FOOD MENU

Streetwise Snacks Burgers Toasted Wraps Box Meals Sides Chicken Bucket Bucket Meals Desserts Krushers

Advertising

Kentucky Fried Chicken logo used between 19521978

The "It's finger lickin' good" slogan originated in the 1950s. [86] A viewer had complained after an advertisement featured someone in the background licking his fingers.[86] Its star, a KFC manager called Ken Harbough, responded: "Well, it's finger lickin' good." [86] The phrase stuck and went on to become one of the best-known catchphrases of the 20th century.[86] The trademark expired in the United States in 2006, and was replaced in that market with "Follow your taste" until 2010. [87] In 2011, the 50 year old "finger lickin' good" slogan was dropped in favor of "So good", to be rolled out worldwide. [86] Early advertisements for KFC regularly featured Sanders, and the Colonel made several appearances as himself or fictionalised version of himself in various B movies and television programs of the period, such as What's My Line? and I've Got a Secret.[88] Despite his death in 1980, Sanders remains a key symbol of the company in its advertising and branding. In 1994 KFC hired an actor who posed as Sanders for its "Colonel's Way" campaign. [89] However, consumers failed to embrace the look-alike and the campaign was quickly abandoned.[89] From 1998 an animated version of the Colonel, voiced by Randy Quaid, was used for television advertisements.[36]

Logos and trademarks

The first KFC logo was introduced in 1952 and was used until 1978. It featured a "Kentucky Fried Chicken" typeface and a logo of the Colonel. It was replaced in 1978 with a similar logo, albeit with a similar typeface and a slightly different Sanders logo. The "KFC" logo was introduced in 1991 and featured red stripes. A change in 1997 added a smiling Colonel prominently to advertising. In 2010 the logo was updated to feature the Colonel in an apron. Since 2005 the original 1950s logo has occasionally been used at some US locations.[90] In May 2007, KFC (Great Britain) requested that the Tan Hill Inn in the Yorkshire Dales refrain from using the term "Family Feast" to describe its Christmas menu. [91] KFC quickly backed down however after the story received national press attention and negative publicity for the chain. [92] A similar occasion occurred in 2009 regarding a small UK takeaway using the "Family Feast" term.[93] The takeaway refused to cease using the term, and KFC backed down after the story attracted widespread media attention. [93]

Indian protests
The first Indian KFC was opened in the city of Bangalore in June 1995.[100] This resulted in protests from the left wing, anti-globalisation and environmental campaigners and the radical local farmers, who believed that KFC was bypassing local producers for specific suppliers. [101] Many Indians protested the onslaught of consumerism, the loss of India's self-sufficiency, and the disruption of India traditions. [102] The protests came to a head in August 1995, when the Bangalore outlet was ransacked at least twice.[100] The Bangalore outlet demanded, and received, a police van permanently parked outside it for a year. [101] M. D. Nanjundaswamy claimed that KFC would adversely affect the health of the impoverished, by diverting grain from poor people to make the more profitable animal feed. [103] Former environment minister Maneka Gandhi joined the protestors.[103] KFC was also accused of using illegally high amounts of monosodium glutamate (MSG) and frying its food in pork fat.[104] A store in Delhi was closed by the authorities, purportedly for health reasons, but more likely to avoid a repetition of the Bangalore incident. KFC responded by keeping a low profile during its initial years in the country, and introduced vegetarian dishes tailored for the Indian market.[105]