The Seed

Every tall building begins with a brick. Every journey begins with a small step. Every tree grows from a seed and every enterprise begins with a new idea! Ramakrishna Radio and Electricals was established in the year 1964 by Mr Vemula Anantha Krishna. After successfully nurturing the tree initially, his prodigal sons V. Raghavendra and Mr V Ravi Kumar expanded it into Ramakrishna Electronics in Rayalseema area and finally forming Ramakrishna Teletronics based at Hyderabad in 2008. Now, to make the big leap all across South India, they set up YES MART, a chain of Super stores dealing in Electronics, Appliances, Mobile, Digital imaging and IT products. The state of the art retail outlet will be set up at Kukatpally area of Hyderabad to begin with and gradually spread across the length and breadth of Andhra Pradesh with over 275 authorized outlets very soon. Making shopping an exciting and entertaining experience for the customers at every YES MART outlet, we would provide delight to every customer and develop customer loyalty at every step we take. Our motto is to offer the best possible Value for Money for the customers.

Vision : To become the most preferred retail brand in Consumer Durable, Mobile & IT categories through operational excellence with loyal and motivated outlet partners offering delight to every customer with best possible value for money and best services. Mission: To fulfill the vision through dedicated and committed teamwork, adhering to the core values and ensuring overall benefits to the stakeholders at all times. Core Values: Transparency at every step we take Fairness and impartiality to all Innovation and improvisation at every stage Customer oriented efforts to achieve highest possible customer delight Wider range, deeper reach, higher sales and larger profits YES MART would stock the full range of all leading brands to ensure that no customer leaves the showroom disappointed, on the contrary the customer returns back for more and more purchases.

The Name: YES Mart is a name that was finalized after many brainstorming sessions and deliberations. It was unanimously decided that the shortest, sweetest and the most emphatic word of assertion, confidence and positivism in English is YES. The symbol - The power button is universally recognized and easily identified. It symbolizes the beginning of any action. Together, therefore the symbol and the name describe the attitude, philosophy, dreams and desire of the organization to move on confidently, assertively, positively and with a purpose. The market is out there still untapped and unexplored. Lets go and capture it! Come on, press the power button and enter the world of exciting opportunities!

Mr Raghavendra is a second generation entrepreneur and a self made Graduate with an excellent academic track record. He started getting involved in business at a very early stage of his life while in studies and picked up the nuance of the trade

in Durable industry fast in life and today he is know for his dynamism, futuristic thinking with a very high level of positive attitude. He is a man with complete ethics and honesty for his principals, partners and customers. Mr Ravi Vemulla, a graduate in B. Pharma started his career in Retailing and later took up distribution. He gained sufficient experience in the marketing of Consumer durable products and in 2008 ventured into telecom distribution and palyed a significant role in getting suucess of Ramakrishna Teletronics by managing distribution of telecom products right from day one.

MDs Message The success of any enterprise is achieved by its team. The commitment, dedication, efforts and innovation spiced with the drive and zeal is what makes any organization dynamic and thriving. We are committed to move forward with our principals, outlet partners and customers. Together we will chart a new course in the history of retailing in our industry in India. We are committed to offer the best offer, best products, best services and best value for money. We always say YES !

CEO

Mr. Prashant K Das is a hardcore professional with 24 years of rich and varied experience in Marketing / Business Development / Product Development & Launch / Operations Management / Customer Service with leading companies of India in Office Automation & Consumer Durable industry. With his incredible professional acquaintance he held National level senior positions in Brands like LG Electronics, Samsung Electronics, BPL, Godrej GE, Videocon etc., Out of total 24 years, he has 9 years of hands-on exposure to Strategic Planning & Execution in the consumer durable industry which will play a major role in his assignment in this organization.

Message from CEO Value for Money for our valued customer is the mantra of YES MART Super Stores. We would like to be the most trusted brand in durable retail business in South India. Customers expect value addition on every purchase. We ensure that our customers leave with a smile after every purchase from any of our store. We truly believe in Customer delight. Our professional Ground Force Team is well trained to back our frontline sales force at every store. It is highly imperative that customers feel very comfortable to shop here. YES MART is now in Andhra Pradesh. Very soon it will have its firm footing all across South India with the best-value outlets displaying all the electronics, appliances, mobile and IT products that one may need. Where do you fit in? The beauty of the concept of YES MART is that it revolves around one central point and that is YOU. Thats right. You are the YES MART virtual partner. Remember the story In unity lies in strength ? Well, our strength will be our team work, co-ordination, and co-operation leading to splendid performance.

YES MART is an ideal growth engine for you to display your entrepreneur skills and be a part of the conglomerate. When you join YES MART as a Principal or as its Outlet Partner you become a part of the network and gain corporate identity. We give below the major benefits that you enjoy.

What we offer to our Authorized Outlet Partner ? One single banner which will be advertised heavily Brand YES MART Store Executive support (A strategic manpower) Best Pricing (at par with Top Dealers of A.P.) In Shop Demonstrator support (In case bigger volume committed) 0% - Easy EMI options with complete support from Finance Companies like any other Dealer Yearlong Promotions Gifts/Lucky Draws etc. Always some excitement. Customer and Dealer Relationship Management. E-Commerce (online purchase from anywhere in the globe with free home delivery throughout A.P.) Service support Defective/damaged stocks & Customer support for all installation/break down/maintenance calls for any brand. Complete opportunity to compete with Top Dealers Move into the big league Display stocks of High End Products - focus on high end (Better store image with better retention) No Investment worries No payment tensions Payment based on secondary 100% time for focus on secondary sales (Sell Out)

Ramakrishna Teletronics has a very impressive track record. It has recorded growth both vertically and laterally. RKT, as it is popularly known has continuously added to its core strength and diversified into telecom, durable distribution and retail and recorded a turnover of Rs. 250 Crores in the Financial Year 2011-12 and aims to more than double it in the next financial year. Ambitious, you think ? But, Practical and logical it is ! With all your support of course.

YES MART What are the benefits? As a virtual partner in our business, as an Authorized Outlet, you benefit from the massive bombardment of advertisement and promotions that YES MART would be investing this Financial Year. Other investments include :

CORRECTIONS OF CATEGORY-wise BRANDS AVAILABLE WITH US : Pick up from attached excel (But graphical presentation should be better)

Infrastructure Call Centre for complete sales & service support Data storage at world class center Professional Logistics Personnel for fast and efficient delivery of stocks Team with high level of experience Complete professional management (All from Industry background)

In-house Software to be shared with our Outlet Partners also

The great break through (entry to LG distribution ) The great breakthrough started in the year 2001 with 4 districts of Rayalseema Area of Andhra Pradesh. It was the strategic move that Mr. Raghavendra took to take the brand of LG to every Taluka of Rayalseema Area with the help of appointing maximum sub dealers who are consistently performing and growing even today and are deeply bonded with Ramakrishna Electronics. The key to success was not only primary push of materials to all sub dealers but also very aggressive marketing activities at the district level. The firm always focused on sell out right from those days and that brought the growth consistently. The firm never looked back after it went full fledge with LG and it then expanded its network into Twin City market with support from LG. The turnover increased every year steadily with an excellent performance. In fact Mr Raghavendra, representing Ramakrishna was among very few Trade Partners from India to visit Korea in the month of May 12 with a special invitation from LG Gobal Head Quarter Team and received a prestigious award there.

Phenomenal Phase Being Entered

The launch of YES MART Super Stores, promoted by Ramakrishna Teletronics in A.P. has paved up a new lucrative path in the industry. The company's unique strategic plans are very innovative and productive which enables their virtual partners, the AUTHORIZED OUTLETS attain good prospects and better results in terms of higher turnover and growth with handsome profit. Leading Brands YES MART deals with all the leading brands in India viz. LG, Samsung, Sony, Panasonic, Voltas, Whirlpool, Onida, Videocon, Sansui, Butterfly, Preethi, Bajaj, Toshiba, Sharp, Philips, Electrolux, Godrej etc and provides excellent support to the Authorized Outlet Owners ascertaining their growth with the firm. Operational procedure

District-wise detail market mapping Shortlist Potential Outlets Explain benefits

Collect Application Form from Potential Outlets owners Scrutinize them at highest level for selection as an Authorized Outlet Offer LOI with 120 days probation period from both the sides Sign up Formal Agreement Operate on a daily basis with proper reporting of business performance Quarterly review of performance & correction (If any) Take commitments for ongoing healthy business

YES MART is all set to capture the Andhra Pradesh market which is a major contributor in the Indian Durable Market. YES MART's strategic plan is accurately designed and systematic in nature. YES MARTs prime step is to invite the second layer Durable Trade Partners as their potential Partners as Authorized Outlets. It makes a wiser point as these dealers often find it difficult to operate comfortably due to heavy competitions with from players of A.P. market. They require professional guidance and support in various aspects such as serving the customers through inshop demonstrators, 0% EMI schemes, control in working capital, availability of all the brands, marketing assistance etc. In fact, the 'YES MART' Partner will be left to concentrate only on sell out. YES MART Super stores will maintain a proper operational procedure with the help of constructive infra and ERP software system which is designed for most efficient and fast execution. YES MART has strong strategies to offer the best brands at the best price with best 'Value for money' proposition to its customers at all times. No doubt the customer will enjoy the best deals always in YES MART outlets. The brand YES MART always aims to grow together with its virtual Partners the AUTHORIZED OUTLETS Owners, Customers and all Manufacturers for better results. YES MART Superstore is dedicated to Consistency, Quality and Esteemed Customer Support with Better Deals and Best Service under one roof. To bring more focus on Mobile & Accessory categories, we also created a Sub-Brand :
(Go Mobile graphics)

The Rapid Expansion of YES MART in Andhra Pradesh : Address whole of Andhra Pradesh district wise so that our brand is visible and available to our customers. We intend to be present in every district of A.P. to serve our customers at all times with best offers, promotions and services so that they always enjoy better Value for Money with a higher living standard.