Jayplay

life. and how to have one.

April 29th, 2010

how to overcome the tricky tactics supermarkets use to get you to buy

PSYCHOLOGY
all that jazz
learn to love the smoothsounding melodies of jazz

SUPERMARKET

are we there yet?

appreciate the weird and quirky landmarks on your next roadtrip

TOC

April 29th, 2010 // volume 7, issue 31

* Cover photo illustration by Ryan Waggoner

BUY-OLOGY

WESCOE WIT

Discover the tricks to becoming a smarter shopper at the grocery store

I gave him the best time of his life without using any toys at all.

FIND YOUR SWING

SPEAK

13

Learning to love and appreciate the jazz genre

15

Writer Ben Sullivan embraces his inner nerd

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CALENDAR
thursday, april 29th Theology on Tap Henrys on Eighth, 5:30 p.m., free, all ages Turkish film: a.r.o.g. Bailey Hall 318, 7 p.m., free, 18+ all leaTher/ The archiTecTs The Jackpot Music Hall, 7 p.m., $5-$7, all ages neon Dance parTy The Jackpot Music Hall, 10 p.m., $1-$5, 18+ apache DropouT/ Bleach BlooDz The Replay Lounge, 10 p.m., $2, 21+ calamiTy cuBes/ Texas paul suTherlanD The Jazzhaus, 10 p.m., $3, 21+ friday, april 30th liBrary mural unveiling The Lawrence Public Library, 5 p.m., free, all ages WonDer fairs firsT ever fun raiser & funDraiser Wonder Fair: Art Gallery & How!, 7 p.m., free-$3 anoTher holiDay The Jackpot Music Hall, 10 p.m., $5-$7, 18+ TurnT up The Eighth Street Tap Room, 10 p.m., $3, 21+ The schWag The Granada, 10 p.m., $8-$10, 18+ To geT her TogeTher/ oWl people The Replay Lounge, 10 p.m., $2, 21+ saturday, may 1st 940 Dance company, neW Works concerT The Lawrence Arts Center, 7:30 p.m., $8$13.50, all ages The spook lighTs The Love Garden, 7:30 p.m., free, all ages BaBa kahn/ sunny BroWn/ lomaTicc The Granada, 9 p.m., $30, all ages sellouT The Bottleneck, 9 p.m., 18+ The cluB WiTh DJ parle Fatsos, 10 p.m., $3, 21+ noahs ark Was a spaceship The Replay Lounge, 10 p.m., $2, 21+ sunday, may 2nd Dance of The rings Clinton Lake Museum, 7 p.m., free, all ages smashDoWn! The Bottleneck, 7:30 p.m., free-$5, 18+ canniBal corpse The Granada, 7:30 p.m., $17-$19, all ages monday, may 3rd common loon The Replay Lounge, 10 p.m., $2, 21+ original music monDays The Bottleneck, 9 p.m., 18+ karaoke The Jazzhaus, 10 p.m., $1, 21+ tuesday, may 4th sTarDeaTh anD WhiTe DWarfs The Jackpot Music Hall, 9 p.m. $7-$9 Blues TuesDay WiTh Bryan neuBerry The Gaslight Tavern, 7 p.m., free, 18+ moTorcycle maus/ eskimeaux The Replay Lounge, 10 p.m., $2, 21+ TuesDay niTe sWing The Kansas Union, 8 p.m., free, all ages ann zimmerman Signs of Life, 8 p.m., free, all ages scary larry kansas Bike polo Veterans Park, 8 p.m., free, all ages ku WinD ensemBle The Lied Center, 7:30 p.m., all ages

10

wednesday, may 5th elephanT revival/ BrenT Berry BanD The Bottleneck, 10 p.m., all ages $1 Drink Dance parTy Fatsos, 10 p.m., 21+ The americana music acaDemy Jam Signs of Life, 7:30 p.m., free, all ages priDe nighT Wildes Chateau 24, 9 p.m., $5, 18+ Disappears/ mouThBreaThers THE REPLAy LoUnGE, 10 P.M., $2, 21+ Billy spears & Beer Bellies Johnnys Tavern, 6 p.m., free, 21+

venues //
The Bottleneck 737 New Hampshire St. The Jackpot Music Hall 943 Massachusetts St. The Jazzhaus 926 1/2 Massachusetts St. The Replay Lounge 946 Massachusetts St. The Eighth St. Taproom 801 New Hampshire St. Lawrence Arts Center 940 New Hampshire St. The Granada 1020 Massachusetts St. The Pool Room 925 Iowa St. Wildes Chateau 24 2412 Iowa St. Duffys 2222 W. 6th St. Conroys Pub 3115 W. 6th St., Ste. D The Bottleneck 737 New Hampshire St.

editors note //

I feel like my life can be defined as one constant roadtrip. What started off as venturing to surrounding Nebraska towns York, Beatrice, Grand Island, Fairbury for spirit soccer games on weekends turned into treks to legitimate cities Denver and Chicago and Dallas for club volleyball. I was constantly on the move, bustling from one soccer field or high school gym to another. I learned to do everything in the car, from gobbling down fast food (my metabolism was good to me back then) to studying for my AP world history test with only a booklight to fight against the endless darkened sky. My road trips werent excitingly adventurous or filled with unique landmarks, but were comforting in their simplicity. The repetitive elements included my mom at the wheel of her white Chevy Malibu, John Mayers Any Given Thursday CD on repeat in the disc changer, and me in front, my right hand sandwiched between the glass window and my head. Although I learned to be studious and do homework in the car, most of my time was spent

endlessly thinking or daydreaming. My eyes glossed over as I stared out at the rolling landscape. I passed the time in a daze, the dry and dull Kansas prairie blending into the overwhelmingly tall cornstalks of Iowa. Theres a calming factor I find in constantly being in motion. This summer I lived out of a suitcase, rolling it around Heathrow Airport, dragging it up six floors to my flat in London, and loading it on the coach for a tour through the Scottish Highlands. The majority of the time we were moving, always walking, hiking, or sight-seeing and never stopping. Some may call our whirlwind tour of Britain exhausting, but I found it exhilarating. Maybe my constant need to move and explore diminishes the significance of all Ive done and things Ive seen. Maybe things do feel a little temporary because Im always thinking about my next plane ticket or what possibilities lie at the end of a new city or country, but as youll read in Leslies story on page 7, you never know whats out there until you go see for yourself. So load up the SUV, do some map-scanning, and hit the road. You may just find yourself along the way.

EDITOR // Alex Garrison ASSOCIATE EDITOR // Kelci Shipley DESIGNERS // Laura Fisk, Liz Schulte CONTACT // Lindsay Cleek, Leslie Kinsman, Katy Saunders HEALTH // Adam Vossen MANUAL // Emily Johnson, Ben Sullivan NOTICE // Mary Henderson, Abby olcese, Anna Sobering PLAY // Beth Beavers, Taylor Brown, Anna Kathagnarath CONTRIBUTORS // Mike Anderson, Molly Martin, Brittany nelson, Landon McDonald CREATIVE CONSULTANT // Carol Holstead CONTACT US // jayplay10@gmail.com

JAYPLAY

The University Daily Kansan 111 Stauffer-Flint Hall (785) 864-4810 1435 Jayhawk Blvd. Lawrence, KS 66045

// KELCI SHIPLEY, ASSOCIATE EDITOR

folloW Jayplay on TWiTTer aT twitter.com/Jayplaymagazine

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MANUAL

in the life of ... // aN EVENT DJ

living vicariously through others is ok with us.
Deciding what songs to play at a wedding reception where no one got married is not an easy task, but that is just one of the odd situations DJ John has faced during his 33-year career. Fifty-year-old John Ellis became interested in DJing as a 17-year-old junior in high school when a large collection of 45s and 8-track tapes were trademarks of the profession. After checking out the DJ equipment at a school dance, he asked his parents to co-sign a loan and bought some equipment of his own. Ellis hobby turned into a part-time and lifelong career. He took a break in college to pursue his bachelors degree in fine arts, but after graduation picked up right where he left off. Ellis has performed at more than 1,400 events and takes about 40 thousand songs of all genres to each one. DJing high school dances turned into weddings, company gatherings, holiday parties and karaoke. He has seen everything from a bride and groom using their karate skills to break boards and cinderblocks to bachelor party stripteases. Once in a while Ellis DJs at a club or Applebees karaoke night in Ottawa, but he has always been self-employed and never wanted to pursue a fulltime position on the radio or at a club. Ellis performs anywhere from six to 12 events each month and charges about $100 to $175 an hour. His lifetime of experience has earned him a good hourly rate, an impressive music library and expensive sound equipment, but people interested in taking a spin on the turntables can start small and upgrade over time. You can get speakers for $200 to $300, and Ellis recommends buying music through a service that gives you a certain amount for a flat monthly rate. The most important thing, though, is that you love music and you know it well. Because in the end, its all about the music you play.

get some culture // STUDENT aRT SHOW

its not all about fast food and beer pong
Funny how one word can inspire so much. For the second annual Juried Art Show at the Spencer Museum of Art, art and design students selected one of four keywords to draw inspiration from: illusion, disillusion, impression and reality. Thirty students work was selected from more than 150 submissions by the Student Advisory Board and Kate Meyer, curatorial assistant, and Susan Earle, curator of European and American art. Even though four words inspired all of the pieces, there is an abundance of diversity, says Chase Bray, Kansas City, Kan., senior and president of the Student Advisory Board at the Spencer Museum of Art. He says works range from all different types of media, including paintings, sculptures, jewelry and glass pieces. A design student also constructed a large-scale chair that will be on display. Bray says having a piece shown in a museum like the Spencer is a huge opportunity to leverage students work. The second-annual Juried Art Show and Spring Student Night open at 5:30 p.m. today at the Spencer Museum of Art. There will be free T-shirts, local food, and DJs. A group of students from a community arts class will perform art that engages the community. If youre interested in getting more culture, check out the Arts and Culture Festival at 1 p.m. on Saturday, May 1 in front of the Spencer. The Student Advisory Board invited artists and cultural groups from the KU and Lawrence communities to come together. There will be a stage for dancing, booths with information and art for sale.

// BETH BEAVERS

// EMILY JOHNSON

Contributed photo Prep work: Members of the Spencers student advisory board work ahead of the museums second-annual Juried Art Show, which begins at 5:30 p.m.

Contributed photo Spin city: Ellis turned a high school hobby into a career when he began DJing at high school dances, weddings and company parties.

{
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wescoe wit
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GIRL: GIRL : GUY :
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THE BARSTOOL CHALLENGE

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HUNDREDS OF DOLLARS IN CASH AND PRIZES
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GIRL 1: GIRL 2: GUY:

I gave him the best time of his life without using any toys at all.

OK, Im leaving. Wait, you didnt leave already? I didnt notice.

GUY : PROFESSOR:
Maybe the death was caused by autoerotic asphyxiation.

Come over to my house. You know youll get excited. In more ways than one?

GIRL :

GUY 1: PROFESSOR:
OK, lets stop for a second and take a poll. Who thinks Paris Hilton dresses well?

Did you watch the Madonna Glee episode? I think the real question is why did you watch it?

GUY 2:

GIRL 1: GIRL 2: GIRL 1:

Tomorrow is Thursday, right? Tomorrow is Wednesday. Today is Monday, then? Wait, no ... Sometimes I dont know how I managed to survive into adulthood.

$
GUY 1:

GIRL 1: GIRL 2: GIRL 1:

I want puppies instead of babies. You wouldnt have to send them to college. Maybe I would anyway.

Have you overheard any Wescoe witticisms? Send em to us at jayplay10@gmail.com.

// By mary henderson and the Jayplay staff

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CONTACT

kansas in heat // DARE TO HAVE INTENSE SEX

relationship researcher Mike Anderson tackles the sticky world of relationship advice, one weekly Jayplay column at a time.
intense crazy sex does not appear enough in relationships. I always get questions about how to improve someones sex life or get their partner wanting more sex. Well, the answer is simple enthusiasm. If you and your partner are really enthusiastic about sex, youll both enjoy it more. Combined with spontaneity, enthusiastic and intense sex is just the thing to keep passion in a relationship. Generally, men want women to initiate sex more, and women love when men take charge (just not all the time). Some of the time, we would love for our partner to playfully tackle us and rip our clothes off. I dont know about you, but, to me, that sounds like a great evening. I want both you and your partner to go to town on each other enjoy some animalistic qualities and show some enthusiasm toward intense, passionate love making. I dont care if it is oral, vaginal or anal sex, or intense kissing bring the passion and intensity back into sex. Do you have a question for Kansas in Heat? E-mail it to kansasinheat@yahoo.com.

catch of the week // RANDY THOMPSON

our weekly peek at a fish in the KU sea.
Ideal first date: I like to keep it simple. Maybe just go to a nice restaurant where we can talk and get to know each other. Worst date: A guy asked me out on a date and then made me pay for my own meal. Call my ass old fashioned, but if you ask me out, I think you should pay. Type: Im a sucker for tall, dark and handsome. I usually go for the bad boys but not so bad that youre going to pull a Chris Brown on me though, because Ill fight back. I love guys who are tan but I dont discriminate you can be black, white, latin, blue or green, as long as youre confident. Favorite quote: I cant color enough. I would color all day, every day. If I had my way, I would use every crayon in my box. Samantha Jones, Sex and the City

Mike Anderson, Dellwood, Minn., graduate student, is the host of Kansas in Heat, a talk show about sex and relationships that airs Thursdays at 7 p.m. on KJHK, 90.7fm and at kjhk.org. *THE OPINIONS OF THIS COLUMNIST DO NOT NECESSARILY REFLECT THE VIEWS OF JAYPLAY. KANSAS IN HEAT IS NOT TO BE CONSIDERED AS A SUBSTITUTE FOR PROFESSIONAL HELP.

HOMETOWN: Topeka MAJOR: Communications YEAR: Junior INTERESTED IN: Men

Contributed photo

Turn-ons: The first thing that attracts me to someone is the persons eyes and lips. The person Im with has to have a sense of humor or Ill get bored.

A former teacher of mine used to say that sex is sometimes Al Green and sometimes Peaches meaning that sometimes, the night calls for slow and sensual sex, and sometimes raw, exciting, crazy sex is more in order. Though both have their place, I think

Turn-offs: I cant stand guys who dont know Dream job: I want to work in advertising and I want to travel. how to take care of themselves. Hobbies: I love to shop. And I spent most of // LINDSAY CLEEK my time hanging out and having fun with the guys of Delta Lamda Phi, KUs fraternity for Are you a catch of the week? Send us an e-mail at jayplay10@gmail.com. gay, bisexual and progressive men.

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PLAY

The road
l e s s t r a v e l e d

// LesLie Kinsman

Break away from the norm on your road trip this summer

pinpoint the same feeling he had after visiting Austin with a similar way he felt road-tripping with friends years ago, while he was in school at Westminster College in Fulton, Mo. Theres a romantic component about traveling on the road, OReilly says. Theres just something about being on a roadtrip that makes you feel like youre in orbit with everything else going on in the world. After moving to Austin, OReilly soon found a job as a roadie, touring with a band around the country. OReilly says that he found time to write his novel, Snapshot, while everyone was asleep at night on the tour bus. Since then OReilly has written another novel, To Nourish and Consume, has canoed the Missouri River in 45 days by himself and, this June, he plans to motorcycle alone with just a backpack from Missouri to Alaska, choosing to forgo all interstates. When youre outside traveling by yourself for long enough, that little voice of everyday task goes away, and youre in a semi-meditative state, OReilly says. Everyone should try it. The journey becomes the experience. Rachel Helling, Lenexa senior, is trying to squeeze as much juice out of 50 days on the road as she can. This summer, Helling and two Photo illustration by Valerie Skubal of her companions are planning on driving in an Ready for anything: Interested in taking a road trip this summer? Consider breaking away from convention by seeking out quirky tourist traps. old Winnebego for 50 days straight, all over the country, leaving their cell phones and computers ast summer I found myself, and together in New York City nearly twenty years graduate, says it was funny to see all the little behind. what little luggage I could manage ago with one mutual idea. With the same sense things that the tour guides would try to make a We dont hate cell phones or the internet, we to fit, thrown into the backseat of of adventure and humor, the three men agreed big deal about, like the largest prairie dog in the just want to see what its like on the road for that my friends SUV, headed northeast. to tour the nooks and crannies of roadside world, (actually a concrete statue), and two five- long without technology, Helling says. Jp She invited me and our mutual friend, Nikki, to attractions in the U.S., collect their best findings legged cows. road-trip back to New York with her. Little did and then have them published into a manual for I dont think a plan wouldve helped much, iPhoNe aPPLICaTIoNS I know that Hannah had conjured up a plan for other roadtrippers wanting to see a different side Gambrel says. The random-ness was most of RoadsideAmerica.com the 20 plus-hour ride that consisted of roadside of the country. the fun, as long as youre prepared to go to some destinations full of obscure and bizarre tourist Since publishing Roadside America, the book places that might creep you out a bit. attractions. Objects such as a giant Jesus statue in has not only allowed the men to write an updated Gambrel says it was good to do something out the middle of a man-made lake found at the Solid edition of the first volume, but also develop of the ordinary with the trip to add a couple more Rock Church in Columbus, Ohio, or a couple RoadsideAmerica.com, the online guide thats stories to the list. He says the stops helped split up 1. Tourist Interruptus of UFO guest houses found in the backyard updated daily with roadside attractions found the trip. Everything the group saw was definitely This application is a phony phone call that can of the middle of nowhere, next to a cornfield. and submitted by Kirby and travelers alike. unique to the area. Gambrel says this summer ring mere seconds after you set it. This app. can The worlds only drive-thru strip club found in Instead of coming home and telling your he plans to hit up any odd stops on his way to come in handy when a tour guide has had you Congruity, Penn., was also on the list, which we friends about the corporate water park or outlet vacation in Chicago. cornered for far too long. This is not a joke. later devastatingly found out to be closed. mall you stopped at, you could tell them about Ryan OReilly never imagined quitting his job, Although we finally arrived to the early morning the beer-drinking goats in Texas or the Spam breaking up with his fiance and selling his house glow of New York City two days later hungry, Museum in Minnesota, Kirby says. The things to move to Austin, all within two weeks. But after 2. Sunset Alert irritable, sleep-deprived and annoyed with one that made us laugh were sometimes the same road-tripping to Austin, Texas to visit friends This application alerts you of the sun setting far from college two weeks before his abrupt change another, we felt a sense of accomplishment wed things that scared us. enough in advance for you to get all necessary never felt before. We had not only survived the Last summer, Blaine Gambrel and some of of lifestyle, OReilly had an epiphany: He wasnt pictures in before the inevitable darkness of roadtrip, we had taken the road less traveled. his friends managed to find a plethora of strange cut out for working behind a desk anymore. nighttime arrives. Doug Kirby, Ken Smith and Mike Wilkins, roadside stops on their way home from camping OReilly, the grandson and heir of the million authors of RoadsideAmerica.com, gathered at Jefferson Lake in Colorado. Gambrel, Maize dollar company, OReilly Auto Parts, says he can

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BUY- OLOGY
How understanding the psychology of supermarkets can help you become a smarter shopper
// WORDS BY ANNA KATHAGNARATH // PHOTOS BY RYAN WAGGONER

FEATURE

im Vo entered the sliding glass doors of Dillons Food Stores, 4701 W. Sixth St., with the intention of buying only bread and eggs. Vo, Dodge City senior, saw an array of vibrant colors as she walked past the fruits and vegetables. The enticing aroma of chicken traveled from the deli section and into her nose. She walked past the fresh flowers displayed in a rainbow of colors. She continued down the aisles, placed a pan, drinks, straws and baby food for her 10-month-old daughter, Sadie, in her cart. The rich smell of freshly baked bread filled the air as she headed toward the back of the store. She placed a loaf of bread in her cart, continued browsing the aisles and added milk and laundry detergent. She arrived at the check-out counter and the cashier totaled her items. I was supposed to grab eggs and bread, but I ended up spending $64, Vo says. Vo did exactly what supermarkets wanted her to do she bought more than she originally planned. From the store layout to the placement of products, supermarkets use marketing tactics to get us to buy more and more expensive items. When youre on a budget, being a conscious consumer may stop you from placing that last impulse item in your cart. Supermarkets study consumer behavior because they want to arrange the store in a manner thats convenient for their customers, says Michael Williams, professor of marketing and director of the Academy of Consumer Excellence and Sales in Oklahoma City, Okla. Although supermarket layouts vary, most supermarkets generally follow a similar store pattern. Williams says stores are largely focused on making a good impression on the shoppers pysche from the time he or she enters the store. For example, in the Hy-Vee at 4000 W. Sixth St., the fresh produce is easily accessible and near the entrance. In recently built supermarkets, the fresh produce is generally near the entrance, followed by the deli and bakery section, the frozen meat is adjacent from the food aisles and the dairy section is located near the back.

Supermarkets are intentionally built this way to increase the chance that customers will buy more than they intentionally planned, says Michael Barr, professor of business psychology at the Chicago School of Professional Psychology. He says retail stores create a plan-o-gram, or illustrations of where items should be displayed throughout the store. From the moment you grab a cart at the entrance your visual and tactile senses are stimulated. Its no accident that supermarkets place the fresh produce and floral section near the front. Barr says supermarket planners want an image that the store is fresh, inviting and pleasant. Imagine how uninviting the supermarket experience would be if plungers and toilet paper were near the entrance. The contrasting textures of fruits and vegetables and pleasent aromas of brightly colored flowers can help enticeconsumers to linger in the store, Barr says. The more senses that you can engage in a person the more likely they are going to make a purchase, he says. Barr says supermarkets are also counting on consumers to enter the store hungry. If you shop on an empty stomach you may be more prone to placing additional products in your cart. As you push your cart along the parameter of the supermarket, you are likely to come across the frozen meats section. If you are buying steak, closely examine the meat. Barr says consumers who typically associate the freshness of meat by its red color may be unaware that supermarkets use certain lighting, such as fluorescent bulbs, to distort the true color of meats. Although meat is naturally red, the lights enhance the vividness of the red. Instead of just glancing quickly at the displays, try picking up each package to examine the true freshness and color. Across from the frozen meats section are the food aisles, but the end-cap displays distract you from even getting into the aisles. End-cap displays are products specially placed at the end of an aisle used to get your attention. You will notice that bottle of pop is not in its regular place on the shelf. An employee has gone to the trouble of arranging the product in an attractive manner.

Pinching pennies: Shopping on a budget is a difficult task, and falling victim to supermarket tactics can make it even harder. Watch out for the end-cap displays, huge signs and last-chance purchase items that attempt to reel you in.

Barr says people perceive the display as something special and will tend to pick it up thinking that it is on sale. He says sometimes the item is not actually on sale or it is sold only at a small discount. Some end-cap displays are purposefully cluttered next to large-sale signs, which give the appearance that there are more bargains within the store than there actually are. Jason Kingman, Topeka junior, has become more aware of supermarket strategies such as the end-cap displays because he has worked at the

Dillons Food Store, 1015 W. 23rd St., for two years. He works with store managers on product placement. He says an effective supermarket tactic is the limited-time only sales that create a sense of urgency. Grocery stores are out to make money, Kingman says. Its always a profit margin thats the bottom line. He says that as a consumer he didnt realize how responsive buyers were to a product being prominently displayed at the end of aisles until he started working there. There will be a product

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FEATURE

EASY WAYS
to save money
Make a list based on the store layout and determine the best path to reach your products so you can avoid impulse buys. Use your cell phone as a calculator. Carry a certain amount of cash, which will limit your spending habits as opposed to swiping a card. If you are going in for a quick purchase try carrying the items in your hand. You might place fewer items in your hand than in a cart or basket. Go shopping when youre full, which will help stop the cravings. Make a conscious effort to look at the bottom shelves first to compare prices. Name brands also make their own generic brands. You might find that the generic brand works just as well as the name brand. Size can be deceptive. Check the per ounce price to calculate whether youre getting a good deal. Rethink all your purchases at checkout. Dont feel guilty if you have to tell the cashier that you dont want an item. You are actually doing the supermarket a favor by giving the cashier the item instead of placing it randomly where it does not belong.

Check it out: If you come to the cashier with more items in tow than were originally on your list, youve done exactly what the supermarkets want you to do. Learning about supermarket strategies can help you become a conscious consumer and say no to that last-minute gum purchase.

that wont sell for a couple of weeks, he says. And then as soon as we put it on special, put huge signs around it or put it on an end of an aisle it just starts flying off the shelves. Each end-cap display is a company-wide strategic decision, he says. Once you finally do turn into an aisle, there is a natural tendency to look straight ahead. More thought processes are involved in bending down or reaching up for a product, says Robert Gordman, author of The Must-Have Consumer: Seven Steps to Winning the Customer You Havent Got and president of the Gordman Group, a profit-development consulting group. You may not realize that brands are also competing for your attention on the shelf space. The eye-level products are the premium space on a shelf. Gordman says that brands negotiate with supermarkets, sign a contract and pay slotting fees to have their product at a particular level on the shelf. He says the cost of a slotting fee depends on the number of branches the supermarket has as well as the size and type of product. For example, the slotting fee for cereal may cost more because it takes up more space on the shelf than a can of green beans. Theres also a reason your favorite chips are no longer in the same spot they used to be. He says items are periodically shuffled around on the shelf, which forces consumers to discover new products. So, location of products is partially determined by the brands power. Next time you are browsing the aisles, make a conscious effort to scan the top and bottom levels to compare prices and products. The key insight is that people

generally want what they want. Gordman says. Megan Nguyen, Dodge City senior, says she doesnt shop with a list and isnt drawn to the sale items. When I go to the store, I know what I want, she says. I dont really care about the price. But Nguyen says there was a time when her lack of budgeting caused her to overspend on groceries. She was shopping at the Dillons Food Stores, 4701 W. Sixth St., with the intentions of spending only $15 to make sandwiches. She grabbed a basket, vegetables in the fresh produce section, and, after she was enticed by the smell of the bakery section, placed donuts and bread in her basket. Then she made her way through the store aisles and placed pop, cereal and chips in her basket. I look at everything thats why sometimes I actually forget what I need, Nguyen says. Her grocery trip ended up costing her $60. Like Nguyen, some customers follow the natural path of the store layout, which can cause them to buy more as they browse. Once you walk out of the aisles, youll find the dairy section is near the back of the store. Supermarkets intentionally place milk near the back because its a staple item, says Michael Williams, professor of marketing in Oklahoma City. He says supermarkets force you to walk past other items before you reach the milk, which increases your chances of impulse buying. If we have it in the front, people are going to run into the door, pay for it and leave, Williams says. They wouldnt have had a chance to walk into the store and see other items they didnt intend to buy. Milk and bread are placed far apart from one another because supermarkets want

consumers to walk past other items, he says. Supermarkets are organized in a manner that is convenient for consumers who dont do a lot of preplanning. Our behavior as human organisms tends to be sort of like water, Williams says. We tend to seek out the route with the least effort required. Items such as pasta sauce and egg noodles are next to one another, so you dont have to scour the store for each item. Although you might not have a grocery list handy, you can plan a meal based on the store layout. Once you make your way to the check-out line, you will find the candy and magazine displays. These are the impulse items, which are cheap and low-risk money-makers for the store. You may pick up that pack of gum as you place your items on the conveyer belt and the cashier scans the prices. Williams says the register not only tabulates the cost of your groceries, the register also collects current consumer data for the retailers and suppliers. Frito Lays knows what sold in every Target and Wal-Mart grocery store real-time, this morning as of sales yesterday, afternoon and evening, he says. Supermarkets also use the customer loyalty cards, such as the Dillons Plus Card, to keep you returning to their supermarket, Williams says. Card-holding members can receive discounts, special offers and coupons in the mail based on their purchases. The cards create an incentive to return to the same store and the mailed coupons allow for more personalized shopping. He says each time you swipe the card supermarkets use the data to track your buying habits from the

amount of groceries to what brands you buy. Williams says collecting the data helps retailers and suppliers know whether theyre losing profit, wasting inventory or overspending on operating costs. Williams says the net profit of most supermarkets is slim at about 1 to 2 percent. Any time they can add a few pennies to their net profit it really helps their bottom line, he says. The bottom line for supermarkets might be customer retention and profit, but understanding supermarket psychology as a consumer can save you money. It all comes down to how much can we slow you down and get you to wander through different parts of the store, Williams says. If they can introduce some interference to our mission that gets us to look at other products, the odds of us picking up something that we would have not purchased otherwise are much higher. Jp

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A P R I L 3 0 - M AY 1 / 9 A M - 9 P M

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PLAY

HOOP
The hulu hoop is not just for your little sister anymore.
// Beth Beavers

there it is

unday and Wednesday nights, South Park turns into a myriad of light, color and movement. Hips and bodies of all shapes and sizes swing and sway, holding up hoops of sparkled and curved PVC pipe. The hoops dont stay in one place for long, winding up, down and around legs, arms and chests. For the fourth summer, Hoop Mamas is hosting playshops in South Park on Wednesday nights from 7 to 9 p.m. Ali Fitzgerald, who founded Hoop Mamas in 2007, started the playshops as a way for hoopers to get together and share tricks. She sees all different kinds of people at the playshops, from young to old. People think because they couldnt do it as a kid, they cant do it now, Fitzgerald says. But its accessible and its easy. Its easier because the hoops are heavier, and easier to keep up. And even if you lack rhythm, that doesnt mean you will be a bad hooper. Betty Shurin got kicked out of an aerobics class because she lacked rhythm. Now known as Betty Hoops, she has been teaching and studying hooping since 1998 and has her own instructional hooping DVD. She says she can teach anyone to hoop in less than five minutes by watching the way they move. The method Shurin teaches is different from the kind of hooping we did as kids because it focuses on posture and how the muscles in the core move. It can burn up to 600 calories per hour, and it can improve flexibility and coordination. Her method also promotes better digestion and circulation because the weight of the hoop massages the internal organs. But even hooping for fun with friends can be good for your body. Samantha Hewitt had been trying to lose weight, but was bored with normal exercise routines. She started hooping about a year and a half ago, but switched to fire hooping in December. A fire hoop has six to eight spokes that stick out and are lit on fire. Hewitt says her fire hoop is a lot heavier than a normal one, and

the hoop took extra practice to get used to. She started fire hooping five times a week and shes lost more than 30 pounds. Fire hooping is easier to do more often because the fire hoopers get together more often, she says. Its a very social exercise. Hooping can be a social exercise, but it doesnt have to be. When she was teaching herself how to hoop, Fitzgerald spent a lot of time doing online research. She recommends www.hooping.org, which is a non-profit organization that promotes hooping with daily videos and weekly tutorials. Fitzgerald says she would also try to learn a trick every day on YouTube. I would watch the video on the computer then run outside to try it, she says. Tricks can be basic, like keeping the hoop up on your waist or lassoing it on your wrist. But tricks can get as complicated as the hooper can make them, usually involving a lot of movement and sometimes multiple hoops. Shurin says people hoop because of the sexy, playful and alive feeling they get. Sarah Kunen, Lawrence senior, says through hooping she has learned to dance again. I have arthritis, so a lot of kinds of exercise I cant do, she says. But this is a fun and energetic exercise that I can do. There isnt a lot of equipment involved in hooping. Fitzgerald makes and sells hoops on her website, hoopmamas.net. You can also purchase hoops at Beyond the Door, 918 Massachusetts. She sells basic hoops for around $25, but fancier hoops and LED hoops will cost more. You can also find instructions for making your own hoop on www.hooping.org. Jp

Photo by Karsten Lunde Social circle: Weekly hooping events in South Park are just one way to get involved in this growing sport. Ali Fitzgerald, founder of the local group Hoop Mamas, says hooping is a fun and easy form of exercise.

HooPing ResouRces:

www.hooping.org A non-profit organization that promotes all things hooping. Features videos of the day, tricks of the week, etc. www.hoopmamas.net You can find resources for hooping in Lawrence, book private lessons or buy a hoop on this website. www.bettyhoops.com Betty Hoops website. Buy her DVD and learn about the benefits of hooping.
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hoops Mamas Playshop 7-9 p.m. Wednesdays through October south Park, 1300 block of Massachusetts street

PLAY

this weekend // RELAY FOR LIFE

because those CSI marathons are getting old.
Hearing the phrase I love boobs during a weekend in Lawrence probably means some guy took a drink to the face, but this Friday at Memorial Stadium such comments are encouraged. The annual American Cancer Society Relay For Life will take place from 7 p.m. April 30 to7 a.m. May 1 at Memorial Stadium. The event raises money for ACSs mission to fund cancer research and educate people about prevention and treatment options. Carolyn Haller, Alma junior and Relay For Life of KU Chair, is participating in the Relay for the eighth time. Haller says its a common misconception that the event is an actual relay or a marathon. The 12-hour event represents the cancer victims battle with the disease, Haller says. For the opening ceremony, cancer survivors run a lap around the track to celebrate those who have won the battle against cancer. At 10 p.m. the luminaria ceremony remembers those who are fighting or lost the battle with cancer. During the Fight Back ceremony at 2 a.m., participants pledge to make a difference in the fight against cancer, such as quitting the tanning salon or scheduling regular mammograms. Unfortunately everyone has been affected by cancer, Haller says. Everyone can find a reason to be passionate about it and find a reason to relay. To register for the event, visit www.relayforlife. org/kuks. Haller recommends getting a group of eight to 15 friends together and registering for the event as a team, but individual participants are also welcome.

GRAND OPENING rd

MAY 3

// EMILY JOHNSON

dine in delivery carryout 11am - 2am Monday - Saturday

MASS (Inside Fatso's)

785.856.5558

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Contributed photo Fighting for the cure: The American Cancer Societys Relay for Life helps raise money to research cures for cancer. The event begins at 7 p.m. on April 30.

TONIGHT!
May 15 May 20 May 29 June 19

MC CHRIS
With Whole Wheat Bread

Do Doors Open at 7pm. Tickets Ope available at the box ofce in a advance or at the door. o

Deadman Flats CD Release Party Ryan Bingham Schism-TooL Tribute Jason Boland & the Stragglers

GRANADA available for your private parties and fundraisers. Graduation Weekend availability. Call 785.842.1390 for info.
04 29 10

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PLAY

ACCESSING

jazz

Photo by Tanner Grubbs Impromptu: You can make jazz more accesible by checking out local acts such as the Tommy Johnson Quartet, which plays at iBar, 945 Massachusetts St., every Friday.

Brush off stereotypes and ignore misconceptions to find your rhythm with jazz
azz offers more than the stereotypical smoky club and painful trumpet retouching the sorrows of patrons with undone ties. Jazz music shies away from modern media and gets misconceived as one big genre. This makes it harder to access and appreciate, yet the field is full of distinct genres and accessible songs. Jazz holds a diverse selection that can ignite admiration in any listener. Genres of jazz, such as avant-garde, tend to leave bad impressions with long solos or unfamiliar song forms. If a listener is unfamiliar with how songs are put together, those songs can be hard to absorb, says Roberta Schwartz, professor of musicology. Most pop songs mix verses, choruses and instrumental sections into common patterns that listeners can easily identify. Jazz songs, though sometimes harder to identify, also hold predictable framework. Jazz songs commonly start with a head, or the main idea of the song, Schwartz says. This beginning section plays the melody before it is improvised and dressed up throughout the song. The head also lays out the basic chord progressions for the song, or the structure of the music supporting the melody. For an elementary jazz song, musicians then pass around the melody, improvising and paraphrasing it throughout. A musicians time to improvise with the melody depends on several factors, such as tempo,

// TAYLOR BROWN
listening to jazz while you are studying or use it as background music for everyday activities to get exposure. Once your flirtation begins, it will be hard to resist the charm of jazz. Jp

whos performing and the genre. If the tempo is quicker, usually there is less improvisation time. Improvisation length depends on the taste of the musicians and how long they prefer sections to last. More classic genres of jazz reserve brief sections for improvisation, such as swing jazz. Swing jazz typically includes danceable beats, light melodies and boasts artists such as Benny Goodman, Count Basie and Glen Miller. Swing jazz controlled American popular music during the 1940s, Schwartz says. She recommends swing to beginning jazz listeners for its liveliness and simplicity. Find a couple of artists that you like and start to understand a style, Schwartz says. Then you can figure out the patterns in it and develop your listening. Julie Miller, Hutchinson junior, started listening to jazz music through swing. It was something different from what was on the radio, Miller says. It was danceable and such a bigger sound. Miller is enrolled in Schwartzs Introduction to Jazz class this semester. She says she took the course to deepen her appreciation for jazz and to learn how to identify its genres better. Upon learning more about the art, Miller says she greatly admires the work jazz musicians put into their craft. She is learning about the personal approaches of musicians from Schwartzs class and how to identify certain performers by their playing styles. Its a lifestyle, Miller says. Its incorporating whatever happened to you

and putting it in a musical format. Hearing that expression infuses a greater understanding, but it is difficult to develop. The feelings that jazz express are as substantial as any other musical genre, but sometimes its hard to break that language barrier, Nick Curry, junior and KJHK jazz DJ, says. It has a need for fermentation, Curry says. Its like that album you buy and you dont know if you like it, but then you listen to it later and realize its greatness. The exploration of jazz and developing a taste for certain types of jazz can be harder because of the fermentation process. Jazz doesnt lend itself to 30-second iTunes clips because of lengthy and diverse songs. Curry spends several hours a week as a jazz DJ sorting through jazz albums and deciding what to play. I think everybody has the sense of what a good song is and everybody can tell when that meaning isnt there, Curry says. He finds some of the more accessible jazz music to be modern artists who do jazz covers of pop songs. Hearing people doing Radiohead covers or playing jazz with a modern sound is a fun experience, Curry says. Listening to jazz covers of pop songs can commence the exportation process by cultivating interest in an artists and their genre of jazz. An attraction to jazz may take some time. Find some of its more flattering features within swing jazz or listen to jazz versions of familiar songs. Try

Check out some live jazz to experience unique musical moments

Every Wednesday Jazz The Eldridge, 7-10 p.m., free Every Friday Tommy Johnson Quartet iBar, 6:30-9 p.m., free April 29 Carte Blanc featuring Miguel Mambo The Blue Room, 7 p.m., free April 30 Kansas City All-Star Ellington Tribute Big Band The Blue Room, 8 p.m., $30 May 1 DJ Sweeny Quartet Phoenix Jazz Club, 9 p.m., free May 2nd KJHKs Jazz in the Park Watson Park, 3 p.m., free

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REVIEW

book review // DEaR JOHn nIcHOlaS SpaRkS

reading. its not just for textbooks, you know.
John was a troubled, rebellious teen who never fully understood his fathers weird habits and never really wanted to. After just barely graduating high school and skipping college, John joined the army. Joining the army is what he needed to do to grow up and become the man he thought he needed to be, he thinks. While back home on leave, John meets a beautiful vacationer, Savannah. She seems to be all hes ever dreamed of and more. After spending a short while together, John and Savannah realize they have fallen in love with each other. This makes going back overseas even harder. Once John is back overseas, they correspond with one another through snail mail. After September 11th occurs and Johns father becomes ill, the couples relationship takes a turn for the worst. Johns love for his country conflicts with his love for Savannah. Author Nicholas Sparks is known for his love stories, novels and movies. This is one of his better novels that ranks above the rest.

movie review // THE GHOST WRITER

hollywood hits, indie flicks and everything in between.
The Ghost Writer is the latest from director Roman Polanski. Polanski is best known for films such as Chinatown and Rosemarys Baby, movies as respected for their scripts and their storytelling as for their thrills. The Ghost Writer doesnt pack as much punch as either of these movies, but it gives it a good college try, and ends up being a pretty solid, fun mystery in the process. The movie opens with an unnamed writer (Ewan McGregor) getting an assignment to ghost write a memoir for former British Prime Minister Adam Lang (Pierce Brosnan), whos being investigated for war crimes. McGregors character is taking the job over from another man who died mysteriously. McGregor flies to New England, where Lang, his wife and staff are living in exile. McGregor starts to work with Lang on the memoir, and starts to notice some odd clues left behind by his predecessor, the dead writer. Investigations, double-crosses and other hijinks ensue. At first glance, The Ghost Writer looks like a fast-paced political thriller with lots of action, a convoluted plot and actors shooting each other plenty of intense, penetrating stares. Since this is, in fact, a political thriller, theres plenty of that. But theres also a surprising amount of wit and humor. McGregors character seems to be as puzzled by his situation as the audience is, and his reactions to the things he learns about Lang and his history seem nicely believable. A few times, particularly at the end of the film, the movie goes over the top and events feel a tad melodramatic or clich. It makes it a little hard to take the movie seriously, but doesnt harm its overall entertainment value. For audiences familiar with Polanskis work, a movie that falls into the tropes of the generic thriller may feel a little disappointing. But not every movie can be Chinatown, and a movie that manages to retain elements of the directors classic work, and to recall other classic thrillers such as The Manchurian Candidate, or those of the Hitchcock variety, is still worth watching. And for those who are just looking for a good, smart movie to watch on a weekend, The Ghost Writer offers a lot more than others of its ilk.

// ABBY OLCESE

// SAVANNAH ABBOTT

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SPEAK

growing up, irl (iN rEAl liFE)

I embarked upon an epic quest to ditch my geekiness and find friends only to find out being a nerd is // BEN SULLIVAN valuable, and great friends were there all along
Growing up I didnt know popular songs on the radio or celebrity gossip. (I still dont.) When other kids were getting frosted tips and kick-starting unhealthy relationships with the Dave Mathews Band and MTV reality programming, I was listening to Weird Al Yankovic and watching SeaQuest with my father. I spent my youth adrift in a sea of science fiction and fantasy worlds, only returning to the real one when my mother would drag me to family dinner. It wasnt until I got older that I slowly came to the realization how being a childhood nerd paid off. Growing up with a different prerogative is difficult. The threat of being ostracized for nerddom is still very real. Schools definitely have a social caste system. Kids who had parents that allowed them to watch R-rated movies and dress like an Abercrombie and Fitch model were elevated to the front of the herd. The ones who stopped to check out an interesting-looking bush because of severe asthma were quickly left behind. That was me. I grew up as the quiet kid, preferring to spend my time in books than at skate parties. It was tough. Knowing that you dont fit in is demoralizing, especially when you only have 12 years of perspective to draw on. Briefly in sixth grade, I failed an attempted transition into being a cool kid. I purchased an expensive tube of colored hair gel that ended up staining my sink orange. For the few mornings I spent bent over the sink, I came out having done my hair six times to make sure that it was acceptably spiked. To complete the ensemble, I donned the 90s uniform of khaki cargo shorts, the white undershirt and striped button down, complete with a sharks tooth hemp necklace. My clever ruse lasted about a week. If I may paraphrase Douglas Adams, I was almost, but not quite, entirely unlike a popular kid. To my knowledge, I looked, smelled and talked the way I so badly wanted to be, but in reality was little more than one animal in another animals clothing. So I went off on my own, partially by my own choice, mostly because I didnt belong anywhere else. Then I found friends. There were others out there who had an encyclopedic knowledge of Star Wars others who accepted the fact that I played the mandolin, others who had read every book that J.R.R Tolkein has ever written, including The Silmarillion, which is a university-level history text book of events that didnt actually happen. In fact, they were there the whole time. I had just been looking in the wrong place. And over the years,

Jp

Contributed photo Geeks unite: Ben says he and his friends found comfort in their shared nerdiness. Pictured from left to right: Brandon Abbott, Shawnee graduate student, Mike Flaherty, a senior at Washburn University, Peter C. Soto, Shawnee junior, and Jayplay writers Ben Sullivan, Shawnee junior, and Taylor Brown, Shawnee junior.

I was blessed with a one-in-a-million collective of fellow geeks. Undoubtedly the presence of like-minded others helped each of us develop our personalities and endure the shitstorm of mockery that was middle school. We established ourselves in high school and slingshot into colleges across the country. On the weekends, we happily cloistered ourselves in a life of hobbies and games while other people were developing problematic drinking habits. Across the years we spent thousands of dollars on collectible card games, played full

campaigns of Dungeons and Dragons and spent Friday and Saturday evenings building, painting and playing with plastic models. It was nerdy, we got funny looks, but it was great. It was in the company of my friends. And the best part came later. As it turns out, special abilities are useful. Teaching ourselves in unconventional areas fostered independent learning later. The hours we poured into literature, computers, music and art gave us marketable skills. Now were writers, technicians, musicians and artists. The very same activities that had us

pinned as weird now provide us with unique tools to carve a new place in the world. Really, being the oddball was the best thing that could have happened to me. It wasnt easy, but I owe everything I am to how I grew up. I would challenge anyone who says I wasted my time. Id win, too. Jp

15

04 29 10

$1.50 Screwdrivers

$3.75 Gustos

$1.50 Domestic Bottles urs.

$2 Smirno $2 Honor

$3 Jger Bombs $3 Guiness

Free Pool: Midnight - 2AM, Sun. -

$5 PBR Pitchers $2 Captain Morgan $2 Boulvard Wheat & Pale Ale Draws

$1 Wells $2 Michelob Ultra

$2.50 Bud Light 20 oz. drafts $4 Bloody Marys

$4 20 oz. Stella draft $2.75 Bud Light $3.50 Blvd Wheat $5 1 lb. wings

$3 Double Wells $5 Jalapeno Poppers

$4 Spin dip $5 any glass of Wine

$4.50 Premiums $5 Chicken Tenders

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$3.25 Import Bottles $3.50 20 oz. Bud Light $5 Spicy Cheese Sticks

Duffys
At The Econolodge

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$2.75 Imports $2.75 Specialty Beers $5 Double Absolut

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FRI / SAT
$5 Premium Pitchers $4.75 PBR pitchers $4.75 Natural Light Pitchers $3.50 Double Wells

$2 Wells

$2 Coors Light, Miller Lite, Ullr shots

$3 Bacardi Cocktails $2 Bud Family Bottles

Water Pong Tournament Every

ursday @ Yacht Club, 8:30 p.m.

$5.99 Philly Cheese Steak or Chicken Sandwich w/ side / $10 2-liter microbrew tower / $3 Jger Bombs