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A Strategy for Problem Solving and Innovation

DESIGN THINKING
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Most people make the mistake of thinking design is what it looks like. People think its this veneer that the designers are handed this box and told, Make it look good! Thats not what we think design is. Its not just what it looks like and feels like.

Design is how it works.


Steve Jobs
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Design Thinking IDEO


- Tim Brown, 2008-06 Havard Business Review
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Outline
What Is Design Thinking?

How to Use Design Thinking?

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A Little Background The Design Thinking Process A Strategy for Innovation

WHAT IS DESIGN THINKING?

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Let us Start From An Example

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What Is Design Thinking


The methods and processes for investigating ill-defined problems, acquiring information, analyzing knowledge, and positing solutions.

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What Is Innovation

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What Is Innovation

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Design Thinking for Innovation

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Characteristics of Design Thinking


Empathy for the context of a problem Creativity in the generation of insights and
solutions

Rationality to analyze and fit solutions to


the context

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Origins of Design Thinking


Human-centered Design, 1980s

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Evolving Design Thinking


Herbert A. Simon Robert McKim Rolf Faste David M. Kelley Tim Brown

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Design Thinking Now


IDEO
David M. Kelley Tim Brown

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Design Thinking IDEO


- Tim Brown, 2008-06 Havard Business Review
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HOW TO DO DESIGN THINKING?

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How to Do Design Thinking?

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How to Do Design Thinking?

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The HCD Process

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Hear

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The HCD Process

Tips for Design Thinking process

PRACTICE FOR INNOVATION

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Tips for Doing Design Thinking


Multi-disciplinary teams

Dedicated spaces

Finite timeframes

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Design Thinker
Empathy Integrative thinking Optimism Experimentalism Collaboration

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War Room

Having a separate project space allows the team to be constantly inspired by imagery from the field, immersed in their post-it notes, and able to track the progress of the project. If possible, find a dedicated space for your design team to focus on the challenge.
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Deadline
Many people notice that they work best with deadlines and concrete timelines. Likewise, an innovation project with a beginning, middle, and end is more likely to keep the team motivated and focused on moving forward.

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If you are interested

MORE ABOUT DESIGN THINKING

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Takeaways
Innovation: Desirable, Feasible, Viable Start with People: Empathy Hear, Create, Deliver Rapid Prototyping

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