank to our project coordinator Mrs.Neha Pandya for giving me an opportunity to learn about practical business environment for period of 45 days. I am also thankful to our professors who help me in preparing this report. I am really thankful to the other staff member of department who give me necessary information about the company. They are answering my questions.

EXECUTIVE SUMMARY
Industrial training is very important subject for management student. In this regards I have visited industry named Dudhsagar Dairy in Mehsana when I was going to industry for training, I learned about the companys Finance department. Dairy manufactures a large number of dairy products under the brand name of Amul & Sagar. The range of these brands include Amul pasteurized milk, Amul butter, Amul ghee, Sagar ghee, Sagar pasteurized milk, Sagar SMP. The marketing of above products are done through GCMMF. All the products of dairy are marketed by the federation. In my project report I studies about the history & development of the company, organization structure of the company, employee service, studies regarding provident fund, manufacturing process of different products, promotion & transfer policy, time keeping system, distribution channel etc. I also get much information about the finance department and get knowledge of how the process is carried out in this department like billing, payment, audit work etc. I have seen the production process of different products of the company. I have also seen that how the quality of different products are maintained in quality assurance department. Dudhsagar Dairy is Asias largest Dairy Co-operative and its products are marketed in the brand of Amul & Dudhsagar by Gujarat Co-operative milk marketing federation. This Grand Project provides a golden opportunity to me for getting a perfect knowledge and experience. As a part of my learning in management field and requirement of MBA programme, I have been given an opportunity to grab practical knowledge in the area of marketing and I had selected the esteem organization MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD. Mehsana for my project work. I have made my best efforts to get knowledge and experience. During this training, I had collected necessary information, and I present all the necessary information to understand the workings of the organization. Here, we have presented the comprehensive project report named, CONSUMER SATISFACTION OF MILK of Dudhsagar Dairy

Objective of the project

 To determine overall customer satisfaction with our products or services To identified customer perceptions of key areas of weakness and key areas of strength. To measure and prioritize areas where improvement will most affect customer satisfaction. To identify key competition and determine competitive position. To determine the extent pricing affects repeat customer sales . To develop means to measure over time , the effect that increased customer satisfaction has on repeat customer sales.

Table of Contents
Chapte r No. Particulars Preface Acknowledgement Executive summary Objective of the report Table of content List of Table List of Graph Page No.

1 1.1 1.2 2 2.1 2.2 2.3 2.4

Introduction to Project Introduction of topic Research Methodology Company Overview Introduction History and development Company profile About the product

3 3.1 3.2 4 5 6 7

Literature review Definition of celebrities and types Types of celebrity & their impact on brand Primary Analysis of Consumer/retailers/employees Findings Suggestion Conclusion Bibliography Glossary Annexure Annexure A Brochure

1.1 INTRODUCTION OF TOPIC

MARKETING RESEARCH ON CONSUMER SATISFACTION OF MILK
What is consumer satisfaction ?

Consumer satisfaction is the extent to which consumers are happy with the products or service provided by a business. It is an important concept in business , because happy customers are those most likely to place repeat orders and explore the full range of services offered.

Research Methodology for Consumer

Research Approach: For gathering primary data, survey approach was used, which is widely used method for data collection and best suited for quantitative descriptive type of research survey.

Research Instrument: For this research questionnaire was used, which is the most, common instrument used to collect the primary data. A questionnaire consists of the set of questions presented to the respondents to know their preferences and ideas about a particular issue or matter.

Questionnaire design: The main objective of making questionnaire is measure the Role of celebrity in advertisement & its effectiveness. For fulfilling the objectives Questionnaire was designed on the basis of following method. Descriptive cross sectional design single cross sectional design multiple cross sectional design

Sampling Survey: In sampling survey-selected sample are determinate and surveyed for collection of relevant data for that it has employed sampling method.

Here for research purpose sampling plan is prepared. This plan called for three decisions. Sample Unit Sample Size Sample Procedure

Sampling unit: (who is to be surveyed?) As here the main objective is to measure the Role of celebrity in advertisement & its effectiveness. The sample units consist of Distributor of products having any form of celebrity.

Sample size: (No. People should be surveyed) I have choose the 102 Consumers belonging to Ahmedabad,

Gandhinagar and Visnagar region. Sampling procedure: (How should the respondents chosen?) Thus here non-probability, convenient sampling method is used.

2.1 INTRODUCTION
Dudhsagar Dairy is one of the largest dairy in Asia. So it is a giant kind of organization manufacturing Indian milk. It is Indian milk industry that was segmented for several decades. It has become rapid development. The milk industry in terms of its volume of production happens to be the largest in the country. Its contribution to the national economic progress efforts to achieve self sufficiently, rise in employment & improves standards of nutrition can hardly be over emphasized. Fresh milk is imperative for mankind, as they are not only nutritive but also indispensable for maintain of health. The fresh supplied product can be preserved & the packed milk product can be profitable market. The MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD. Mehsana dairy is a Co-operative organization registered under Co-operative Societies Act.1925 on 08-11-1960 by Registration No. c-1960. It has about 1240 member villages milk co-operative societies in Mehsana District from whom it procures milk. The Societies have over 5 million producer members. The MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS UNION LTD has its head Quarters & Dairy plant in Mehsana town. The union has five milk chilling centers at Vihar, Kheralu, Kadi, Hansapur, & Harij, these chilling centers helps to store milk for longer period and easier milk collection from all the societies. All these centers are located in the rural area. It has two cattle feed plants at Boriavi & Ubkhal (capacity 450 M.T each) & an animal breeding station at Jagudan, this breeding station helps to improve milk products animal. The Union provides various technical inputs to its members through village milk co-operative societies. The milk collected is processed in to various products such as market Milk, Butter, Ghee, Milk Powder & Sweetened Condensed Milk. The market milk is sold in Mehsana District directly by the Union, whereas other milk products are marketed by the Gujarat Co-operative milk marketing federation into which the union is totally committed to provide quality products & services to its customers with the ultimate satisfaction.

2.2 HISTORY AND DEVELOPMENT

The dairy was established on 8th November 1960. The dairy has been registered under the leadership of Shri Mansinhbhai. P. Patel in April 1961. He was the founder of DUDHSAGAR DAIRY. He was struggled lot for starting this co operative union. Shri Morargibhai .S. Desai laid the first stone of the dairy on 2nd April 1963.The dairy has come in cooperative from several organizations on 2nd April 1965.

The yearly milk procurement in 1961-62 was 1.1 million kg. Collected from 2000 farmers belonging to 19 villages & in the year 1986-87 it reached to 205.30 million kg supplied by 225000 farmers members belonging to over 900 villages level societies. Now dairy has established 5 chilling center for collecting milk from the surroundings villages.

Dudhsagar dairy has ISO-9000:2001, ISO-14000:2004, ISO22000:2005. The dairy current year collects average 13 lac litters milk per day at mehsana and its 5 chilling centers.

Now Dudhsagar dairy is the largest co-operative dairy in Asia.

2.3 COMPANY PROFILE

Name & Address of the company

Name: Mehsana District Co-operative Milk Producers Union Limited Address: Dudh Sagar Dairy Mehsana District Co-operative Milk Producers Union Limited Mehsana 384002, Gujarat State, India. Registered Office Dudh Sagar Dairy Mehsana District Co-operative Milk Producers Union Limited Mehsana 384002, Gujarat State, India.

Date of Establishment Mehsana District Co-operative Milk Producer Ltd. was established as on 8 November, 1960.The starting date of Union is 2nd April, 1961.
th

EXISITING MANAGEMENT BODIES

Chairman Shri. Vipulbhai .M. Chaudhari Vice Chairman - smt.Jalaben Khengarbhai Desai
Managing Director Shri. K. C.Varma

Board of Director

Mr. Karashanbhai Harajibhai Rabari Mr. Jethaji Bhavanji Thakor Mr. Virendrasinh Kushnsinh Thakor Mr. Ishvarbhai Joitaram Patel Mrs. Jebarben Panchabhai Rabari Mrs. Chandrikaben Chandubhai patel Mr. Jayantibhai Giradharbhai Patel Mr. Ishvarbhai Prabhudas Patel Mr. Manubhai Bhagavanbhai Gami Mr. Velajibhai Kesharbhai Chaudhari Mr. Bhagavanbhai Narasag Chaudhai Mr. Joitabhai Savajibhai Chaudhari Mr. Natavarbhai Manasangbhai Chaudhari Mr. Dineshbhai Dalajibhai Chaudhari Mr. District Registrar Mr. R.S. Sodhi Mr. Y.Y.Patil
Bankers:

Bank Of Baroda, Mehsana Bank Of India, Mehsana I.D.B.I. Bank , Mehsana The Mehsana District Central Co-operative Bank Ltd. Mehsana H.D.F.C. Bank , Mehsana I.C.I.C.I. Bank, Mehsana Axis Bank , Mehsana

Annual Turn Over:- Company having the annual turnover of Rs.3037Crores.

2.4 About the product

2.1 Main Products

1. Milk Standardized Milk 4.50 fat/ 8.5 SNF Whole Milk 6.0 fat/ 9.0 SNF

2. Flavored Milk Elaichi Flavor Kesar Flavor Rose Flavor

3. Butter:Table Butter (yellow butter) White Butter

4. Ghee- Amul / Sagar / Dudhsagar Ghee Composition : Milk Fat 99.7% Moisture 0.3%

Calorific Value : 900 kcal./100g

5. Powder -Whole Milk Powder -Infant Milk Powder -Skimmed Milk Powder -Amulya Milk Powder

6. SCM - Sweetened Condensed Milk

7. Dahi

AmulMastiDahi

 The Color & Flavor Addition Percentage Varies With Flavor:-

Kesar flavor:Flavor: - Kesar milk masala @0.5ml/lit Color: - Kesari powder 20.25gm/lit

Elaichi flavor:Flavor: - S pice drop cardmon @o.25ml/lit Color: - Apple Green powder @0.25gm/lit

Rose flavor:Flavor: - Rose special @0.18ml/lit Color: - Erythrosine 20.022gm/lit

The specific amount of color & flavor for respective flavored milk is taken into 10 lit milk 7 mixed. Followed by filtering the mix using cloth & then adding it in the bulk tank & agitated.

*Automatic Filler Machine:-

Make: Syrian Working Pressure: 2.5kg/cm2

Cleaning of flavored milk balance tank, D-vat, Color and flavor addition tank. -Rinsing with tap water -Manual brushing -Continue cleaning until clean water is obtained -Hot water of steam is used before using vats or tanks

 Capability of Dudhsagar dairy to manufacture following products:-

Sr. No. 1 2 3 4 5 6 7 8 9 10 11

Product Name Amulspray Amulya Skim Milk Powder Whole Milk Powder Sweetened Condensed Milk Sagar Ghee/Amul Ghee Amul Butter White Butter Sagar Milk /Amul Milk Sagar Butter milk Flavored Milk- Sagar Sfurti

Definition ;-

A literature review is a body of text that aims to review the critical points of current knowledge including substantive findings as well as theoretical and methodological to a particular topic. Literature reviews are secondary sources, do not report any new or original experimental work. Also, a literature review can be interpreted has a review of an abstract accomplishment.

Most often associated with academic oriented literature, such as thesis , a literature review usually precedes a research proposal and results section .its main goal is to situate the current studies within the body of the literature and to provide context for the particular reader.

Types of Customer Satisfaction: Product Quality Service Procedural Changes Survey Web Browsing Survey

Advantages & Disadvantages of Customer Satisfaction:1. Advantages

o

Customer comments, suggestions and responses about a products, practices and customer service orientation are one of the biggest advantages of customer feedback surveys. Critical inputs and answers can help to develop better customer-retention programs.

Better Innovation
o

Analysis of detailed customer feedback surveys provides customer intelligence that can be used to spur innovation efforts, research and development and new product development initiatives.

o o o

2 .Disadvantages
Customer feedback surveys and questionnaires can sometimes be too methodical to capture the traits of consumers. Rigorous analysis and interpretation and answers provided by customers might not provide the right kind of insights that need to better serve customers.

Customer Fatigue
o

In the modern era, with limited attention spans and fast-paced work/lifestyles, even the most loyal customers don't want to with regular customer satisfaction and feedback surveys.

Factors of Consumer satisfaction:-

Understand the Challenge:- Understanding how constant testing, making

changes and improvements can affect a process will make for a successful improvement activity. where the most attention should be paid, at least initially.

Obtain Management Committment:-communicates the initiative's

importance and benefit, allocating resources and overseeing its implementation and management.

Establish Improvement Goals:-Establishing clear and definitive goals that

represent the mission and vision of the organization .

Secure Funding:-Software for project management scheduling and data

collection are part of proper budgeting.

:=Analysis:=
on the basic of questionnaire I have analyse the response of 102 respondents and try bto put analysis in tabular form. I deal with question one by one.

[1] Do you consume milk?

Yes No

Options Yes No Total

Frequency 102 0 102

Percentage 100% 0% 100%

Interpretation:So each one of the 102 respondent consume milk according to graph-1 that means maximum people in visnagar,mehsana, gandhinagar consume milk.

[2] How many products do you buy? (You can choose one or more.)
Options Milk Butter Buttermilk Floured Milk Total Frequency 50 10 30 12 102 Percentage 49.01% 9.80% 29.41% 11.76% 100%

Interpretation:

From above chart we can understand that most of all customer are buying milk from retailer and some of them were buy from vendor finally we can say that mostly all were buy from Wholesale Distributor or retailer only.

[3] From where do you purchase milk?

a) Milk Booth b) Milk vendor c) General store d) self

Interpretation: According to graph-3 that maximum people in visnagar,mehsana purchase milk from general store as it convient to buy and rest buy it from milk booth that means that number of milk booth are also in abundance.

[4] How often do you drink milk? ABCDDaily 2-3 days 1 weeks 2 Weeks

Options Daily 2-3 days 1-week 2-weeks Total

Frequency 41 38 20 3 102

Percentage 40.20% 37.25% 19.61% 2.95% 100%

Interpretation:

From above chart we can say that mostly all were using pouches only while only 18 were go for pouches and loos milk so it is a good result for company which indicates customer awareness about packing milk.

[5] If yes, then what is your daily purchse?

a) Less than 1 ltr

b) 1 to 2 ltr

c) 2 to 4 ltr

d) More than 4 ltr

Interpretation: -

From the given data we can say from that maximum person in the mehsana,visnagar purchase atleast half liter milk daily.so if we want calculate the total monthly sales is we can find out by putting % like in 102 respondent of 63 purchsing half ltr and 21 are purchasing 1 to 2 ltr, whre as 10 are purchasing 2 to 4 ltr and 8 are purchasing more than 4 ltr.

[6] What is your usage pattern?

Usage pattern

percentage

a) Drinking

b) Tea/coffee

c) Sweet making

d) others

Interpretation: -

Consumers in visnagar,mehsana have consumption pattern in which they drink milk at most then it is used for tea & coffee and then for rest.

[7] Which kind of curd?

a) Home made

b) Outside

Interpretation: -

According to maximum people who selected outside curd and other goes for homemade curd.

[8] what kind of milk do you buy?

Answer Gold Standard

No of respondent 48 54

Chart

Interpretation:From above chart we can interpret that 102were using Gold while 54were using standard so we must need to increase the sale of standard so through this we can match the sales of standard also.

[9] what sort of problem do you face while purchasing Amul / Sagar Dairy Product?

Particular

No of respondent

Problems

17

No problem

85

Chart

Interpretation:

So here we can understand that customer is highly satisfied with product quality, packaging, brand and price. Customer satisfaction is playing crucial role for product brand value which result into increase of sales of the product.

Problem Identification

Problems Leakage Milk some time spoil High price charging More price taking from MRP Go to long distance place

No of respondent 23 23 23 11 22

Chart

Interpretation:

So from this chart we can say that mostly in customer the problem is higher price, leakage, milk spoiling cases, availability of products in that mostly the problem face by customer is leakage, milk spoiling cases, and high price charging. . to solve this problem by improve packaging and vast availability in market

[10] what kind of satisfaction level do you feel after using Amul / Sagars Dairy product ? Quality

Rank given 1 2 3

No of respondent 102 0 0

Chart

Chart of rank given interms of quality

120 No of respondent 100 80 60 40 20 0 102 0 Given Rank percentage

Interpretation: This is showing that customer is satisfied with product quality of Amul and Sagar Dairy products. For any Organisation customer satisfaction about its product is playing very vital role which helps to create a brand value of product.

Price
Rank given 1 2 3 4 5 No of respondent

Chart

Chart of rank given price

120 100 No of respondent 80 60 40 20 0 102 0 rank given percentage

Interpretation:

From this chart we can understand thatsometimes price factor also very important to increase the sales of products. The price hike is mostly depend on demand supply ratio of product. Here milk and milk products are product which is consume by every person.Due to high demand of dairy product in routine life, it is give effect on price of dairy products

Availability
Rank given 1 2 3 4 5 No of respondent 16 54 170 21 6

Chart

Chart of rank given to avilability

120 100 No of respondent 80 60 40 20 0 102 0 Rank given percentage

Interpretation:

From this chart we can say that in terms of availability average 3rd rank given for availability so it is a medium result in terms of availability of dairy products.

Long lasting
Rank given 1 2 3 4 5 No of respondent 8 184 65 10 10

Chart

Chart of rank given for long lasting

120 100 No of respondent 80 60 40 20 0 102 0 Rank given in terms of long lasting percentage

Interpretation:

From above chart we can say that mostly 2nd rank get from customer so it is very good result. But there is some problem in Sagar standard, in that milk some time spoils at early due to temperature is changed rapidly bacteria can form and it can curdle on the bottom. That's when it is considered "spoiled." So it is lesson to taken for dairy to focus on packaging process of Products.

Service
Rank given 1 2 3 4 5 No of respondent 2 3 3 68 191

Chart

Chart of rank given to service

250 No of respondent 200 150 100 50 0 One Two Three Four Five Rank given to Service No of respondent

Interpretation: From above chart we can say that mostly people give 5th or 4th rank to service was not given by retailer so it is called as less service providing in terms of vendor who provide milk at your home.

[11] From which sources come to known of dudhsagar dairys products?(milk)

A- Newspaper & Magazine

B- Outdoor Hording

C- Television

D- Friends and Relatives

Interpretation:-

All people says that maxilum people heard of all sorces about the dudhsagar dairys products.

[12] how many times do you buy Amul / Sagar brand milk?

Frequency of purchase Daily once Daily twice Daily two to five times

No of respondent 86 13 3

Chart

Conclusion: From above chart we can say that daily people buy milk at once time only preferably at morning time for milk due to refrigeration facility availability of storage of milk and also usage of milk.

[13] If your preferred brand is not available will you purchase other brand?

Yes No

Option

percentage

yes

23

no

79

4. FINDINGS
The study shows that Dudhsagar Dairy is a leading marketer of Dairy products in the North Gujarat regions. Customers are highly satisfied with Dudhsagar dairy Products Most of Retailers and Milk distributors are doing malpractice by charging more price than Max retail price (MRP) printed on product package. Dairy is lacking quality at packing of milk and its products

Need to increase promotional and marketing of products to increase sales of porducts apart from milk ,Ghee ,ice-cream

SUGGESTIONS

During my research the major drawback I found out was that people are unaware about the other milk products apart from milk ice cream, buttermilk , Ghee and Ice cream . it is advise to increase promotional activities of all dairy products which are less famous in market. Eg. Advertisement in Newspaper, Hording, advertisement on packing of products etc.

The company should introduce a 1 liter packing pouch of milk as normally people prefer to buy on average 1 liter milk on day.

Dairy should focus on Sagar Ghee segment to increase market size through promotional activity.

To increase awerness of products through promotional offer Eg. to give free small sample of Srikhand with Ghee which helps to dairy marketing its product.

A Dairy and Milk federation both have to take a conscious decision and strict action against retailer and milk distributor to narrow the price difference between card and cash for not only for milk but also different varieties of milk.Eg. to cancel the licence of retailer of milkand milk products sales for stopping malpractice , to increase a milk and milk product sales at MRP. Dairy own milk distributor parlour for

Conclusion
This project was a greater importance to me. I have learnt a lot in this project. This project shows me the way to work in the market.How to communicate with different type of people.Learnt how to sell. How things work in fast moving consumer goods having perishable nature of these product one need an excellent distribution.and carefully select market because these product if transferred to far area then cost attached t o the product will make it un competitive . Milk marketing is full game of Branding .if branding of a product is done then the following things has to be taken into consideration like availability of product ,continuous change in the product as required by consumers and third is price of the product according to satisfaction level of the people and last but not the least is the visibility of product and a promotional strategy to hit, peoples mind. Ultimately I must say that I am privileged to work in the company like dudhsagar dairy get such a real time exposure of the dairy..

Bibliography

Books: Marketing Research by Naresh K. Malhotra 4th edition published by pearson education.

Page no 121-124 , 132 Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Marketing Management, Twelfth edition by Philip kotlar ,kevinkeller and coauthor Abraham Koshy and MithileshewarJha

Website:-

www.dudhsagardairy.co.in/ http://articles.economictimes.indiatimes.com/2011-11-18/news/30415066_1_milkproduction-indian-dairy-industry-milk-prices

http://www.scribd.com/doc/79019215/Indian-Dairy-Industry-Profile

http://www.indiabiznews.com/?q=node/574

Questionnaire:=
[1] Do you consume milk?
Yes No

[2] What type of milk products do you buy? (You can choose one or more.) ABCDmilk Butter Buttermilk Floured Milk

[3] From where do you purchase milk?

a) Milk Booth b) Milk vendor c) General store d) self

[4] How often do you drink milk? ABCDDaily 2-3 days 1 weeks 2 Weeks

[5] If yes, then what is your daily purchse?

a) b) c) d) Less than 1 ltr 1 to 2 ltr 2 to 4 ltr More than 4 ltr

[6] What is your usage pattern?

Usage pattern a) Drinking b) Tea/coffee c) Sweet making d) others percentage

[7] Which kind of curd?

a) Home made b) Outside

[8] what kind of milk do you buy?

Gold Standard [9] what sort of problem do you face while purchasing Amul / Sagar Dairy Product? Particular Problems No problem No of respondent 17 85

Personal Details:Name:_____________________________________________________________________ Address:___________________________________________________________________ ___________________________________________________________________________ Age: _____________ Sex: Male Female Monthly family income: ________________ Family size: ____________________ Contact No: ____________________