Prelims quiz

1) What is the full form of AIDA in marketing parlance ? Attention Interest Desire Action 2) Albert Mehrabian researched and published a now widely referenced set of statistics for the effectiveness of spoken communications; what three types of communication did he identify and what percentages for each did he attach to each type in terms of the percentage of meaning (or understanding) that each communication type conveyed from person to person in his study? Mehrabian's research stated that____ of meaning conveyed is in the words that are spoken; _____ of meaning conveyed is in the way that the words are said (paralinguistic); and _____ of meaning conveyed is in facial expression. 7% and 38% and 55 %

3) What is the correct ascending order of human needs according to Maslow's Hierarchy of Needs ? Biological and Physiological Needs (basic life needs - shelter, food, drink, sleep, etc); Safety Needs (security, protection, law, etc); Belongingness and Love Needs (family, affection, relationships, etc); Esteem Needs (achievement, status, responsibility, reputation, etc); Self-Actualisation (personal growth, selffulfilment, etc) 4) What does the SWOT stand for in SWOT analysis? Strengths, Weaknesses, Opportunities, Threats 4) What does the financial term ROI stand for? Return On Investment

6. A lot of the traditional 20th century sales theory and training was influenced by the 1937 book 'How to Win Friends and Influence People'; who wrote it? Dale Carnegie.

7. Which of these is a 'soft' skill? Analysing, Monitoring, Budgeting, Counselling? Counselling 8. Driven by values powered by intellect tagline of which company ? Infosys 9. The following excerpts are from the April 26th 1996 edition of the New York Times: "Bill Gates gets the credit but somebody else did most of the work'.'For the first time in this decade something from Microsoft has been shipped on time'. 'Regardless of the problems with this one calling Microsoft Support won't help'. 'For at least another year it'll suck." What was the topic of this article? Answer: Birth of Bill and Melinda Gates' daughter 10, What is the difference between a "gorilla" and a "guerilla" brand? Answer: Gorilla - The no. 1 brand in the category. Guerilla - This brand niches the gorilla brand. 11. Which term coined by Nima Namchu and Nitin Berry of Leo Burnett in the lead up to a Reebok campaign in 1996-97 is now synonymous with one of Indias great cricketers ( He is in the world cup team ) ? Answer: The Wall (Rahul Dravid)

12. After finishing his B.Com, he began his career with Filix India, where he worked as a sales executive. Following a brief stint with a guest house, he took

up employment in Saudi Arabia. Returning to India, he set up a manpower consultancy service. But his big opportunity to run a multi-crore business'came when he bagged a licence from the Government in '94. This person is currently in Jail and is considered one of the biggest scamsters of all time in India ? Answer: Abdul Kareem Telgi

13. Stevee Hamm is the author. The base line is 'How Indian Tech Upstart Wipro is Rewriting the Rules of Global Competition.' What's the twoword title of the book?

Bangalore tiger

14. The character 'Radha' ('Miss Palampur') can be seen in a current ad for which brand? Dairy Milk 15. Peter Drucker's 'Concept of the Corporation' was a study of which great business corporation ( hint : for many years largest in the world ) General motors

15 ) Name the overall product ( 1 point ) , name the individual subbrands ( 1 point )? Overall product tea, subbrands nilgiri , Darjeeling and assam 16. ) Which place is 'Just a Spray Away'? axeland

17) Both these logos are pretty well known. Identify them. ( 2 points )

Ans: AT & T and Minolta (known as Konica Minolta after its merger with Konica.)
18) There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." who said it. This company recently made an entrance to the Indian market in association with the mittals ( of airtel ) ?

Ans Sam Walton of walmart

Round 1 Abbreviations ( bilateral round ) 2,1 Finals round ( 30 questions ) 5 rounds ( a acronyms ) Management Terms 1. A convention for writing down the balance sheet value of assets of the same type - oldest are written-off first. What does the accounting acronym FIFO mean?
Ans - First In First Out

2. the term is generally attributed to Tom Peters (In Search Of Excellence, 1982) although it was probably part of a new management ideology first pioneered by a few bright American companies as far back as the 1940's. It was a take away on MBO ? What is the management technique that is commonly abbreviated to MBWA?
Ans - Management By Walking About (or Wandering Around)

3. . Officially titled the Public Company Accounting Reform and Investor Protection Act of 2002, it was signed into law on July 30, 2002 . It is considered the most significant change to federal securities laws in the United States since the New Deal in the 1930s. we popularly know it as SOX act ? Ans - Sarbanes Oxley Act. 4. It was devised to align company strategy to key result management. It was initially done as a project in rockwater corp. We know it as BSC ? Ans - Balanced score card

5. This word was coined by Deepak Mohoni around 1990 while writing market analysis columns for some of the business newspapers and magazines. It gained popularity over the next year or two. Clue: Its in every paper everyday.full form of BSE Sensex Sensex is short for Sensitive Index. The BSE Sensex is a value-weighted index composed of 30 companies with the base April 1979 = 100. It consists of the 30 largest and most actively traded stocks, representative of various sectors, on the Bombay Stock Exchange. The set of companies in the index is essentially fixed.

These companies account for around one-fifth of the market capitalization of the BSE

Round 3 trivia 1. Why do we clink glasses when we say 'cheers' (or 'skol' or 'good health' etc)? In ancient Greece, poisoning was a common method of dealing with one's enemies, so the precautionary practice developed for both guest and host to pour a little of their wine into each other's glasses. As a sign of trust, glasses were merely clinked, as if to say that the precaution was not needed. 2. . What is the contribution of Scott Fahlman of Carnegie Mellon University to everyday usage in the world of "communication"? Ans: Smileys / Emoticons.

3. Where in India (specific location) is the TJ Brand of Confectioneries (including Potato Chips/Wafers) manufactured ? Ans: Tihar Jail.

4. Released on 22 March 93.. Ted Hoff and Fedricco Faggin designed the first one for usiom of Japan. It was originally to be called 80586, Razor,Prochip & Intellect. What are we discussing ( hint Ans: Pentium . Well, it seems that there was an open contest for Naming this among all the company employees and this was the Winning Entry 5. Boroline also referred to as the "hathiwala cream", it is the flagship brand of GD Pharmaceuticals Ltd. On it was distributed free to anyone who asked for it during the day from two of its outlets. Name the product. Probably the first free offer in the republic of India ever 15th August 1947
Audience question The MIT students calculated my speed to be around 1046 km/sec, bout 3000 times the speed of light. The total load weight involved in my transfer is 321000 tonnes. 214000 living organisms of the same species are involved in my transfer. I have 918

million destinations to reach in 31 hours across 24 time zones visiting 822.6 destinations per second. Who or what am I? Ans: Santa Claus

Round 4 great marketing events which went on to have a life of their own 1. It was first founded by the California clothing company Pacific Mills to showcase its Catalina swimwear brand. Later, it became a part of Kayser-Roth and then Gulf and Western Industries. In 1996 the ownership was taken over by Donald Trump. What are we talking about ? ( hint femina ) Ans: Miss Universe pageant.

2. Mcritter who conceptualized this. It was used to settle arguments which its customers of this product used to have. ( hint - pub ) Ans: The Guinness Book of World Records.

3. This annual event was started as a publicity event for the newspaper L'Auto (presently known as the L'Equipe) by its editor and co-founder, Henri Desgrange alongwith jouranlist Go Lefvre to rival another event sponsored by a rival journal. The event proved a great success for the newspaper and circulation leapt from 25,000 before to 65,000 after it. The event continues even today and is organised by the Amaury Organisation (ASO), which is a part of the media group that owns l'quipe. Which event is being talked about ? ( Armstrong ) Ans: Tour De' France. 4. This was started by a tyre company to increase travel outside the home ? Michelin rating 5. This album features nine film and Indipop tracks. One of them though critically ridiculed has really caught the attention of the people and has gone on to become quite a rage in India. The track has music by VishalShekhar and vocals by Sudesh Bhosle among others. Name the album.

Ans: Oye Bubbly.

Current affairs

1`) The ad shows a person trying to locate where is the commando fashion , where is the plan , the name which comes at the end shows mahindra ties up with Renault to manufacture which vehicle logan

2) who is the time man of the year for 2006 ?

3) He did his B.Tech at IIT, Kharagpur; studied at the University of California at Berkeley for his MS and MBA degrees; was the Director of Cisco Systems and Chief Operating Officer of Airtouch besides holding positions in other organisations. Starting Au gust 1, he has become the CEO of... Can you name the person and the organisation in which he has taken the top post? Arun sarin

4) This economist issued an open letter asking his country people whether he should float a new party ?

5) University of Michigan, Stanford, Harvard their libraries and Authors guild and mc graw hill connect the two in one words

Management Concepts

1. Developed by joseph lufts and harry Ingram. It was called johari window after a mixture of their names. Explain the concept ?

2. Introduced as a tool to measure competencies explain the Concept of BARS ?

3. TAT is a popular test used to measure attitudes in organization ?

4. The RATER model developed by parsuraman is considered a key concept in measureing customer care

5. The sales funnel breaks up potential customers into 3 types

6. The porters five forces model is a tool in ?

The literal meaning in Chinese for this term is - "Ten-ThousandDimensional Web in Heaven and Net on Earth". How do we better know this yet another term from the Cyber world ? Ans: World Wide Web. (www). In fact the Chinese words are : Wan Wei Wang.

A sitter. Someone who featured in a commemorative postage stamp in 1988 has recently been named the Brand Ambassador of an airline company. Name the figure and the Airline company. Ans: RK Laxman's Common Man for Air Deccan. An easy one.

5. Who in the US are referred to as CXOs ? Ans: Corporate executives whose title begins with the word chief and ends with the word officer.

This main promoters of this television company's IPO hold 32.6% each of its shares. The company has three subsidiaries ---- Media Ltd ,---- World Ltd. and --- News Ltd. The company was founded in 1988 and its Board of Directors include NR Narayana Murthy and KVL Narayan Rao. Name the company and its promoters. Answer: New Delhi Television Ltd. (Parannoy and Radhika Roy)

A gentleman named Thomas Adams had first tried to make a particular type of sap into car tyres, toys, masks, and rain boots but every experiment failed. One day, he did something strange and this resulted in the creation of a brand new product. What did he do, what is the product? Answer:He popped it into his mouth and he liked the taste. He added flavors to the sap (chicle from sapodilla tree) and thus was created chewing gum.Shortly after, he opened the world's first chewing gum factory. In February 1871, Adams New York Gum went on sale in drug stores for a penny apiece, and in 1876 he founded Adams Sons and Company

Adams power brands are Halls, Trident and Dentyne. Cadbury Schweppes acquired Adams in 2002.

5) Sona Spice, Jai and Breeze are lesser-known brands of which Indian FMCG
company? Answer: Hindustan Lever Limited, more famous for Fair & Lovely, Lifebuoy, Sunsilk etc.

4) The following ad campaign was launched by Chemical Bank in the US in 1969 "On September 2, we'll open at nine and never close again." This was actually the punch line for a particular technology/product launch. What? Answer: This was an ad campaign for ATMs (Automated Teller Machines)

Round 2 - Visuals 1.

2.

3. 4.

5.

6. Audience question

7. What's special about these four men? Reinhard Goerdeler, Piet Kynveld, James Marwick, William Barclay Peat. They were the founders of the KPMG accountants firm. 1. What psychological methodology does NLP stand for? Neuro-Linguistic Programming 2. What does the selling acronym AIDA stand for? Attention, Interest, Desire, Action 1. In selling and communications, what do 'open questions' generally achieve? Open questions gather information, improve understanding, and build rapport by encouraging the other person to talk and explain things, including how they feel about things.

2. Albert Mehrabian researched and published a now widely referenced set of statistics for the effectiveness of spoken communications; what three types of communication did he identify and what percentages for each did he attach to each type in terms of the percentage of meaning (or understanding) that each communication type conveyed from person to person in his study? Mehrabian's research stated that: 7% of meaning conveyed is in the words that are spoken; 38% of meaning conveyed is in the way that the words are said (paralinguistic); and 55% of meaning conveyed is in facial expression. 3. What is the name of Ingham and Luft's model and theory which deals with hidden and open areas of knowledge about a person? The Johari Window

1. What are the four levels of learning evaluation defined in Donald Kirkpatrick's model? 1. Enjoyment; 2. Transfer of learning; 3. Application of learning; 4. Effect of application (or words to the same effect as these four definitions) 2. Esteem, Safety, Belongingness and Love, Self-Actualisation, Biological and Physiological? One of the most effective and efficient forms of marketing is abbreviated to the initials WOM; what is it? Word Of Mouth According to Herzberg's motivational theory, which of these are 'hygiene needs' (or 'maintenance factors') and which are true 'motivators': work conditions, salary, achievement, advancement, work itself, responsibility, company car, status, recognition, and personal growth? Of the examples listed, hygiene needs are: work conditions, salary, company car, status. True motivators in the list are achievement, recognition, work itself, responsibility, advancement, and personal growth. This device was originally used for an aircraft were originally controls for an aircraft's ailerons and elevators.This device is used to translate the physical action into binary code? Joysitcks 5. Also referred to as the "hathiwala cream", it is the flagship brand of GD Pharmaceuticals Ltd. On 15th August 1947, it was distributed free to anyone who asked for it during the day from two of its outlets. Name the product. Ans: Boroline.

5 OTIs

2. As a part of a US $100 million agreement, German company Lufthansa Technik is installing a product called Rockwell Collins Tailwind 560 on board Qatar Airways' fleet of 15 A330s. What would this result in for the passengers flying Qatar Airways ? Ans: Lufthansa Technik will install Rockwell Collins Tailwind 560 product for onboard live satellite television on the airlines fleet of 15 A330s. Passengers will be able to watch live TV from selected networks, further enhancing their inflight entertainment options.

David Cook and Roger Green, the founders of SeaCode have opened up new frontiers in Outsourcing. Programmers to be referred to as "seamen" so that they are protected by international maritime laws will churn out code on board a cruise liner. The ship would be stationed at a distance of 3.1 miles off the coast of El Segundo in California. The question is - What is the significance of these 3.1 miles ? Ans: Because the international maritime waters start at 3 miles from the coast. Who was named time man of the year 2006

6.2 This chef was in the news recently for quitting his present job. He shot to fame during his company's IPO when he was presented to the investors as the company's CFO (Chief Food Officer). Identify him and his erstwhile company. Ans: Charlie Ayers. The company - Google.
7) He wrote 39 books, the first in 1939 titled The End of Economic Man: The Origins of Totalitarianism, and from 1975 to 1995 was an editorial columnist for The Wall Street Journal, and was a frequent contributor to Harvard Business Review. He continued to act as a consultant to businesses and non profit organizations when he was in his nineties. Identify this management theorist. Ans: Peter Drucker