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Romance 101: How to Use Feminine Words That Sell | Copyblogger

Copyblogger Online marketing that works Home About Software Blog Contact Our WordPress Solutions Design Hosting Traffic Conversion by Lexi Rodrigo 87 Comments

Romance 101: How to Use Feminine Words That Sell

If gender stereotypes make you uncomfortable, theres a good chance youre going to hate this post. Because this post is overflowing with gender stereotypes. Its all about identifying, valuing, and celebrating the feminine. Today Im going to talk about the use of words that are traditionally considered feminine to spice up your copy. Why would you want to do that? Well for one thing, whether you know it or not, youre probably writing for a female audience.

The economic power of women

Womens buying power has increased tremendously in recent years. Mothers alone account for $1.3 trillion of sales per year. Women either make or influence buying decisions for all sorts of things, from cars to
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home furniture, from clothing (for the entire family, not just the gals) to electronics. Even if youre marketing to what you think of as a male market, it can still pay to have a feminine appeal. That dude reading your copy is very likely to have a girlfriend, wife, or mother whos going to sign off on making that purchase. If he thinks buying your product will make him look dumb in her eyes, hes a lot less likely to hand over his credit card. So listen up. Slaying dragons and pumping the testosterone arent the only ways to put feeling and excitement into your copy.

The enduring popularity of romance

Where can you find feminine words? Nothing is as feminine as romance fiction, and numbers show women are continuing to lap it up. As the economic recession raged, do you think women ditched their romance reading habits? Hardly. Romance fiction made $1.37 billion in sales in 2008 and, in fact, had the largest share of the book market (13.5 percent). To find feminine words that have been proven to sell to women, I mined the titles of the late Barbara Cartland, whom Vogue magazine called the Queen of Romance. And for good reason. Cartland sold more than a billion copies of her books. She certainly knew a thing or two about writing purchase-inducing titles.

10 romantic words that sell

Here are 10 unabashedly feminine words that have also been proven to sell.

Love
As John Lennon sang. All we need is love, and this word doesnt only dominate the titles of romance fiction. Its commonly used in songs as well. Maybe its because love is what were all longing for. Yes, guys too. Even if you dont always admit it.

Heart
Now becoming synonymous to love (e.g., I heart Copyblogger), this word is increasingly used to soften traditionally tough topics: business with a heart, writing for the heart, selling from the heart.

Secret
As the stereotype would have it, women love to keep, tell and discover secrets. Actually, so does everybody else. This word appears in all the headline swipe files of those (male) copywriting masters.

King, Queen, Princess, Prince (or some other honorable title)

Women are fascinated with royalty. Blame it on fairy tales. But its not just women who respond to a market position as the King, Queen, or Duke of your niche.
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Temptation and Forbidden

That darned Eve started it all, giving into temptation and making Adam bite the forbidden apple. These are still two irresistible words to make your copy more compelling.

Cloud, Moon, Stars (and other celestial bodies)

These words evoke freedom, creativity, and unlimited possibilities. No wonder women love them.

Heaven, Paradise
We use these words to describe ultimate pleasure, goodness and perfection. How was the spa? It was heaven!

Kiss
Sweet, mysterious and seductive, a kiss is the ultimate romantic word.

Virgin
Heres one word thats sure to make your heart race whether youre male or female. And of course, Richard Branson, a masculine guy if ever there was one, built an entire mega-brand around it.

Magic, Enchanted, Bewitched (and other references to the supernatural)

Our fascination with these words is another result of childhoods molded by fairy tales. The idea of having a fairy godmother to make all our dreams come true and get rid of our evil stepmother is simply irresistible.

Take your magic wand and transform your copy

Heres the real test. How do romantic words hold up in real-world copy? To find out, I decided to give a romantic makeover to the same copy Ali Hale put a heroic twist to. Heres what I came up with: Plain: Solve Email Problems Heroic: Battle Your Email Overload Romantic: Love Your Email Inbox Again Plain: Stop Procrastinating Heroic: Defeat Procrastination Romantic: Kiss Procrastination Goodbye Plain: Advice to Help You Do Better Heroic: Advice to Help You Win Romantic: Advice to Make You a Star Plain: Ditch Your Bad Habits Heroic: Conquer Your Bad Habits
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Romantic: Make Your Bad Habits Disappear Like Magic Womens pockets are growing bigger and deeper. Isnt it time our copywriting and marketing language caught up? If your writing is bland, sprinkle a little romance into it. You dont always have to resort to pumped up, violent imagery to put more zing in your copy. A little romance may be just the flavor your readers are craving. About the Author: Lexi Rodrigo is a copywriter and online marketing consultant who used the words love, heart, and passion on her home page long before researching for this post. Tweet

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1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. links for 2010-01-18 : The ChipCast || by Chip Mahaney | January 18, 2010 links for 2010-01-18 at Scott Porad | January 19, 2010 Sixteen Words that Sell to the Sexes Dragons Can Be Beaten | January 19, 2010 Feminine Words That Sell | Diva Sales Tips | January 19, 2010 Freelance Writing Jobs for January 20, 2010 : Freelance Writing Jobs for Web and Print | January 20, 2010 I Fight Authority and Authority Always Wins. (And What IS Online Authority Anyway?) | February 1, 2010 Fin - Week Ending Feb/27 | Joanne Faith.com | February 26, 2010 Weekly CyberFootprints 03/19/10 | CyberFootprint | March 19, 2010 Fighting the world Periferal thoughts | April 17, 2010 Score a Bullseye: Target Your Next Appeal cherita smith | social media + social change | July 14, 2010 A Call for Non-violence in Web Copywriting | October 22, 2010

Comments
By submitting a comment below, you agree to stick to our comment policy. 1. Sean Platt says: January 18, 2010 at 10:31 am I love how you contrasted Alis heroic copy with your romantic copy. Way to tie together two excellent ideas! 2. Robert Latchford says: January 18, 2010 at 10:38 am Plain: Solve Email Problems Heroic: Battle Your Email Overload Romantic: Love Your Email Inbox Again
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Not sure that anyone ever loved their inbox but some good thoughts on how to use language differently to appeal to different audiences. 3. Venkat says: January 18, 2010 at 10:43 am Lol! I dont deliberately attempt to gender-focus my writing, but I HAVE noticed that this sort of word choice attracts more female comments/retweets Venkat 4. Weathertech says: January 18, 2010 at 10:45 am Great post of examples! When you do think of feminine words to use, the message becomes wrapped in a hopeful, happy vehicle that exudes a positive vibe. Great technique! 5. AnneRose says: January 18, 2010 at 10:49 am I heart this! I am going to pick up some of our most feminine catalogs and do some reading with an eye for romance. I am going to think about expressing a feeling instead of just finding a word when I work my copy magic. 6. Iyabo Asani, The Inner Genius Coach says: January 18, 2010 at 10:52 am LOL! I laughed throughout reading this post. Little did I know that I already do this. I use the word Love a lot even in my business posts and it is because I do believe in the power of love. Great eye opening post! Thanks Iyabo 7. Rescie says: January 18, 2010 at 10:52 am Im a newbie and just starting and one of the first articles on blogging was from Copyblogger and Ive been a fan ever since. It helped me get some idea of what I was doing. Really enjoyed this article. I get a lot of e-mails selling affiliate marketing products and Ive noticed that some of them are beginning to use feminine adjectives in their headlines. 8. Lexi Rodrigo says: January 18, 2010 at 10:57 am
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@Sean Platt The contrast does highlight how our choice of words affects the impact of our headlines, doesnt it? @Robert Latchford Wasnt there ever a time when your heart skipped a beat every time you heard the ping! of a new message on your inbox? @Venkat Exactly! @Weathertech Positive vibe, I like that! So much better than the blood and gore of masculine copy, dont you think? @AnneRose Awesome! Lets put more romance and less violence in copy. Lets make love, not war. 9. Cindy Bidar says: January 18, 2010 at 10:59 am Great tips here. Im working on a series of vacation articles, and keeping these more romantic terms in mind will help make the tone more upbeat and happy exactly the kind of writing you want for travel stories. Thanks! 10. Sara says: January 18, 2010 at 11:02 am like others, I really appreciated and learned from your heroic vs. romantic examples. This is definitely a keeper for those brainstorming sessions. Thanks so much! 11. BrianJUY says: January 18, 2010 at 11:04 am Ive never discounted the buying power of women. Being in sales for almost a decade and a half, Ive seen the power that women have over purchases made by men. Not to mention their own purchases. For large ticket items, you would be surprised at how many women give the ultimate yes or no on the transaction. Sell the woman first and the man will follow You give some lovely insights into ways to spice up ones writing Its sounds like you broke the woman code by giving up these forbidden secrets women just dont want men to know about BTW, in todays society. I bet those words appeal to a lot of the metro men out there too 12. Julie Hall says: January 18, 2010 at 11:12 am Interesting post I run a womens network and deliberately avoid using all these feminisations, love, heart, kiss etc because I dont want the site to appear too girly looks like I need a re-think! I will try an experiment this week and see what difference it makes
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Shane Arthur says: January 18, 2010 at 11:13 am Good write Lexi. Whats really neat about this idea is brick and mortar businesses can benefit, too. Jeff Sexton has an audio link of an ad that did just that for a watch store. They sold more watches on fathers day that any other day ever because of it. (Daddys little Girl is the hyperlink text). Worth your time to hear the audio file, as hearing it really brings home the point Lexi makes.

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Marvin Wilson says: January 18, 2010 at 11:14 am Your post has cast a spell on me. Ive been bewitched by the idea of using romance in my writing. I bow to you and kiss your hand.

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Todd says: January 18, 2010 at 11:18 am I agree with Sean, I like the contrast with the heroic title. This is a great addition to how to word a title. You can bet that Ill be implementing this.

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Carla says: January 18, 2010 at 11:26 am Thanks for the reminder! Sometimes I get stuck in just stating the facts. Because my site caters to women I am sure to create more magical moments for my readers.

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Lexi Rodrigo says: January 18, 2010 at 11:29 am @Cindy Are your readers male or female? Would be interesting to see how differently youd write the articles if theyre for a male audience, rather than female. @Sara Happy to be of service! @BrianJUY Oh, thank you for reminding us about the metro males @Julie Hall Why avoid feminisations? Why not embrace your and your audiences girlieness instead? Let us know how your experiment goes, ok? @Marvin Wilson See, now your comment really does stand out now that youve used romantic

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words. Its simply magical. @Todd Try it! 18. winnie says: January 18, 2010 at 11:33 am I love thisa little play on words in your blog. This is such a great post I will retreet itthanks 19. Ali Hale says: January 18, 2010 at 11:35 am Fantastic piece, Lexi, and Im honoured to have inspired it! Some of these words Id naturally gravitate towards; others arent very me, but I can completely see them working for many women (and many men too, Im sure). Words like temptation and kiss and love make me think of chocolate adverts, and Im a sucker for those. 20. Joshua Black- Underdog Millionaire says: January 18, 2010 at 11:36 am Since I have a heavily-weighted feminine audience I appreciate the distinctions that you give here. There can definitely be a male tone to copywriting that most women just have to deal with and move one. Im excited to try these new techniques in my upcoming posts to see if there is a change in the way comments come in, and more importantly, conversion. definitely going to try and see if I can incorporate the masculine and the feminine in my copy. Is that possible? -Joshua Black The Underdog Millionaire 21. Chris Goward says: January 18, 2010 at 11:36 am These would make some great hypotheses to test in headlines, Lexi. Nice work. Have you A/B tested any of these yourself? Chris 22. Simren Deogun says: January 18, 2010 at 11:46 am
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Hey Lexi, Youve certainly demonstrated the opposing perspective to Alis article! I enjoyed both thoroughly because though one focuses on heroic language and the other on feminine, I think the most important takeaway is to approach your copy from a different perspective. Too often, we become comfortable with the same, redundant and uninspiring copy we produce that we forget to appeal to the audience and their unique sensibilities. 23. Cathy Goodwin says: January 18, 2010 at 11:52 am Great post, Lexi. Youre applying romantic metaphors to any aspect of copywriting. I didnt see Alis article: anyone have the URL? 24. Sonia Simone says: January 18, 2010 at 11:54 am @Cathy, its linked in this post under slaying dragons, or you can find it here: http://www.copyblogger.com/heroic-language/ . 25. Matches Malone says: January 18, 2010 at 11:57 am It should be possible to use all ten words in a sentence, to describe anything. 26. Ryan Healy says: January 18, 2010 at 12:00 pm An interesting blog post for sure. Ive written to predominantly female markets many times and you have to use a very different tone to connect with them. Each market seems to be a little bit different (for instance, coaches vs. homeschool moms). I like the Plain / Heroic / Romantic examples at the end. Helps to see them side by side. Ryan 27. Casey Boccia says: January 18, 2010 at 12:05 pm Ouch. You were right, these do offend my feminist sensibilities. The examples are helpful, but definitely smack of Cosmo. And these days, not all women are Cosmo women. It definitely requires a fine balance between adding a little romance and relying on outdated stereotypes that will insult or turn off the very people were trying to reach.

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emumbert1 says: January 18, 2010 at 12:15 pm A wonderful reminder to all of us that the hands that rock the cradle rule the world. In my business, women make up 65 % of my clients. I try to balance my writing to reflect that. However, Im getting a takeaway from this article that maybe I need to split off my site into two distinct sites with the same product. Then, I can use more hooks that appeal to a female audience on one site and use more macho, ego building hooks on my male focused site. Its worth a try, as I believe those 10 romantic hooks could cut both ways. Guys like words like bold, control, dominate, winner, etc. Ill report back.

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Tanya says: January 18, 2010 at 12:23 pm What a great post, Lexi. Ive seen copy tie-ins of this sort before but never really gave much thought to how engaging it could be as an entire theme, and to women audiences. And I love your comparison to Alis heroic copy with your own romantic version the examples really help to drive the idea home. Ill have to try this sometime.

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Mary E. Ulrich says: January 18, 2010 at 12:31 pm Lexi, this is BRILLIANT, like the smile she gave when he

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Sonia Simone says: January 18, 2010 at 12:38 pm @Casey, I hear you. A few points that jump to mind. 1) I actually dont find Kiss procrastination goodbye to be very Cosmo unless I put it in the context of this post. 2) The cover of Cosmo magazine is actually one of the best resources you will find anywhere to rework for headlines, and interestingly, the reworks dont turn out to feel girly or stereotypically feminine. An example: on the current issue (you can get the cover at http://www.magazines.com without buying the mag) theres a headline that says The New Male Sex Habit that Can Hurt a Relationship. That could be tweaked for a Copyblogger headline to read The New Online Reading Habit that Can Hurt a Blog. Obviously, every writer has to adapt the techniques to her own readers, her own audience, and what they care about. But I did find some of Lexis examples a refreshing antidote to the Buy My Product and Dominate Your Whatever headlines that are out there. They didnt seem all that girly to me, they just seemed more approachable.

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Im a business coach and I tend to write in heroic language. It just occurred to me that I actually write the majority of my articles with men in mind. Hmm- I wonder why that is? Youve given me something to think about today. Perhaps Ill sprinkle a little romantic language in the next article and see what happens. Pamela 33. Serdar Dagistan says: January 18, 2010 at 1:03 pm I own a local real estate blog, called Real Estate Gourmet, for zmir, Turkey. I have been writing on that blog for over 2 years. The only time I get any substantial traffic to the site is when I spruce up the typically boring real estate article with some female stuff, ie; why my fiance was always right when looking for a new house,or, facebook-real estate & women triangle I loved your article, or should I say I envy your article 34. Marvin says: January 18, 2010 at 1:13 pm a great lesson in the importance of understanding your audience and crafting a message that resonates for them. Other comments have pointed to the fact that not all women are Cosmo women. This point underlines the idea that you cant a catch all fish with the same bait. Clearly then, as is the case with all copy, connecting emotionally to the reader and understanding what motives and interests them specifically is key to catching and holding their attention. 35. JV says: January 18, 2010 at 1:27 pm great information hope you keep offering this quality of information 36. Brian Kevin Johnston says: January 18, 2010 at 2:02 pm Great article, but I particularly LOVE the fact the you enclosed specific examples Very Romantic! Best, Brian37. Sharon Hurley Hall says: January 18, 2010 at 2:22 pm I love this idea and it can also be good in reworking/updating an old post for a new audience. 38. Pam Mark Hall says: January 18, 2010 at 3:48 pm Youve touched my heart with this post.
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However 70% of my audience is male. Do you think they will respond positively with the feminine touch? thanks, Pam Mark Hall 39. Doug Green says: January 18, 2010 at 3:49 pm Overall theme really brought out the importance of not only targeted copy but the need for good copy. Makes me think What would be the right slant for my gender would be? Baby Boomers Re-Fund 101 How to Recapture that spark as you Return to work to Re-fund your Retirement? Life is great and great articles put the icing on the cake! 40. SD Jensen says: January 18, 2010 at 4:36 pm All of these terms are greatand absolutely true. As an Indep Avon Sales Rep/Advisor for almost 10 yrs the only term I see missing is women inspireOf course, seems it might be hard for anyone in these economic times to be inspired by their 401K balance as of latebut the reality is: almost every action men have taken/acted on/accompished in history (including soem wars) seems to have been inspired by some woman, somewhere. I still find this so interestingexcept for the fact that Avatar was one of the best films this last yeardue to the romantic theme (of course). 41. Vandy Massey says: January 18, 2010 at 5:33 pm Really useful post. I absolutely love the examples. Beautifully done. 42. Stefan | StudySuccessful.com says: January 18, 2010 at 5:50 pm Wonderful! Im in medical research, and today I tried to convince my fellow group-members to use more heroic (and romantic) words, but they wouldnt do it because it sounds stupid and it isnt science-like. Hate it. 43. Elena Verlee says: January 18, 2010 at 6:35 pm Lexi, I love this post! I have used heart and love in my copy but had not thought of why I was using them, nor considered any of the other words. This was a fresh and original piece that was eye
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opening! Thanks so much for sharing and I look forward to future installments of Romance 101! 44. Gordon Rowland says: January 18, 2010 at 6:38 pm Well said Lexi ! I LOVE my work, follow my HEART and its an open SECRET that Im the KING of ecofriendly landscape designers: My aim is to inspire you to create a piece of PARADISE in your own backyard, and KISS those nasty pesticides good-bye. Which reminds me, as Oscar Wilde once said: We are all in the gutter, but some of us are looking at the STARS. I may not know how to become a VIRGIN (again), but I sure know how to create a MAGIC, ENCHANTED garden. 45. Des Walsh says: January 18, 2010 at 6:42 pm Good one, Lexi. Such a useful wakeup, with entertaining and instructive examples. Next stop the basically male, warfare/militarily biased language of sales and management training? 46. Brian Clark says: January 18, 2010 at 7:07 pm Des, follow the link at heroic twist just before Lexis examples we covered that type of copy recently. 47. Sherice Jacob says: January 18, 2010 at 7:42 pm There are some days when I might not love my inbox, but this post certainly reminds me not to miss out on the magic of great communication. Good work, Lexi! 48. Gordon Rowland says: January 18, 2010 at 9:10 pm PS I forgot to add that (as Oscar W. once said), I can resist anything except TEMPTATION. And for FORBIDDEN fruit, as Captain Beefheart (aka Don Van Vliet) once sang: It tastes so good, you gotta eat it. 49. Coree Silvera says: January 18, 2010 at 11:18 pm
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I love this, Lexi! As a non-mushy type woman when I first started to read your article I was thinking I cant do this. But as I kept reading and then saw the examples it all made sense. Very creative and loving the psychological feminine spin! 50. Elizabeth says: January 18, 2010 at 11:30 pm Love this post. Apparently I need more heroes and romance in my copy. lol Thanks for the tips. 51. Shaun says: January 19, 2010 at 12:19 am Holy cow, this is the best article Ive read in a while. Would LOVE more articles like this at Copyblogger. I hate making comments as shallow as this, but seriously, great article. 52. Kat Eden says: January 19, 2010 at 12:23 am I love this idea it definitely stands out from the usual posts about writing great headlines. I have another one how about words like diamond or platinum? Thanks again for the post Ive already used it to change the title of the piece Im currently working on! 53. Raghavendra says: January 19, 2010 at 4:41 am Hurray, you have touched the right nerve & i believe your article wll surely enable understanding the sellers about the best buyers around. I am loving your post, nice one and great thought. Best of luck. 54. H2P says: January 19, 2010 at 10:34 am I still could not think, brilliant idea kenepa always be with you, you are great, clever in using words that can pierce the reader feeling. I love this! 55. Mark Smith says: January 19, 2010 at 11:36 am Thank you for this! Especially the examples. 56. Joycelyn says:
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January 19, 2010 at 3:19 pm I took notes and will re-write some blogs in a more romantic style. I enjoyed the samples supplied. Thanks. makaylacreations.blogspot.com 57. Marc Achtelig says: January 19, 2010 at 4:21 pm As a technical writer I usually try to do it just the other way round, that is translate emotional texts into straight forward ones. But I will remember your hints when I have to write the next marketing stuff great approach. 58. Blake Waddill @ probs blog says: January 19, 2010 at 4:36 pm I have always found women identify with feelings more than facts. Most marketers know that purchases are made more based on emotion than statement of fact. The contrasting examples you used were amazingly clear about how just a few emotional words can totally change the feeling of a statement. Do you think it is okay to mix dragonslaying with feminine or should they be used solo? 59. marybeth at www.babygoodbuys.com says: January 20, 2010 at 1:36 pm Great advice. The examples you used really explained how I could put those feminine words into action! Thanks. Im new here, but Ill definitely be reading more! 60. Lisa Elkins says: January 20, 2010 at 5:56 pm I find writing descriptions to be one of favorite parts of selling its like the test to see hwta your work has to say for itself. This was an excellent and cohesive article, thank you! 61. Hillary Smith says: January 22, 2010 at 10:08 pm I though this was a great post on an over-looked marketing angle. Great examples and inspiration. I market B2B, but still 50% of those using my products are women! 62. dieguinski says: January 23, 2010 at 6:58 pm
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90% of my customers are women. We sell educational software. Last night I was doing the numbers and as much as 90% (or even more) are senoritas/senoras. Any other advice from this enlightened crowd for my business? Great post!!!! 63. HKS @ Regally Graceful says: January 26, 2010 at 7:01 am I just did a search to try to find more examples of feminine adjectives and all you get are pages about feminine gendered words in foreign languages! Your examples were great Lexi. Dont spose anyone knows of any resources or other examples of feminine words? 64. Angelique says: January 27, 2010 at 9:56 am No wonder this post has so many comments its great! I cant wait to test out heroic and romantic tweets! 65. Nikki says: January 27, 2010 at 3:56 pm I agree that romantic wording can add something to text but just watch out that romantic wording doesnt read as patronizing. Like Make Your Bad Habits Disappear Like Magic. Personally I preferred the hero language. It felt empowering. I am woman, hear me roar. I am the master (or mistress as it were) of my own fate! The whole disappear like magic thing? It reads sort of like I am not the driving force behind it when in reality I have to be in order for it to work. Just an example. 66. The Story Woman says: February 7, 2010 at 11:25 pm Lexi, I loved this post. Sounds odd, but it magically appeared in my inbox just now. I was tempted to hit delete due to its age, but, on second thought touched open, and your words rained down on me like falling stars. Yes, my poor attempt at being funny, even though thats how it happened. Ive been on the computer too long today. Your article convinced me about the use of feminine words, and I probably needed to read this, since I sometimes think such words are turn offs. 67. sagehealer says: February 12, 2010 at 7:44 pm Well done thanks for the inspiration! Ill be making some changes as a result. 68. Nicole says: March 20, 2010 at 10:45 pm
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I heart your tips. Im going to create some magic this week and use some romantic words. Ive experienced more feedback from men when I related something to sports. Thanks 69. Samantha Gluck says: May 14, 2010 at 2:24 pm What a great piece! I just read this today and used the advice on a whim while writing a (supposedly) serious blog about sales and marketing. My article was chosen and I earned $80 from it! That is the most I have ever earned for one post. Thanks so much for this. 70. Lorraine Ball says: June 28, 2010 at 6:15 am Great headlines should always tap some type of emotion. These are great examples of how to tweak copy for an audience 71. Nikki May | Web Content Writer says: September 4, 2010 at 11:40 pm Lexi, great post! The art of writing in a compelling and persuasive way is very important in copywriting. And using the language of love is one of the most effective ways to write a compelling and persuasive copy that converts. I have found that I am easily sold to an idea or a product/service when the copy appeals to me as a woman, through the use of some feminine, gentle and loving language. As you rightly pointed out, it is women who make most purchasing decisions, so a winning copy must certainly appeal to the feminine reader, to some extent. I like the examples you have provided, and they show that with just some tweaks here and there, a copy can be transformed to appeal to the feminine audience. As they say all we need is love so, adding some emotion and romantic tones to a copy can bring amazing results. Thanks again, Lexi. 72. Ty | My Personla Evolution says: September 24, 2010 at 8:21 am I never though of this before reading this article. Now you got me thinking how I can incorporate this into the personal grow niche. 73. May Michell says: October 25, 2010 at 1:25 am Really really clever article and so true! Great to look at the power of words and how they impact on the womens market. thanks so much for sharing, keep the wisdom coming May
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Chris @ DateSphere says: June 7, 2011 at 3:08 pm Love the article, romantic copy has found a new place in my heart. I can definitely see how secret would be appealing, and not just to women. Sounds mysterious and inviting

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Jason Fonceca says: October 21, 2011 at 4:23 pm I know Im late to the party, but this is something Ive long felt passionate about. Masculine-Feminine balance and interdependence in all arenas, including marketing/copywriting I love it. Good for you for painting this in such an enlightening way, Lexi!

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Hari Karam Singh says: April 7, 2012 at 12:49 pm I keep coming back to this post. This time it was for the copy for the app Ive just released: http://bit.ly/soundwand001 I managed to get in magical, secret, enchanted, bewitched, heart(felt), king/queen, virgin hopefully w/o going OTT! Might I add for consideration:: sooth, serenade and sophisticated Anyway, thanks again and please excuse the shameless plug!

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