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bio-fuel, solar, wind, nuclear, etc As an example, when the fuel price increase due to both its scarcity and supply control by OPEC, traveller will try to reduce their consumption by reducing their holiday travel and use their own transport only for high-value purposes; they also use more public transport which is cheaper. Consumers become more efficient in their resource consumption. The market will response to price increase, according to the principle of invisible hand, and regulate the demand and supply towards efficiency. In another case where price increase in line with the increasing purchasing power (i.e., better income) or at the discount rate according to Hotellings rule, price can help keeping the consumption more stable. In addition, due to profit incentive from high price, companies will increase their research for better technologies for resource extraction, exploring more supply sources as well as substitutes.
Q2: What are peak load prices? How do they work to reflect resource scarcity?
Peak Load Pricing is a pricing strategy in which price of good will be set at the highest level during times when demand is at a peak. This strategy is an attempt to shift demand to
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accommodate supply to avoid supply shortage of scare resource during peak hour or peak season. If a good is priced at a high cost and many demand it, a capacity will be balanced. Peak-load price helps balances supply in demand by encouraging consumers to purchase at lower prices at off-peak period and still provides consumers willing to pay the increased price of the good or service. For example, during high demand season (holiday season), fuel price goes up to avoid the shortage of supply because when fuel is limited in availability, peak load pricing can effectively reduce consumer consumption because consumers are influenced by the high prices which affect their purchasing power as well. Graph: Normal price and peak-load price and shift of the demand curve
$ S 1 P Price eak
Norm Price al D2
D1