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Marketing Budget
[ ] The Marketing Budget worksheet consists of separate budgets for: Advertising, Catalogs, Direct Mail, Literature, Product Launches,
Public Relations, Resellers and Trade Shows. Each of these budgets can be used separately or in conjunction with the Advertising &
Promotions Summary which tracks total annual marketing expenditures.
[ ] If you choose to use one of the separate budgets, it is recommended that you first enter your monthly sales forecast totals on Row 293.
Each budget calculates the monthly and annual expenses as a percent of sales, as well as comparing 1994's expenses to 1995's totals.
[ ] The month names and years are calculated based on the values you enter in rows 19-20.
[ ] Enter your data into the unprotected cells in blue. Totals and percentages are calculated automatically.
[ ] The Advertising Budget begins on Row 18, the Catalog Budget on Row 56, the Direct Mail Budget on Row 68,
the Literature Budget on Row 106, the Product Launch Budget on Row 150, Public Relations Budget on Row 200,
the Reseller Budget on Row 217, and the Trade Show Budget on Row 263.

Advertising Budget
Advertising
Media
Publication 1
Publication 2
Publication 3
Publication 4
Publication 5
Publication 6
Publication 7
Publication 8
Publication 9
Publication 10
Publication 11
Publication 12

2012
Totals

Jan

Feb

Mar

Apr

May

Jun

Jul

$259,776

$18,040

$18,040

$18,040

$18,040

$18,040

$18,040

$18,040

$273,600

$28,500

$28,500

$28,500

$28,500

$28,500

$28,500

$28,500

$0

$27,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$9,300

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$11,500

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0
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Publication 13
Publication 14
Total Media
Artwork & Production
Design (12 Ads)
Layout/DTP
Copywriting
Mechanical Artwork
Typography
Lino
Separations (12 ads)
Photography
Miscellaneous
Total Artwork & Production
Total Advertising
Percentage of Sales

Confidential

$0

$0

$0

$0

$0

$0

$0

$0

$62,000

$0

$0

$0

$0

$31,000

$0

$0

$595,376

$73,540

$46,540

$55,840

$46,540

$77,540

$58,040

$46,540

$21,000

$0

$10,500

$0

$12,500

$0

$0

$0

$2,800

$250

$250

$250

$250

$250

$250

$250

$1,250

$0

$0

$0

$0

$0

$0

$0

$500

$0

$0

$0

$0

$0

$0

$0

$500

$0

$0

$0

$0

$0

$0

$0

$700

$100

$100

$100

$100

$100

$100

$100

$12,000

$0

$5,000

$0

$5,000

$0

$0

$0

$4,800

$0

$0

$2,500

$0

$0

$2,500

$0

$10,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$1,000

$53,550

$1,350

$16,850

$3,850

$18,850

$1,350

$3,850

$1,350

$648,926

$74,890

$63,390

$59,690

$65,390

$78,890

$61,890

$47,890

14.8%

12.3%

11.6%

14.6%

16.9%

10.1%

8.0%

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Catalog Budget
Catalog
Catalog 1
Catalog 2
Catalog 3
Catalog 4
Catalog 5
Total Catalogs
Percentage of Sales

2012
Total

Jan

Feb

Mar

Apr

May

Jun

Jul

$4,574

$0

$2,292

$0

$0

$0

$0

$0

$20,480

$7,470

$0

$6,000

$0

$0

$0

$6,700

$0

$0

$0

$4,000

$0

$3,000

$0

$3,000

$74,528

$12,996

$6,243

$12,996

$6,243

$6,243

$6,243

$0

$3,500

$1,851

$0

$3,000

$0

$3,000

$0

$3,000

$103,082

$22,317

$8,535

$25,996

$6,243

$12,243

$6,243

$12,700

4.4%

1.7%

5.0%

1.4%

2.6%

1.0%

2.1%

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Direct Mail Budget


Direct Mail

Installed Consumer Base


Product Line Upsell
New Product Upsell
Newsletter
Upgrade Re-Mail
Installed Customer Total

2012
Total
Jan

Mar

Apr

May

Jun

Jul

$84,000
$156,890

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$97,750

$0
$0

$65,450

$0

$0

$0

$0

$0

$0

$0

$41,939

$0

$0

$0

$0

$0

$0

$41,939

$0

$0

$0

$0

$97,750

$0

$0

$0

$16,250

$0

$0

$0

$0

$0

$0

$0

$0

$0

$13,000

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$16,250

$0

$0

$13,000

$0

$5,000

$650

$650

$650

$650

$650

$650

$1,000

$1,000

$0

$0

$0

$0

$800

$0

$0

$0

$0

$0

$0

$0

$0

$450

$0

$0

$0

$0

$0

$0

$0

$6,000

$650

$650

$650

$650

$1,450

$650

$1,450

$5,000

$700

$700

$700

$700

$700

$700

$700

$500

$500

$500

$500

$500

$500

$500

$1,200

$1,200

$1,200

$1,200

$1,200

$1,200

$1,200

$306,340

Outside List
Source 1 Post Card
Source 2 Post Card
Source 3 Post Card
Outside List Total

Feb

Mailing List Management


Registration Card Data Entry
MIS Time - Reports
Mailing List Rental Fees
Miscellaneous
Mailing List Mgmt. Total
Mailing List Income
Rental to [Company]
Rental to [Company]
Mailing List Income Total

$11,000

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[ ] Total Direct Mail = (Installed Customer Base + Outside List + Mailing List Management) - Mailing List Income

Total Direct Mail


Percentage of Sales

$301,340

$41,389

($550)

$15,700

($550)

$250

$110,200

$250

8.2%

-0.1%

3.0%

-0.1%

0.1%

17.9%

0.0%

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Literature Budget
Literature

Collateral
Corporate Brochure-Printing
Mini Catalog-Printing
Product Brochures-Printing
Photography
Copywriter
Design & Mechanicals
Separations
Collateral Total

Product Packaging
Boxes
Stickers
Photography
Copywriter
Design & Mechanicals
Separations
Product Packaging Total
Merchandising
Flyers
Coupons
Copywriter
Design & Mechanicals
Merchandising Total

2012
Total

Jan

Feb

Mar

Apr

May

Jun

Jul

$25,500
$32,450

$0
$0

$0
$0

$0
$0

$0
$0

$0
$0

$0
$36,220

$0
$0

$89,520

$0

$0

$0

$0

$0

$0

$0

$12,485

$0

$0

$0

$0

$0

$5,415

$0

$2,400

$0

$0

$0

$0

$0

$0

$0

$5,600

$0

$0

$0

$0

$0

$3,500

$0

$4,800

$0

$0

$0

$0

$0

$2,400

$0

$172,755

$0

$0

$0

$0

$0

$47,535

$0

$48,575

$0

$0

$13,965

$0

$0

$13,965

$0

$3,750

$0

$0

$1,000

$0

$0

$1,000

$0

$18,520

$0

$20,000

$0

$0

$0

$0

$0

$2,400

$0

$0

$950

$0

$0

$950

$0

$6,000

$0

$3,000

$0

$0

$3,000

$0

$0

$6,000

$0

$0

$1,800

$0

$0

$1,800

$0

$85,245

$0

$23,000

$17,715

$0

$3,000

$17,715

$0

$16,515
$11,545

$0
$0

$0
$0

$4,200
$3,000

$0
$0

$0
$0

$4,200
$3,000

$0
$0

$2,400

$0

$0

$1,000

$0

$0

$1,000

$0

$4,000

$0

$0

$1,500

$0

$0

$1,500

$0

$34,460

$0

$0

$9,700

$0

$0

$9,700

$0

Miscellaneous
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Ad & Editorial Reprints


Registration Cards
Business Cards
Training Materials
Christmas Cards
Miscellaneous Total
Total Literature
Percentage of Sales

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$8,000

$0

$0

$2,000

$0

$0

$2,000

$0

$1,750

$0

$0

$500

$0

$0

$500

$0

$2,000

$0

$0

$600

$0

$0

$600

$0

$2,400

$0

$0

$850

$0

$0

$850

$0

$500

$0

$0

$0

$0

$0

$0

$0

$14,650

$0

$0

$3,950

$0

$0

$3,950

$0

$307,110

$0

$23,000

$31,365

$0

$3,000

$78,900

$0

0.0%

4.5%

6.1%

0.0%

0.6%

12.8%

0.0%

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Product Launch Budget


Product Launch

Public Relations
Press Review Kits
Public Relations Total

Sales Collateral
Copy & Design
Photoshoot & Supply of Film
Product Pkg. Design & Film
Product Brochure
Direct Mail Reg. Card piece
Mini Catalog
Ad/Editorial Reprints
Merchandising
Sales Collateral Total
Trade Shows
Targeted Industry Shows
Other Shows
Merchandising Total
Advertising
Targeting Publications
Advertising Total
Direct Mail
Design, printing, postage

2012
Total

Jan

Feb

Mar

Apr

May

Jun

Jul

$25,500

$0

$0

$0

$0

$25,000

$0

$0

$25,500

$0

$0

$0

$0

$25,000

$0

$0

$2,000

$0

$0

$0

$0

$0

$0

$2,000

$1,000

$0

$0

$0

$0

$0

$0

$1,000

$10,000

$0

$0

$0

$0

$0

$0

$10,000

$10,000

$0

$0

$0

$0

$0

$0

$10,000

$5,000

$0

$0

$0

$0

$0

$0

$5,000

$18,000

$0

$0

$0

$0

$0

$0

$18,000

$2,500

$0

$0

$0

$0

$0

$0

$2,500

$5,000

$0

$0

$0

$0

$0

$0

$5,000

$53,500

$0

$0

$0

$0

$0

$0

$53,500

$15,000

$0

$0

$0

$0

$5,000

$5,000

$5,000

$5,000

$0

$0

$0

$0

$0

$5,000

$0

$20,000

$0

$0

$0

$0

$5,000

$10,000

$5,000

$60,000

$0

$10,000

$10,000

$10,000

$10,000

$10,000

$10,000

$60,000

$0

$10,000

$10,000

$10,000

$10,000

$10,000

$10,000

$75,000

$0

$0

$0

$0

$0

$0

$0
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Direct Mail Total


Mail Order Catalogs
Catalog 1
Direct Mail Total
Reseller Promotions
ROP Ads
End Caps
Direct Mail Total

Total Product Launch


Percentage of Sales

Confidential

$75,000

$0

$0

$0

$0

$0

$0

$0

$25,000

$0

$0

$0

$0

$0

$0

$0

$25,000

$0

$0

$0

$0

$0

$0

$0

$45,000

$0

$0

$0

$0

$0

$0

$0

$35,000

$0

$0

$0

$0

$0

$0

$0

$80,000

$0

$0

$0

$0

$0

$0

$0

$339,000

$0

$10,000

$10,000

$10,000

$40,000

$20,000

$68,500

0.0%

1.9%

1.9%

2.2%

8.5%

3.3%

11.4%

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Public Relations Budget


Public Relations

Free Shipping
Bacon,s Clipping Service
Consultant's Fees
Consultant's Expenses
Evaluation Units
P.R. Production
Product Photos
Miscellaneous
Total Public Relations
Percentage of Sales

2012
Total

Jan

Feb

Mar

Apr

May

Jun

Jul

$5,600

$1,500

$250

$250

$250

$1,500

$1,500

$1,500

$2,000

$200

$200

$200

$200

$200

$200

$200

$35,000

$4,000

$4,000

$4,000

$4,000

$4,000

$4,000

$4,000

$5,000

$500

$500

$0

$1,500

$500

$0

$500

$10,000

$500

$500

$500

$500

$1,000

$500

$500

$3,500

$250

$250

$250

$250

$250

$250

$750

$4,500

$2,500

$75

$75

$500

$75

$500

$75

$2,500

$100

$100

$100

$100

$100

$100

$100

$68,100

$9,550

$5,875

$5,375

$7,300

$7,625

$7,050

$7,625

1.9%

1.1%

1.0%

1.6%

1.6%

1.1%

1.3%

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Resellers Budget
Resellers

2012
Total

Jan

Feb

Merchandising Collateral
(includes production costs)
Replenishment Reports
$450
$45
Flyers
$595
$0
Special Materials
$3,800
$0
Collateral Total
$4,845
$45

Mar

Apr

May

Jun

Jul

$45

$45

$45

$45

$45

$45

$0

$218

$0

$0

$218

$0

$0

$873

$0

$0

$873

$0

$45

$1,136

$45

$45

$1,136

$45

$1,280

$1,280

$1,280

$1,280

$1,280

$1,008

$1,008

$1,008

$1,008

$1,008

$3,840

$3,840

$3,840

$3,840

$3,840

$5,680

$5,680

$5,680

$5,680

$5,680

$240

$240

$240

$240

$240

$12,048

$12,048

$12,048

$12,048

$12,048

Merchandising Services
(based on 1 visit per store, per month)
Chain Store 1
$14,400
$1,280
$1,280
Chain Store 2
$9,072
$1,008
$1,008
Chain Store 3
$43,200
$3,840
$3,840
Chain Store 4
$63,900
$5,680
$5,680
Chain Store 5
$2,520
$240
$240
Services Total
$133,092
$12,048
$12,048

[ ] Most distributors and retailers insist on an "Advertising Co-Op" or "MDF" percentage of your total annual sales in their stores. This fee is generally less than 5%.
In addition to this fee, distributors and retailers will coordinate special advertising deals -- end-caps, full page spreads -- and charge accordingly.
Estimate your total "Advertising Co-Op" fee and divide by 12. Ad this value to your "special promotions" fees and enter your totals in the appropriate months.

2012
Total
Jan

Distributors
Distributor 1
Distributor 2
Distributor 3
Distributor 4
Distributor 5
Distributors Total

Retailers

Feb

Mar

Apr

May

Jun

Jul

$21,754

$4,993

$4,993

$4,993

$1,993

$1,993

$1,993

$1,993

$1,756

$231

$231

$231

$231

$231

$231

$231

$1,200

$117

$117

$117

$117

$117

$117

$117

$4,633

$267

$267

$267

$267

$267

$3,267

$267

$4,000

$100

$100

$100

$100

$100

$100

$100

$33,343

$5,708

$5,708

$5,708

$2,708

$2,708

$5,708

$2,708

2012
Total
Jan

Feb

Mar

Apr

May

Jun

Jul
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Retailer 1
Retailer 2
Retailer 3
Retailer 4
Retailer 5
Retailers Total

$10,000

$117

$8,117

$117

$117

$117

$117

$2,117

$97,350

$2,287

$2,287

$41,287

$2,287

$2,287

$12,287

$2,287

$38,042

$1,510

$1,510

$1,510

$21,510

$1,510

$1,510

$1,510

$29,915

$1,042

$1,042

$1,042

$1,042

$11,042

$4,042

$1,042

$41,469

$13,047

$2,047

$2,047

$2,047

$2,047

$2,047

$2,047

$216,776

$18,003

$15,003

$46,003

$27,003

$17,003

$20,003

$9,003

2012
Total
Jan
Total Resellers
Percentage of Sales

Confidential

$388,056

Feb

Mar

Apr

May

Jun

Jul

$35,804

$32,804

$64,895

$41,804

$31,804

$38,895

$23,804

7.1%

6.4%

12.6%

9.3%

6.8%

6.3%

4.0%

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Trade Show Budget


Trade Shows
Air Fare
Badges
Booth Space
Candy
Carpeting & Padding
Cleaning & Repair Services
Faxing & Copying
Film
Furniture
Giveaways
Hotel
Lead Forms
Meals
Post Card Invitations
Press Kits
Shipping
Signage
Transportation
Uniforms
Utilities
Total Trade Shows
Percentage of Sales

2012
Total
Jan

Feb

Mar

Apr

May

Jun

Jul

$5,400

$2,000

$0

$0

$2,000

$0

$0

$0

$150

$50

$0

$0

$50

$0

$0

$0

$47,000

$10,000

$0

$0

$10,000

$0

$0

$0

$0

$200

$0

$0

$200

$0

$0

$0

$1,050

$350

$0

$0

$350

$0

$0

$0

$425

$125

$0

$0

$125

$0

$0

$0

$95

$45

$0

$0

$45

$0

$0

$0

$45

$15

$0

$0

$15

$0

$0

$0

$575

$200

$0

$0

$200

$0

$0

$0

$4,800

$1,200

$0

$0

$1,200

$0

$0

$0

$4,875

$2,400

$0

$0

$2,400

$0

$0

$0

$98

$35

$0

$0

$35

$0

$0

$0

$1,375

$540

$0

$0

$540

$0

$0

$0

$2,250

$850

$0

$0

$850

$0

$0

$0

$3,125

$1,100

$0

$0

$1,100

$0

$0

$0

$4,895

$1,800

$0

$0

$1,800

$0

$0

$0

$1,765

$600

$0

$0

$600

$0

$0

$0

$198

$75

$0

$0

$75

$0

$0

$0

$425

$0

$0

$0

$0

$0

$0

$0

$1,275

$460

$0

$0

$460

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$79,821

$22,045

$0

$0

$22,045

$0

$0

$0

4.4%

0.0%

0.0%

4.9%

0.0%

0.0%

0.0%

Page 13

9/6/2012

108552662.xls.ms_office

Confidential

Advertising & Promotions Budget Summary


Sales Forecast
Category
Advertising
Catalogs
Direct Mail
Literature
Product Launch
Public Relations
Resellers
Trade Shows
Grand Total A & P
% of Sales

$506,000

$516,000

$515,000

$449,000

$468,000

$615,000

$600,000

$646,000

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

$74,890

$63,390

$59,690

$65,390

$78,890

$61,890

$47,890

$47,890

$22,317

$8,535

$25,996

$6,243

$12,243

$6,243

$12,700

$6,243

$250

$110,200

$250

$81,500

$41,389

($550)

$15,700

($550)

$0

$23,000

$31,365

$0

$3,000

$78,900

$0

$111,875

$0

$10,000

$10,000

$10,000

$40,000

$20,000

$68,500

$0

$9,550

$5,875

$5,375

$7,300

$7,625

$7,050

$7,625

$7,300

$35,804

$32,804

$64,895

$41,804

$31,804

$38,895

$23,804

$29,804

$22,045

$0

$0

$22,045

$0

$0

$0

$0

$205,995

$143,054

$213,021

$152,232

$173,812

$323,178

$160,769

$284,612

41%

28%

41%

34%

37%

53%

27%

44%

Page 14

9/6/2012

108552662.xls.ms_office

Confidential

Aug

Sep

Oct

Nov

Dec

1995
Total

Variance
1994/1995

$18,040

$18,040

$18,040

$18,040

$18,040

$216,480

-16.7%

$28,500

$28,500

$28,500

$28,500

$28,500

$342,000

25.0%

$0

$0

$0

$0

$0

$27,000

$0

$0

$0

$0

$0

$9,300

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$11,500

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0
Page 15

9/6/2012

108552662.xls.ms_office

Confidential

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$31,000

$46,540

$46,540

$46,540

$46,540

$46,540

$637,280

7.0%

$0

$0

$0

$0

$0

$23,000

9.5%

$250

$250

$250

$250

$250

$3,000

7.1%

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$0

$100

$100

$100

$100

$100

$1,200

71.4%

$0

$0

$0

$0

$0

$10,000

-16.7%

-50.0%

$0

$0

$0

$0

$0

$0

$5,000

4.2%

$1,000

$1,000

$1,000

$1,000

$1,000

$12,000

20.0%

$0
$1,350

$1,350

$1,350

$1,350

$1,350

$54,200

1.2%

$47,890

$47,890

$47,890

$47,890

$47,890

$691,480

6.6%

7.4%

6.5%

7.1%

6.8%

7.7%

9.8%

Page 16

9/6/2012

Aug

108552662.xls.ms_office

Sep

Oct

Nov

1995
Total

Dec

Confidential

Variance
1994/1995

$0

$0

$0

$0

$0

$2,292

-49.9%

$0

$6,700

$0

$0

$0

$26,870

31.2%

$0

$3,000

$0

$3,000

$0

$16,000

$6,243

$6,243

$12,996

$12,996

$6,243

$95,685

28.4%

$0

$3,000

$0

$3,000

$0

$16,851

381.5%

$0
$6,243

$18,943

$12,996

$18,996

$6,243

$157,698

1.0%

2.6%

1.9%

2.7%

1.0%

2.2%

53.0%

Page 17

9/6/2012

Aug

108552662.xls.ms_office

Sep

Oct

Nov

Confidential

1995
Variance
Total
1994/1995

Dec

$0
$0

$106,250
$0

$0
$0

$0
$0

$0
$0

$106,250
$97,750

26.5%
-37.7%

$81,250

$0

$0

$0

$0

$81,250

24.1%

$0

$0

$0

$0

$0

$41,939

$81,250

$106,250

$0

$0

$0

$327,189

$0

$0

$0

$0

$0

$16,250

$0

$0

$0

$0

$0

$13,000

$0

$32,500

$0

$0

$0

$32,500

6.8%

$0
$0

$32,500

$0

$0

$0

$61,750

$1,000

$1,000

$1,000

$1,000

$1,000

$9,900

98.0%

$0

$0

$0

$0

$1,400

$2,200

120.0%

$450

$450

$450

$450

$450

$2,700

$0

$0

$0

$0

$0

$0

$1,450

$1,450

$1,450

$1,450

$2,850

$14,800

146.7%

$700

$700

$700

$700

$700

$8,400

68.0%

$500

$500

$500

$500

$500

$6,000

$1,200

$1,200

$1,200

$1,200

$1,200

$14,400

30.9%
Page 18

9/6/2012

108552662.xls.ms_office

$81,500

$139,000

$250

$250

$1,650

$389,339

12.6%

18.7%

0.0%

0.0%

0.3%

5.5%

Confidential

29.2%

Page 19

9/6/2012

Aug

108552662.xls.ms_office

Sep

Oct

Nov

1995
Total

Dec

Confidential

Variance
1994/1995

$0
$0

$31,250
$0

$0
$0

$0
$0

$0
$0

$31,250
$36,220

22.5%
11.6%

$97,560

$0

$0

$0

$0

$97,560

9.0%

$5,415

$5,415

$0

$0

$0

$16,245

30.1%

$0

$3,200

$0

$0

$0

$3,200

33.3%

$3,500

$3,750

$0

$0

$0

$10,750

92.0%

$2,400

$2,650

$0

$0

$0

$7,450

55.2%

$108,875

$46,265

$0

$0

$0

$202,675

17.3%

$0

$13,965

$0

$0

$13,965

$55,860

15.0%

$0

$1,000

$0

$0

$1,000

$4,000

6.7%

$0

$0

$0

$0

$0

$20,000

8.0%

$0

$950

$0

$0

$950

$3,800

58.3%

$3,000

$32,500

$0

$3,000

$0

$44,500

641.7%

$0

$1,800

$0

$0

$1,800

$7,200

20.0%

$3,000

$50,215

$0

$3,000

$17,715

$135,360

58.8%

$0
$0

$4,200
$3,000

$0
$0

$0
$0

$4,200
$3,000

$16,800
$12,000

1.7%
3.9%

$0

$1,000

$0

$0

$1,000

$4,000

66.7%

$0

$1,500

$0

$0

$1,500

$6,000

50.0%

$0

$9,700

$0

$0

$9,700

$38,800

12.6%

Page 20

9/6/2012

108552662.xls.ms_office

Confidential

$0

$2,000

$0

$0

$2,000

$8,000

0.0%

$0

$500

$0

$0

$500

$2,000

14.3%

$0

$600

$0

$0

$600

$2,400

20.0%

$0

$850

$0

$0

$850

$3,400

41.7%

$0

$0

$650

$0

$0

$650

30.0%

$0
$0

$3,950

$650

$0

$3,950

$16,450

12.3%

$111,875

$110,130

$650

$3,000

$31,365

$393,285

28.1%

17.3%

14.8%

0.1%

0.4%

5.1%

5.6%

Page 21

9/6/2012

Aug

108552662.xls.ms_office

Sep

Oct

Nov

1995
Total

Dec

Confidential

Variance
1994/1995

$0

$0

$0

$0

$0

$25,000

-2.0%

$0

$0

$0

$0

$0

$25,000

-2.0%

$0

$0

$0

$0

$0

$2,000

0.0%

$0

$0

$0

$0

$0

$1,000

0.0%

$0

$0

$0

$0

$0

$10,000

0.0%

$0

$0

$0

$0

$0

$10,000

0.0%

$0

$0

$0

$0

$0

$5,000

0.0%

$0

$0

$0

$0

$0

$18,000

0.0%

$0

$0

$0

$0

$0

$2,500

0.0%

$0

$0

$0

$0

$0

$5,000

0.0%

$0

$0

$0

$0

$0

$53,500

0.0%

$0

$0

$0

$0

$0

$15,000

0.0%

$0

$0

$0

$0

$0

$5,000

0.0%

$0

$0

$0

$0

$0

$20,000

0.0%

$0

$0

$0

$0

$0

$60,000

0.0%

$0
$0

$0

$0

$0

$0

$60,000

0.0%

$0

$25,000

$25,000

$25,000

$0

$75,000

0.0%
Page 22

9/6/2012

108552662.xls.ms_office

Confidential

$0
$0

$25,000

$25,000

$25,000

$0

$75,000

0.0%

$0

$0

$0

$25,000

$0

$25,000

0.0%

$0
$0

$0

$0

$25,000

$0

$25,000

0.0%

$0

$0

$0

$25,000

$20,000

$45,000

0.0%

$0

$0

$0

$25,000

$10,000

$35,000

0.0%

$0

$0

$0

$50,000

$30,000

$80,000

0.0%

$0

$25,000

$25,000

$100,000

$30,000

$338,500

-0.1%

0.0%

3.4%

3.7%

14.2%

4.9%

4.8%

Page 23

9/6/2012

Aug

108552662.xls.ms_office

Sep

Oct

Nov

1995
Total

Dec

Confidential

Variance
1994/1995

$250

$1,500

$1,500

$250

$250

$10,500

87.5%

$200

$200

$200

$200

$200

$2,400

20.0%

$4,000

$4,000

$4,000

$4,000

$4,000

$48,000

37.1%

$1,500

$500

$0

$500

$0

$6,000

20.0%

$500

$1,000

$500

$500

$500

$7,000

-30.0%

$250

$750

$250

$250

$250

$4,000

14.3%

$500

$75

$75

$75

$75

$4,600

2.2%

$100

$100

$100

$100

$100

$1,200

-52.0%

$7,300

$8,125

$6,625

$5,875

$5,375

$83,700

22.9%

1.1%

1.1%

1.0%

0.8%

0.9%

1.2%

Page 24

9/6/2012

Aug

108552662.xls.ms_office

Sep

Oct

Nov

1995
Total

Dec

Confidential

Variance
1994/1995

$45

$45

$45

$45

$45

$540

20.0%

$0

$218

$0

$0

$218

$872

46.6%

$0

$873

$0

$0

$873

$3,492

-8.1%

$45

$1,136

$45

$45

$1,136

$4,904

1.2%

$1,280

$1,280

$1,280

$1,280

$1,280

$15,360

6.7%

$1,008

$1,008

$1,008

$1,008

$1,008

$12,096

33.3%

$3,840

$3,840

$3,840

$3,840

$3,840

$46,080

6.7%

$5,680

$5,680

$5,680

$5,680

$5,680

$68,160

6.7%

$240

$240

$240

$240

$240

$2,880

14.3%

$12,048

$12,048

$12,048

$12,048

$12,048

$144,576

8.6%

ss than 5%.

nths.

Aug

Aug

Sep

Oct

Nov

1995
Variance
Total
1994/1995

Dec

$1,993

$1,993

$1,993

$3,493

$1,993

$34,416

58.2%

$231

$231

$231

$231

$231

$2,772

57.9%

$117

$117

$117

$117

$117

$1,404

17.0%

$267

$3,267

$267

$267

$267

$9,204

98.7%

$100

$100

$100

$100

$100

$1,200

-70.0%

$2,708

$5,708

$2,708

$4,208

$2,708

$48,996

46.9%

Sep

Oct

Nov

Dec

1995
Variance
Total
1994/1995
Page 25

9/6/2012

108552662.xls.ms_office

Confidential

$117

$117

$117

$117

$117

$11,404

14.0%

$2,287

$2,287

$17,287

$2,287

$2,287

$91,444

-6.1%

$1,510

$1,510

$1,510

$1,510

$1,510

$38,120

0.2%

$1,042

$11,042

$1,042

$1,042

$1,042

$35,504

18.7%

$10,047

$2,047

$2,047

$2,047

$2,047

$43,564

5.1%

$15,003

$17,003

$22,003

$7,003

$7,003

$220,036

1.5%

Aug

Sep

Oct

Nov

1995
Variance
Total
1994/1995

Dec

$29,804

$35,895

$36,804

$23,304

$22,895

$418,512

4.6%

4.8%

5.5%

3.3%

3.7%

5.9%

7.8%

Page 26

9/6/2012

Aug

108552662.xls.ms_office

Sep

Oct

Nov

Confidential

1995
Variance
Total
1994/1995

Dec

$0

$0

$0

$2,000

$0

$6,000

11.1%

$0

$0

$0

$50

$0

$150

0.0%

$0

$0

$0

$10,000

$0

$30,000

-36.2%

$0

$0

$0

$200

$0

$600

$0

$0

$0

$350

$0

$1,050

0.0%

$0

$0

$0

$125

$0

$375

-11.8%

$0

$0

$0

$45

$0

$135

42.1%

$0

$0

$0

$15

$0

$45

0.0%

$0

$0

$0

$200

$0

$600

4.3%

$0

$0

$0

$1,200

$0

$3,600

-25.0%

$0

$0

$0

$2,400

$0

$7,200

47.7%

$0

$0

$0

$35

$0

$105

7.1%

$0

$0

$0

$540

$0

$1,620

17.8%

$0

$0

$0

$850

$0

$2,550

13.3%

$0

$0

$0

$1,100

$0

$3,300

5.6%

$0

$0

$0

$1,800

$0

$5,400

10.3%

$0

$0

$0

$600

$0

$1,800

2.0%

$0

$0

$0

$75

$0

$225

13.6%

$0

$0

$0

$0

$0

$0

$0

$0

$0

$460

$0

$1,380

8.2%

$0

$0

$0

$0

$0
-17.1%

$0

$0

$0

$22,045

$0

$66,135

0.0%

0.0%

0.0%

3.1%

0.0%

0.9%

Page 27

9/6/2012

$742,000

108552662.xls.ms_office

$670,000

$705,000

$618,000

Confidential

$7,050,000

Sep

Oct

Nov

Dec

1995
Total

$47,890

$47,890

$47,890

$47,890

$691,480

$18,943

$12,996

$18,996

$6,243

$157,698

$139,000

$250

$250

$1,650

$389,339

$110,130

$650

$3,000

$31,365

$393,285

$25,000

$25,000

$100,000

$30,000

$338,500

$8,125

$6,625

$5,875

$5,375

$83,700

$35,895

$36,804

$23,304

$22,895

$418,512

$0

$0

$22,045

$0

$66,135

$384,983

$130,215

$221,360

$145,418

$2,538,649

52%

19%

31%

24%

36%

Page 28