Alternate Weekend Program for Working Professionals at MUMBAI, DELHI/NCR & PUNE (July 2012- April 13)

INDIAN INSTITUTE OF TECHNOLOGY, BOMBAY

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Indian Institute of Technology, Bombay (IIT Bombay) IIT Bombay set up by an Act of Parliament, was established in 1958, at Powai, a northern suburb of Mumbai. Today the Institute is recognized as one of the centers of academic excellence in the country. Over the years, the dynamic progress at IIT Bombay in all academic and research activities, and a parallel improvement in facilities and infrastructure, has kept the institute on par with the best institutions in the world. About 20 percent of its graduates and post-graduates are entrepreneursmany of them first generation. (http://www.iitb.ac.in/)

Shailesh J Mehta School of Management (SJM SOM) IITBombay established its management school in 1995 to promote interdisciplinary learning and to keep up with the changing environment and with the objective of transforming professionals to "Renaissance Leaders" of tomorrow. In the year 2000, the school was renamed as Shailesh J Mehta School of Management, in honor of Dr. Shailesh J. Mehta, a distinguished alumnus of IIT Bombay and a generous contributor to the school. SJM SOM already leads the way in preparing its Graduates to respond to the new challenges by drawing on the varied intellectual resources of IIT Bombay and providing an outstanding and innovative program in management education. (http://www.som.iitb.ac.in/)

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ContinuingEducationandQualityImprovementProgramme(CE&QIP):
With the rapid pace of growth in technological knowledge and frequent paradigm shifts in technology, Continuing Education of working professionals in industry is a vital need. Continuing Education Programmes are being conducted all over the country and abroad. In addition to regular short term programmes, CE&QIP also conducts intensive courses on selected topics leading to a certificate on successful completion and evaluation.

IX Batch of Executive Program in Management (2012-13)

IX batch of Executive Program in Management with specialization in Marketing and HRM (EPM MHRM) is proposed to be held through CE&QIP of IIT Bombay, simultaneously at Mumbai, Delhi/NCR and Pune during 2012-13. The programme will be coordinated by Prof. S.Bhargava and Prof. Dinesh Sharma of Shailesh J. Mehta School of Management, IIT Bombay. Today this programme is well established and is in demand from the executives, managers and entrepreneurs engaged in different domains viz. government, private and family managed businesses. Marketing function and managing people in any kind of business are backbone of sustainable competitive advantage. Successful corporate leaders have realized it and are applying all possible strategies to hone up the business development skills of people, who can bring the creative and innovative edge to the business.

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This program has been exclusively designed to meet the emerging needs of executives, managers and entrepreneurs. It includes topics that bridge the existing skills gap and facilitate easy transition to the required platform for success. EPM-MHRM is an endeavor to provide an opportunity to get an in-depth orientation and exposure to the foundations of Management and addressing specialized aspects of Marketing and HRM. This programme seeks to address the following: Address the emerging paradigms in the field of Management. An emphasis on current concepts and applications. Emphasizing on skills such as analytical reasoning, effective communication and teamwork. A blend of topics addressing conventional Marketing and People Management with focus on entrepreneurial management.

ProgrammeDuration
This Executive Program in Management is proposed to be held during July 2012 April 2013. Classes are proposed to be held on alternate weekend (Saturdays and Sundays). Total number of program days will be 37 days over 19 weekends in a year. Classes will be held on Saturdays (2pm-8pm) and Sundays (9am to 3pm).

WhoWillBenefit:Participants
This programme is useful to theexecutives, managers and entrepreneurs working in private, public, government and non-government/voluntary organizations. In the past, this program has also attracted entrepreneurs and managers of family managed businesses. This programme, emphasises on high quality education to the professionals, who are interested in enhancing (building/developing) their career and business competencies.

PedagogyandProgrammeFaculty
The programme pedagogy will involve use of case studies, lecture-cum-discussions, video / film discussions, seminars, role plays, projects etc. Prof. S. Bhargava and Prof. Dinesh Sharma of Shailesh J. Mehta School of Management, IIT Bombay will be the programme coordinator. The programme will include faculty from IIT Bombay, leading experts from industry and academia.

ProgrammeFee
Total fees for the programme will be One Lac, eighteen thousand rupees (Rs.1,18,000/-) for Mumbai participants, One Lac twenty seven thousand (Rs 1, 27,000/-) for Pune participants and One Lac thirty six thousand (1, 36,000/-) for Delhi/NCR participants. This fee includes the course materials to be given to the participants. Each participant is required to pay the total fee by a crossed demand draft drawn in favour of THE REGISTRAR, IIT BOMBAY (CEP ACCOUNT) and payable at Mumbai.

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AwardofCertificate
Each participant will be awarded a certificate by CE&QIP, IIT Bombay on successful completion of the programme. For successful completion of the programme, all participants will have to pass a comprehensive examination at the end of the programme.

ProgrammeStructure
This programme will have following structure:

S.N.

Course Structure
Foundation and Fundamentals of Management
Principles of Management, Strategic Management Understanding Individual and Fundamentals of Organizational Behavior Economic Environment Analysis Fundamentals of Marketing Principles of Finance & Accounting Introduction to Human Resource Management Information Technology in Management Effective Business Communication

A
1 2 3 4 5 6 7 8 9

B
10 11 12 13 14 15 16 17 18 19

Marketing Management
Consumer and Industrial Buyer Behavior Product Planning and Management Management of Marketing channels and Retailing Managing Sales & Distribution Market Research Pricing Strategies Branding and Brand Management Integrated Marketing Communication and Advertising Service Marketing Relationship Marketing and CRM

C
20 21 22 23 24

Human Resource Management (Managing People)

Innovation, New Venture Management and Entrepreneurship Recruitment & Selection :Talent Management Performance Appraisal and Management System Training & Development (Self, Team & Organisation) Developing Leadership and Culture in Organisations

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ProfileoftheProgrammeCoordinators
Dr. S. Bhargava is Professor at the SJMSOM, IIT Bombay. He teaches Organizational Behavior, HRM and Business Entrepreneurship Development and is engaged in research as well as consulting in same areas. Dr Dinesh Sharma comes with diverse experience in marketing as practioner, researcher and teacher. He has worked in Industry before joining research and teaching career. His teaches marketing strategy, marketing research brand management, sales management. He has published several research papers in many peer reviewed international journals and also has written case studies.

ImportantInstructions:
Please note carefully that only graduates (in any discipline) with 2 years of work experience in any organization are eligible for this programme. Medium of instruction will be English. The programme is non-residential. Total fee is to be paid in Advance. There is no provision for installment. The tuition fee once paid would not be refunded under any condition. Registration fees paid by a candidate cannot be transferred to another candidate. The class schedule will be finalized at the start of the course. However there can be some changes at later stage due to unforeseen circumstances. Minimum attendance requirement will be as per rules of IITBombay. CE&QIP. No participant will be allowed to appear in final exam without meeting attendance requirements. No certificate will be awarded without satisfactory performance in end examination. Conduct of this program is sole discretion of IIT Bombay and can be rescheduled or cancelled due to any unavoidable circumstances. In that case the registration fee will be fully refunded. For any issues, the Coordinators will be the point of contact.

Important Dates:
Last date for Registration for Mumbai Date of Start of the Programme at Mumbai Last date for Registration for Delhi/NCR Date of Start of the Programme at Delhi Last date for Registration for Pune Date of Start of the Programme at Pune : : : : : : June 30th, 2012 July 7th, 2012 July 10th 2012 July 14th, 2012 July 31st, 2012 August 4th, 2012

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CONTACT: Prof. S. Bhargava /Prof Dinesh Sharma Coordinator, 9th batch Executive Programme in Management Shailesh J. Mehta School of Management, IITBombay Powai, Mumbai, 400 076 Telephone: (Office) 0222576 7897 / 7763 Mobile: 09869126678, 9769907763 Email: cpmhrm@som.iitb.ac.in, bhargava@iitb.ac.in, dineshsharma@iitb.ac.in

Participants: different shades of interaction: Role Play exercise, Formal class, Informal Tea time Chat

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List of few Alumni of the previous Batches Designation & Organization Alumni
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Mr Sanjay Aggarwal Ms. Anita Ajgaonkar Mr Gitesh Atul Shah N Raghuraman Prashant P Mishra Jatin Gala Sabita Pereira Mr. Nitin A. Revdekar Mr. Jyoti P Panigrahi Mr Tarun Mathur Sridhar Ramachandruni Mahak Jain Anup Chowdhary Mr. Daanish Amir Ellias Ms Chhaya Ms Sweta Nimmi Pandey Ashutosh Sharma Aman Arora Nangia Vinaya Vishnu Dudhane Anil Jawalkar Sunanda Ratha Urmi Envirotech Pvt. Ltd. sunanda.ratha@gmail.com Jt. GM (ops) Indian Railways IRCTC Vice President -HR ICICI Venture, Mumbai Emersons , Mumbai Entrepreneur Gold Star Group (Real Estate Developer, Mumbai) Editor , DNA, Mumbai Entrepreneur (Director ) Mumbai Project Manager, Mumbai Marketing, Pfizer , Mumbai Marketing , Vardhman Textiles Ltd., Mumbai Oracle Project Manager Zonal Sales Manager NATCO Pharma SAIC India Delhi Honeywell Business Development Design Engineer , Pune sanjay@irctc.co.in anita.ajgaonkar@iciciventure.com chavan.gitesh@gmail.com, goldenstargroup@gmail.com nraghuraman@vsnl.com, raghu@dnaindia.net prasantmishra64@yahoo.com jatinkgala@gmail.com sabita.pereira@gmail.com nitin.revdekar@gmail.com jyoti.panigrahi@oracle.com tarunmathur_70@rediffmail.com srisidh@hotmail.com jain.mahak0703@gmail.com chowdharyanup@ymail.com daanish@worldofsteel.com cpereira@levi.com chaturvedisweta@gmail.com dingi6186@gmail.com ashutoshs@fspl.co.in aman.nangia@gmail.com vinaya.dudhane@techmahindra.com ak.jawalkar@gmail.com

Contact

Oswal Footwear Pvt. Ltd. Territory Sales Manager , Pune Amir Ellias/Ellias Intl. Partner Mumbai Levis Admin- HR Mumbai

Gamon India Ltd., Assistant Manager Mumbai TCS Futuresoft SEKOOL Tech Mahindra Mahyco Seeds Ltd.

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REGISTRATION FORM (IX Batch EPM MHRM)

(Pls fill this form in Duplicate)

Conducted by Continuing Education & Quality Improvement Programme of IIT Bombay At MUMBAI / NEW DELHI / PUNE (July 2012- April 2013) Participants Details Name: ____________________________________________________________________ Address: ___________________________________________________________________ _____________________________________________________ PIN _________________ Phone (Office)___________________(Res.)__________________ (Mobile)______________ Fax: _____________________________E-Mail: ___________________________________ Academic Details (please attach photocopy of the graduation/last qualifying degree) Degree College University Discipline Year % of Marks/Grade Affix PHOTO + Staple 2 more photos for office records

Work Experience Summary (Pls attach detailed Resume) Organization Duration Role

Responsibilities

Sponsored Participant Signature of Sponsoring Authority: _____________________________________________ Name: ________________________________Designation: _________________________ Name of the Organization: ____________________________________________________ Address: __________________________________________________________________ PIN_________________Phone: _____________________E-Mail: _____________________ Registration Details DD No.: _________________ Drawn on: _________________________ Dated: _________________ Amount: Rs_________________________

The draft should be drawn in favour of Registrar, IIT Bombay CEP Account. Encircle the location at which you would like to attend the programme: Mumbai or New Delhi or Pune

I hereby declare that the information provided above is true & correct. I promise to abide by the norms and rules of the programme. Date: _____________ Signature of the applicant: ____________________