Question 01 :) As a CEO of the organization that holds patents for biofuel production from jatropha plants, develop a strategy

to commercialize the product? Introduction: Biodiesel could be an important renewable substitute for fossil fuels. And, in certain parts of the world, governments and some corporations consider the jatropha plant, common in hot climates, one of the most promising sources of biodiesel. The plant can grow in wastelands, and it yields more than four times as much fuel per hectare as soybean, and more than ten times that of corn. But the commercial-scale cultivation of jatropha, which has not previously been grown as a crop, raises several significant challenges. Background History: In India Professor Pushpito Gosh, director of the Central Salt and Marine Chemicals Research Institute in Bhavnagar Gujarat has researched the characteristics of all the domestic non-edible vegetable oils and found Jatropha to be the most promising. He is now working on the first Jatropha project in the region supported by the German DEG German Investment and Development Company. Using existing conditions and then converted into biodiesel through a pilot plant using a cold press method. Fuel specialists from Daimlerchrysler AG tested the end product which met EU standards. In Tanzania, Ghana, Malawi and Indonesia the German company Energiebau

Solarstromsysteme GmbH has supplied systems for decentralized power and introduced hybrid systems with solar and Jatropha biodiesel generators. The successful commercialization of the products depends on: The ability to produce high-quality seeds Ability to provide enhanced and proprietary knowledge Capacity to provide enhanced technological services to establish biodiesel business from ground zero to fuel production Proper understanding of the Jatropha Plant and reliable information Best Agricultural Practices and expertise. Proper Government support.

Strategies to Commercialize Jatropha:

As Jatropha and other non-food oil crops are poised on the cusp of commercialization, Jatropha investors have stepped up their efforts to develop a viable source of Biodiesel, and some are already well on the road to success. However, with so many new projects coming up, and a lack of understanding of the Jatropha Curcas Plant and reliable information; lack of QPM inputs; lack of Best Agricultural Practices and expertise & poor management techniques ; many projects are only achieving mediocre results. Therefore, while Jatropha holds a great deal of potential as a biodiesel feedstock, it is also important to acknowledge many hurdles must be overcome before the crop can become economically viable in most parts of the world. The key strategies planning, methods and technologies are very essential for Successful Implementation & execution of a large scale Jatropha Project with Maximum ROI through Improved Agronomy. After having specialized in the field of creation of Failsafe Fuel Farm with experiences and expertise CJP has drawn a set of Key Strategies to Successful Jatropha/other crops Investments Choosing the best location for Jatropha Projects Getting the best business plan formation Getting the best planting stock/material Adopting Best Practices in Jatropha Agronomy Scaling Operations & Organization Strategies for Jatropha as per local conditions Exploring the intercropping Operation Strategies for couple oil crops as per local conditions Going Socially Responsible, Environmentally & Carbon Positive for Jatropha Projects Mapping Global Bio-fuel blending specifications & demand for Jatropha Oil. Complete Utilization of Jatropha Curcas L, including bio-waste & seedcake Evaluating Risk for a Realistic view of Jatropha Project Potential for long term forecasting.

Question 02: what would you be careful of especially, while rolling out your products? Although biofuel may be a good energy alternative option in the future, there are a lot of barriers that keep the Indian biofuel industry from getting off the ground in the present. From Generic perspective: From a logistical standpoint, India is not ready to invest heavily in fuels because the political and physical infrastructure necessary to support the industry currently does not exist. Although the Indian government proposed the National Mission on Biofuel in 2003, the government still lacks the political backing to realistically implement a program of that magnitude. There are environmental barriers and concerns to large-scale biofuel production and use in India. The availability of both land and already scarce water resources may greatly limit biofuel. Currently, it takes 3,500 liters of irrigation water to produce one liter of ethanol from sugarcane. Many experts say that as a result, India must look to drought resistant crops such as jatropha to avoid enormous water shortages as a result of biofuel.

From Business perspective: Production of biofuel must be harmonized with food security. Losing land for food crops to the biofuel industry causes extreme political discussions. Small farmers must keep their land. Positive social impact: the challenge is to ensure fair conditions for the out growers (small farmers). Dependency from extra inputs (methanol, caustic potash) We know the seeds are poisonous and harmful to birds and mammals. We have to be concerned about the wildlife as well