Revised Syllabus for MBA (II) 4th Semester

Paper Name: Project Management Paper Code: M 401 Marks: 60

Unit 1: Concept of Project; General Project Characteristics; Types of Projects; Importance of Projects, An Integrative Approach of Projects; Project Idea Generation & Screening; Project Selection: Scoring Model

Unit2: Understanding of Feasibility Analysis; Concepts of Market Feasibility : Assessment of market feasibility; Demand forecasting ; Concepts of Technical Feasibility; Assessment of Technical Feasibility; Preparation of Work Break Down Structure and Implementation Schedule.

Unit 3: Concept of Financial Feasibility: Financial Appraisal, Financial Projection, Cost Estimates, Project Financing-Debentures, Equity, Loans, Venture capital, etc. Capital Budgeting Techniques: NPV, IRR, PB and ARR and modified techniques; Profitability Projections, Appraisal of Infrastructure Projects & BOT.

Unit4: Risk Management-External and Internal Risk Factors, Risk Assessment; Risk Analysis Techniques: Modified NPV and modified IRR, Sensitivity Analysis and Simulation.

Unit 5: Project Scheduling: Networks, Duration Estimation, Critical Path and Crashing, Resource Analysis & Smoothing; Multiple Resource Schedules; Project Evaluation and Control -Project Monitoring- S curve , Milestone analysis , Gantt chart , Earned Value Management.

Recommended books:
1. 2.

Project Management by Prasanna Chandra , TataMcgraw (Main Text) Project Management- Achieving Competitive Advantage by Jeffrey K. Pinto , Pearson Education.(Ref.Text)

Revised Syllabus for MBA (II) 4th Semester

Paper Name: Entrepreneurship Management Paper Code: M 402 Marks: 60

Unit 1: The entrepreneurial revolution, The Evolving Concept of Entrepreneurship, Corporate Entrepreneurship, Small Business and Corporate Entrepreneurship.

Unit 2: Understanding the Entrepreneurial Perspective in Individuals, Developing Creativity and Understanding Innovation.

Unit 3: Environmental Assessment, Preparation for Venture Development, Developing Effective Business Plan.

Unit 4: Assessment and Evaluation of Entrepreneurial Opportunities, Legal issues for Venture Development, Sources of Capital Formation for Entrepreneurs.

Unit 5: Strategic Planning for Ventures, Concept of Management Succession and Continuity, Family Business Perspective, Challenges for Entrepreneurs.

Recommended Books:
1. Entrepreneurship: A Contemporary Approach by Donald K.K. & Richard M. Hodgitis.(Main

Text)
2. Entrepreneurship by David H. Holt , Prentice Hall of India.(Ref Text)

Revised Syllabus for MBA (II) 4th Semester

SALES & MARKETING SPECIALISATION Paper Name: Supply Chain & Distribution Management Paper Code: M 411 Marks: 60

Unit 1: Introduction to Logistic Management, Elements of Logistic Management, Distribution Management and Strategy, Transportation Management, Warehousing, 3PL and 4PL, VMI, Measuring and Evaluation Performance of Logistic. Unit 2: Supply Chain Concept, Competitive Advantages and SC Strategies, SC Drivers and Metrics, Strategic Fit between Competitive Strategy and SC Scopes, Cases of Wallmart and Dell. Unit 3: Planning Supply and Demand in a SC, Managing Predictable Variability, Bullwhip effect Concept, Demand Forecasting in a SC, Aggregate Planning in a Supply Chain. Unit 4: Customer Service Dimension, Service Driven SC, Benchmarking the SC, Supplier and Distributors Benchmarking, Impact of IT on SCM, Setting Benchmarking Priorities, Identifying Logistics Performance Indicator. Unit 5: Logistic Value Engineering, Lead Time Gap, Just in Time and Quick Response Logistics, Co-membership and Logistic Partnership, Future Supply Chain, Role of Information in Vertical Supply Chain. Recommended Books:
1. Logistics And Supply Chain Management by Martin Christioher, Financial Times Pitman

Publishing (2nd En) 1998.(Main text)

2. Supply Chain Management by Rahul V Altekar.(Reference Book)

Revised Syllabus for MBA (II) 4th Semester

Paper Name: International Marketing Paper Code: M 412 Marks: 60

Unit 1: International Marketing Management: Importance of International Marketing, Characteristics of International Marketing, Forces Affecting Global Integration and Global Marketing- Driving forces & restraining forces.

Unit 2: Product Development & Adaptation, Global Market Entry Strategies: Licensing, Investment and Strategic Alliances; Pricing Techniques, Promotional Techniques, Distribution Channel, International Tendering & Sub-Contracting.

Unit 3: International Marketing Environment: Political Environment, Legal Environment and their impact on International Trade, Political Risk; Cultural Environment; International Marketing Research

Unit 4: International Sales Management: Retailing, Departmental Store, Supermarkets, Convenience Store, Catalogue Showroom, Non Store retailing, Measuring sales performance

Unit 5: Export Management: Export Contract-Cost Description, Export Documentation, Direct Export , Risk Coverage, Modes of Payment, Product Branding Decision.

Recommended Books: I. International Marketing : Global Environment-Corporate Strategy- Case Studies by Rajagopal, Vikash Publishing House Pvt Ltd.(Main Text)

Revised Syllabus for MBA (II) 4th Semester

FINANCE & BANKING SPECIALISATION Paper Name: Business Taxation Paper Code: M 421 Marks: 60

Unit1: Income tax-definition, Heads of income with special emphasis on profits & gains of business or profession; Capital gains tax; various income tax exempt.

Unit 2: Set off and Carry forward of loss, Deductions to be made in computation of total income, Rebates of income tax, Return of income, Fringe benefit tax (FBT).

Unit 3: Income tax deduction at source, Advance payment of tax.

Unit 4:Taxation of companies under IT Act, 1961-impact and incidence of corporate taxes on various financial decisions, dividend tax in companies, special provisions to minimum alternate tax (MAT) on companies.

Unit 5: Service-Tax: Law & Procedure of service tax in India Recommended books: 1. 2. Direct Taxes-Law & Practice by Vinod K. Singhania & Kapil Singhania(Main Text) Service tax-Law & Practice by V.S.Datey.(Main Text)

Revised Syllabus for MBA (II) 4th Semester

Paper Name: Management of Financial Services Paper Code: M 321 Marks: 60

Unit 1: Non-Banking Financial Companies, Asset/Fund-Based Financial Services, Theoretical and Regulatory Framework of Leasing, Accounting/Reporting Framework and Taxation of Leasing, Financial Evaluation of Leasing, Hire-purchase Finance and Consumer Credit, Housing Finance, Factoring and Forfaiting Mechanism, Characteristics, Types of Factoring, Advantages & Disadvantages of Factoring, Functions of a Factor, Factoring Cost, Meaning of Forfaiting, Factoring Vs Forfaiting , Commercial Bill Discounting - Definition, features, Advantages, Steps in Discounting and Purchasing. Unit 2: Mergers/Amalgamations, Acquisition/ Takeovers, valuing firms, merger negotiations; financial restructuring-business failure, reorganization and liquidation. Unit 3: Venture Capital Financing Meaning, Rational, Features, Stages, Analyzing Venture Capital Proposal, Buy Outs, Styles of Venture Financing, Nurturing Methods, Infrastructure Financing Definition, Financing Options, Financing Instruments, Infrastructure Financing : Issues in India, Credit Rating, process of rating, rating of various instruments, Securitization Meaning, Features, Need for Securitization, Special Purpose Vehicle(SPV), Asset Securitization Mechanism, Economic Functions of Securitization. Unit 4: Merchant Banking and other Fee-Based/Advisory Financial services, Managing IPO BookBuilding, Public Issue Management, New Issue Market (NIM) - Conceptual Framework, Financial Sector Reforms Unit 5:Money Market Introduction, Functions, The Indian Money Market, Call Money Market, Tools for Managing Liquidity in the Money Market, Money market instruments-government bonds, treasury bills: , commercial papers, inter corporate deposit & fixed deposit etc. Recommended books:
1. Financial Services By M.Y Khan Tata Mc.Grew Hill(Main Text)

Or

Revised Syllabus for MBA (II) 4th Semester

2. Financial Services and Markets-by Dr. S Gurusamy ,Thomson(Main Text)

3. Indian Financial System By Bharati V. Pathak, Pearson Education(Ref.Text)

HUMAN RESOURCE MANAGEMENT SPECIALISATION Paper Name: Performance Appraisal, Training & Development Paper Code: M 431 Marks: 60

Unit 1: Performance Management- Concept, Philosophy, Antecedence, Purpose, System, Process, Individual Performance, managing Organisational Performance, Performance AppraisalConcept, Objectives, Principle, Importance, Benefits & Evolution, Traditional & Modern Methods of Performance Appraisal, Managing & Appraising Executive Performance. Unit 2: Implication of Performance Appraisal & Management- Compensation Management, career Development, Training & Mobility, Knowledge management, Unit 3: Tools of Performance Management- Benchmarking for Excellence in Performance , Competency mapping, Balance Score Cards, Unit 4: Introduction to Training & Development, Training Needs Analysis, Training Design and Development, Implementation, Training Evaluation, Unit 5: Training Methods, Class room Method, Outward Bound Methods, e-Learning, Community Camp, On the Job Method, Coaching, Mentoring, and Counseling.

Recommended Books: 1. Performance Appraisal & Management by Tapomoy Deb (Excel Books), For Units 1 &2. 2. Performance Measurement & Management By Suri, Ratnam & Gupta,(Excel Books).for Unit 3. 3. Training and Development Text, Research and Cases by G Pandu Naik , Excel Books .for unit 4&5

Revised Syllabus for MBA (II) 4th Semester

Paper Name: Compensation Management Paper Code: M 432 Marks: 60

Unit 1: Introduction to Compensation Management, Theories of Wage Determination, Types of Wages, Types of Executive Compensation, Economic Theories & Compensation Management Unit 2: Compensation Management & Job Design, Job Analysis, Job Description, Job Evaluation, Job Assessment; Performance Related Compensation Unit 3: Team Based Compensation, Executive Compensation, Unit 4: Employee Benefits, Employee Motivation & Compansation, Sales Compensation plan Unit 5: Legal & Texation Issues in Employee Compensation, Strategic Conpensation Management, Quantative Tools & Innovation in Compensation, International Compensation Management.

Recommended Books:
1. Compensation Management By Dipak Kr. Bhattacharyya (Oxford University Press),(Main

Text)
2. Compensation Management- Text & Cases By Tapomoy Deb.(Excel Book).(Ref Text)

Revised Syllabus for MBA (II) 4th Semester

INFORMATION TECHNOLOGY SPECIALISATION Paper Name: System Analysis & Design Paper Code: M 441 Marks: 50

Unit1: Core concepts of systems, Information Systems, Information system infrastructure, Types of information systems in Organizations. Unit2: System Development Life Cycle(SDLC)-Model (Information System Life Cycle, Information System Development Life Cycle, Stages of System Approach: (i) Definition, (ii) Development, (iii) Installation and Operation) steps in SDLC(System Investigation, System Analysis, System Design), Structured System Analysis and Design(SSAD), A managers perspective of system analysis and design. Unit3: Major Business Systems-Basic elements of a Business Organization-Business SystemObjective of a Business System-(Input Design, Output Design, Input Process Output(IPO) Diagram, Data element, Data group)- Tools and Technique for System Analysis and DesignSystem implementation. Unit4: Object Oriented Analysis and Design-Object orientation, Unified Modeling Language, UseCase Modeling, Static Modeling, Dynamic Modeling, Physical Architecture.

Suggested Readings/ Recommended Books (Any One of the following can be used as main text) 1. System Analysis and Design,(Last Edition) Elias M.Award, University of Virginia, Galotia Publications(p) Ltd, New Delhi. 2. System Analysis and Design: Comprehensive Methodology with CASE,(Last Edition) Gibson, Michael L 3. System and Design Methods,(Last Edition) Whitten, Jeffrey L, and Lonrie D Bentley

Revised Syllabus for MBA (II) 4th Semester

Irain-Mc Gram Hill

INFORMATION TECHNOLOGY SPECIALISATION Paper Name: Internet Programming Paper Code: M 442 Marks: 50

Unit1: Introduction to Internet, Internet Services, Basic concepts of World Wide Web- what you can do on the Web? Unit2: Introduction to HTML, HTML Tags, Documents, Header Section, Body Section, Headings, Link Documents using another Tag, Formatting characters, Font Tag, Images, Pictures, Listing, Tables in HTML, Frames and Forms, Developing Web Page. Unit3: How the Web works? How to connect to the Web- Configure Windows, Internet Services, Local Internet Service Provider-Web Navigation, Web surfing with Netscape and Internet Explorer- Web Surfing with online Services. Unit4: Java Programming-concepts and applications, Elements of Java Scripts, Objects and Events-User Input processing-Server Side Scripts with Java Server Pages, Business Processing with Java Server Pages(JSP).

Suggested Readings/ Recommended Books. (Any One of the following can be used as main text) 1. Web Technologies & Design C.Xavier New Age International Publishes

2. The Complete Reference Java

Revised Syllabus for MBA (II) 4th Semester

H.Scild

3. Internet and World Wide Web -How to program H.M.Deitel, P.J.Dietel, T.R.Neeto, Addition Weekly