Thomas Dekeyser - London - nationality: Belgian - drivers license B - speaks four languages - 07432051699

Experience.
Syzygy, planner. (work experience) Account: Winsor and Newton (pitch for largest artist paint brand) Briefing: Rework current online presence and generate eCommerce platform. Work: field (qualitative) and desk research, competitor analysis of social media presence and eCommerce platforms, insight creation, consumer journey analysis, user exp. research, write creative briefs and follow-up design/wireframes. Solution: highly visual platform personalised on experience, product usage and previous purchases. AKQA, planner. (work experience) Account: Starwood (pitch for luxury hotel chain) Briefing: Rework out-dated existing mobile platforms and generate innovative new brand experiences through mobile (mobile websites and applications) Work: field (qualitative) and desk research, competitor analysis of mobile platforms, consumer journey analysis, insight creation, digital innovation, basis for strategic plan. Solution: use of responsive design, personalise travelling experience through data processing of mobile activity and social information. Dare, social media analist. (work experience) Account: Sainsburys Work: Assist in everyday analysis of Facebook content (both by Sainsburys and UGC) to gain insights into consumer preferences, habits and trends. Boondoggle, advertising agency, digital strategic planner. (internship) Accounts: Nike, Coca-Cola, Ikea, Belgacom. Work: strategic planning, digital innovation, consumer journey analysis, competitor analysis and insight creation for multiple clients. Manuel, top-5 finalist of music competition Idol. (freelance) Work: branding, social media management, content management, photography, videography. Dekeyser NV, Waste solutions industry. (freelance) Work: Allround marketing and branding, photography, graphic design. Duval Guillaume Brussels, advertising agency, Account manager/planner. (internship) Clients: Hyundai, Telenet, De Lijn, Ikea, SPA. Work: Account management, project management. Atfolio, Photography and branding company. (co-founder / freelance) Work: corporate identity, wedding photography, event photography.... June 2012

May - June 2012

May 2012

May 2011-June 2011

November 2010-June 2011

October 2010-May 2011

March 2010 - June 2010

2009 - 2011

Education.
Master, Brand Development. 2011 - 2012 Goldsmiths, University of London. A critical academic analysis of media and brands in relation to its role in contemporary consumer society. Thorough discussions on the rise of the brand, empowerment of the consumer, brand transparency and influence of new technologies provided the essentially reflective mindset expected from a future planner. Writing dissertation on neuromarketing research as opposed to traditional marketing research methods. Postgraduate, Digital Marketing & Communication. Ehsal Management School Brussels. A practical marketing degree focusing on the how-to of social media marketing, mobile marketing and co-creation platforms. Bachelor, Communication Management, Commercial communication. Artevelde University, Ghent. A general marketing degree focusing on marketing research, brand communication, communication theory and consumer psychology. Economics and modern languages. Highschool OLVH, Bruges. 2010 - 2011

2007 - 2010

2001 - 2007

Knowledge.
Languages Dutch English German French Computer capacities Mac OS X Windows 7 Adobe CS5: Photoshop, Indesign, Illustrator Adobe Lightroom, Adobe Premiere Pro Windows Office: Word, Excel, Powerpoint HTML, Google Analytics, SEO, Wordpress Mother tongue Professional level Fluent: written & spoken Fluent: written & spoken Thoroughly Thoroughly Thoroughly Thoroughly Thoroughly Basics

Interests.
Branding Mobile technology Photography/graphic design/videography Travelling From media and branding theory to practical branding and advertising cases. Blogs & magazines: rise of new technologies and its implementation by brands in their strategy. Concepts and execution. Culture, nature and adventure.

In 4 words.
Assertive Creative

Passionate

Observant

Recommendations
He is a brilliant young planner who I got to know during his work experience at AKQA. Thomas has all the academic creds you would expect from a planner and on top of that he has a high level of energy and eagerness to pick up work and make thing happen. A quality every Planning Director appreciates. - Jourik Migom, Senior Planner at AKQA London. His attitude was excellent, as was his ability to turn round some great insights quickly. I had comments from a lot of people here saying how impressed they were with him! - Dom Waghorn, User Experience Director at Syzygy London.