3025 Highland Parkway, Suite 700 Downers Grove, Illinois 60515 (630) 729.2300 www.geomentum.

com @geomentum

The New LocaL is here

Redefining the neighboRhood

for todays savvy marketer, the neighborhood is no longer simply a physical location. Today customers are more
connected than ever. From check-ins to meet-ups, new technologies bring the virtual and physical dynamics of the local neighborhood together, creating a new balance in the retail economy. Consumers have long connected their shopping experiences across bricks and clicks. We are redefining local and- the new neighborhood, following consumers through their physical and virtual neighborhoods.

the new equAtion foR elevAting MARketing Roi

OppOrTuniTy = LOCaTiOn + TiMe + OFFer
in the new dynamic local neighborhood, it is important to under-

A nAtionAl plAn stARts in the neighboRhood

here is how we help our clients create Retail Momentum
1. define the most valuable neighborhoods: Marrying client sales and consumer profiles with our block group level consumer data streams, we identify prime prospects in the most valuable neighborhoods. 2. integrate physical and virtual media to drive local transactions: We then connect demographics, lifestyle and attitudinal variables with media receptivity to increase the relevance and frequency of the conversation. 3. Continually improve our plans: Store-specific plans use technology to scale nationally, finding clusters of similar stores and consumer populations. The national scale drives efficiency, while hyperlocal planning makes targeting more effective.

stand how and where consumers make their purchase decisions. Customers expect new levels of relevancy and convenience that create unique and simple shopping experiences. We
understand this new path to purchase. Today we have the opportunity to leverage the optimal mix of traditional, emerging, and digital media channels to bring customers relevant content in the right context. knowing how and when to

migrate media and optimize performance starts by learning more about:

Your customers responsiveness to new media Competitive pressure vying for your customers share of wallet The availability of media surrounding your store or retail center Your customers path to purchase

Location + Time + Offer reffO + emiT + noitacoL

whAts next? insights thAt spARk oppoRtunity

Finding the right media migration strategy unlocks endless sales opportunities across thousands of neighborhoods.

CAptuRe

ACquiRe

engAge

CAse STUDIeS
LeveragINg LocaL INSIghTS To DrIve reTaIL SUcceSS

Real-time data and insights bring

unique advantages for managing store-level performance with speed at scale.

Statistical insights drive dynamic customer acquisition strategies identifying like customers surrounding your store.R

Customer relationships are strengthened through direct and intelligent com-

munications across virtual and physical geographies, scaling to national success across the country.

building hypeRloCAl digitAl plAns thAt RetAin nAtionAl sCAle

a national cereal manufacturer wanted to drive branded sales at their biggest retailer. as the client migrated print promotional dollars to digital couponing, it needed smarter targeting. Our apprOaCh: Sizing and MOneTizing neighbOrhOOd OppOrTuniTy We combined geographic+ demographic+ media consumption data, filtering always to stay within the retail trade area. Our proprietary methodology revealed neighborhoods with the highest propensity to redeem branded digital coupons. reSuLTS: LOCaL inSighT, naTiOnaL SCaLe, neighbOrhOOd aCquiSiTiOn Our strategy unveiled new opportunities previously hidden to the cereal company. our new list identified the 30% of u.s. hhs

enhAnCing tRAditionAl MediA buys with geospAtiAl insights

a leading specialty electronics retailer with a history of brand and product innovation, sought insights to enhance its print (FSi) plan through the use of other media. the retailer wanted to drive reSuLTS: STraTegiC inSighTS yieLd pOWerFuL reSuLTS

Roi and increase targeting and efficiency to mirror the success it was seeing in CRM.
Our apprOaCh: inTeLLigenT, hyperLOCaL TargeTing We optimized the clients plans and redirected media dollars to neighborhoods that would deliver the maximum return. Phase 1: We created a strategic zip list that ranked customers and prospects based on sales contribution, population density and propensity to shop. Phase 2: We then crafted hyper-targeted print plans designed to drive reach and efficiency.

Media plan impact: more markets... more newspapers... extended footprint. average sales increased 16%

with the highest shopping propensity, shifting the companys strategy away from high-density urban locations to areas of highest opportunity.
loCAtion intersection of store presence and competitive presense

The list also identified real opportunities for customer acquisition, capitalizing on areas of dominance where the clients retail partner has a dominant share of voice and wallet!

531% higher $ sales

per 1,000 hh rOi against sales $7.82!

tARget peRsonA includes demographic, psychographic and geospatial variables

MediA ReCeptivity Consumption of digital media and coupons use

ABOUT geoMeNTUM
Why We are aT The CenTer OF The LOCaL MOveMenT. Geomentum, a division of IPGs Mediabrands, is the leading full-service media agency specializing in hyper-local media services. Managing $2 billion in local billings annually for the most active national retail, restaurant, hospitality and Cpg brands, geomentum delivers intelligent local activation, enabling our national clients to deepen their local presence. Our approach strategically embeds our clients in local communities delivering their message through the right media in the most relevant geographies. From national to neighborhood, geomentum drives sustainable sales growth through customer and brand interaction at each retail location. Recognized by the editors of MEDIA Magazine as 2010s Hyper-Local agency of the year, geomentum helps clients navigate local dynamics to unlock new sales opportunities. as part of the interpublic group of Companies, geomentum has five uS offices and employs 400 creative local strategists and innovators. We OFFer: 1. Multi-Media strategy and investment 2. geography-based Customer intelligence 3. Multi-Media geo-targeting 4. print-to-digital Media Migration strategy

own the neighborhood