A barber is a person whose occupation is mainly to cut, dress, groom, style and shave males' hair.

In previous times, barbers also performed surgery and dentistry. Today, in American and Commonwealth cultures most barbers specialize in cutting men's hair and let the doctors do the bloody stuff. I bring this up because in addition to grooming, barber shops truly were, at one time, a place to go for more than a cut.

every town had their barbershop, and as for the city, every neighborhood had theirs.

barbershops were a gentlemans place.

a place to get a shave

a place to get a drink as well as be cleaned up

these were often humble places

places that gained their customers trust

places that delivered quality cuts and built relationships because of that trust

it was a place that men did not mind being in. They would come in early and stay late, just for the atmosphere.

THE SHOP

THE SHOP

the barbershop for Modern men

OUR VISION

THE GOAL

TO FULFILL A NICHE OF UNSURPASSED QUALITY STANDARDS AND TAILORED APPEARANCE BY CREATING A MODERNIZED VERSION OF THAT OLD TOWN BARBER SHOP

TO FULFILL A NICHE OF UNSURPASSED QUALITY STANDARDS AND TAILORED APPEARANCE BY CREATING A MODERNIZED VERSION OF THAT OLD TOWN BARBER SHOP

MISSION STATEMENT

THE HOW

The mission is to have the preferred barber shop for men by building relationships between staff and clients.

Our mission is to have the preferred barber shop for our guests by building relationships between our staff and customers in an unreserved manner.

BRAND ESSENCE

TAILORED EXPERIENCES

I believe that your rst cut should be your longest cut. Our barbers will take the time to evaluate your hair and what you want. Dont know what you want? Our barbers should be able to suggest on face shape and such. think of your barber as a consultant. a friend. trust that he knows your hair.

PRINCIPLES & BELIEFS

Personable Quality Timelessness Modernity

p- your barber will get to know you q- we take the time to get you cleaned up t- we look to the past but stay current

MARKET COMPETITORS
| THE ART OF SHAVING | RUDYS BARBERSHOP | THE GENTS PLACE | LADY LUCK | CHOP TOPS | FLOYDS BARBERSHOP |

the art of shaving. Although it is a great place to get a cut and shave, the atmosphere tends to be a little on the corporate swanky side. Almost as if they are trying to be that shop, but locate themselves in shopping malls. it doesnt make sense

MARKET COMPETITORS
| THE ART OF SHAVING | RUDYS BARBERSHOP | THE GENTS PLACE | LADY LUCK | CHOP TOPS | FLOYDS BARBERSHOP |

rudys is spot on. They are popping up all over the US but currently are not in KC. each shop is a little different based on the neighborhood they pop up in. smart.

MARKET COMPETITORS
| THE ART OF SHAVING | RUDYS BARBERSHOP | THE GENTS PLACE | LADY LUCK | CHOP TOPS | FLOYDS BARBERSHOP |

MARKET COMPETITORS
| THE ART OF SHAVING | RUDYS BARBERSHOP | THE GENTS PLACE | LADY LUCK | CHOP TOPS | FLOYDS BARBERSHOP |

Located in westport, lady luck has that laid back, unreserved vibe a lot of men desire. Although a great place, it is not tailored towards men and leans a little to the edgy side.

MARKET COMPETITORS
| THE ART OF SHAVING | RUDYS BARBERSHOP | THE GENTS PLACE | LADY LUCK | CHOP TOPS | FLOYDS BARBERSHOP |

Floyds is a great bang for the buck cool atmosphere, decent cut, and located in a lot of major cities. Like Rudys, they are a place to be aware of but does not exist in KC.

WHO WE ARE NOT

| SUPER CUTS | GREAT CLIPS | THE ARMY |

WHO WE ARE NOT

| SUPER CUTS | GREAT CLIPS | THE ARMY |

WHO WE ARE NOT

| SUPER CUTS | GREAT CLIPS | THE ARMY |

BRAND ATTRIBUTES

Personable

get to know us. we will get to know you

BRAND ATTRIBUTES

Personable Timeless

classic. not vintage, not futuristic

BRAND ATTRIBUTES

Personable Timeless Modern

clean, bold

BRAND ATTRIBUTES

Personable Timeless Modern Unreserved

kick back.

BRAND ATTRIBUTES

Personable Timeless Modern Unreserved Rooted in History

tradition is everything

BRAND ANTONYMS

why so serious sir?

PRETENTIOUS

although we demand quality and ne aesthetic, we are not pretentious.

KEY MARKETS

Boutiques

KEY MARKETS

Boutiques

mens shops, second hands too

KEY MARKETS

Boutiques Tattoo Parlors

often have ads in the waiting room.

KEY MARKETS

Boutiques Tattoo Parlors

KEY MARKETS

Boutiques Tattoo Parlors

these guys also follow our same belief. they get to know their customers. know your tattoo artist and get great work. Their word of mouth can be benecial too.

KEY MARKETS

Boutiques Tattoo Parlors Bars

our clientel hangs out at bars. Places like westport and crossroads.

KEY MARKETS

Boutiques Tattoo Parlors Bars

not so much the plaza or power and light. but that isnt to say we wont take them. its a generalization

KEY MARKETS

Boutiques Tattoo Parlors Bars Restaurants

the food market is a great place to target our demographic. westside local. westside

KEY MARKETS

Boutiques Tattoo Parlors Bars Restaurants

genessee. westbottoms

KEY MARKETS

Boutiques Tattoo Parlors Bars Restaurants

port fonda. westport

KEY MARKETS

Boutiques Tattoo Parlors Bars Restaurants CrossRoads

crossroads. rst rdays

THE SHOP

COMPETITIVE ADVANTAGE Although Shops are popping up all over the States, taking advantage of the male grooming trend, we offer not only exceptional grooming, but the emotional tie within the whole shop from barber to barber, man to man, and man to barber. Our boutique nature allows our customers to feel like they are getting a one of a kind experience and actually obtain that experience through a sense of community.

Although Shops are popping up all over the States, taking advantage of the male grooming trend, we offer not only exceptional grooming, but the emotional tie within the whole shop from barber to barber, man to man, and man to barber. Our boutique nature allows our customers to feel like they are getting a one of a kind experience and actually obtain that experience through a sense of community.

Jeff Miller

AGE: 24 INTERESTS: Adventure, furniture design, Mechanics OCCUPATION: Wood Worker

HAIR TYPE: thick PREFERRED STYLE: Midrange to Long

Marshall Dunn

AGE: 28 INTERESTS: Music, Fashion, Art OCCUPATION: Musician and Tattoo Artist

HAIR TYPE: Thin and Flat PREFERRED STYLE: Short and clean

Luke Pena

AGE: 46 INTERESTS: Food, Finer things, Bicycling, Collecting OCCUPATION: Restaurant owner

HAIR TYPE: straight PREFERRED STYLE: whatever works

John Comisky

AGE: 58 INTERESTS: Sports & travel OCCUPATION: Accountant

HAIR TYPE: straight PREFERRED STYLE: Clean around the ears

Danny Green

AGE: 7 INTERESTS: Recess, Lunch, Video games OCCUPATION: full time kid

HAIR TYPE: thin PREFERRED STYLE: cool kid

THE SHOP

SURVEY OF ELEMENTS

SURVEY OF ELEMENTS

SURVEY OF ELEMENTS

SURVEY OF ELEMENTS

SURVEY OF ELEMENTS

SURVEY OF ELEMENTS

THE SHOP

OBJECTIVES

THE SUMMATION OF GOALS

Our hopes are to bring back the close knit relationship within the barbershop while providing unsurpassed standards of grooming and fostering a personable environment of aesthetic beauty, style, timelessness, and modernity.

Our hopes are to bring back the close knit relationship within the barbershop while providing unsurpassed standards of grooming and fostering a personable environment of aesthetic beauty, style, timelessness, and modernity.

THE SHOP