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Microeconomics of Competitiveness Prof. dr. Fred van Eenennaam IMBA 2010-11 7 October, 2011
By Kumar Mankala Rodney Bosire, Michael Ukstins, Zdravka Paskaleva, Azadeh Pourzand,
Table of Contents
The Western Australia Metals Mining Cluster Introduction Why this Cluster? History The Gold Rush Gold to Iron Ore The Cluster Today Exports Innovation Investments Regional Analysis Pilbara Region Mid West Region Goldfields Esperance Region Kimberley Region South West Region Demographics Economics Australia Western Australia Political Landscape Competitive Forces National Competitive Advantage Factor Conditions Demand Conditions Related and Supporting Industries Firm Strategy, Structure and Rivalry Cluster Comparisons China Canada Brazil Russia Future Outlook Two speed economy1 Unsustainable rise in standard of living2 Over dependence on China4 Labor shortage and implications3 Infrastructure challenges Impacts of Mining: Environmental damage Recommendations For the Present Institutions for Collaboration Education The Government Competitiveness Among Companies Socio-Demographic Development China 1 4 4 5 5 7 8 8 9 10 10 10 11 11 12 12 12 12 13 14 15 16 16 17 17 19 20 20 20 21 22 23 23 23 23 24 24 24 25 25 25 25 25 25 25 26
For the Future Moving up the mining value chain Services hold the Key Expertise gained from Mining Energy Management Mining to Metallurgy Appendix References
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History
Mining in Australia, in the purest sense, has occurred since the arrival of humans. For years, minerals mined from the Earth were used to color paints used in Aboriginal rock art. Modern mining, in the sense with which we are familiar, began in 1788 with the extraction of sandstone used for early buildings in the colony of New South Wales. Coal was discovered in the areas surrounding Sydney only three years later, providing fuel for heating and cooking, and for steam locomotives travelling across the greater colony. From there, coal mining grew into an industry, primarily for domestic consumption, and eventually for export with a first shipment to India in 1799. Metals were first mined in the 1840s, most notably lead and copper in Southern Australia. It was the success of copper mines that led to the immigration of Cornish
miners from England, who brought with them their experience, skill and mining technology. As settlers and outlaws moved west, more earth was explored and more metallic minerals were discovered, including gold. It was this discovery, centered around the towns of Kalgoorlie and Coolgardie, that sparked a gold rush and led to the rapid growth of Western Australia. Western Australia is the largest and westernmost of Australia's seven states, occupying roughly one third of the entire country. The Dutch explorer Dirk Hartog was the first to land here in 1616 Australia's second recorded contact with Europeans. Throughout the remainder of that century, more European ships came in contact with the western coast, although often unintentionally as the result of poor navigation or storms. The British settled Western Australias first official colony, the Swan River Colony, in 1829. Three years later, the name of the area was officially changed to Western Australia the name that today signifies the larger western state. Perth, Western Australia's current capital and largest city stand on the very same land originally occupied by the Swan River Colony.
toward the end of the 1800s, self-governing and independence movements took hold, resulting in a federation agreement between the states in 1901. The Constitution of Australia came into force on 1 January 1901, and the colonies collectively became states of the Commonwealth of Australia. As the country continued to grow, so did its industrial need for resources. Fueling growth of this new nation required vast quantities of iron-ore, something that, according to estimates at the time, were insufficient to meet rising domestic consumption needs. In a strongly worded decision in 1938, the Australian government placed an embargo on exports of iron ore, in the hopes of keeping any of the little production for themselves. One unintended effect of the embargo, however, was to discourage serious mining and prospecting efforts. Without the possibility to develop full-scale production and export sales, there was little incentive to search for more. As a result, there were few new metal or mineral discoveries in following decade and production from the region remained fairly small scale and scattered. But early mining pioneers were looking and, possibly aware of the potential, began pressuring the Australian government to lift the embargo. On February 15, 1959 the Commonwealth Government lifted the embargo on iron ore. Reports of major finds of Iron ore in the Pilbara region and other parts of Western Australia came in quickly in the following years. The iron-ore industry began to take off and, through analyzing extractions and further development of surveying technology, additional minerals were found. In the years following the 1960s, significant deposits of bauxite (from which aluminum is extracted), carbonate, nickel, lead-zinc, uranium, copper-zinc and natural gas. Nickel, in fact, became so popular that it fueled an extreme speculative bubble, known as the Poseidon Boom. Named after a nickel mining company, Poseidon, who saw its company shares rise from A$12 to A$280 in only six months. In the late 1980s, former gold mines were re-examined using modern technology and many found viable for further extraction. Several mines were swallowed up by open-cut operations, a process where by miners dig an increasingly large hole down from the surface, as opposed to tunneling into the ground. The largest open-pit mine in Australia, known as the Superpit, is in Kalgoorlie and produces 850,000 ounces of gold every year and easily outweighs any other mining center in Australia.
Value of the industry in billion A$ Iron ore is the largest sector by value and accounted for almost half of the total value of the states mineral and petroleum sales in 2009. The quantity of ore sold was 342 million tones. The value of iron sales reached $28.1 billion in 2009, which was 12% lower than the previous year. The drop in value can be explained by a decrease in the contract price for both iron ore lump and fines, which fell on average by 37% from April 2009. The two largest producers are Rio Tinto and BHP Billiton accounting for 90 percent of all iron ore production in the state. Rio Tinto operates twelve iron ore mines in Western Australia and BHP Billiton seven, all of those located in the Pilbara region. Gold delivered a record value of A$5.7 billion in 2009, a 29 percent increase in comparison to the previous calendar year. Gold production in the state increased by 9 percent, reaching 4.6 million ounces in 2009. The largest Western Australia gold mine was the Golden Mile, producing 20 tons, followed by the Telfer with 18.1 tons and St Ives with 13.4 tons. Investments in new gold production are constantly made. An example is the Boddington Gold Mine with a project cost of US$2.9 billion, the largest gold project being capable to produce 900,000 ounces of gold per annum. The project commenced in 2009. Alumina output remained fairly constant, with 12.4 million tons of alumina being shipped. Inventory levels around the world increased in 2009 placing pressure on prices of alumina. As a consequence sales in Western Australia decreased sharply by 27% to $3.6 billion.
Nickel contributed $3.3 billion to the total value of the States resources in 2009. This sector also experienced decline due to soft market conditions and the value of nickel fell by 19%. Base metals were down in terms of overall value by 16% to $1.2 billion in 2009. Copper output increased by 10% but was not enough to offset the 26% decline in the copper price, which resulted in an 11% fall in the value of copper sales to $924 million in 2009. Sales volumes of zinc decreased by a sizeable 33%. Reduced output combined with a 12% price fall of zinc saw sales values drop by 35% to $213 million. Lead output almost doubled to 27 thousand tons in 2009 due to the recommencement of Ivernias Magellan lead operations. The value of lead sales increased by 36% to $44 million and 41% respectively.
Exports
Major importers of Western Australia metal production are China, India and Japan. 71% of the iron ore production and 27% of the Alumina production is exported to China. 45% of gold production is exported to India.
Total Value of the exports A$83.1 billion Despite a challenging economic period the value of Western Australias mineral and petroleum industry reached $70.9 billion in 200910. Record results were achieved within the iron ore and the gold sector. Iron ore, petroleum, and gold together accounted for 83% or $59 billion of all mineral and petroleum sales in 200910. Western Australia maintained its status as the nations largest exporter in 200910 contributing 42% ($83 billion) to Australian merchandise exports totaling slightly more than $200 billion.
Innovation
The mining industry is the backbone of Western Australias economy. To maintain this cutting edge, corporations, companies and local governments are constantly investing in
new technologies to innovate mining techniques. Innovation goes throughout all sectors including the supporting industries such as logistics, equipment and safety. Special attention is paid to the iron ore sector as one of the leading products within the Western Australia mining industry. The success of the iron ore industry in Western Australia rests on reliability, competitiveness and quality control. Since its inception in the sixties, the industry has continued to improve in mining practices, technological innovation and management processes. An example is the recently opened Remote Operations Centre near Perth Airport. This is Rio Tintos new high-technology entity. The center employs approximately 430 technical, planning and support staff. It is now the control centre for Rio Tintos network of mines, rail systems, infrastructure facilities and port operations in Pilbara.
Investments
Western Australia leads all other states with mining investment. Figures for 200910 show the amount of capital expenditure on mining in Western Australia amounted to $21.7 billion, representing 71% of the States total ($30.4 billion) new capital expenditure. As of September 1, 2010, major investments have been committed to multiple projects throughout the industry. Leading are those in iron ore and alumina.
Regional Analysis
Western Australia is strategically divided into growth regions. Below are some of the highlights of Western Australia as a whole: All of the growth regions, described below, have access to the sea and the national transport network Refining and processing of ores are typically done at very well developed ports Tourism promotes the region's community infrastructure and invites the best talent for employment Competencies such as water management, energy and logistics efficiency are an unexpected result of the mining industrys reaction to inhospitable climatic conditions
Pilbara Region
As the source of Western Australias largest export revenue generators iron ore and liquid natural gas the Pilbara region is crucial for the local economy and for Australia as a whole. Eastern Pilbara dominates the mining landscape. Dry and mostly inhospitable, the regions only sources of water are from the ground, forcing mining companies to improve in water management and recycling (disposal) technologies Mining companies BHP Billiton and Rio Tinto operate private railways and the ports of Dampier, Hedland and Cape Lambert, making new entry to the market in the region difficult Due to the lack of a qualified nearby labor, some companies operate fly-in fly-out programs making it easy for people to come, work for a few days and then go back to their homes Due to the scarcity and high cost of power, mining companies excelled in achieving processing efficiency Due to the vast area of the region and skewed demographics, mobile network coverage is limited and expensive, satellite phones are used around the mining areas Mining equipment manufacturers have set up shops given the huge demand
Electricity is supplied from the southwest and Gas is supplied from Pilbara region. Source of water in the dry, hot Mid West inland is primarily ground water reserves Railways are dominated by one company that provides track access, but leaves locomotive access open for competition Due to a high rainfall, agriculture is a major industry and the industry uses the ports designed to handle mineral shipments to export wheat Due to the diverse economy, manufacturing businesses that support mining, agriculture, fishing and tourism are based here
Kimberley Region
The Kimberley Region is the northernmost region in Western Australia and has huge potential for mining. Currently, the economy is diverse, although mining is the largest contributor to the economy. Iron ore, nickel, cobalt, gold and copper are the main minerals in order of their size It has an added advantage of having a lot of young population Community infrastructure currently limits growth but this is slowly changing The region has an advantageous 80% of Western Australias fresh surface water (Lake Argyle) and abundant ground water The port of Wyndham is primarily used to export nickel and the ports of Broome and Derby are used for live cattle and other agricultural commodity exports
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Demographics
Despite being the largest state, Western Australia, with about 2.3 million residents as of June 2009, accounts for only 10.2% of the total Australian population. Seventy-three percent of people in the state reside in Perth, the capital. The original inhabitants of Western Australia were indigenous Australians Aboriginals and Torres Strait Islanders. Currently, indigenous Australians account for approximately 3% of Western Australias total population. Western Australias population is comprised of 77% European descent. The female/male ratio is approximately 49%/51%. The median age is 36.9 years, which is slightly younger than the nationwide median age of 37.5 years. Australia, like many other developed countries, is facing the challenge of an aging population due to decreasing fertility and increasing life expectancy. In the coming decades, population aging is projected to have significant implications for Australia in the areas of health, labor force participation, housing and demand for skilled labor. That requires countermeasures throughout the foundation of the governmental structures such as pension policies, healthcare and education systems. The fact that more than 30% of Western Australia's population is born overseas allows the workforce to communicate relatively easily with countries and businesses around the world, particularly those in Asia and Europe, creating opportunities for Australian businesses.
Economics
Australia
Australian nationwide Gross Domestic Product (GDP) is worth A$925 billion, which translates to A$65,869 per capita (10th in the world) or 1.49% of the world economy (13th in the world). In December 2008, amidst the economic recession, Australias GDP
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reached a historical high of A$1,015 billion. The main driver of the Australian economy is its services sector, but economic success is based on the profusion of agricultural and mineral resources. Export of primary products is Australia's comparative advantage. It reflects the natural wealth of the Australian continent and the relatively small domestic market. The country is a major regional financial centre and a vital component of the global financial system.
Western Australia
In June 2010 Western Australia Gross State Product (GSP) amounted A$187,834,000 or A$81,795 per capita. Total GSP is only 13.8% of the nationwide GDP but Western Australia is the most productive state in Australia with highest GSP per capita. Gross State Product per capita compared to Australia average: 2005-06 WA AUST 78 023 56 015 2006-07 79 584 57 095 2007-08 80 732 58 197 2008-09 81 317 57 770 2009-10 82 653 57 925
The structure of the Western Australia economy is closely linked to the profusion of natural resources found in the State. The mining sector accounts for almost one-fifth of Western Australias economic activity; mining-related processing accounts for more than half the States manufacturing output. Main drivers therefore are its resources and services sector, predominant part being the export of iron-ore, gold, liquefied natural gas and agricultural commodities such as wheat. The Western Australia economy is more capital-intensive than all the other states. Diversification (i.e. a greater range of commodities) over the past 15 years has provided a more balanced production base and less reliance on just a few major export markets, insulating the economy from fluctuations in world prices (e.g. high oil and gas prices help sustain export income when prices of other commodities such as alumina and nickel fall) Services (particularly finance, insurance and property) and construction sectors in Western Australia have been growing strongly, which have increased their share of economic output. Recent growth in global demand for minerals and petroleum, especially in China (iron-ore) and Japan, has ensured economic growth of Western Australia above the national average.
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Political Landscape
Currently the Liberal party, headed by Prime Minister Colin Barnett, rules Western Australia. For more than a decade, Western Australia was a labor party state. State labor political direction was very much in line with the national Labor government and often avoided customizing their courses of action accordingly to local demographic and economic specifics. Labor State governments were often criticized of intellectual and managerial weaknesses as well as avoiding constitutional responsibilities through cooperative federalism agreements The political consequences of Federal Labors policies coupled with demographic changes are that Labor is seen as a real threat to prosperity in Western Australia. The challenge for Western Australias current Liberal-National government is to preside over the continuing development of the local economy, removing restrictions on business so it can diversify the sources of prosperity and open up new parts of the state for development. A common political right trend is noticeable in Western Australia, illustrating a state willing to further prosper and increase its wealth by stimulating economic growth. With a liberal government the model of big government economic management and equal division of the common wealth among all participants is challenged. Western Australia was for many years the back yard for Australian economy. Economic activity in the state is predominantly deriving from a pioneering private sector, strong links to Asia and visionary entrepreneurs. Western Australia is currently the fast growing state in terms of GSP per capita, population, export and foreign investments. This trend is vastly linked to the great deal of mineral, metal and petroleum resources found in the state. The mining industry is at its apogee.
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Competitive Forces
Michael Porter, in On Competition, describes five competitive forces that shape strategy: (1) threat of new entrants, (2) bargaining power of suppliers, (3) bargaining power of buyers, (4) threat of substitutes or services, and (5) rivalry among existing companies. Porter states, The extended rivalry of all forces that results from all five forces defines an industrys structure and shapes the nature of competitive interaction within an industry(Porter, 3). In what follows, this paper reviews some aspects of these five forces that make a difference in the overall competitive nature of the metals mining industry in Western Australia. 1) Threat of New Entrants: Despite local and central government support for the growth of Western Australias metal mining industry, we believe the threat of new entrants is still quite low due to the following barriers to entry: (1) the capital and real estate-intensive nature of the industry; (2) heavy upfront investments in community infrastructure essential for their work, permits and equipment; (3) the responsibility of mining companies to plan and accommodate housing facilities and communities for their workers; and (4) local expertise, know-how and credibility, especially when dealing with sensitive issues such as mass displacement and rehabilitation, environment pollution and preservation. These threats all require mining companies to have a well-established and concrete foundation and access to capital in order to begin their work and successfully compete in the field not easy for new entrants in the industry. 2) Bargaining Power of Suppliers: The mining industry, as whole, depends on many suppliers for building infrastructure, accessing machinery, scientific planning, labor and exportation. Moreover, the work of some of these suppliers goes beyond the metal mining industry. The scope of the work of the suppliers beyond the industry already implies a strong bargaining positioning for the suppliers as they naturally aim to extract the most profit from each of the industries they work with. Furthermore, for instance, in the field of infrastructure and construction, the work of the suppliers that provide machinery, insurance and safety are crucial and not to be undermined by other players in the industry. In other words, suppliers have a high bargaining power in the industry; one which is at the core of the whole industry. 3) Bargaining Power of Buyers: A few, powerful companies seem to dominate the supply side of the industry in Western Australia. Buyers of metals, however, deal with international commodity markets, with a number of options of suppliers. Since raw mining products are mostly sold like commodities, the rules of supply and demand apply which, to an extent, safeguard buyers against threats. In short, though the bargaining power of buyers may seem reasonably high, it is kept in check by the power of suppliers and the companys struggles over access to vast resources required for success in the industry. 4) Threats of Substitute /Services: The threat of substitutes for raw material is very low, in the sense that metals cannot often be substituted with anything else. Although synthetic materials such as carbon fiber and other cheaper, alternative alloys may sometimes substitute base metals, their impact on the demand of the base metals is insignificant. Chemically altered forms of aluminum, iron, steel, copper and gold have emerged, although pose no real threat of substitution. Any substituent alloy in turn derives its constituents from the base metals. For example, a decrease in demand for Copper might lead to an increase in demand for aluminum. The aforementioned metals
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are, at times, substitutes for one another, thereby, making it difficult for metal mining companies in Western Australia that do not focus on all of these metals at once. In other words, one way to overcome this challenge in the industry is to find and work on all of these metals in order to create a safety net against any such threats. 5) Rivalry Among Existing Companies: Rivalry among existing companies at the moment seems relatively low, aside form competing for the best employees or tackling environmental challenges. Metals are commodities and there is not much value addition or distinction one can bring to the base product. Hence, the more one produces, the more one generates revenues. Success in this industry depends on: (1) size of the company in terms of capital, infrastructure and real-estate holdings, (2) the companys rather exclusive and extensive access to raw materials and, (3) collaborations with the government of Australia and Western Australia for accessing to resources necessary for mining, producing and exportations.
Factor Conditions
For certain, Western Australia contains vast reserves of mineral resources. And there also exists experienced miners, advanced mining technology all inputs into the production process. But what makes Western Australia unique, better than the rest, is their ability to further create and support the factors of production. An early example of how government helped create factors of proportion was through support for the burgeoning population as a result of the gold rush in the early 1890s. The gold rush brought thousands of settlers into largely barren and dry land. The existing water infrastructure, however, was unable to support such a massive influx of people and there arose an urgent need for change. In 1896 the government commissioned construction of the Goldfields Water Supply dam and pipeline. The new pipeline delivered water to communities in Eastern Goldfields and was instrumental in supporting growth of the industry and population. Completed in 1903, the pipeline continues to supply water to the region today. Also aiding in development of the cluster are government oversight agencies, the largest and most influential being the Department of Mines and Petroleum. Their mission, as stated on their website, is to: attract private investment in resources exploration and development through the provision of geoscientific information on minerals and energy resources, and
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management of an equitable and secure titles systems for the mining, petroleum and geothermal industries. carry prime responsibility for regulating these extractive industries and dangerous goods in Western Australia, including the collection of royalties, and ensuring that safety, health and environmental standards are consistent with relevant State and Commonwealth legislation, regulations and policies. Jointly with the Department of State Development, they produce a quarterly magazine called Prospect, showcasing Western Australias resources sector to a local and international audience. The Department also maintains the MINEDEX website, a continuously updated database containing information on mines, projects, sites, estimates, mineral deposits and prospects. And numerous smaller regulatory agencies exist for mineral- or region-specific interests, such as the Australian Gold Council. All of these specialized government agencies help support the cluster through the dissemination of information, regulation of policies and oversight of safety measures. In essence, they help support a fair and level playing field, thus encouraging competition for all cluster participants. It is through this competition that cluster inputs grow, and the factors of production are continuously improved.
Demand Conditions
Domestic demand for products supports clusters in several ways. Often, home nation buying habits help determine the direction and speed of which companies meet customer demand. Nations can increase their competitive advantage when this domestic demand pushes companies to innovate faster than if they were only dealing with international buyers. In the case of Australia, however, we see an almost opposite trend. Domestic demand in Australia for mined metals is simply dwarfed by immense demand from China and Japan. Dealing in commodities, where product specifications and quality is similar worldwide, Western Australias advantage comes from playing against other large, international mining countries and organizations. In looking at Iron ore, Western Australia exported close to 90% of their product, primarily to China (64%) and to Japan (21%). The remaining production was either exported to smaller markets or consumed at home. Worldwide demand for iron ore is growing at an average annual rate of 10% per year, with most demand coming from China, Japan, Korea, the United States and the European Union. Prices for iron ore are reaching all-time highs in January 2011, resulting in record profits for mining industry members. With such overwhelming demand from abroad, Australias domestic market for metals has a reduced impact on the competitiveness of cluster companies. In this sense, we see Western Australia as primarily a mining operation for export.
are done to create better and sustainable infrastructure that supports the industry. Multinationals, including private banks and mining contractors, have set up offices in Western Australia, whereas previously they would service the market out of Sydney or Melbourne. Universities have opened mining schools, such as the Western Australia School of Mines, to create the future workforce for the industry and minimize the dependency on immigrating, temporary labor. Western Australias strategic location and organization, combined with effective government policies, encouraged mining companies to build infrastructure. The Kimberley, Pilbara and Mid West regions were almost entirely built by the mining companies. Mining companies, such as Rio Tinto and BHP Billion, own or operate vast swathes of lands and resources including airports, ports and railways to effectively mine the region. The mineral processing and refining industry has become concentrated around ports Transportation infrastructure built for mining is now used for exports of landintensive agriculture products such as beef and other livestock from the vast, fertile lands of Western Australia Tourism industry promotes the regions community infrastructure and invites more people to seek employment. The Land Corridors give unusual business stability compared with any other major mining nation. The companies can concentrate on efficiency. Due to arid and extreme climates, mining companies have developed competency and technologies to deal with water management, and are able to export their techniques As an offshoot of the difficulties of mining in vast geographical dispersed land, companies have achieved efficiency in energy utilization and transportation Desalination plants are put in place to pump in seawater for mining and drinking use. With the easing of Uranium mining restrictions, nuclear energy could be used for power and water. This is a huge benefit Western Australia has over rest of the areas.
Because of the mining industry, roads are developed, towns are built, and pipelines, power stations and port extensions are created. Mining companies often contribute to community projects in cooperation with the local shire councils. This infrastructure development has a substantial impact on the future economic growth and of Western Australia regional and remote communities. On the downside, the mining boom has crowded out the market for low and semi-skilled labor. This has had an upward effect on wages in Perth for all jobs, especially the service industry such as tourism and agriculture, which are the other big wheels in the Western Australia economy. Skilled labor such as carpenters have also been sucked in to the vortex meaning that it is very difficult to find people to do home improvements for example. Motivation for young people to get skills is reduced as they can earn A$130,000 with any mining job even holding a sign on the side of the road. It has also has had a rapid effect on consumer inflation and housing costs. Perth used to be one of the cheaper places to live but has now caught up to Sydney on many measures.
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Cluster Comparisons
In this section, we look at other mining clusters in the world. We select only four, as they are well developed and large enough to compete with the sophisticated Australian cluster.
China
Factor Conditions: China is ranked third globally in total mineral reserves. It has access to cheap labor both at home and abroad. Furthermore, they have a well-developed infrastructure in which they invest heavily for example, a 82.2 billion Yuan plan to build railways, roads, airports, coal mines, nuclear power stations and power grids. Demand Conditions: Chinas high economic growth rate, urbanization and rapid industrialization created a large demand, making it the largest iron ore importer worldwide. 64% of iron ore produced in Australia was exported to China. It is also the worlds largest consumer of refined lead <<Mining Magazine 2006>> and the worlds largest producer and consumer of coal. $100 billion was invested this year in 23 new infrastructure projects in efforts to boost domestic demand. Context for Strategy and Rivalry: China is encouraging foreign investment in many sectors of the mining industry. However, the government wants to build state-owned enterprises that it hopes will compete successfully abroad with strong international firms like BP. In this endeavor, the number and size of privately owned firms and the equipment they can use have been restricted. Its worldwide success is linked to an effective strategy that combines trade inducements, increased investment flows, technology transfer and aid for infrastructure. For example, China has been refurbishing several railways in Angola and invested extensively in Congos infrastructure in return for metals worth $50 billion. Though Chinese mining industry has poor records in environmental, social, health, and safety issues, poor countries are accepting Chinas advances because the latter are willing to overlook their human rights violations and other questionable ruling practices. Related and Supporting Industries: The mining industry system in China comprises a wide range of departments: construction, geology, equipment manufacture production, scientific research, design, management, and education. The China Chamber of Commerce of Metals, Minerals, Chemicals Exporters and Importers administrates and promotes the Chinese minerals trade.
Canada
Factor Conditions: Canada is the worlds third largest producer of iron ore, one of the countrys most important minerals. Toronto is a very important finance base the mining finance capital of the world for this mining cluster and has stimulated investments in infrastructure across Canada, especially in roads and railways. Furthermore, the Toronto Stock Exchange is home to more than 400 mining and exploration company offices as well as a worldwide destination for financing international projects. Demand Conditions: The increasing demand for iron ore has caused Rio Tinto, a British-Australian firm, to set aside capital for an expansion program at its Iron Ore
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Company of Canada. Apart from iron ore, Canada exported $66 billion worth of metals and non-metals in 2009. The European Union is an important destination for Canadian gold, iron ore, uranium and diamonds. Context for Strategy and Rivalry: Because of the cyclical nature of this business, many Canadian mining service companies have expanded overseas and currently, 40% of revenues are from offshore operations. Its strategy has been strongly geared towards technology advancement. Also it is focused towards creating sustainability and social responsibility, a strategy thats greatly supported by the Mining Association of Canada. Related and Supporting Industries: About 70% of Canadian port volumes and 55% of rail freight revenues are generated by mining activities. The Ports of Vancouver and Montreal depend on this industry. About 3,200 suppliers provide expertise to the industry in engineering, technical, environmental, consulting, legal and financial issues. CAMESE is a trade association that supports Canadian firms in mineral exports. It also assists foreign buyers in finding supplier sources in Canada and helps mining companies collaborate and network with each other both locally and internationally.
Brazil
Factor Conditions: Brazil has abundant labor resources and the minerals sector employs about 4% of the countrys total workforce (approximately 650,000). The country also has many mineral resources: bauxite, gemstones, columbium, gold, tin and aluminum. Carajs Mine is the worlds largest iron ore mine with the highest quality iron ore worldwide. The infrastructure is also well developed and being continually improved. For example, Vale (CVRD), which is also the worlds second largest miner, owns about 10,000km of railways, nine ports and a large fleet of ships. The economic status is conducive to investing 7.5% annual growth while mineral licenses enjoy security of tenure. Furthermore, the financial and banking systems are well sophisticated. Foreign aid investment is also growing at a staggering pace. Many Australian firms are considering locating here because of much lower corporate taxes. Demand conditions: Brazil is currently the worlds largest iron ore exporter with annual production of over 200 million tons. Its top quality iron ore is a prized key export, whose strong growth is expected to account for 70% of the seaborne trade in iron ore by 2020. Context for Strategy and Rivalry: The Brazilian government will invest at least $350 billion by 2030 in efforts to more than triple output of iron ore and other metals. A constitutional amendment allowing foreign investment and privatization has strengthened the industry. Brazilian firms have invested heavily offshore to improve competitiveness. The government also seeks to promote greater processing of ores into higher-value final products such as steel to increase industrial employment, tax revenue and social development. Plans are in place to create a national mining council to guide national policy. Related and Supporting Industries: The Brazilian National Mining Association, works on behalf of the mining industry trying to expand it both locally and internationally. It also gives support in research, and use of the best technologies in mining and organizes conferences and seminars to share knowledge in efforts to give the sector a competitive
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edge. WorleyParsons Ltd, a Canadian construction group said it has been won a contract to offer engineering, procurement, construction and project management services in Brazil.
Russia
Factor Conditions: Although Russias iron ore is of lower grade, the country is ranked fourth in the world in terms of iron ore production, after Brazil, Australia and China. In 2005, Russia ranked among world leaders in production of other metals: diamond, aluminum, gold, and platinum. However, the Ministry of Natural Resources has cited depletion of reserves and low discovery rate of new reserves. Demand Conditions: Domestic demand for Russias minerals has decreased due to the poor economy, devaluation of the rouble and a waning defense sector (responsible for the consumption of several metals). This has resulted in Russia turning to export markets. Russias minerals production is generally of a lower grade and quality, so few companies can compete globally. China imported 811,000 tons of iron ore though that amount may reduce this year if the Chinese government restricts expansion of the real estate industry. Context for Strategy and Rivalry: By 2005, Russian companies had begun to seek exposure to Western markets and stock exchanges to raise money in larger quantities and more cheaply than in Russia. Public pressure has forced the industry to address sustainability issues over the past decade resulting in the formation of the International Council on Metals and Mining (ICMM) which has since developed a range measures and standards for the industry. Russian companies have seen the need to upgrade technology and meet modern environmental and production efficiency standards Russia has recognized the need for partnerships and is signing memoranda of understanding, with local or international partners for major ventures (Treadway, 2005). Also mining businesses are forming alliances with local power structures. There is a growing trend to internationalize Russias mineral enterprises. Russian companies e.g. ALROSA, Norilsk Nickel, and RUSAL, are acquiring major foreign assets while other key firms are aspiring to become major international players. Firms are integrating vertically so as to be better able to respond with promptness and flexibility to changes in the market situation In these hard economic times, most firms have also resorted to reducing costs. Related and Supporting Industries: The sector employs services of many professionals, including geologists, engineers, metallurgists, logisticians, and maintenance engineers. MiningWorld Russia is a specialized, international annual exhibition covering areas such as extraction, refining, engineering, safety, environment, logistics, and refining. It is designed to bring together suppliers of mining equipment, machinery and their associated services.
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Mining infrastructure in Russia is still underdeveloped and this creates many opportunities for Australian suppliers of mining equipment and technology. Russia is getting increasingly keen to source such expertise despite having limited direct links.
Future Outlook
Outlook towards Western Australias future looks mixed. On one hand WA seems to have largely unaffected by the recession and is booming, on the other hand, its over dependence on mining and energy sectors looks concerning as metal mining is becoming a commodity industry: Despite innovation in the industry, continuous investment in expansion of current excavation fields, guaranteed demand and competitive pricing, growth in the metal sector is limited. The mining cluster in Western Australia seems to be threatening the entire Australian economy with Dutch disease. An economy contracts Dutch disease when a surge in the value of its commodity exports strengthens its real exchange rate for an extended time, which worsens its international competitiveness and destroys other industries in its tradable sector.2 Following are some of the most important concerns regarding future outlook of Australia:
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Infrastructure challenges
A big challenge in Western Australia remains socio-economic development8. Western Australia is home to only 10% of population but accounts for 14% of Australias GDP and 36% of nations total exports. 3/4th of its population lives in the capital city (Perth). Due to the excessive skew-ness in WAs population density, the national government is tempted to ignore the infrastructure needs of the lowly populated but resource rich areas. Additionally, both the governments and mining companies shove onto each other, the responsibility to create and maintain infrastructure in thinly populated areas.
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Recommendations
If we were to orchestrate the future of the WA economy and keep on strengthening the metals mining cluster we should pay attention to a few areas, both for the present and for the future:
Education
One of the largest challenges of WA is developing of highly skilled labor. The mining industry pays very attractive salaries and contributes to the lack of motivation among the youth to pursue higher education. As of now many mining courses are available throughout education institutions in WA. We believe all those courses should add additional compulsory degree in an industry related to mining to stimulate higher education.
The Government
The government should play prominent role within the cluster. Tax encouragement is necessity as one example because of the rivalry of other clusters such as Brazil and China. Government should be involved in strategy planning together with the big mining companies in the cluster to actively determine future economic growth of the sector and minimize the negative socio-demographic impact. Role of government in helping companies establish infrastructure needs to be improved.
Socio-Demographic Development
Mining will continue having both positive and negative impact on the socio-demographic development of WA. On the positive site mining will keep on boosting economies of
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remote areas and will help for further settlement and establishments of new towns and communities. If we were to influence the socio-demographic aspect we would suggest that other industries emerge around mining in those areas to secure further existence of the communities after mines are closed. In order to minimize the negative impact such as seasonal workers that drive prices of real estate unrealistically high, displacement of aboriginals and low skilled labor we would think of policies that regulate rent prices, offer proper migration policy for aboriginals and investments in higher education for mining workers.
China
Recently China has cut export quotas for rare earths by 35%, creating a tremendous opportunity for WA exports of rare-earth minerals. This could create a new dimension to the states booming minerals sector. China supplies more than 90% of rare-earth metals to the world for use in high-technology electronics. We believe Chinas move would benefit Lynas Corporations Mount Weld project in WAs Goldfields, the richest known deposit of rare earths outside China. It will bring another competitive advantage to WA minerals and mining sector. The market outside of China is 60000 tons and with only half of quota for the year, the non-China market will require additional sources. Price situation should be favorable. 2010 was the first year demand for rare earths outside China was higher than the combined total of Chinese exports and production elsewhere. Developing rare-earth projects is very slow and it is unlikely other mines could be brought on line quickly. Therefore WA will be able to benefit from this favorable situation in the next 5 years. China is clearly experiencing internal deficit for rare earth minerals. This also represents opportunity for WA. We believe WA knowledge and innovative know-how can be further shared with the Chinese cluster.
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The second case of improvement in labor productivity aids in cluster development. Labor productivity becomes a readily exportable sustainable asset and could secure a competitive advantage.
Financial Services
Due to capital-intensive nature of the investment, Mining cluster need to invite financial services that specialize in risk management, loan evaluation and disbursement. Also, having a commodity market could boost the metal trading giving WA a higher degree of stability in commodity valuation. However, for financial services to foster, government needs to incentivize companies to make loans locally. Vertical integration could become a norm as companies generate efficiencies in economies of scale and scope.
Energy Management
Natural Gas Australia imports significant Petroleum. However, Western Australia has one of the largest natural gas reserves in the world9. As mining and manufacturing consumes 70% of total electricity consumption11, and most of the mines in Pilbara region have their own sources of electricity generation, primarily diesel, dependency on foreign oil can be substituted for natural gas. Abundance of natural gas especially in Northwest of Australia could be a boon in disguise in this regard. Natural gas can be transported through pipelines, Compressed or Liquefied state. It is clean and cheaper. Uranium For years uranium mining was banned in WA. In 2008 the ban was lifted after the state elections, won by the Liberal Coalition. No uranium mining currently takes place in the state and developing projects are not scheduled to enter their mining phase before 2013. However uranium is key for the prosperity of the state and evolution of cleaner energy. Strict regulations and legislations will take place for this most wanted sector within the mining industry. At present day values, proven Australian reserves are valued at more than $300 billion. This will increase as uranium ore prices rise on increasing demand, with more countries turning to nuclear power generation as a means of dealing with global warming and declining stocks of fossil fuels, and as exploration discovers new reserves. Uranium is a radioactive element that makes all the strategy around mining it very controversial. Economically it will be a great opportunity for WA and could become a cluster on its own. Strictly speaking, law regulations for the trade with uranium would be crucial for the future of democracy in WA. Since the ban is lifted we expect strong presence of government institutions in the mining of uranium to commence in 2013. We would recommend creating separate legislative commission with short-term mandates of its members to avoid corruption and enhance safety. We also recommend a secondary government entity to monitor trading and to issue licensing for trade with uranium.
Mining to Metallurgy
As the world demand for lighter and stronger synthetic materials rise, WA needs to move up from being ore exporter to an Alloy or synthetic material researcher. The mining cluster could develop into a metallurgical cluster. Lightweight materials find use in aircraft, automobiles and various other industrial uses.
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Appendix
Gross State Product per capita 2005-06 NSW 54 177 VIC 52 236 QLD 56 275 SA 45 101 WA 78 023 TAS 41 164 NT 69 766 ACT 70 391 AUST 56 015 Commodity Production Commodity Iron ore Gold Nickel Alumina Copper Zinc Lead Mineral Sands Salt Cobalt Diamonds Coal 2006-07 55 105 53 201 57 934 45 540 79 584 41 920 71 484 73 031 57 095 2007-08 56 168 54 088 58 857 47 584 80 732 43 428 72 863 74 233 58 197 2008-09 55 834 53 402 57 360 47 979 81 317 44 414 74 731 73 814 57 770 2009-10 55 868 53 316 56 881 48 053 82 653 44 208 74 052 73 140 57 925
Production 341.64 million tons 142,519 kg 172,000 tons 12.4 million tons 142,000 tons 105,000 tons 27,000 tons not reported 9.5 million tons 4,629 tons 11.9 million carats 6.6 million tons 2008 31.896 4.39 4.901 4.059 2009 28.085 5.66 3.594 3.281
Annual production of metals in Western Australia value in A$ billion Commodity 2000 2001 2002 2003 2004 2005 2006 2007 Iron ore 4.365 5.245 5.064 5.061 6.173 11.308 14.751 16.165 Gold 3.08 3.24 3.46 3.37 2.94 3.15 4.24 4.07 Alumina 3.188 3.767 3.339 3.14 3.179 3.656 4.767 4.704 Nickel 2.243 2.075 2.243 2.68 3.261 3.484 5.844 6.958 Annual production of metals in Western Australia value in A$ millions
Commodity Copper Mineral Sands Salt Coal Diamonds Zinc Cobalt 2000 2001 2002 2003 2004 2005 2006 82.61 120.71 145.49 145.09 160.94 434.71 917.78 862.93 909.22 855.87 760.75 749.08 880.37 883.67 197.32 257.84 713.68 290.11 157.66 249.24 258.21 499.53 208.72 146.27 250.53 266.4 650.34 173.06 118.95 197.01 266.41 661.86 139.73 145.04 185.08 281.91 414.81 57.78 262.18 213.78 283.26 740.1 118.91 166.95 241.64 317.9 446.9 607.12 220.43
2007 2008 2009 1,018.75 1,041.6 923.58 780.28 797.89 620.61 229.6 265.15 555.0 695.54 343.08 276.72 305.5 490.71 329.13 378.71 432.44 308.16 230.0 213.47 178.9
Lead
25.76
44.90
32.69
24.32
0.31
41.17
130.61 115.57
32.61
44.33
29
22%
30
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References
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21. Various Wikipedia articles Politics of Australia, Goldfields Water Supply Scheme, Iron ore, Mining in Western Australia, Uranium mining in Australia, Willem Janszoon, Western Australia, Swan River Colony, Perth Western Australia, Iron ore mining in Western Australia, Dirk Hartog, Botany Bay 22. Australian Mining History; http://www.readyed.com.au/Sites/minehist.htm 23. Department of Local Government Western Australia - http://dlg.wa.gov.au/ 24. Government of Western Australia - http://wa.gov.au/ 25. Australian Politics - http://australianpolitics.com/western-australia 26. State politics, regional governance and Western Australia http://www.menzieshouse.com.au/2011/01/state-politics-regional-governance-andwestern-australia-.html 27. Western Australia Fact Sheet - http://www.dfat.gov.au/geo/fs/wa.pdf 28. Western Australian mineral and petroleum statistics digest 2009 10 http://www.dmp.wa.gov.au/documents/Statistics_Digest_2009-10.pdf 29. Western Australia sees bonanza in Chinese move http://www.raremetalblog.com/2010/12/western-australia-sees-bonanza-in-chinesemove.html 30. Department of Business and Employment http://www.nt.gov.au/dbe/economics.shtml 31. Perth Home Prices Slide Even as W.A. Has Mining Boom http://www.bloomberg.com/news/2011-01-30/perth-home-prices-slide-even-aswestern-australia-sees-record-mining-boom.html 32. Curtin School of Mines http://wasm.curtin.edu.au/index.cfm 33. Where would WA be without the mining and petroleum industry? http://www.dmp.wa.gov.au/documents/000043.heidi.smith.pdf 34. The Australian Resources Sectorits contribution to the nation, and a brief review of issues and impacts www.aph.gov.au/library/pubs/bn/sci/AustResources.htm#_Toc273016102 35. Website of National Development and Reform Commission 36. Steel Guru : Iron ore contract price seen at record in Q2 - Reuters poll; Feb 6, 2011; http://www.steelguru.com/raw_material_news/Iron_ore_contract_price_seen_at_r ecord_in_Q2_-_Reuters_poll/189652.html 37. Ancient Australian History; http://www.australianhistory.org 38. Memorandum by Mr J. McEwen, Minister for External Affairs, http://www.info.dfat.gov.au/info/historical/HistDocs.nsf/(LookupVolNoNumber) /3~221 39. Mining History : Australian Mining History Association, http://www.mininghistory.asn.au/mining-history/
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