Student selecting

behavior

behind Abstract: My research endeavor is to find

out the correct pictures of the factors and

management studies (BBA/MBA) as reasons behind student behavior when they their study option DADABHOY INSTITUTE OF HIGHER EDUCATION Research Instructor: Ms. Nazneen waseem Researcher: Tehmina karim
choose a management studies as their career option. Therefore I attempted to find whether students are satisfied with the career they chose, why they prone to opt

MBA/BBA as their career, what benefits they observe as a business graduate.

Besides, I also cater the performance of institutes/universities which are providing business education. My thesis will help students to better understand their inner Keywords: Management studies: Business education BBA/ MBA. Theoretical framework: set of clearly defined variables. Introduction: There has been a shift in the Basic Research: understanding of commonly occur problems & seek methods of solving them. Descriptive Research: Find & define variables. conventional thinking from receiving desires regarding career and also help fresh students to plan their career in the light of my research. Also give comparing results about institutions which help them in selecting better business school.

medicine and engineering education towards management sciences, banking, finance and accounting for a better career. This beats all

other majors by far. While on the surface this may seem like good news because it shows that business is a popular program of study. Today students are more inclined toward business studies and assume it as much popular trend and feasible career because it provides job security as well as grace. During the past decade or so, globalization and the introduction of a new world trade order have increased the demand for trained business managers and professionals in Pakistan. As a result, there is a growing public interest in business education. Business education is defined as a platform which provides uniqueness in developing any human being to be perfect in various domains especially management, communication, psychology, finance,

modern managers, apprises with codes of conduct in dealing workforce and ways to conduct business through fair means methods. Research: Application: Basic research Methodology of research: Descriptive Population frame: All MBA universities in Karachi (HEC recognized) Sample size: 200 Type of sampling: Non-probability (Quota sampling) Data collection via: Questionnaires & surveys Theoretical framework: Independent Variables: Reasons & factors led students to choose the management studies as their career option. Dependent Variables: High rate of student preference toward choosing BBA/ MBA.

technology and strategic marketing. Such quality business education provides basis to bring companies to competitive tracks, provides an opportunity to hone up skills of

Intervening Variables: Universities/ Institutes providing business education. Moderating Variables: Quality of education, Location & facilities of campus, Cost/ package, HEC ranking/ Reputation & environment of campus.

Majority of the students were interested in accountancy & commerce, so students have no regrets of choosing management studies as their career option because accountancy was their first priority.

If current field is not first priority of your career, then what was it?

Reasons for selecting management Institutes: The main reasons behind selecting management institutes include: High interest, Easy to get admission, Large number of Management Institutes, High employment opportunities, Trend/ fad/ fashion/ scope.

60

50

40

30

20

10

0 medical engineering accountancy Telecommunication Arts Others

If current field is not first priority of your career, then what was it?

Thinking of your most recent experience, how much do you agree with the following statements?

Students priority:

Institutes comparison: Thinking of same degrees offered by other institute/ universities, how would you compare your studies/ degree & campus? In terms of:

That graph shows mostly students somewhat agree with the statements include:

Management studies are worth the cost of studies, it provides what it claims, It provides what I need, Institutes are Satisfaction level of students: Setup Business:
Overall, how satisfied are you with your field?

competitively priced.

I asked students do they intend to set up a

120

business in future, mostly replied yes, they intend.

100

80

60

40

20

0 Very Satisfied Somewhat Satisfied Neither Satisfied Nor Dissatisfied Somewhat Dissatisfied

Overall, how satisfied are you with your field?

Mostly students are very satisfied with the management studies, they choose as their career option. Conclusion: The major reasons and factors which influence students to choose management studies as their study option includes: High Interest, large number of Institutes for this degree, High employment opportunities in future, Easy to get admission, Trend/ Fad/ Fashion/ Scope. Mostly students were always been interested in commerce before entered in management studies & their first priority other than management studies were Accountancy. The management studies are worth the cost of studies, it provides what it claims, it provides what students need & the institutes are competitively priced. Mostly students want to setup a business in future.

When students compare their Institute with other institutes who are providing business education they consider Cost/ package, Transparency/ conduct of examination, Environment/ Security of campus &

reputation HEC ranking of their Institute is much better. When students compare their Institute with other Institutes who are providing business education they consider Quality of education & Faculty, Management policies, Location/ building of their campus is somewhat better. Overall, students are satisfied with the business management career. References: Ms. Nazneen Waseem