Fiat Parent Company Fiat Group Category Hatchback, Sedan Sector Automobiles Tagline/ Slogan Simply More; Driven

by passion. FIAT USP Elegant, Unique Design and affordable global luxury brand STP Segment Complete automobile segment including hatchbacks, sedans & SUV s Target Group Young executives from the upper-middle income bracket Positioning An automobile company which gives you the passion of driving Product Portfolio Brands 1. Fiat Linea 2. Fiat Palio Stile 3. Fiat Punto SWOT Analysis Strength 1. Joint venture operations are found in Italy, France, Turkey, India, Pakistan, China, Serbia and Russia. 2. Has over 130,000 employees globally and has production capacity of over 2 mil lion cars a year 3. Fiat was the world's ninth largest carmaker and the largest in Italy 4. Fiat has formed a joint venture with India's TATA Motors and China's Chery mo tors. 5.Fiat has various brands associated with it like Ferrari, Masserati, Alpha Rome o Weakness 2.Lacks advertising, branding and marketing of other major playe rs 3.Dependence on TATA for service and repairs Opportunity 1.Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market Threats 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc 5. Groundbreaking innovations challenge existing excellence in production Competition Competitors 1.Honda 2.Toyota 3.Nissan 4.Hyundai 5.Chevrolet 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford

Ford Motor Company Parent Company Ford Motor Company Category SUVs, Hatchbacks, Sedans, Sector Automobiles Tagline/ Slogan Built for the road ahead; Ford has a better idea; Quality is job done; Built Tough USP International brand presence due to one of the oldest car manufacturing company and also provides a wide range of cars

STP Segment Complete automobile segment including SUVs, Hatchbacks, Sedans Target Group Young executives, businessmen, small families Positioning Positioned as an automobile company which provides quality cars globally Product Portfolio Brands 1.Ford Ikon 2. Ford Fusion 3. Ford Figo 3. Ford Fiesta 5. Ford Endeavour SWOT Analysis Strength 1. One of the early market entrants and oldest car manufacturer 2. Offers a wide range of cars to different set of customers 3. Provides exclusive product features taking into consideration the targeted se gments 4. Invested efforts to go green in order to help the environment 5. Has over 160,000 employees globally 6. Present across continents and has excellent visibility & marketing 7. Ford is present in Motorsports like Formula One, Rally, Sports cars, Touring cars & sponsorship of events Weakness 1.Adversely affected by the global recession & Euro crisis 2.Hasnt completely tapped emerging economies as compared to some other automobil e giants Opportunity 1. Expanding automobile sector 2. Improving business scenario due to expansion of consumer base 3.Capitalizing on the models exclusively designed for different markets e.g. for d Ikon for India Threats 1.Competition from major international players 2. Increasing usage of public transport and increased fuel costs 3. Production problems in local plants due to labor and similar issues Competition Competitors 1.Toyota 2.Honda 3. Hyundai 4. Tata Motors 5. Maruti 6. Chevrolet Honda Motors Parent Company Honda Motor Company Category Sedans, Hatchbacks, SUV s, Motorcycles Sector Automobiles Tagline/ Slogan The Power of dreams USP Design, comfort and luxury at affordable prices STP Segment Complete automobile segment including hatchbacks, sedans & SUV s Target Group Young executives from the upper-middle income bracket Positioning Honda is positioned as an innovative brand making luxury eco fri endly cars with the future in mind Product Portfolio Brands 1. Honda Accord 2. Honda City 3. Honda Civic 4. Honda CRV 5. Honda Jazz 6. Honda CBR SWOT Analysis Strength 1. Honda is the sixth largest automobile manufacturer in the wor ld selling cars in over a 100 countries 2. Excellent branding, advertising and after sales servicing 3. Honda has over 180,000 employees globally

4. Production System that is refined over the years along with High and powerful research and development R&D 5.High brand equity and brand loyalty amongst customers 6. Strong presence in motorsports like F1 7. Eco-friendly Honda Prius enhanced the brand image Weakness 1. Cost structure of Honda is high as compare to other automobil e manufacturers 2.Caters to only the upper middle segment which limits the customer base 3.Honda has to recall a few of their models for corrective measures which caused a lot of hue and cry Opportunity 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market Threats 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc Competition Competitors 1.Chevrolet 2.Toyota 3.Nissan 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford Mercedes Benz Parent Company Daimler Category Sedans, SUV s Sector Automobiles Tagline/ Slogan The best or nothing USP Global top-of-the-mind premium automobile brand STP Segment Luxury automobile segment including sedans & SUV s Target Group Business professional form the higher income group Positioning Mercedes Benz is the best premium car in the world Product Portfolio Brands 1. Mercedes Benz C Class 2. Mercedes Benz E Class 3. Mercedes Benz GL Class 4. Mercedes Benz M Class 5. Mercedes Benz S Class 6. Mercedes Benz SL Class 7. Mercedes Benz SLK Class SWOT Analysis Strength 1. Mercedes Benz has a strong brand value and global leader in p remium cars 2. Lack of capital constraints 3. Leader in innovation i.e. 1st to introduce diesel engines, fuel injection and anti locking brakes 4. More than $12bn allocated for R&D 5. Strong presence in motor sport under McLaren Mercedes 6. Manufactured and assembled in over 20 countries across the world 7. Mercedes holds patents on the majority of safety features Weakness 1. High maintenance cost of Mercedes Benz cars

Opportunity 1. Developing hybrid cars and fuel efficient cars for the future 2. Tapping emerging markets across the world and building a global brand 3. Fast growing luxury automobile market & increased income Threats 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands Competition Competitors 1. BMW 2.Porsche 3.Audi 4.Volkswagen 5.Jaguar 6.Ferrari 7.Aston Martin 8. Volvo Nissan Motors Parent Company Nissan Motor Company Category Sedans, Hatchbacks, SUV s Sector Automobiles Tagline/ Slogan Shift; Shift expectations ; You can with a Nissan; Just wait you drive it. USP Nissan is one of the top 3 manufacturers in Japan STP Segment Complete automobile segment including hatchbacks, sedans & SUV s Target Group Young executives from the upper-middle income bracket Positioning A car which will give you a memorable experience Product Portfolio Brands 1. Nissan 370Z 2.Nissan Micra 3. Nissan Teana 4. Nissan X Trail SWOT Analysis Strength 1. One of the most popular automobile brand names having a high global reach 2. Has over 1.5 million employees globally 3. Production output capacity can manufacture around 4 million units 4. Nissan is a pioneer in the electric car segment having its global presence 5.Nissan has manufacturing locations in Japan, India, Brazil, Spain, Thailand, U SA, Malaysia and other countries 6. Nissan is actively present in motorsports events held globally Weakness 1.No stronghold yet in emerging markets like India as compared t o other brands Opportunity 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market Threats 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc Competition Competitors 1.Honda 2.Toyota 3.Chevrolet 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda

10. Toyota 11. Volkswagen 12. Ford Skoda Auto Parent Company Skoda Auto & Volkswagen Group Category Sedan, hatchback, SUV Sector Automobiles Tagline/ Slogan Simply Clever USP Comfortable, Spacious, Elegant, Smooth performer STP Segment Automobile users Target Group Urban Families, Businessmen. Positioning Positioned as a value-for-money car manufacturer providing comfo rt and spacious interiors Product Portfolio Brands 1. Skoda Yeti 2. Skoda Superb 3. Skoda Octavia 4. Skoda Laura 5. Skoda Fabia SWOT Analysis Strength 1.Available in a wide range of variants, both petrol and diesel 2. Spacious interiors and passenger space both front and rear legroom as well as headspace 3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS, anti-skid braking and much more 4. High brand recall in markets of UK and Europe 5. Has a production output of over 850,000 cars per annum and has over 24,000 em ployees globally 6. A high performance car in many international racing events Weakness 1. Extremely stiff competition in the segment means limited scop e for market expansion 2.Still trying to establish itself in the emerging economies Opportunity 1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network 2. Augmenting automobile market 3.Augmenting manufacturing capabilities to produce more cars Threats 1.Rapid technological innovations implemented in upcoming cars 2. Intense competition from national car manufacturers 3.New hybrid fuelled and concept cars Competition Competitors 1. Toyota 2.Honda 3. Hyundai 4. Ford 5. Nissan