Chapter 3: RESEARCH METHODOLOGY

The purpose of methodology is to describe the process involved in research work. This includes the overall research design, data collection method, the field survey and the analysis of data.

SOURCE OF DATA COLLECTION:

PRIMARY: For my survey primary data have been used as a questionnaire to collect the data.

SECONDARY: The secondary data has been collected from the following modes: Magazines Books Newspaper Data through internet sources

RESEARCH DESIGN: Research Design is the arrangement for conditioned for data collection & analysis of data in a manner that aims to combined relevance to research purpose with economy in procedure.

A research design is a master plan or model for the conduct of formal investigation. It is blue print that is followed in completing study.

The research conducted by me is a descriptive research. This is descriptive in nature because study is focused on fact investigation in a well-structured from and is based on primary data.

RESEARCH PLAN

For completing my study I have gone for sample study because looking at the size of population & the time limitation it was not convenient for me to cover entire population. Hence, I have gone for sample study rather than census study.

SAMPLING PLAN:

A sample design is a definite plan for obtaining a sample from a given population. It refers to the technique or the procedure that researcher would adopt in selecting items to be inched in the sample i.e. the size of sample. Sampling plan is determined before data are collected.

STEPS IN SAMPLING PLAN:

SAMPLING FRAME: The list of sampling units from which sample is taken is called sampling frame. Patna City map was studied thoroughly and samples were selected from the place in a scattered manner to get effective result.

SAMPLING SIZE: Total sample size is 150. (For consumer perception about TATA MOTORS) and Total sample size is 50. (For Positioning of Aria in Tour and Travels)

SAMPLING PROCEDURE: The selection of respondents were accordingly to be in a right place at a right time and so the sampling were quite easy to measure, evaluate and co-operative. It was a randomly area sampling method that attempts to obtain the sample of convenient.

ANALYSIS: The important factors and datas collected were sequentially analyzed and graphed.

FIELD WORK:

I have collected the data through medium called questionnaire collecting the responses from 100 (50 for Tour and Travels Operators) people in all. I had done my field work in the following area.

EXHIBITION

ROAD,RAJA

BAZAAR,KANKARBAGH,ASHOK NAGAR,FRASER ROAD,DAK BUNGLOW

RAJPATH,ANISHABAD,DIGHA,RAJENDRA

CHAURAHA,STATION ROAD,AIRPORT,MITHAPUR BUS SATND ETC

I started my project very first educating the respondents about my entire project, and ask them to co operate with me. Mostly all the respondent were aware of this type of surveys. So I didnt face any type of difficulty during my project in the process of explaining and taking their responses on the questionnaire