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Session Plan - marketing of services Percentage of Topic Course Covered Understanding services and Consumer behavior service sector and its structure. Defining the service offering; Flower of Service. Goods vs. Services; the service marketing challenges and implications for marketers for each service characteristic. MCQ Based Quiz for testing learning outcome 15 Marks 20 Mid-Term Test Delivering Services through Intermediaries. Managing Demand and Capacity. Pricing Services.
Session Plan - marketing of services Percentage of Topic Course Covered Understanding services and Consumer behavior service sector and its structure. Defining the service offering; Flower o…