Croma: Electronics MegaStore: Tata group's Infiniti Retail

Owned and managed by Infiniti Retail, a 100 per cent subsidiary of Tata Sons, Croma receives technical and strategic sourcing support from Woolworths India, a subsidiary of Woolworths. The latter is an Australian retail giant with over 2,000 stores in 12 different formats in Australia. The above 20,000 sq feet chain at Juhu in Mumbai retails products in eight categories. These are white goods, home entertainment, small appliances, computers and peripherals, communication, music, imaging and gaming software. In each of these categories, the buyer is spoiled for choice, with nearly 6,000 products and 180 brands to choose from. Currently organised retail is only 3 to 6 per cent whereas the total retail turnover in India was 250 million dollars last year. But organised retail is growing at a speed of 40 per cent. The pie is large enough." These facts were disclosed at an AT Kearney summit held in Mumbai recently. There are other measures that he hopes to use to attract the customer. These include job-related training and motivational programmes to ensure that the sales staff is able to give optimum service to customers, and extended warranties on products from Tata AIG General Insurance. These measures help give further credence to Croma's claim of "We don't sell, we help you buy." http://www.tata.com/infiniti_retail/articles/20070305_croma_electronics.htm

Ties-up with Microsoft: MS@Retail

The joint initiative of the two companies brings for the first time networking solutions for every room of a house. The technology available at Croma, Juhu, will showcase Microsoft connected homes which bring together music and movies, thereby enriching and enhancing the lifestyles of consumers, he said. The MS@Retail shop in shop pilot project kiosk at Croma Juhu would showcase technology that will create homes where everyone is connected to everything. The technology will help in assisting to connect camera to a Xbox and put up a show for the whole family, watch movies by connecting Xbox to the LCD, as also convert the PC to a gaming machine, thereby providing the unique technology for a completely networked home.

Buyers of consumer electronics products face a problem of plenty: hundreds of brands, thousands of products, a mind-boggling range of features which one do you choose? At Croma, we help you make a choice that's just right for you. Our friendly, well-trained and knowledgeable store advisors will give you sound and personalised advice so that you can make informed buying decisions about any technology or consumer electronics product. You can shop for 6000 products across eight categories in a world-class ambience. Croma is promoted by Infiniti Retail Ltd, a 100% subsidiary of Tata Sons. Woolworths, one of the worlds leading retailers, provides technical and strategic sourcing support, ensuring that you buy nothing but the best. Croma's first store opened on October 9, 2006 at Juhu in Mumbai, and it's rolling out many more stores across India. So, no matter where you are, if you want high-quality products, backed by advice you can trust, head for the nearest Croma store.

Brand Philosophy

If service wasn't important. If technology wasn't complex. If variety wasn't confusing. We would have no reason to be in business. We help you buy.

Why Croma Widest range of products Choose from 6000 products across eight categories We help you buy Sound and knowledgeable advice from well-trained advisors to help you make informed buying decisions. A name you can trust Croma is promoted by Infiniti Retail Ltd, an initiative of the Tata group, a brand that stands for trust and reliability globally. Customer commitmen t Croma not only gives you a world-class shopping experience, but also backs it with great after-sales service. Great deals and offers Croma periodically offers exciting deals on all your favourite products. A first of its kind Consumer electronics and durable retail is a fragmented segment and has been largely catered to by regional players. Croma is the first of its kind Large-format, specialist and pan-Indian.

About Infiniti Retail Limited Infiniti Retail Limited is a 100% subsidiary of Tata Sons. The company has launched Croma, a national chain of mega stores of consumer electronics and durables. Infiniti Retail Ltd., owns and runs Croma's retail operations in India, while Woolworths provides technical support and strategic sourcing facilities from its global network. The first Croma store was launched in Juhu, Mumbai on October 9, 2006. Infiniti Retail Ltd plans to launch stores across India in the coming months.

Dear Customers, Welcome to Croma - The Electronics Megastore! Welcome to the future of electronics retailing! Croma is focused on understanding your needs and meeting them in a manner that delights you. Consumer Electronics shopping can be quite a challenging experience due to the wide variety of choices and the technical complexities of electronics products. Making the right choice in such a scenario is essential but difficult. We will be your friends in this process by understanding your needs and suggesting and demonstrating all suitable options. We will help you buy. Our commitment is to provide you an unmatched shopping experience with our wide range of product options, knowledgeable and helpful staff, committed customer service coupled with great prices and deals in an international shopping ambience. Come, experience our stores. We are confident that you will love it. We want to build a long term relationship with you and welcome feedback that will help us improve our offerings. You can write to us at feedback@cromaretail.com

Warm Regards, Ajit Joshi , Chief Executive Officer and Managing Director

Technology simplifies life. At Croma, we simplify technology. We offer our shoppers one of widest ranges of products and brands in consumer electronics and durables and a shopping experience that's truly world-class. You can choose from a number of products across eight categories. Our trained and knowledgeable advisors will help you arrive at an informed decision with their personalised advice. Whether you want to increase your productivity with the latest notebook, tune into your favourite music on the go, keep your cool in steamy weather with an AC, talk nineteen to the dozen on your mobile phone or do your laundry in a jiffy with a fullyautomatic washing machine, Croma can help you make the right choice.

Choose from a range of brands in the categories of entertainment, communication, appliances, gaming etc and give a pleasant surprise to your business associates. We offer you great products at attractive prices, supported by a robust after sales service network. So, if you are thinking of innovative corporate gifts fill in the details below and give us an opportunity to Help You Buy. All field marked with * are mandatory

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Leadership with Trust As any 'Tata person' will tell you, there's something positively distinctive, something less than completely explainable, about working for the group the experience is cast in a hue quite different from the ordinary. The Tata name in itself is a unique asset representing leadership with trust. By developing a structure, systems and a workplace culture that provides challenging jobs, rewards performance and delivers opportunities continuously, we are striving to get the best out of our most valuable asset our people. Powering that quest is an entire range of human resource initiatives aimed at realizing the potential of and, consequently, maximizing the returns from Tata employees. Robust leadership-development systems that accelerate the development of current and potential leaders, a performance culture that's calibrated through rigorous processes, and reward mechanisms that are among the best in the corporate world. Our relationship with our employees is a bond that continues to be nourished with compassion and care. The richness of this relationship, fashioned by a tradition of compassion and empathy, represents a workplace culture that goes way beyond work. As an example we can cite that long before many western industrial nations followed suit, this company introduced the eight-hour working day (1912), maternity leave (1928) and even profit sharing for its employees (1934). The Tatas have implemented many such firsts - the list is long and still growing. As a part of the TATA group we are committed to the tradition of always being fair and benevolent to our people. Assi stant Department Managers If you have most of the above qualities but are running slightly short on experience then you are most welcome to join us as an Assistant Department Manager. Then you can with your perseverance and our support go places. The opportunities are boundless; you only need to know how to make the right impact. You also need to be a graduate with 1 to 2 years of experience in the retail industry. Your responsibilities will include achieving & exceeding sales targets; being in-charge of specific category with a team of sales people and maintaining stock availability & stock repleni shment. Encouraging team culture, ensuring awareness and adherence to all safety and general

policies amongst his team members and most importantly, following up with customer support activities to ensure that all complaints are resolved satisfactorily. Top Customer Service Speci ali st If you like hard work, enjoy challenges and have a penchant for technology; if you have an excellent attitude and are willing to help our customers take home the right product and an excellent experience then you are our man. You also need to be a H.Sc. pass with preferably some experience in retail industry. Your responsibilities will include achieving sales target in a specific product category. You will act as a face of the company & should be servi ce oriented . You also need to have up to date product knowledge . Top Department Manager If you live life on the fast pace; if you are a peoples man, a born leader who naturally commands inspiration; if you understand why we are so passionate about helping our customers to buy and not just selling our products; and if you are up to date on the latest in the technology world then we really want you as our Department Manager. You also need to be a graduate (preferably an MBA) with 3 to 5 years of experience in Retail industry. Your main responsibilities will involve achieving & exceedi ng sales target of the two or more product categories. Ensuring employee morale and motivation . Product training for the team members. Co-ordinating internally with di stribution centre regarding availability of stocks and most importantly looking into Customer Service Department. Top Head Cashi ers People with experience in managing the cash till and the cash flow in and out of the store. We are looking for young and enthusiastic people who are able to handle ambiguity and stress and simultaneously give excellent service to our customers. Ensuring smooth functioning of cashiering at front end & POS machines. Good team players with a commerce degree and relevant experience are most welcome to apply. Top Store Manager If you crave for challenges, live on deadlines, thrive under pressure, if success only charges you up for more and if leadership is in your blood, then you have all the right elements for making an excellent Croma Store Manager. You could be independently handling a workforce of 50 odd people and constantly ensuring that every customer who walks into a Croma Store goes back with a tremendous experience. You also need to be a Graduate (preferably an MBA) with at least 5 years of experience in Retail industry. Your main responsibilities will be achieving & exceedi ng sales target of the store; maintaining high level of customer service standards and customer sati sfaction; leading the team and monitoring day to day operati ons of the store; store staff training & development . Strategic planning for Sales, Margins, Sales per square feet, GMROI, Stock turns, cost reduction, organizing store level marketing and last but not the least store profitability will also feature as key responsibilities. For New store in Bangalore , Apply Now! Top Maintenance Offi cer

You need to be a H.Sc. with 1 -2 years of experience in the Retail or related industry. Among your basic responsibilities will be to look after the maintenance and upkeep of all the facilities at the store such as civil, electrical, sound, light, air conditioner & other interior related jobs and also the maintenance of infrastructure of existing stores. Top Store Accountant Handling big money without sweat; managing the cash registers efficiently and a good attitude is all you need to come on board. You also need to be a B.Com with at least 5 years experience in the retail industry. Your responsibilities will include handling a team of head cashiers; back end accounting & cash transaction, monitoring & managing the vendor bill processing and reconciliations. Taking care of cheques, gift vouchers, foreign currency, manual invoices, Cheque clearance and account sale clearance, global cash tallying, daily sales report, financial accounting tally, financial accounting in SAP-B1, MIS etc. would also feature in your Job description.

PREPAID GIFT CARD

Living up to our promise, We help you buy, at Croma, we now also help you buy for your loved ones. Croma proudly introduces a smart gifting option The Croma Gift Card. Gift a Croma Gift Card to your friends, relatives or employees and give them the freedom to choose from a range of latest electronics.

they want:

Some simple steps to gift your dear ones the freedom to buy what

Buy a Croma Gift Card from any of the following 4 Croma Mumbai stores

Phoenix Mills, Lower Parel Link Square Mall, Bandra, Linking Road R-City Mall, Ghatkopar, LBS Marg Oberoi Mall, Goregaon (E)

Load an amount of your choice on it. The price of the Gift Card is Rs. 25/- over and above which will be the gifting amount you load. Gift the loaded card to your friends, relatives, colleagues, employees etc. Gift them the freedom to choose their own gift.

With this loaded card the holder can shop from any Croma store in Mumbai up to the amount that is loaded on the card. If he wishes to buy merchandise that is worth more than the value loaded on the card, he can pay the difference by cash or debit/credit card. If the holder shops for merchandise that is less than the value loaded on the gift card, the balance amount remains on the card and can be redeemed in parts in subsequent swipes. The Croma Gift Card can be redeemed at any of the 15 stores in Mumbai.

Terms and Conditions of gift cards

The Gift Card issued by Croma, Infiniti Retail Limited (IRL) shall be governed by the following terms and conditions: Gift Card shall be redeemable against purchase of any product(s) from any Croma store in Mumbai Gift card shall not be redeemable for cash and cannot be used for settlement of any credit. Gift Card shall become void and cannot be used after its expiry date. Gift Card cannot be reloaded. Top up can be done only once. Unused balance on the card will not be refunded or credited. It is the Gift Card holders responsibility to use the full amount before the expiry of the Gift Card. Validity: Gift Card will expire after 6 months from date of issue. Procedure for Use of Gift Card:

Step 1: Customer can buy a Gift Card from select Croma stores by paying a card purchase fee of Rs. 25/-

Step 2: Customer can then top up the card with the desired amount. The cashier will load the card with the nominated amount and the card will be automatically activated within 24 hours of purchase. Step 3: Gift Card is ready to be used post 24 hours of top up.

Enquiry about balance amount can be made at any Croma store. If purchase exceeds available card balance available in the Gift Card, the difference must be paid by the Gift Card holder by another payment method i.e. cash or credit\ debit card or physical gift vouchers of Croma. Please remember: Once the Gift Card balance becomes zero or after the date of expiry of the Gift Card, you must destroy the card by cutting into pieces. Gift Card cannot be used against purchase on EMI schemes. In case the card is defaced, mutilated or altered, the Gift Card holder must immediately inform the nearest Croma store and present the card so that the card can be blocked to prevent misuse. A fresh card for the balance amount will be issued on payment of card purchase fee of Rs. 25/- and after fulfilling other formalities as required by IRL.

Infiniti Retail Limited reserves all the rights to change these terms and conditions from time to time. Any changes in these terms and conditions can be viewed on our Website / at our stores.

Customer service
For music CD, DVD, Gaming Software and Small Appliances Request for Exchange will be entertained only for Music CD's DVD's, Gaming Software and Small Appliances on account of inherent manufacturing defects, subject to fulfillment of the following conditions:

Products must be presented for exchange within 4 days of purchase; The original invoice must be presented;

The Products to be exchanged must be returned in undamaged & saleable condition including all accessories and manuals. There should be no signs of external damage on packaging including the original carton. For details, please refer to the Exchange Policy on the invoice or contact the Customer Service Desk.

For Products that require home delivery For products that require home delivery like entertainment and large appliances, products will be exchanged by Croma under the following conditions:

Products that have suffered external damage in-transit: Any damage discovered at the stage of inspection by the Customer when it is unpacked by the delivery associate after delivery, the damaged products would be entitled for replacement. o No request for exchange will be entertained after the Customer signs the delivery Challen acknowledging the receipt of the products without any damage. In case of defects arising thereafter, such defects will be serviced by the Manufacturer/ Brand service center as per the manufacturer's warranty.

Products that have suffered external damage in-transit: A working defect discovered at the time of demo /installation will be declared "Dead-on-Arrival" and the products will be entitled for replacement.

Note: The products to be exchanged must be returned in undamaged & saleable condition including all accessories and manuals. There should be no signs of external damaged on the packaging, including the original carton. The Customer is requested to retain the carton, packaging material, manual, accessories etc until the demo and installation has been completed.

No exchange for following products:

Products as Desktops, Laptops, Peripherals, Gaming Harware Handy-cams Digital Cameras, Mobile phones,Fixed phones, MP3 Players, Accessories, Large Appliances, LCD's, TV's, Home Theatre Systems and other Entertainment products will not be exchanged, after the product is delivered, installed, demonstrated and/ or carried out of store post sale. Any products sold under Special Offers or Promotional Schemes will not be exchanged.

Personal care products will not be exchanged for the hygiene reasons. Free Gifts will not be exchanged or covered under any kind of warranty.

We are sure that you will be happy with your new product purchased at Croma and that it will perform as per the high standard you have come to expect from us. However, for a few Rupees more you can now become a member of our smile Club and avail of the benefits of extended warranty. The Extended warranty extends the manufacturers warranty by upto two extra years. The Extended Warranty has:

No Hidden Charges Replaced if not Repaired Genuine Parts

For details call on our dedi cated Extended Warranty Smile Club toll free number 1- 800- 209- 2525 For your quick reference, the indicative prices for buying Extended Warranty for different products are given below:

Laptops: Rs. 1320 onwards ACs: Rs. 480 onwards Refrigerators: Rs. 180 onwards Cameras: Rs. 270 onwards Washi ng Machine: Rs. 210 onwards Kitchen Appliance: Rs. 80 onwards Mobile Phones: Rs. 200 onwards

So now your peace of mind is just a Croma store away! Hurry be a part of our extended warranty Smile Club now!

A Word from You.. Whilst we have been privileged to receive a lot of compliments on the wide range of products and the prices at which we offer them, we firmly believe that customer service is the single most critical value that you expect from us. We would therefore, be delighted to receive your feedback on Croma. We are interested in feedback that compliments great service or highlights areas in which we need to improve as a store brand. Feel free to write your feedback, suggestions or ask any queries and we will be more than happy to respond. If you are an existing customer, please enter your bill number in the form below, to help us send you a speedy response.