MEDIA MANAGEMENT AND ENTREPRENEURSHIP

By: Bacsa, Michelle Boongaling, Raisa Mariz Cabrera, Patrick Christian De Leon, Frances Erika Gloria, Ma Nelia Riego, Ilonah Marie

Ms. Beverly Caiga College of Education, Arts, and Sciences

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Media Management and Entrepreneurship I. Name of Organization Situated in Evangelista St. Batangas City is DWEY Bay Radio 104. 7, a music frequency modulated radio station run by Baycomms Broadcasting Corporation. Aside from 104.7 Bay Radio FM in Batangas, the Baycomms Broadcasting Company owned and established by the Yabut family operates numerous local commercial radio stations all over the country. They have several stations in Luzon like DWYA 92.5 with 5,000 watts operating in

Tuguegarao City, DWKL 92.7 with 1,000 watts in Lucena City, and DWYI 92.9 with 5,000 watts in Cauayan City, Isabela. In Visayas and Mindanao, operating with 10,000 watts are DYBY 103.1 in Cebu City, DXBR 103.1 in Davao City, DWYD 102.9 with 1,000 watts in Daet, Camarines Norte , DYYR 107.3 with 5,000 watts in Roxas City, DYKY 99.3 in Kalibo ,DYTY 93.5 in Tacloban City, DXYD 95.1 in Iligan, DXYC 89.3 in Cotabato and DXYM 89.7 in General Santos City.

II.

Type of Organization NOT SURE BayComms Broadcasting is a corporation which are incorporated businesses owned by the Yabut family. Every form of business besides the

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sole proprietor is considered a separate entity, and this often provides a measure of legal and financial protection for the shareholders. The shareholders of corporations have limited liability protection, and corporations have full discretion over the amount of profits they can distribute or retain. Corporations are presumed to be for-profit entities, and as such they can have an unlimited number of years with losses. Corporations must have at least one shareholder.

III.

Company Profile

DWEY Bay Radio 104.7 FM was established in 1998. The Batangas office was the first and main office of the BayComms Broadcasting Company. IV. V. Organizational Chart Sources of Income and Expenses The main expense of the company is for the electric bills. How else will a radio station without electricity? This commodity of the company is inevitably plays a vast part in the companys operation. Without it computers, transmitters, and other technical gadgets will be useless. Aside from the benefit of this electricity, it also may cause grave danger to the operation. Looking back few months ago, the station suffered technical issues due to the glitch in the transmitter due to the fluctuation of electricity. Actually other stations where affected with this event but their personnel easily managed to extinguish the fire causing less damage to the

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facilities but for Bay Radio, their personnel were not trained to handle such events as they panicked and left the station without proper maneuvers. This situation wherein personnel gets into situations they are not trained or ready for, the damage to the facilities becomes grave causing the management to spend more for replacement of apparatus like in this case, the transmitter. The transmitter is the source which sends information to an observer or receiver. Usually, it has power supply, an ossilator, a modulator, amplifiers for the audio frequency (AF) and the radio frequency (RF). Furthermore, aside from unexpected incidents like such, from time to time the equipment of the stations must have regular maintenance or replacement to avoid technical issues. Upon the interview the group keenly observed the equipment Bay Radio uses every day and these are some of what we have noticed. Console. It is the centerpiece and serves as the heart of the radio station. It has the inputs, outputs, VU meters, pots ( which fades sound in and out), the monitor and master gains. It was clean and very well taken care of. Microphones. These are the means of which the jockeys communicate and if these are not functional nor working properly, the quality of the voice or the show will be affected. The radio station takes good care of their omni -directional microphones that they use and we tested it ourselves on air while greeting our friends, mates and faculties in LPU B.

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VI.

Documentation