Table of Contents

Sr. No 1 2 3 4 5 6 7 8 9 10 11

TITLE Introduction History of Company Company Profile Production Department Products Finance Department Human Resource Department Marketing Department Conclusion Suggestions Bibliography

PAGE No. 2 5 10 13 24 28 31 39 50 52 54

INTRODUCTION

INTRODUCTION About PESTICIDES:

Since before 500 BC, humans have used pesticides to prevent damage to their crops. The first known pesticide was sulfur. By the 15th century, toxic chemicals such as arsenic, mercury and lead were being applied to crops to kill pests. In the 17th century, nicotine sulfate was extracted from tobacco leaves for use as an insecticide. The 19th century saw the introduction of two more natural pesticides, pyrethrum which is derived from chrysanthemums and rotenone which is derived from the roots of tropical vegetables. In 1939, Paul Muller discovered that DDT was a very effective insecticide. It quickly became the most widely-used pesticide in the world. However, in the 1960s, it was discovered that DDT was preventing many fish-eating birds from re producing which was a huge threat to biodiversity. DDT is now banned in at least 86 countries, but it is still used in some developing nations to prevent malaria and other tropical diseases by killing mosquitoes and other diseasecarrying insects. Pesticides are the special category of toxic agro-chemicals used to control pests, insects rodents, fungus, herbs etc. The following categories of pesticides are produced and used in the country:(i) Insecticides (ii) Fungicides (iii) Herbicides

Indian Pesticides Industry

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Pesticides sector in India is being governed by two Ministries. Department of Chemicals and Petrochemicals under the Ministry of Chemicals & Fertilizers promotes the production of chemicals including pesticides whereas the role of Ministry of Agriculture is to regulate, register and monitor the quality and supply of pesticides in the country. In India presence of more than 40,000 different types of insects has been recorded and of these about 1000 has been listed as potential pests of economic plants, 500 pests have caused serious damage at some time or the other and 70 have been causing damage more often. Therefore, pesticides have been recognized in India as essential in increasing agricultural production by preventing crop losses before and after harvesting. Insecticides also play an important role in combating insect borne diseases.

HISTORY OF INSECTICIDES INDIA LTD

Insecticides India Ltd

India has come a long way in the manufacturing of quality pesticides and insecticides. Not long ago, we used to import them from western countries, and the farmers had to pay rather higher prices. It was the result of sheer hard work and determination that today we are self sufficient in the manufacturing in the manufacturing of agrochemicals. Now the farmers are getting the highest standard pesticides and insecticides at the most competitive prices. IIL has lead the way by bringing these high quality products even to the smallest and marginal farmers. The philosophy has remained simple aim at The higher satisfaction level of customers, as a result of that, farmers recognized as a IILs true friend. Lap after lap, as a true marathon IIL has weakened the competition to become the best agrochemical and pesticides manufacturers all across the country. IILs vision and efforts have shown a new era of success, now IIL has set a goal for them and once again ready to bring India the best in Agrochemicals. IIL was not carrying out any business from December 1996 till October 2001.The commercial production started in the month of March 2002 at Chopanki unit in Rajasthan with an installed capacity of 29.40 Lacs litres of EC and 2400 MTs of Granules. IIL has two units one in Chopanki Rajasthan and another in Samba J&K. Unit at Samba was commissioned in 2004. The current installed capacity of IIL Company is 60 Lacs litres of EC, 2900MTs of Granules, 10500MT of WDP. IILs business primarily comprises of manufacturing of pesticides, weedicides, herbicides & allied products.

Mr. Hari Chand Aggarwal (Chairman):

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Belongs to a business family of Delhi. He has more than 3 decades of experience in pesticides business. In 1972 he had set up a partnership firm in the name of Hindustan Pulverizing mills to carry on the business of manufacturing, marketing and trading of pesticides products. In 1980 this firm was converted into public limited company and the name was changed to HIM Pulverizing Mills Limited and Mr.H.C.Aggarwal became a director. Between 1996 and 2002 he was Managing Director and then continued to be a director till 2004. During his tenure with HIM Pulverizing, he was involved in all the major activities, including Procurement, marketing and Finance. He was awarded Udyog Bharti Award on 16th February 2004 by Indian Achievers Forum New Delhi. He has been the President of Northern India Pesticides Manufacturing Association (NIPMA) for more than 5 terms. He was also a director of Crop Care Federation of India (CCFI) and Indian Association of Plant Growth Products. He was also president of Giant Group of the Delhi.

Mr. Rajesh Aggarwal (Managing Director):

Is a Commerce Graduate and has attended a workshop in Marketing and Formulation of Pesticides conducted by Institute of Pesticides Formulation Technology, Gurgaon in the year 1994. He joined M/s HIM Pulverizing Mills Limited in 1993 and continued till 2001. In M/s HIM Pulverizing Mills. Limited he was looking after production and marketing and during his tenure the turnover increased from Rs. 12 Crore in 1993 to Rs. 80 crore in 2000. He promoted Company Insecticides India Limited in 1996 and got totally involved in Company from 2001. Company started commercial operations from 2002. Mr. Rajesh Aggarwal has good Knowledge of production and Marketing of Pesticides. In November 2006 he was appointed as the Managing Director of company.

Major Achievements
The year wise steps in corporate progress and growth were: Year 1996 Incorporation of company as private limited company Year 2001 Converted into public limited company Year 2002 Commissioned Formulation plant at Chopanki, Bhiwadi, Rajasthan for manufacturing wide range of innovative end to end solutions in the areas of Agrochemicals. Year 2003 Company acquired all the brands of Montari Industries Ltd Year 2004 Company commissioned another Formulation plant at Samba in the state of Jammu & Kashmir. Year 2005 Company set up an R&D Laboratory at Chopanki and was granted ISO 9001-2000 Certification. Year 2006 Company acquired the exclusive right to sell the Thimet brand in India from American Vanguard Corporation, USA. Obtained ISO 14001-2004 Certification for environmental protection.
.IIL has entered into technical collaboration with global giants

AMVAC, USA for THIMET, which is India's most popular generic pesticide.

The company was Awarded by a Udyog Bharti on 16th dec. 2004. The company has Expanded horizons into Home Care Range - Lethal wood care - Lethal Mosquitoes coils
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Lethal vaporizer etc.

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COMPANY PROFILE

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COMPANY PROFILE
Industry Name Insecticides (India) Ltd.

Year of Incorporation Year of commercial production Turnover Regd. Office Address

Dec- 1996 Mar- 2002 300 cr 401-402, Lusa Tower, Azadpur Commercial Complex, Delhi

Pin Code Email info@insecticidesindia.com

110 033 Internet: http://www.insecticidesindia.com

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Infrastructure
1. An ISO 9001-2000 and ISO 14001: 2004 company with largest multilocation ISO certification. 2. Network of more than 3,000 distributors and over 12,000 dealers across the country. 3. A strong R & D infrastructure. 4. The company has its 9 area offices, 4 regional offices and 21 depots. 5. State of art processing units within house Quality Assurance facilities. 6. Formulation Plant in the State of Jammu &Kashmir. 7. Plant for manufacturing technical at Bhiwadi, Rajasthan.

8. The company also has a pilot plant spread over an area of 1500sq feet which is fully equipped for scaling up the process developed in R&D lab.

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PRODUCTION OF INSECTICIDES (INDIA) LTD

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Facilities:
- Process Pumps & Dossing pump - Tile line reactors - Glass lined reactors - S.S. Reactor (316L)
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Solvent Storage Tank

- Plant Storage tanks & receivers - Filters , centrifuges and nutch filters - Fluid bed dryer, Agitated nutch filters dryer - Rotary vacuum dryer. - Powder formulation, Liquid formulation - W.P.S.P. & S.C. formulation & Packaging facilities.

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INSECTICIDES (INDIA) LIMITED

MANUFACTURING PROCESS FOR GRANULE
Blank Granules

Technical

Sticking agent

Weighting Mixing in mill

Coating agent

Quality check as per ISI standard Storage tanks Random Sampling Quality check Packing Machine Storage godown
Dispatch

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PROCESS IN DETAIL

The plant and machinery required for granule manufacturing is granule plant and coated granule mill.

It is a completely automated plant where in the raw materials is fed and get finished product after passing through various process shown in the flow chart above. In granule manufacturing plant, each raw material is weighed and fed into the mixing mill as per BIS standard. If the finished granules meet with the ISI standard, the same is transferred to the storage tank for packing through automatic machine. The finished product is sent to storage godown for dispatch.

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Flow Diagram for Manufacturing pesticides Technical

Raw material + solvent Sample to QC lab

Reaction vessel
Sample to QC lab Crude pesticide in solvent

Aqueous layer

Pesticide technical for concentration

After detoxication to ETP

After concentration crystalisation or Epimerization Sample to QC lab

Filtration and Drying 17 Mother Liquor Pesticide Technical

Raw material + solvent Sample to QC lab

Reaction vessel
Sample to QC lab Crude pesticide in solvent

Aqueous layer

Pesticide technical for concentration

After detoxication to ETP

After concentration crystalisation or Epimerization Sample to QC lab

Filtration and Drying

Mother Liquor

Pesticide Technical

Packing

Dispatch

EXPLANATION:

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 Stage 1 - the raw material and solvent samples is sent to QC lab for quality check. Stage 2 - If quality is up to the mark then the same is loaded to a reaction vessel to produce crude pesticide in solvent form, which is sent for quality check. Stage 3 - the Crude pesticide in solvent form is ready for washing. As per the requirement of end product washing is carried out in batch. Stage 4 - after washing excess water is removed and the concentrated form of technical to sent to another vessel. Stage 5 - the concentrated Technical is then sent for crystallization or epimerization (the process of converting one isomer to any other isomer).

Stage 6 - after quality check the crystallized from or the converted isomer is sent for filtration and drying. Stage 7 - the mother liquor is separated and the end product Technical is sent for packing and dispatch.

The excess water removed at stage 4 is sent to Aqua layer which is sent to ETP after detoxification. The mother liquor separated at stage 7 is recycled again and recover raw material in recovery vessel and rest waste material is sent to incinerator.

FLOW CHART FOR E.C. FORMULATION

Solvent 19

Pesticide technical

Emulsifier Weighing Emulsifier Mixing in the Kettle Checking for emulsification & content as per ISI standard

Filtration

Storage in intermediate tank Quality checks Filling Packing material quality standards checking

Packaging

Storage godown

Dispatch

Process:

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1) For the manufacturing of the EC formulation, raw materials are mixed in the kettle after weighing. 2) The product is checked for quality standards. 3) If product meets the BIS specifications, it is sent for filtration process. 4) The finished product is stored in intermediate tank. 5) From the intermediate tank these products are sent for packaging. 6) The packed material is sent to storage godown for dispatch.

Batch Production system

The company uses the batch production under this system the manufacturing is done in batch wise, groups, lots for the granule company gives different batches for different states during the transportation the products are send according to their batches allotted for them for identification.

Capacity Of manufacturing of samba unit:

Companys current unit in Samba is located at Industrial growth center SIDCO with installed capacity of 6000MT in Granules, 1100MT in Wetable dispersible powders (WDP) and 30 Lacs Litres in Emulisifible concentrate (EC).

COMMITMENT TO RESEARCH AND DEVELOPMENT

Insecticides India Ltd driven by its passion for adhering to International quality standards has created an excellent In-house R&D center, focused on
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identifying and manufacturing high value added, complex new molecules for introduction in the generic market. Sophisticated instruments like HPLC, GLC, AAS, UV and Infrared spectrophotometer are used for standardization manufacturing processes. Substantial investment in R&D has been made by Insecticides India Ltd to be able to produce superior products to meet the customer needs.

Quality Assurance:
For production of a wide range of agro-chemicals and pesticides, IIL has set production units at Rajasthan and J&K These state-of-the-art production facilities offer an integrated environment to ensure optimum performance levels and facilitate production of high quality liquid, granule and powder formulations. The plants have 5 fully automated granule sections, 4 automatic lines of WDP's, 2 fully automatic and 12 semi automatic liquid lines, 14 chemical resistant reactors for insecticides, herbicides etc, A well laid out QA plan for all products, effectively practiced stage QC checks, rigorous testing and inspection constitute inherent features of day-to-day working which is done as per ISO 9001:2000 specifications.

Packaging:

Company has synchronized their production planning with the end user demand.

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 They sell their product in different SKUs (Stock keeping units) from pouches to bottles to drums.

Thus they cater to the needs of the all their customers from small, marginal to big farmers.

They have obtained registration for the design and shape of packaging of company product victor.

Products are packed in various types, The granules are packed in 1kg,5 Kg, 25 Kg, the EC are packed in 50ml, 100ml, 200ml, 250ml 500ml, 1lt, 5 lit, 10lt, 20lt packs depending on the products. Company use various packaging material including HDPE Bottle of various sizes, Aluminum bottle, Plastic packaging (Including the water soluble plastic), Jar, Drums, cartons, bags etc.

The finished product is packed in suitable packaging material in suitable quality for the transportation. The packed product passes through the quality checks and send to ware house before transportation after the getting the clearance of the QC manager.

Facilities of Production & Planning:

Development of safety & environment conservation methods and minimizing water, air & soil pollution. Process and product development for existing & new products.
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 Minimizing utilization of indigenous raw materials and import substitution. Replacement of solvents. Multi stage evaporator for waste water.

Provision of Scrubber on reactors for waste gases.

Recycling of treated water. Regular Health checkup of workers in the factory.

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PRODUCTS

LETHAL:
Active Ingredient: : Chlorpyriphos 20% EC

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Type: Organophosphorus Insecticide Recommendations: It is used for the control of chewing and sucking insects on a wide range of food crops, oil seeds, pulses, fibre crops, plantation and fruit and vegetables.

THIMET:
Active Ingredient : Phorate 10% CG Type : Organophosphorus Insecticide Recommendations : It is used for controlling of chewing and sucking insects on a wide range of food crops like steam borer, leaf folder & whorl maggot in paddy & shoot borer & root borer in sugarcane.

LETHAL SUPER:
Active Ingredient : Chlorpyriphos+Cypermethrin Type : Insecticide Recommendations : It controls sucking and chewing insects on cotton and control insects in paddy and vegetables.

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VICTOR:
Active Ingredient : Imidacloprid 17.8% SL Type : Neonicotinoids Systemic Insecticide Recommendations : It is used to control sucking pest, hoppers and termites in cotton, paddy, vegetables and sugarcane.

SHARP:
Active Ingredient : Acetamiprid 20% SP Type : Cyanoamidine Systemic Insecticide Recommendations : It controls white fly and all other sucking pest in cotton and vegetables for a longer duration.

MILSTIM:
Active Ingredient : Organic Manure . Milstim activates physiological and biochemical process of plant cells resulting plant bette preservation of cellular nitrogen, resistance of hard water, thermal stress, healthier and effective root system. Milstim helps in improved flowering, better flower retention, a healthy plant growth, better quality and higher yields. Recommended for : All the crops

KAISER:
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Active Ingredient: Sulfosulfuron 75% wg Type: Selective post emergence herbicide Recommendations: It controls Phalaris minor and broad leaf weeds, which are resistant to other generic herbicides.

HIMIL:
Active Ingredient : Metalaxyl + Mancozeb Type : Systemic & Contact Fungicide Recommendations : It is recommended for the control of damping-off, foot and stem rot, downy mildew and late blight diseases of many agricultural and horticultural crops, potato, tomato, tobacco

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FINANCE DEPARTMENT

FINANCE AND ACCOUNT DEPARTMENT

The finance is blood of every business organization, the proper utilization of available resource is necessary similarly, the entire planning of any
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organization finally have to be integrated with finances that are available and that would be required. Eve a profitable business can go bankrupt because it has insufficient cash to meet its commitments on due date. This will mean loss of image and its credit rating which in the longer run will put a damper on any of its growth strategy..

OBJECTIVE OF FINANCIAL PLANNING

Following are the certain primary objective as well as certain other secondary objective in the area of finance they are as follows:

To achieve an adequate growth of profits over a period of years with minimum year by year fluctuations.

To declare the bonus for employees and dividends for the shareholders.

The dept in which the investment has been made by the company should earn adequate return on the investment allotted to them.

ACTIVITIES OF ACCOUNT DEPARTMENT

1. Maintenance of cost-records as per government guidelines. 30

2. Comparison of budget with actual performance.

3. Maintenance of statutory book records.

4. Preparation of Monthly balance sheet and and profit and loss account

5. Dealing with banks and finance institutions.

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HUMAN RESOURCE DEPARTMENT

HR VISION
To act as catalyst to achieve the organizational goals by taking care of the professional growth and Aspirations.

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HR MISSION
Creating a Performance Driven Culture characterized by competence, Pride and commitment.

DEPARTMENT OBJECTIVES
To support plan and implement the strategic objectives and goals of the Organization from time to time related to resources/Human Assets. To achieve the quality policy of the company To recruit right manpower at right time To retain quality manpower

To arrange training for employees for continuous improvement in Quality and culture

To ensure timely and adequate HR activities to all employees for the organization

Functions of HR Department - Recruiting - Induction - Training and Development

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- Appraisals - Welfare activities - Communicating - Salary processing

One of the major functions of HR Department;

Recruitment: Sources of Recruitments
The following are the sources of recruitment 1. Internal Sources
2. External Sources

1) Internal Sources The following are the internal sources of recruitment. i) Promotion:
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Promotion means shifting of an employee to a higher position carrying Higher responsibilities, higher facilities, status and salaries. Promotion is based on merit or seniority in the organization or combination of both. ii) Transfer: Transfer refers to a change in job assignment. It may involve promotion or demotion or no change in the responsibility and status. It may be permanent or temporary depending upon the necessity of filling jobs.

2) External Sources:
The following are the external sources of recruitment. ii) Private Employment Agencies: Private Employment Agencies are also widely used for recruitment. They charged a small fee from applicants. They specialized in specific occupation like general office help, office assistance, computer operators, technical workers etc.

iii) Employment Exchange: State Government Employment Exchange is also a source of recruitment. Employment seekers get themselves registered with this exchange they provide a clearing house for jobs information.

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v) Employee Reference: The company also recruits from the present employees any relatives or friends and they are call upon to the interview for the recruitment process.

viii) Computer Data Bank: Computer Data Bank is becoming an important source of recruitment .Today job and job specifications are fed into the computer and match against the bio-data stored. The company hires the employees from the data which are fed into the computer are match against their criteria and they are call for the recruitment through email. Ex.www.naukari.com, www.timesjob.com.

2) Induction: i) Compensation: Wages and salary structure of the organization

Earnings
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 Basic HRA Education allowances Medical allowances Conveyance allowance Special allowance Office wear allowance D.A P.F P.P.F The workers get all these welfare from the company. The managers get bonus on the basis of their salary which they are getting.

Techniques of Recruitment

Recruitment techniques can be classified into 3 categories.

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1) Direct Method. 2) Indirect Method. 3) Third Party Method. 1) Direct Method: It includes sending traveling recruiters to educational and professional Institutions, employees contact with public. One of the sending recruiters to colleges and technical schools for managerial, professional and sales Professional campus recruiting. Persons doing MBA or other technical Diplomas are picked up in this manner. For this purpose carefully prepare broachers describing the organization and the job it offers are distributed among students before the interviewer arrives. Sometimes firms directly ask information from the concerned professor about the student with an outstanding record. 2) Indirect Method: Indirect method involves mostly advertise in newspapers, radio, T.V., Trade and professionals, journal technical magazines, etc. Ex. India Today, Times of India etc. Advertise in newspaper and trade journal and magazines are the most frequently used method well qualified personal are not available from other sources. Advertising is very useful for recruiting Blue Collar (workers) as well as scientific professional and technical employees. Ex. Local newspaper can be a good source of blue collar, clerical employees and lower level administrative employees.
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Ex. Classified advertise section on daily newspapers like Times of India, Lokmat times etc. Carriers advertise for all type of positions. 3) Third Party Method: These include the use of private employment agencies, state employment agencies, placement offices or school, colleges and professional association, recruiting firms management concerning firms etc.

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MARKETING DEPARTMENT

Advertising
The main purpose of every commercial organization is to promote sales because it is the only way to commercialize the product. Any activity towards sales-promotion may be called promotional activities. Such promotional activities are advertising, sales promotion and personal selling which generally constitute the promotional mix within the marketing mix,
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Advertising and sales promotion are indirect and non-personal methods while personal selling is direct in directed and non-personal methods of sales promotion. An effective coordination of the entire there can alone scare the maximum effectiveness of the promotional strategy. In India like any other developing country, it is believed that advertising tactics lack a systematic approach. Advertisement is nothing but a paid form of non-personal presentation or promotion of ideas, goods or services by an identified sponsor. It communicates about the firm, which manufactures the product. Advertising thus means spreading of information. The message, which is presented, is called advertisement. In the present day marketing, advertisement has become an inseparable part of the business marketing activates; hardly there is a business in the modern world without advertisement. Thus, advertising decision is very crucial decision because it may effect and reflect the whole marketing strategy. Advertising has now a day become a part and parcel of the commercial life. importance of advertisement has been widely recognized. The

Advertising Media of Insecticides (India) Ltd

Insecticides India Ltd Company has advertise his product through the different medias such as Television, Radio, Newspaper, Internet and hoardings. We can show this media by way of table Sr.No. Type Of Media Location
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1. 2 3 4 5

Television Radio News paper Internet Hoardings

National Level District Level State/District Level International Level Local Area Level

Media of advertising There are two areas of advertising: 1. Urban area advertising. 2. Rural area advertising. Urban Area Advertising Media is on of the most important studies of the advertising man. Advertisement copy represent the sales manage but it requires a medium for it to be conveyed to the public. The means, which are used for such canvassing, are known as MEDIA. Advertisement Medias classified as under:

Indoor Media: Newspaper, magazines, radios & television these are the indoor medias.

Outdoor Media:

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Posters, electric signboards, film advertising these are the outdoor advertisements right media of advertising enable the adviser to deliver the massage effectively to the intended marketing. Outdoor advertising has longer life. It can attract no. Of people. It is good to remind about products. But outdoor advertising has certain limits. It cannot have long massage. It is not useful in selective advertising for specialized products. It has low relation value. Its effectiveness cannot be measured actually & it may lead to considerable wastage also.

The important medias of advertising are as follows: Press Media Newspapers have a general & wide appeal. It is very common method of publicity. Newspapers are flexible & timely. Repeated advertising is also possible through newspapers. Periodical change in size & contest is also easy. Selective advertising is available to some extent. Effectiveness of advertising can be estimated by having key advertisement. Colored advertisements are the best source of marketing information. However newspapers have short space. Illiteracy affects its utility. Magazines & other journals are other journals means of press publicity. Magazines have longer life, greater retentive value as well as reference value. Selective appeal is possible. We can approach particular market segment only. Waste can be reduced. They have higher unit per control. Radio Advertising A radio has the shortest closing time. Radio uses only on audio single. The copy can be submitted upon airtime. Announcement can be made very quickly. It has a very wide appeal. It is suitable even for illiterate people. Repeated spoken massage has greater impact than written words. However,

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radio cannot permit selective advertising. It has low memory value. People are bored by repeated message. The length of time media is momentary. Television Advertisement With footprints across the country, IIL is poised to enhance its market share and strengthen its roots by deeper penetration in remote rural areas. To achieve this, IIL has formulated an extensive media strategy. Products are getting enormous exposure across the country. Presently, a massive electronic media campaign is being conducted with leading national channels like Zee News, India TV, Sony, DD News, E TV Telugu, ETV-2, ETV Kannada , ETV Marathi, ETV Gujarati etc. It will complement IILs marketing endeavors and help the company to consolidate its relationship with farmers and channel partners. Television is unique combination of vision, motion & sound. Product can be demonstrated & also described. Company gets best sales presentation. Television has all the advantages of radio, normally sound & explanation plus the demonstration with explanation. Television reaches the audience face to face. It is like personal salesmanship. Full opportunity exists for products demonstration & the amplification of selling panels with presentation. It is really wonderful, means of mass Television combinations all the elements of communications. Illustration Music Spoken Words

Written Word

SALES PROMOTIONAL ACTIVITIES:

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Sales Promotion is the part of promotional mix sale promotion techniques is indirect and non-personal. While personal selling is quit direct and personal. The main purpose of the sale promotion activities is to stimulate consumers and dealers effectively. Sakes promotion directed at consumers may be done with a view to increase the products rate of use among existing consumers or to attract new customers to the companys product. Consumer promotional activities may be in home promotional schemes such as samples, demonstration, contest, exchange offer etc, or in store promotional schemes such as temporary price reduction, premium offers, demonstration etc. Dealers promotional activities include cash discount on purchases, display and advertisement allowance, prizes and gifts extra fee product etc. Cash Discount: In this cash discount seller is gives different offers to retailers, wholesalers and customers are use the cash discount. In case of retailer if he sales more than target seller given than mare commission. Wholesalers also allowed cash discounts.

Trade Discount:

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A producer selling to both wholesalers and retailers may quote different price that is offer different trade discount to each class of customers. Price discrimination, discount to be legal, must be made available on proportionately equal terms to all similar customers. Wholesalers and retailers are not similar customers; each group performs a different distributive function. The manufacturer to change a higher price to retailers then to wholesalers, even through some buyers in each class may buy the same quantities. Policy on trade discounts depends on the importance of each of buyer.

RURAL AREA ADVERTISING Consumers are widely spread. Advertisement is required to reach all the consumers. The measure media of advertisement in rural area is through radio, wall paintings & group of people traveling by matador giving free samples showing advertisement on small screens (projector) & try to make the customer aware of their products. Wall paintings The company uses huge size of plain walls to advertising its product. The maximum number of plain walls, which is clearly visible, is painted.

Hoarding

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Hoarding is usually used at public place & on highways. It attracts attention of all the people & travelers which the company does for the home care product range.

Banners Banners are usually used at a point, which is seen by customer. Banners are also used in pilgrims & message is spread.

Posters There is a little difference between banners & posters. Posters are used to inform the consumer about the product, they are usually installed at a point, which is easily seen by the consumer. Calendars Calendars being the message carrier for entire year have advantage of being permanents for long time. Hence, the company calendar with the seasonal product in different seasons. In this way we see the different media of marketing & advertisement used by Insecticides (India) Ltd.

Channels of Distribution: -

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After production, the next Problem faced by a producer is that selling and distributing. Because production is make to satisfy the needs of the consumers, so it must reach to the consumers for whom it is made. Thus a way through which goods flow from the producer to the consumer is called channel of distribution. There are two critical aspects of channel decision, the first is channel chosen for the companys products intimately affect every other marketing decision i.e., pricing decision, advertising decision involve the firm in relatively long term commitments to other firms. In this way the channel decision is very important for decision marketing management. Insecticides India Ltd Company has very short type of channels of distribution such as company to authorized dealer to ultimate consumer or company to authorized dealer to sub dealer to consumer by showing detail by chart

Company A

Authorized Dealer Authorized Dealer

Sub dealer

Consumer

Distribution strength:

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IILs distribution network consists of distributors and dealers throughout the country except North Eastern States. IIL have more than 3000 distributors who help IIL in selling their products to end users through the chain of more than 40,000 dealers. IIL hold regular farmers meets at different places to educate and disseminate new methods of the plant protection with the help of IILs techno commercial marketing sales staff, dealers and distributors. With the help IILs distribution network & marketing team, they keep themselves updated about the occurrence of a particular pest. Based on this information and their experience, they reschedule their production and distribution. They have established 24 depots spread throughout country (except North eastern states) wherein the maintain adequate stocks to make their products available at short notices. This strategy helps IIL in selling products effectively.

COMPETITORS OF INSECTICIDE INDIA LTD

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Different companies products or class of products there are close substitute for each other are competitors to each other. A company mostly compares its products pile channels & promotion with its close competitors. In this way it can identify areas of competitive advantages & disadvantages. Following are the competitors of IIL - Rallis India. - G S P Crop science pvt ltd.
-

Jayshree Rasayan Udyog Ltd.

- Bharat Rasayan. - Bayer Crop Science. - Monsanto India - Bayer Crop Science

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CONCLUSION

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CONCLUSION:

By overall observation we can conclude with this that Insecticides India ltd by characterized having excellent product latest technology quality standard, efficient & dedicated management and works force synergy of this combination has made IIL leader in the pesticide industry. A growing global population and the risk of crop failure caused by unfavorable climate conditions is putting agriculture under pressure to meet increasing demand for food, feed, fiber and fuel.

For agriculture to remain sustainable, it is essential to achieve the critical balance between improved productivity and environmental protection. Biodiversity, soil and water conservation, the welfare of rural communities, and the long-term success of the all depend on sustainable agriculture.

It is estimated that by the year 2030, the world population will have increased by some 1.7 billion people. Intensification enabled by new technologies has helped agriculture meet the worlds demand for food and preserved natural habitats by slowing the expansion of land used for agriculture. Thus in plant training gave me a practical touch and useful to clear out practical concept.

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SUGGESTIONS

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SUGGESTIONS
1) Company should do Continuous improvement in manufacturing process to get competitive edge. 2) Introduction of newer environmental friendly & safe molecules. 3) Technical backup to transfer the right use technology for new molecules. 4) Cost benefit concepts need to be explained and demonstrated to avail Global business opportunities. 5) Complete secrecy in sample coding and analysis of sample. 6) Optimize parameters for technical processes as well as their formulations for the cost reduction and quality standardization. 7) The price of product should be similar or less as compare to the competitors product and should increase the profit margin.

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BIBLIOGRAPHY

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BIBLIOGRAPHY

www.insecticidesindia.com -By Dr. Anjali Ghanekar

Human Resource Management Personnel Management By Dr. Mamoria

Financial Management By Prof. Kulkarni Industrial Management By O.P. Khanna

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