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Channel partners have the power to make or break your business. To build a more profitable and loyal indirect channel, you need a partner relationship management solution that helps you strengthen channel partner ships and optimize channel operations the SAP Customer Relationship Management application.
You depend on your channel partners. Thats especially true today, because indirect sales channels account for a growing percentage of revenue for many companies. But multitiered sales, service, and marketing channels have complex demand chains. That makes it even more important for you to build and maintain strong partnerships with all your channel partners, including dealers, distributors, agents, resellers, and systems integrators.
Channel sales functionality empowers your partners to sell more products more effectively. SAP CRM enables you to give your partners access to the same knowledge, tools, and expert advice The SAP Customer Relationship that your own sales force uses. And Management (SAP CRM) application helps you leverage your partner relation with insight into demand across all your ships and empower channel partners so sales channels, you can forecast future business more effectively. they can better market to, sell to, and provide service to your end customers. Partner order management functionality SAP CRM provides access to critical partnerrelated data so you can forecast helps you optimize partner ordering pro cesses and increase visibility into chan and recognize demand across all sales channels. You can enhance collaboration nel inventory. SAP CRM helps to inte grate your partners into your ebusiness with your partners, drive more revenue strategy and enables collaborative selling through the channel, increase value to customers, and reduce channel support across organizational boundaries. costs. The end result? A more profitable
energize channel partner relationships and enhance every facet of your indirect channel so you can attract, retain, and motivate the strongest partners with SAP Customer Relationship Management.
Channel service functionality enables you to turn service and problem resolu tion over to your partners and still pro vide consistent, timely service to end customers. SAP CRM equips your partners with the tools and expertise they need to manage service.
Partner communication drive part ner effectiveness and foster loyalty by providing personalized and timely infor mation. You can target content to part ners via email or their partner portal home page. in addition, partners can search an online library for information and tools. Lead management Capture, route, and manage sales leads, directing each lead to the bestfit channel and partner. SAP CRM handles lead generation and qualification, automated lead distribution, and ongoing monitoring of partner leads. Collaborative campaign management design, manage, track, and optimize targeted marketing campaigns. You can work with partners to generate demand by enabling them to leverage your processes and expertise to increase campaign impact. Partners can tailor campaigns with their own branding, product mix, pricing, and target customers as well as adapt and personalize emails to end customers. Channel marketing funds Streamline channel marketing programs (market development funds, coop, and so on), increase the effectiveness of channel marketing expenditures, and help ensure legal compliance of funding practices. Partners use selfservice functions to submit and track fund requests and associated claims. Loyalty partner management leverage loyalty partners to generate incremental revenue and increase the value of loyalty programs to members. loyaltyprogram members can earn
Work in close harmony with your critical part ner organizations and build a collaborative and a more profitable partner channel net work and a more profitable company.
and redeem points for loyalty partner products and services. in addition, loyalty partners can register new members online and track the accrual and settlement of points. Partner locator enable your custom ers to easily locate a store, reseller, or service location. They can research products and services on the Web and then find a convenient partner location. Opportunity management gain complete visibility into each prospective sale and support consistent sales methodologies. You can collaborate with your partners to capture, manage, and monitor business contacts and account information of opportunities.
Interactive selling and configuration guide customers and partners to the right solutions with online product con figuration tools especially important for complex, configurable products with multiple options. Partners can access multimedia content, guided selling, con figuration advice, and realtime pricing. Pricing and contracts offer consis tent, accurate pricing across all channels with support for price lists, tiered pricing, contract pricing, special quotes, discounts, and contracts. You can establish pricing rules, processes, and data centrally and deploy them across all selling channels. Point of sale and channel inventory Capture and reconcile pointofsale (PoS) information from distributors and retailers and track inventories held by channel partners to enhance channel visibility. You can execute whatif analy ses to predict the impact of pricing changes with respect to price protec tion programs. Quotation and order management enable partners to quote and order products and services online for them selves and on behalf of end customers and track orders through fulfillment. Collaborative showroom and distrib uted order management host a Web shop for collaborative online sales and marketing, giving customers a single point of access to purchase products from the entire partner network. You can optimize your ordering processes with support for distributed order management.
Service management enable partners to manage service requests, complaints, and returns to better support their end customers without relying on your support staff.
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Summary With the SAP Customer Relationship Management (SAP CRM) application, you can man age your indirect channel and seamlessly incorporate your partners into all aspects of your business across marketing, sales, and service building a partner network that boosts your bottom line. Business Challenges Manage growing channel complexity deal with an increasingly competitive marketplace, which raises the importance of your partner ecosystem Meet customer demands for consistent treatment across channels fulfill partner requirements for simplified yet powerful solutions that make it easy to do business with you Key Features Partner management Better recruit, ramp up, and manage channel partners throughout the entire partner lifecycle Channel marketing drive demand for products by engaging in collaborative marketing and demand generation activities with your partners Channel sales empower your partners to sell more products more effectively by giving them the same knowledge, tools, and expert advice as your direct sales force Partner order management optimize partner ordering processes, increase visibility into channel inventory, and enable collaborative selling across organizational boundaries Channel service deliver consistent and timely service to end customers by enhancing service and problem resolution capabilities of partners Partner and channel analytics gain insight into, analyze, and act on your indirect channel operations and trends, resulting in more profitable and successful partnerships Business Benefits Improved ease of doing business to help ensure partner loyalty and success Extended marketing reach through comarketing programs Increased revenue through channel collaboration and consistency Optimized price and inventory mix with transparent channel inventory and resale information Lowered channel support costs by empowering partners with selfservice functions Find Out More
To find out how SAP CRM can help you drive sales through your channel partners, contact your SAP representative or visit our Web site at www.sap.com/crm.
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