SCALE TO MEASURE HOLIDAY ATTACHMENT

Source George, B.P. (2005). Measuring tourist attachment to holidays: Some preliminary results. Tourism: An International Interdisciplinary Journal, 52(3), 229246.

The Holiday Attachment Scale

Given bellow is the itemized list of statements constituting the holiday attachment scale, expressed in the positive language (However, following Churchill (1979), proper balance has to be maintained between positively and negatively coined items while administering the instrument to avoid agreement response tendencies from subjects). Responses are to be rated as SD____D____DL_____AL_____A____SA SD= Strongly Disagree; D= Disagree; AL= Disagree Little; DL=Agree Little A= Agree; SA= Strongly Agree:

Holiday Utility
This holiday gives me a precious opportunity to do the most likeable things in my life. This holiday is tailored with the finest mix of activities and comforts. I am pretty addicted to the recreation activities I do while I am on this holiday. This holiday has the best mix of attractions that I like the most. The food, lodging, and transit provided during this holiday are first rate in general. This holiday can be a classic case of how to manage time and resources for best results. The itinerary designed for this holiday is utmost suitable for a person like me. Reliable support staffs accompanying us take all the strain out of this holiday.

Holiday Identity
This holiday truthfully reflects the most lovable aspects of my self. I take pleasure in this holiday for its own sake, not for what else it will get me. I can confidently conclude that this holiday has got a beautiful heart and soul.

I can relate the experiences I harness out of this holiday to other aspects of my life. This holiday is a real-life embodiment of my own vision about an ideal world. Even if some segment of this holiday falls short of expectation, I will still be happy. My dedicated efforts are definite, if the future continuation of this holiday calls for it.

Holiday Contextuality
My society and culture admires individuals who partake in this holiday. The customer care programs for this holiday extend well ahead and beyond the trip. At this age and stage of my life, one has every reason to prefer this holiday to others. I will get a quick and fair redress if at all any problem crops up during this holiday. This holiday addresses my concerns about privacy and security better than any other. I purchase this holiday because doing so will make somebody whom I love happy.