Special sections will be produced on a periodic basis. A list of planned tabloids may be found under the schedule section.

The Murray State News reserves the right to change the schedule. Contact a sales representative for additional information or deadlines. Scheuled Tabloids: Fall 2012: Spring 2013: Murrays Menu Guide Bridal Homecoming Best of Murray Basketball Preview Welcome

Tabloids

2012-2013 Rate Card

Full Page 10.2 x 10.9

Half Page Horizontal 10.2 x 5.4

Pricing

Full Page Half Page Horizontal Half Page Vertical Quarter Page Horizontal Quarter Page Vertical Business Card Front Corner Back Cover Inside Front Cover Inside Back Cover

$200 $110 $110 $55 $55 $30 $400 $250 $225 $225

Half Page Vertical 5 x 10.9

B. Card 5 x 2.55

1/4 Page 5 x 5.4

connect. attract. grow.

Classified

Word Count 1-14 15-29 30-44 45-59 60+

Price $12 $14 $16 $18 $20

Size (pixels) 486 x 60 300 x 250 160 x 600 Hyperlinks Moving Images

Online

Online & Classified

Price $40 $75 $20 $10 $10

Photos may be submitted (JPEG) for additional $5. Ads will be displayed online from midnight Friday - 11:59 p.m. Thursday. All classified advertisments must be paid in advance.

Ads will be displayed online from midnight Friday - 11:59 p.m. Thursday at thenews.org. For more information regarding online statistics, please contact your sales represetentives.

The Murray State News

111 Wilson Hall Murray State University Murray, Ky Phone (270) 809-4478 Fax (270) 809-3175

Who are we? direct their message to the University community and beyond with its 5,000 The Murray State News helps advertisers
circulation weekly newspaper and daily online editions. There is no other media source more equipped to communicate with students. In fact, according to a recent study by Alloy Media + Marketing, the college newspaper becomes a part of almost every students life during their time at school. The study shows that more than 75 percent of college students have read their campus newspaper in the last month. The study, performed in 2008, surveyed college students from 550 universities across the country, capturing students reading habits and preferences, as well as revealing data on their behaviors and attitudes toward advertising within the campus newspaper. The study also surveyed faculty and staff members from more than 200 universities, honing into one of the many diverse demographics a college campus can provide. Murray State University is a prime example of one of those widened demographics. Encompassing more than 10,000 students and from all over the country and world, Murray State offers a wide range of opportunities for people to thrive amidst a student market. Call 809-4478 and let our award-winning advertising staff help tailor an advertising campaign to help you reach that market today. 3x4 $81.60 3 x 10 $204 3x5 $102 6 x 21 $856.80

Mechanical Measurements
1 column - 1.78 inches 2 column - 3.72 inches 3 column - 5.66 inches 4 column - 7.61 inches 5 column - 9.55 inches 6 column - 11.5 inches 1 inch - 72 pixels

Ad Formats & Depth

Advertisements that are submitted electronically must be in one of the following formats: PDF, EPS, Quark XPress, Photoshop, TIFF, JPEG. Any ad larger than 18 inches deep will run as a full page. 2x5 $68

Billing

Invoices are mailed on the 15th of each month and are payable when received. We can extend no credit. Any business failing to make payment within 30 days of the date of the invoice will be assessed a 1.5 percent late charge per month on previously billed ads. Any business failing to make payment within 90 of the date of the date of the invoice will be required to prepay for future advertising. Advertisers needing tearsheets should indicate this need to the sales representative when the ad is placed. The advertiser must notify the advertising manager or advisor within 5 days after an error occurs for adjustments or a makegood ad to be considered.

Advertising Rates

6 x 10 $408

Austin Ramsey, Editor-in-Chief, (270) 809-6877 Brandon Orr, Advertising manager, (270) 809-4478 Wes Yonts, Ad production manager, (270) 809-5874 Joe D. Hedges, Adviser, (270) 809-2998 Orville Herndon, Billing, (270) 809-4491 Arrangements for meeting with sales representative may be made by calling (270) 809-4478. A representative will assist the advertiser in the preparation of an ad.

Contact Us

Local . . . . . . . . . . . . . . . . . . $6.80 per column inch National . . . . . . . . . . . . . . . . $6.80 per column inch Preprinted Inserts Net Charge is $375. Inserts must be contract for one week in advance and arrive at least four days prior to publication date. Ship inserts to The Murray State News, c/o The Murray Ledger & Times, 1001 Whitnell Ave., Murray, KY 42071. Color Rate Policy (Additional fee): Full Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $175 Spot color, per color . . . . . . . . . . . . . . . . . . . . . . $75 Political advertisements must be paid in advance. Classified advertisements must be paid in advance. Display advertising volume discounts: Frequency Discounts: By signing a frequency contract, the advertiser can reduce costs. When an advertiser agrees to run an ad in a minimum of eight issues during one semester, the column inch rate is reduced by 25 percent. Frequency contacts are available via sales representatives. Campus & Non-profit Organizations: All registered organizations, departments and offices of Murray State University, along with 501(3)(c) organizations will receive a 25 percent discount for all display advertising.

2x8 $108.80

2x2 $27.20

Special Services
The Murray State News will create ads and provide photography for advertising purposes at no additional charge. Advertisements created by this paper remain the property of The Murray State News.

2x3 $40.80

Publication Dates
Fall 2012: August 24 August 31 September 7 September 14 September 21 September 28 October 3 (Wed.) October 12 October 19 October 26 November 2 November 9 November 16 November 30 December 7

Spring 2013: January 18 January 25 February 1 February 8 February 15 February 22 March 1 March 8 March 14 (Thurs.) March 29 April 5 April 12 April 19 April 26 May 3

Fall Classes Begin First Issue Labor Day Family Weekend Fall Break Homecoming Thanksgiving Fall Classes End Fall Finals End Commencement Spr. Classes Begin First Issue Spring Break Spr. Classes End Spr. Finals End Commencement

Important Dates

Aug. 21 Aug. 24 Sept. 3 Sept. 8 Oct. 4-5 Oct. 13 Nov. 22 Dec. 7 Dec. 14 Dec. 15 Jan.15 Jan. 18 March 16 May 3 May 10 May 11

Contract/Copy Regulations
Contact a sales representative for a full copy of our contract/copy regulations or find them online at thenews.org. Space Reservation* . . . . Thur. 5 p.m. Ad Copy* . . . . . . . . . . . . . Fri. 5p.m. Cancellation . . . . . . . . . Tues. 5 p.m. Classified . . . . . . . . . . . Thur. 5 p.m. *Week prior to publication Cancellation of any advertisement made after the deadline will be charged for half the cost of the original ad.

Deadlines