Research Report on SMS Marketing

Research Report on SMS Marketing

Course Name: Marketing Research

Prepared For:
Dr. Md. Mahfuz Ashraf Faculty of Business & Economics Daffodil International University

Group Member: Palash Mahmud (L) Bilash Gosh Shams Md. Galib Golam Mostafa Md. Mazharul Islam

ID 122-14-803 122-14-802 122-14-831 122-14-551 122-14-810

ii

ACKNOWLEDGMENT
We are very thankful to Almighty Allah who has all the powers in the world and who also give us power to perform the assigned task, which otherwise we cant perform. We are also obliged to the favors and co-operations made by the respected teacher Dr. Md. Mahfuz Ashraf. He helped and guided us in an efficient manner and was always there for us during our period of research. Without their humble help it was not easy. We are very thankful to all our friends and teachers who provided us great guideline in this effort.

iii

Letter of transmittal
Date: August 10, 2012 Dr. Md. Mahfuz Ashraf Lecturer, Faculty of Business and Economics Daffodil International University

Subject: Submission of Research report on SMS Marketing Dear Sir, It is our pleasure to submit this Research report on SMS Marketing, which has been prepared as a partial requirement of the course Marketing Research We have tried level best to complete our assignment successfully and to produce a meaningful report within the all constrains. In spite of the various difficulties faced in preparing this assignment, we have tried to be as thorough as possible. The whole experience of this project enabled us to get an insight into the real life situation. We will be happy to successfully complete this assignment.

Sincerely, On behalf of group -----------------------Palash Mahmud ID: 122-14-803

iv

Table of Contents
ABSTRACT: .................................................. Error! Bookmark not defined. Introduction to SMS marketing and related Strategies: ... Error! Bookmark not defined. HOW SMS MARKETING CAN WORK? ................ Error! Bookmark not defined. History of SMS Marketing ............................... Error! Bookmark not defined. How SMS text messaging marketing did begin?Error! Bookmark not defined. What can SMS marketing are used for?............ Error! Bookmark not defined. 1. Increase Customer Loyalty ...................... Error! Bookmark not defined. 2. Encourage Repeat Sales .......................... Error! Bookmark not defined. 3. Encourage Feedback ............................... Error! Bookmark not defined. 4. Revenue-Raising Tool.............................. Error! Bookmark not defined. 5. Attract New Customers ........................... Error! Bookmark not defined. Advantages of SMS Marketing ........................ Error! Bookmark not defined. SMS marketing is very cost-effective. ........... Error! Bookmark not defined. Disadvantages of SMS Marketing .................... Error! Bookmark not defined. Methodology................................................. Error! Bookmark not defined. Research Problem ......................................... Error! Bookmark not defined. Objectives of the Report ................................ Error! Bookmark not defined. Data Collection ............................................. Error! Bookmark not defined. Data Analysis ............................................... Error! Bookmark not defined. How satisfied you with this service? .............. Error! Bookmark not defined. How much response you get from customer through SMS marketing?... Error! Bookmark not defined. Findings ....................................................... Error! Bookmark not defined. Recommendation .......................................... Error! Bookmark not defined. Conclusion ................................................... Error! Bookmark not defined. References ................................................... Error! Bookmark not defined. v

Questionnaire ............................................... Error! Bookmark not defined.

vi