themonthlynewsletterfortheAustralianPRindustry

SEPTEMBER2012 1. CubitMedialaunchnewmediamonitoringservice;(pic right;WarrenWeeks,CEO,andRandalKillip,Director) 2. CPRappointNatSevim(pic,belowleft) 3. SisteragencytoText100,BiteCommunications(pic, belowright)winstheVodafoneB2Baccount

ThePRReport>7000+subscribers>50%inhousePR>50%PRagencies

Opinion

Ismediamonitoringworth$250minAustralia?
LastmonthwecoveredthelaunchofClickViewsbroadcastmediamonitoringservice.Inthatarticle,westatedthe Australianmediamonitoringmarketisworth$250mperyear.Transparencyinthemediamonitoringmarketisnonexistent, withthemajorplayer,SentiaMedia,refusingtopublishtheirrevenuestatistics.ThePRReportundertookourownresearch. AfterspeakingtoanumberofindustrysourcesinAustralia,theUS,andtheUK,wearepublishingthebreakdownofthe $250mfigurewebelieveisthevalueofmediamonitoringinAustralia.

CubitMediawillshakeupthemediamonitoringmarket
Competitionbenefitsconsumers,andanewproviderisalwayswelcomeinamarketdominatedbyonecompany.Cubit Medialaunchesamediamonitoringservicethismonth,whichtheyclaimoffersabetterserviceatabetterpricethanthe largestplayerinthemarket,MediaMonitors(ownedbySentiaMedia).GivenSentiaMediashistoryofbuyinguptheir competition,thebigquestionis:willSentiabuyCubit,justliketheyboughtRehame,Slice,Buzzetal?

ThePRIAsmonopolyisover
ConsumerPRagenciesleftthePRIAenmasseandjoinedrivalassociation,TheCommunicationsCouncilsnewspecially createdsubgroupforconsumerPRagencies,ThePRCouncil.Itsverydifficultforanorganisationtokeepallthemembers happyallthetime;justasktheALPandLNP.Thepoliticalpartiesmanageitbydoingdeals;runningassociationsisvery similar;dealsneedtobedone,andcompromisesmade,tokeepmembersinsidethetent.ItsbadnewsforthePRIA;atleast 26agencieshaveleft.Thisisabigloss.Lessmembersequalslessrevenue,andlessinfluence.ItmeansthePRIAdoesnt speakfortheentirePRindustryanymore.ThePRIAsCEO,JonBisset,whopreviouslyranthecanoe,andthenthenetball association,maywanttoreevaluatehisgrowthstrategy.

WherearethePRjobs?
ThePRagencysectorisgrowing.ThatspartlyduetonewcompaniescomingtoAustralia,andspecificsectorsexpanding, especiallyhealth&wellbeingandtechnology&digital.Sadly,thisisnttrueforinhousePRjobs.Therearelessinhouse jobs,especiallyinsectorshitbythestrongexchangerate,suchasretail,orCEOslookingforsavings,suchasbanking.The efficiencydividendiscuttingcommunicationsrolesattheFederallevel,andStateGovernmentDepartmentsarecutting rolesandbudgetsasLiberalGovernmentsinNSW,VictoriaandQueenslandcutbackpublicsectorexpenditure.Cuttingin housePRandcommunicationsstaffoftenmeanstheworkisoutsourcedtoagencies.

IscreepingregulationtheslowdeathofFacebook?
Facebookssharepricehasfallenby50%sincetheIPO,andmanyinvestorsandanalystsareunhappy;"...MarkZuckerberg, talentedthoughhemaybe,isinoverhishoodieasCEOofamultibilliondollarpubliccompany,"saidSamHamadeh,from USresearchfirmPrivCo. HeadliningtheFacebookIPOdocument,prospectiveinvestorswouldhavereadaletterfromZuckerbergwhichclearlystated his/Facebooksfirstpriorityistochangetheworld.Earnings,profits,dividendsandallthoseotherthingsthat(normal) investorslookfor,istocomesecond. ZuckerbergsopenlettertoprospectiveinvestorsintheIPOdocumentstated:Facebookwasnotoriginallycreatedtobea company.Itwasbuilttoaccomplishasocialmissiontomaketheworldmoreopenandconnected...Wevealwayscared primarilyaboutoursocialmission,theserviceswerebuildingandthepeoplewhousethem.

 Zuckerberghasanunwaveringbeliefthatonesocialnetworkcanchangetheworld,andasabyproduct,makesomemoney. Isheright?Yes,onbothcounts.WillFacebookcontinuetogrow?Thejuryisoutonthis. Facebookisa900+millionpersonglobalmediapowerhouse,andsoitcouldbearguedithasalreadychangedtheworld. Facebookisinfluentialbecause900+musersareconnectedandsharecontentononeplatform.However,thereisabig contradiction.Facebookownsallthecontentyetdeclineseditorialcontrol.Theybenefitfromtheupside(sellingeyeballsto advertisers)butdontcareaboutthedownside(cyberbullingisyourproblem).ThatworriesmanypeopleinAustralia, especiallyFederalandStateGovernmentsandvariousregulators,suchastheASBandtheACCC,whoareintheprocessof curbingFacebooksinfluence,albeitinverysubtleways. TheideathatFacebookisaconversationwherepeopleopenlysharecontent,ideasandcommentsisover. Organisations/brandsmustnowtreatanAustralianmanagedFacebookpageasadvertising(andnotfreespeechas Zuckerbergintended),andberesponsibleforallthecontentonthecompanyspage;includingcommentsmadebyother people. Forthiseditorial,weareconcernedattheimpactofthisregulationinAustralia,andtheissuesforcorporate communicators.Thismattersbecausecommunicationspractitionersneedtoplanandbudget;inparticular,howmuchto spendondevelopingcontent,andhowmanystafforagenciestoengageforsocialmediacommunication(ofwhich Facebookisalargepart). Itisreasonabletoaskthisquestion:whywouldanyonevisitaboring(regulated)Facebookpageandleaveacommentthat mightbedeleted? ThispresentsAussiecompanieswithadilemma;askyourself:howdoIcontrolourFacebookpage,yetkeepitsocialand meaningful? WhatistheanswerforAustralianbrands? 1. GiventheFacebookplatformofferscommunicatorsunprecedentedsocialengagementopportunities,thereisstilla verygoodreasontobeonFacebook(ieandcontinuetoinvesttimeandmoneyincreatingcontent). 2. GivenPRsinitiatestoriesandcreateconversations,sotheyunderstandbrandconversationsaretwoway,as opposedtotheunidirectionalnatureofadvertising.Therefore,inourview,AustralianorganisationshavingPR practitionersmanagetheFacebookconversationisthebestsolutiontoensureavibrant,social,yetlegal,presence. Anoteofcaution Socialnetworksbenefitfromthenetworkeffectwheresizeisimportant;thebiggerthenetwork,thegreaterthebenefits. Buttheyarelikenightclubstoteenagers;theremaybeabetteronejustuptheroad,andwhenentranceisfree,itiseasyto switch.IfweseeFacebooksAussieteenageusersdecline,wewillknowtheyvefoundabetterclub.IfTumblrbecomesthe coolonlinesocialnetworkwithteenagerstryingtoavoidtheirparents,andgrandparents,followingtheireverymoveon Facebook,thenFacebookmaysimplybeaplacewhereolderfamilymemberssharephotos. TheAdvertisingStandardsBureaucommentsonsocialmedia,andlinktoTCCscodeofconduct http://blog.adstandards.com.au/2012/08/thesocialmediaconundrum/ IhopeyoufindthisexpandedissueofThePRReportofinterest.Yourcommentsandfeedbackarewelcome. BestRegards GlenFrost Editor,ThePRReport glen@theprreport.comTel:0294763333

Cubitlaunchesprint,broadcast&onlinemediamonitoring
ByGlenFrost,Editor CubitMediaResearchistotakeonthemarketdominanceofMediaMonitors(SentiaMedia)withtheirnewNewsDeskPlus service. AustralianmediaanalysisfirmCubitMediaResearchispartneringwithglobalnewsspecialistsMoreoverTechnologies,to releaseanewmediamonitoringserviceinAustralia.MoreoverTechnologiessuppliesapproximately65%oftheglobal mediamonitoringcompanieswithmediaclippings.CompanieslikeSentiaMedia(MediaMonitors)andtheBBCuse MoreoverTechnologiesforlargevolumemediamonitoring. MoreoverTechnologiesoffersaccessto2.5millionnewsarticlesandsocialmediapostsfrom3millioneditoriallyvetted sourcesacross100+countries,75+languagesand800+searchableindustrycategories.TheMoveoverservicetookhome twotophonoursintheCODiE2012Awards;winningthe"BestContentAggregationSolution"Award,andthe"Best InformationSolution"SuperCategoryAward(theseawardsarepresentedbytheSoftware&InformationIndustry Association(SIIA),principaltradegroupforthesoftwareanddigitalcontentindustry). Cubitisalreadyservicing14organisationswiththenewplatformandclaimsAustralianclientscanexpecttosaveupwardsof 40%ontheircurrentannualmonitoringbill.ThePRReporthasanalysedCubitspricingandcomparedthistoMedia Monitorspricing(assuppliedtoThePRReportbySentiaMedia)totesttheveracityofthisclaim;theresultsarelisted below. Cubitsservice,dubbedNewsDeskPlus,usesproprietarysearchanddeliverytechnologiestoincreasetheaccuracyofthe monitoringfunction,andgiveclientsgreatercontrolovertheirexpenditure.Cubitsaysthatthemoreaccurateasearchcan be,thelessoffbriefcontentisdelivered,andthelowerthemonthlybill.Inaddition,NewsDeskPluspromisestolowerthe perpiececostsofprintandbroadcastmediapieces,whencomparedtoitsmajorcompetitor. WhatisalsointerestingforPRsisCubitssimpleofferonedailyemailwithallthemediamentionslistedandwhere clientsonlypayiftheyclickanddownloadthecontent.AccordingtoCubitsfounderandCEO,WarrenWeeks:Ourclickto buymodelwillsavepeoplemoney Weekssuggeststheclicktobuyemailnewsletterserviceworksverywellwithbroadsearchtermsthatmayturnup hundredsorthousandsofresults,manyofwhicharerepeatsornotrelevanttotheclient.Anincorrect,orbroadbrief,can easilyblowthemediamonitoringbudget,saysWeeks,addingourserviceavoidsbillshock. Cubitwillalsomanagenewslettersforaclientsinternalstakeholders.Cubitexpectstoselltheservicetotheirexistingclient base,andtomultinationalcompanieswithofficesinAustralia.Weeksbelievescustomerswillinitiallybeinglobalsectorsof banking,energy,defence,aswellasautomotive,FMCGandtelecommunications/IT. WerelookingforwardtobringingawholenewvaluepropositiontothemarketsaysWeeks. Thebarrierstoentryhereareverysubstantial.ButbothCubitandMoreoverstronglybelievethatwidespreadbenefitswill comefromprovidingclientswitharealalternativeandthatmakesalltheeffortworthwhile. AccordingtoWeeks,theAustralianmarkethasbeenanearmonopolyformanyyearsandEconomicteachingisthat wherevermarketpowerisconcentrated,youlloftenfindhigherprices,poorerservicelevels,andalackofinnovation. WeekssaystheNewsDeskPlusserviceenablestheintegrationofitsanalysisproductsrightintothemonitoringplatform, addingthecurrentcropifsocalledintegratedmonitoringandanalysisofferings,areoftenlittlemorethanacollectionof separateproducts,acquiredandboltedtogetherinaprettyhaphazardwayWevechosenamoreconsideredapproach; wedesignalloursystemstoformanintegralformpartofaclientssolution.Nothingisanafterthought.

 WeeksviewstheemergenceofafreshcompetitorintheAustralianmedia monitoringmarketasbeinggoodforpublishers. Betweenthecollectionanddistributionofcopyrightfees,thesharingof revenueswithpublishers,anddrivingadditionaltraffictokeynewswebsites, Moreovergloballymakesasignificantcontributiontotheongoingprosperityof contentcreators...afterall,withouthealthypublishersandbroadcasters,there canbenomonitoringoranalysisbusinessessaidWeeks. ManyPRswouldappreciatethattodaysmedialandscapeisjustsocomplicatedthereisanabsoluteneedformedia monitoringcompanies.However,thereisalsoaneedforPRstoanalyseservicequalityandpricing.WeekssaysCubitwill servePRagenciesaslongastheenduserunderstandsthepricingmodel,especiallyforCALpayments. NewsDeskPlusPricing Tosimplifythecomparisonagainstothermediamonitors,ThePRReporthastakenthreeclientexamplesfromCubits customerbase;wevelookedatasmall,mediumandlargecompany.Wevedonethistoensurewerecomparingapples withapplesasmediamonitoringcompaniesdonothaveexactlycomparablepricing.However,ThePRReporthaslisted howCubitcompareswiththeindustrysmajorplayer,MediaMonitors,andwehaveusedpricingsuppliedbyMedia Monitors. Intheseexamples,ThePRReporthasusedaCubitsubscriptionfeeof$650pcm;thisisbasedontwousers(thefirstat$500, thesecondat$150.Cubitsayssubscriptionpricesforusers220areat$150).Examplebelowisforamediumsized company.AllexamplesareincludedinaPDFattachmenttotheSeptemberemail.

Cubitwasfoundedin1995byWarrenWeeks.ClientsincludeorganizationslikeMicrosoft,IBM,GlaxoSmithKline, VolkswagenandBoeing,aswellasAustralianFederalandStateGovernmentdepartments,andinstrumentalities. AccordingtoWeeks,themostcommonusesforanalyticsare: Toinformstrategicplanning;oftenbymappingaclientscomplexcompetitivelandscapestodeterminethebest opportunitiesfornewproductororganizationaldifferentiation Trackingpromotionalorcorporateandinvestorrelationscampaigns(messagecutthroughtokeyaudiences) Identifyingandtrackingkeyprotagonists,theirarguments,andmessageswithregardtocrisismanagement Measuringorganizationalcommunicationsuccessversuscompetitorsanywhereintheworld Showingthelinkbetweencommunicationeffortsandbusinessoutcomessuchasrevenuegeneration,shareprice activityandevenregulatorydecisionmaking. WeeksisanalumnusoftheMelbourneBusinessSchool,aFellowoftheAustralianInstituteofManagement,andaMember oftheAustralianInstituteofCompanyDirectors. CubitsdirectorsalesandmonitoringisRandalKillip.Killiphasworkedinthemediainformationindustryforover10years, workinghiswayfromanAccountManagerthroughtotheNationalSalesManager,atAustralia'sthensecondlargestmedia monitoringorganisationRehame.AftertheRehameacquisitionbyMediaMonitors,Killipworkedasaconsultatantwitha varietyofbusinesses,charitiesandpoliticalorganisations,beforejoiningCubitin2009asMediaResearch'sDirectorofSales. KillipsexperienceisreflectedinCubit'srangeofmediamonitoringproducts,andwasinfluentialincreatingCubits NewsDeskPlusmediamonitoringproduct,whichKillipsaysisaproductthatwillforthefirsttimeallowsuserstoaccessa searchabledatabaseinrealtime,acrossallmedia,bothdomesticallyandglobally. RandalKillipcanbecontactedonemailrandalk@cubitresearch.com

Ismediamonitoringworth$250minAustralia?
LastmonthwecoveredthemediamonitoringmarketandthelaunchofClickViewsbroadcastmediamonitoringservice.In thatarticle,westatedtheAustralianmediamonitoringmarketisworth$250mperyear.Thefiguresbelowwereobtained fromindustrysourcesasnoneofthesupplierslistedwouldconfirmrevenueormarketsharedata. ThesefiguresareforAustralianmediamonitoringinprint,broadcast,onlineandsocialmedia(figuresinAustralian$) Organisation Amount Notes/exclusions SentiaMediarevenue: $155m IncludesBuzzNumbers.Excludesrevenuepaidtocopyrightowners ExcludesrevenuefromSentiaNZ&Asiaoperations ExcludesSentiamarketingbudget(egsponsorshipswithCrikeyetc) AAPrevenue: $21m Excludesrevenuepaidtocopyrightowners Othercompanies: $19m Factiva,Radian6,SR7,Alterian,Meltwater,ClickView,Lithiumetc Feestocopyrightowners: $18m FeespaidtoPublishersandBroadcasters Mediamonitoringservices providedby:PRAgencies, inhousePR: $37m PRAgenciesmarginalrevenue,agencyfeesnetofcosts, excludeslicensefeespaidbyPRagencytoplatformprovider InhousePR:staffandplatform(iewhenmonitoringisnotoutsourcedto anagency);excludeslicensefeepaidtoplatformprovider

ConsumerPRassociationlaunches;PRCouncil
TheCommunicationsCouncil(TCC)haslaunchedanewdivisiontocaterforconsumerPRagencies,calledthePublic RelationsCouncil.ThePRCouncilwillcompetewiththePRIAtoattractmembershipfromAustralianconsumerPRagencies. TheCommunicationsCouncilisthepeakbodyrepresentingagenciesinthemarketingcommunicationsindustry,and representingtheirintereststothemedia,togovernmentandthepublic. ThemovehasbeenalongtimecomingaccordingtoTCCCEOMargaretZabel.ThemovetocreateaspecificPRassociation forconsumerPRagenciesdoesntbodewellforthePRIA,indicatingthatconsumerPRagenciesdidntfindthePRIAofvalue. TCChas200memberfirmsrepresenting4500people,andthePRIAhas160memberfirmsand3000individualmembers. ConsumerPRagenciescanbemembersofboththePRCouncilandthePRIA. ThePRReportspoketoanumberofconsumerPRpractitionersabouttheirconcernswiththePRIA;manystatedalackof specifictraining,networkingandoutreachtoclients/brandsandotherassociationsservicingbrands. ThePRReportalsounderstandsthatZabelandotherskepttheformationofthePRCouncilacloselyguardedsecret,only discussingthemovewiththeconsumerPRagencyCEOsinvolvedinthePRCouncil. PRIAlosesmonopolyonPR PractitionersmayviewtheformationofthePRCouncilastheendofthePRIAsmonopolyonthePRindustryinAustralia. CountrieswithmaturePRsectors,suchasUKandUSA,havenumerousPRassociationstosupportthevarietyofmember interests. ThePRIAseem(publically)relaxedaboutthemove,withJonBisset,PRIAsCEOsaying:...their[thePRC]focuswillbeon consumerPRFirmsandwhilethereareobviouslyoverlappinginterestsbetweenthePRIAandtheproposedgroupitis importanttoreflectonthefactthatmembersofthePRIAworkwithawiderangeofindustriesandinterestsconsumerPR isjustoneofmany.ThePRIArepresentsmanyexcellentconsumerPRprofessionals,andIamsurewillcontinuetodoso. PRIAmembersinterestshaveoftenbeenatoddswitheachother;forexample,theneedsofagencyowners(asemployers) versusneedsofstaff(employees)onthetopicofwagesandawardrates.In2010,theMediaEntertainmentandArts Alliance(MEAA,aunion)tookactionwithAIRCtosecureawardratesforPRpractitioners,withthePRIAcampaigningagainst themove(seeFWArulingAM2010/3),andeventuallywinningthecase. TheMEAAandPRIAsubmissionscanbereadhere: http://www.airc.gov.au/awardmod/fullbench/modernawards/matters_documents.cfm?number=AM2010/3 Thedecision(ruling)byFWAishere: http://www.fwa.gov.au/documents/awardmod/decs/2010fwafb3795.htm AkeyissueforTCCisthetrendforconsumerbrandstodemandintegratedPRandmarketingcampaignswherePR, advertising,experiential(events),activation,socialmediaanddigitalallsitroundthetable.ConsumerPRagenciesseethis trendasahugerevenueopportunityasintegratedconsumerbrandmarketingcampaignshavehistoricallyhadamuchlarger budgetsthanpurePRcampaigns,andPRwantsinonthatbudget.Oftencomplicatingtheintegrationprocessisthefeeling byPRpractitionersthattheirmarketingcolleagueslackdirectPRexperience(asopposedtomanagingconsumerPR agencies). ZabelsuggeststhatthePRIAsstrengthiscorporatePR(iepublicaffairs,crisiscomms,corporatecommsetc).Thisperhaps leavesconsumerPRagenciesfeelingtheirissuesarentbeingaddressedbytheindustryspeakbody. TheCommunicationsCouncilscorefocusisinservicingagenciesinthemarketingcommunicationssectors,offering membersalargevarietyofprofessionaldevelopmentservices,networkingandawardsthemovetosetupaPRCouncil wouldinevitablyfollowthisbusinessmodel.

ThePRCouncilhas26foundingconsumerPRagencies,withtheCEOsof7agenciesformingtheleadershipcommittee,led byStuartGregor,MDofLiquidIdeas.ZabelwasunabletoconfirmhowmanyotherPRagencieswouldjointheinitial26. ZabelconfirmedthatmembershipofthePRCounciliscurrentlyonlyopentoconsumerPRagencies,notindividuals, althoughshesaidthatmaychangeinthefuture.TheCommunicationsCouncilswebsitestatesthatfirmsANDindividuals canjoin,suggestingthatthePRCouncilwilleventuallyopenupmembershiptoindividuals.IndividualmembershipforTCC costs$99(comparedtothePRIAat$350) Zabelsbackgroundisinhousemarketing,mostrecentlywithLionNathan,theJapaneseownedfoodanddrinkscompany, andpriortoLionNathan,shewaswithFritoLay,adivisionofPepsiCothatsellschipsandotherprocessedsnackfoods. ThecreationofthePRCouncilcreatesakeyissueforPRagencies:shouldtheypayamembershipfeetotwoPR associations? ZabelwouldntdisclosethecostforconsumerPRagenciestojointhePRCouncil,althoughshedidconfirmmembershipcost wasaslidingscalebasedonthesizeoftheagency,andwasinlinewiththeamountotheragencies(egadvertisingand media)paytojoinTCC.However,ZabelconfirmedthatconsumerPRagencieswouldbeofferedaverylowjoiningfeeinthe firstyear,perhapsasaconsumermarketingtactictoencourageprospectiveconsumerPRagenciestojointhePRCouncil. InterestedconsumerPRagenciescanquizZabelandothercommitteemembersatthefollowinginformationsessions: Sydney:19thSeptember Melbourne:24thSeptember Toattendthesesessions,emailLindeWoltersonlinde@communicationscouncil.org.au (NotethatTCChavebannedmediafromattendingthesesessions)

Snippets
FortescueMetalsGroup,chairedbyAndrewTwiggyForrest,retrenchedkeyseniorlevelcommspeople:RodCampbell, headofinvestorrelationsandJulianTapp,headofexternalaffairs. SentiaMediahasboughtBuzzNumbers,asocialmediamonitoringcompany BoxingClever,runbyAnneWickham,haswontheFootballFederalAustralia(soccerAustraliaspeakindustrybody)PR account.ThebriefistoraisetheprofileofwomenssoccerinAustralia.BoxingCleverwinstheaccountfromincumbentPR agency,FrankPR. KerryParkin,currentlyGlobalPR&PartnershipsManager,PremiumWineBrandsatPernodRicardmovestothenewroleof GlobalHeadofCommunicationsforPremiumWineBrands,PernodRicard,startinginOctober. LiamWalshisFacebooksnewAustralianchief.WalshisexMicrosoftandFairfax. PRIANSWawards:http://www.pria.com.au/blog/id/1228 PulsewonawardforMalaysiankitchencampaign(althoughtheirCEOhasnowleft) http://www.ogilvypr.com.au/news/pulses8700winspriaawards Radiotalkbackpresenter,AlanJones,saidwomenaredestroyingthejoint(asreportedinnews.com.au) http://www.news.com.au/national/alanjoneswomenaredestroyingthejoint/storyfndo4eg91226462326339 (Editorsnote:MrJonesmaybeinterestedinthenewwomenonlycityinSaudiArabia,Hofuf,builttoensurethatmenand womeninbusinessdontmix;i.e.gendersegregationtoensurecompliancewithsharialaw)

 GermanownedBauerMediaGroupsettobuyACPMagazines,theNineEntertainmentownedmagazinebusiness,for A$500m. CatoPurnellPartnerswinsaccounttorebrandSouthAustralia. Mediamonitoring:Cyberalertoffersonlinemediamonitoring;CyberAlertmonitorsallonlinenewsinAustralia.Onthesocial side,theymonitorblogs,messageboards&forums,onlinevideosharingsites,TwitterandFacebook,andhasamajor Australianuniversityastheirfoundationclient.Watchthisspace.websiteiswww.cyberalert.com. Governmentrelations:thenewseriesofRakeonABCTVfollowsthetrialsandtribulationsofaSydneylawyer,whohasan affairwiththePremierofNSW;Rakedescribesrightwingfemalepoliticiansasbeinghotterthantheleftwingones. TheressomegreatsceneswithvariouspoliticiansdiscussingoptionsandmediaissuesforthoseGRpractitionersoutthere. TopicscoveredinourTop20PRTrends2012reporthavebeenprominentinthemediarecently: 1. CEOsmakingsuretheydontlookgreedy,bydecliningbonusesorhavingbonusesreduced(Trend#1) 2. ChinaseconomywobblesandAustralianslobbyingforChinesecompanies(Trend#2) 3. Theneedtounderstandsocialmedia(Trend#4) 4. Forahighrescopyofour2012Top20PRTrendsReport,seehttp://issuu.com/glenfrosttheprreport

Agencynews

BursonMarstellerAustraliawinsStevieAwards
BursonMarstellerAustraliawonaGoldStevieAwardfortheBestCommunityProgramandaSilverawardintheCreative MarketingcategoryinThe9thAnnualInternationalBusinessAwards. TheGoldawardwaswonforacampaignfortheAustralianLungFoundation(ALF)toencouragemoreAustralianstotake greaternoticeoftheirlunghealth.BMcreatedtheShowUsYourLungscampaign,whichincludedviralmarketingandsocial mediaactivation,aswellasamainstreammediacampaignwithserioushealthmessagesabouttheneedforAustraliansto taketheirlunghealthseriously.TheprojectengagedmillionsofAustraliansandhelpedtoputlunghealthontheagendain themedia,throughwordofmouthandamongkeydecisionmakersandinfluencers. TheSilverSteviewasawardedfortheintegratedPRcampaignsupportingBeamAustraliasBooniesOverBeer?!through thelineproject.ThestrategicuseofbeerenthusiastDavidBoonasthefaceofthecampaignprovidedBeamwithacreative hookforcommunicatingtheOverBeer?messaging. BMimplementedathreephaseapproach,firstlyignitinginterestwithapaparazzistylecampaign,thenincreasing credibilitywithstatisticsfromanationalsurveyandABSfindingssupportingthecampaignskeymessages,andamplifying thesewithanationalmediaoutreachandtargetedinterviews. NicknamedtheSteviesfortheGreekwordforcrowned,theawardswillbepresentedtowinnersatagalaawardsbanquet attheRitzCarltonHotelinSeoul,SouthKoreaon15October.

Hill+KnowltonlaunchesAirNZtourismcampaignwithLauraBingle
TheHill+KnowltonStrategiesteamlaunchedAirNewZealandsfifthinstalmentofAirNewZealandpresents:TheKiwi Scepticstomedia.SetinQueenstown,thelaunchfeaturedLaraBingle,aselfconfessedKiwiSceptic,samplethebestof Queenstownanditssurroundingskiareas.Availabletoviewatkiwisceptics.com,Larasepisodegarneredmediaattention withinthefirst24hoursofitslaunchandhasalmost85,000viewsonYouTube.

Hill+KnowltonlaunchesSubwaysTrainingRestaurantcampaign
Hill+KnowltonStrategiescoordinatedamedialaunchfeaturing newlyrecruitedfamousfansOlympicSwimmerJames Magnussen,OlympicHockerooCaseyEasthamandandwinter OlympianTorahBright,forsandwichoutletSubway. Itwasapressconferencewithatwist,asmediawereinvitedto jointheathletesinasubmakingcompetitionjudgedby AustralianChampionSubjammer,AshleyKnight.TeamJames Magnussen,featuringjournalistsfromCleoandWomansDay, werethewinnersonthedaywiththegreatestquantityand qualityofTurkeysubs. Photo:MattSuleau,Channel10,CaseyEasthamandMartin Henry,FitnessMagazine

DiglaunchesvideostoriesforKingIslandDiary

DigMarketingGrouphascreatedTheKingIslandDairyStorytheisland,thepeople,thedairy,ashortfilmthatinterviews thepeoplebehindthelabel. KingIslandDairy,renownedforitsdessertsandcheese,peelsbackthepackagingforthefirsttimetorevealthepersonalities behindthedairyandthecommunitythatunderpinsit. YoutubeChannelhttps://www.youtube.com/user/KingIDairy

UKemployeecommsfirm,Able&How,tosetupSydneyoffice
AbleandHowspecialisesinplanningandcommunicatingcomplexchange,includingstrategyrollouts,mergersand acquisitions,operationaleffectivenessandITsystemimplementations. Thecompanyhasbeenactivelyinvolvedinsomeofthelargestglobalchangecommunicationprogramsinrecentyears includingRioTinto,ShellandAmericanExpress.Formoreinformationwww.ableandhow.com

Accountwins

CoxInallwinsFruitJuiceAustraliaandSandenPumps
SydneybasedcorporatepublicrelationsfirmCoxInallCommunicationshassecuredtwonewclientspeakindustrybody FruitJuiceAustralia(FJA)andSandenHotWaterHeatPumps. ForFJA,CoxInallsConsumerandCorporatePracticewillundertakeathree yearintegratedcommunicationcampaigntoaddressconsumerperceptions aboutfruitjuice.CoxInallisworkingwithsocialmediapartnersLucreonthe educationcampaign. ForSandenInternational,CoxInallhasdeviseda12monthcommunication programtointroduceSandenHotWaterHeatPumpstoAustralianconsumers anddevelopitsbrandprofile.Thecampaignwillincludeconsumeractivityand supportforSandensdealernetworkacrossAustralia. CoxInallCommunicationsconsumerteam:Abby,AlyceSally,Angelaand Penny.

JamesonPRwinsEROSPRaccount
JamesonPRhaswonthePRaccountforthe2ndannualEROSShineAwards,whichcelebratetheachievementsoftheadult industry. SupportedbytheadultindustryspeaklobbyGroup,EROSAssociationandputonwiththeindustrystradeshow,S*xpo,the EROSShineAwards2012willshowcasethepeopleandbusinessesoftheadultindustry,includingretailersofadultmedia andtoys,onlinedatingsites,burlesqueandpoledancingschools,eroticdanceandmusicperformers,gentlemensclubs, fetishandfantasycostumes,lingerie,adultpartyplansandeventsandonlineadultretailbusinesses. Awardcategoriesinclude,amongstmanyothers:BestAdultToyProduct,BestLotionorPotion,BestCondom(Brand),Best AustralianAdultRetailWebsite,BestAustralianAdultStoreManager,BestAustralianBrothelMetropolitan,Best AustralianBrothelNonMetropolitan,BestAustralianEscortAgency,BestAustralianSexEducator... Wordofmouthfromtheinauguralawardsledtointerestfromthepublictoattendthe Awards,andsothisyearthegeneralpubliccanpurchaseticketsaswellasparticipateinthe votingprocess. JamesonPRwereengagedinJulyandhavebeenworkingwiththeorganisersondeveloping theirmarketingmaterialsaswellasthemediaandindustrycommunicationsstrategyforthe event. JamesonPRCEO,ErinJameson(photo,right),saysImsuddenlygettingsomerather interestingTwitterfollowers. Editorsnote:weaddanasterisk(*)tosomewordsasweknowsomecorporateITsoftwarewillblockdocumentscontaining certainwords;soreplacetheasteriskwithaneinS*xpo.Wedontjudgepeopleslifestylechoices;ifanagencywinsan account,wellreportthat.ThePRReportdoesnotcoveryourbusinessperse,oryourclientsservicesifyoureanagency, wefocusonthepeopleinPR.

Agent99PRwinsAustralianGeographicshops
IndependentagencyAgent99PublicRelationshaswonapitchforAustralianGeographicRetailshoptolauncha revolutionarynewappandcollectablecardsgame.

ExposurePRwinsBistroOneEleven
LifestyleconsumerPRagency,ExposurePR,haswontheaccounttolaunchawardwinningtopchefPhilipJohnson'snew restaurant,BistroOneEleven,inBrisbane'snew$700millioncommercialbuilding.

DawntilDuskPublicitylaunchesMums&BubsBigDayOut
DawntilDuskPublicityinconjunctionwiththeirclientTheAmazingBabyCompanyandVictoriaGardenshaveheldthefirst everMums&BubsBigDayOut. Thedayprovidedanopportunityforthedifferentbrandstocommunicatedirectlywiththeirconsumersonagrassroots level.TheAmazingBabyCompany(AustraliandistributorofBabymoovandBabyJogger)providedbothaneducationaland funexperiencefortheirtargetmarket. Lifestyleguruand,moreimportantlynewmum,SuzieWilkshostedtheeventwhileBrionyGoldsmithfromCandiceHealth demonstratedacoupleoffavouriterecipeswhenmakingyourownbabyfoodthatarequickandeasyusingtheBabymoov Bbdelice.

BeyondTheSquareCommunicationwins2newclients
BeyondTheSquareCommunicationhaswontwonewclientstoitsportfolioAustraliasmostcomprehensiveconsumer reviewandopinionsite,ProductReview.com.auandSingaporeslargestowneroperatorofhotelsandservicedresidences, FarEastHospitality,whichincludesSingaporesfirstallinclusivehoteltheQuincy. Photo: TopRow:CharmaineTantiAccount Executive,ElizaGuevaraAccountExecutive (recentlyleft),GeorgiaBranchAccount Manager,MelissaWilsonSeniorAccount Manager Bottomrow:SophieMeereGeneral Manager,MoniqueCerretoDirector,Maria GariglianoOfficeManager,NicoleDickson Director,TeresaLaneSeniorAccount Manager

Clientseeksagency

CdateislookingforitsAustralianPRagency
WehavecurrentlystartedatenderprocessinoursearchforanewPRcompanyB2C.Wearelookingforaneclectic, eccentricbutserious,longtermPRpartnerwhocanbuyintoourcompanyphilosophy,understandourambitionsand delivergreatPRresultsonaconsistentbasiswhichhelpsgrowourbusiness,raiseourprofileandreinforceourbrands positioning.Emailcatharina.jaschke@insparx.comifyouwantyourcompanytobeinvolvedinthistenderprocess. Cdateinbrief:Foundedin2008Cdateaninternationalonlinedatingwebiste(www.cdate.au.com).Withalmost12Million registeredmembersover35countries,CdateisprobablythelargestcasualdatingsiteinEuropeandBrazil.Itiscertainly one of the best established and most experienced being present on the casual dating market from the beginning of the trend4yearsago.Casual datingcouldbedefinedashavingrelationshipswithouttheties, buthowever wedefineit,one thingisforsure:casualdatingisbecomingmoreandmorepopular.

MaxAustraliawins4newclients
LexmarkandWorkVentureshaverecentlyjoinedMaxAustraliasclientportfolio,alongwithclientwinsfromearlierinthe yearofNableTechnologiesandNavmanWireless.MaxAustraliahasbeenappointedbyallfourcompaniestomanagetheir publicrelationscampaignsacrossAustraliaandNewZealand(AustraliaonlyforWorkVenturesandNavmanWireless). TheclientwinsaresupportedbynewadditionstotheteamPetahBrooks,LaurenMasonandAaronCrowther. AaronCrowtherjoinsMaxasthenewAccountDirectorbringingoveradecadeofPRandtechexperiencetothecompany. PriortoMax,CrowtherwasrunninghisownPRconsultancyASCommunications.PetahBrooksjoinsMaxasanAccount ExecutiveworkingacrossenterpriseandconsumerclientsandLaurenMasonjoinsasAccountExecutive.

Wattersonwinsfournewclients
WattersonMarketingCommunications,aSydneybasedstrategiccommunicationsconsultancy,hasstrengtheneditsplacein thetechnologyandbookpublicityspacewithfournewclients.Theyare:WestconGroup,aleadingglobalITdistributor; Avaya,aglobalproviderofbusinesscollaborationandcommunicationssolutions;Aptira,amanagedserviceprivateand publiccloudprovider;andthroughWBook,itsbookcommunicationsdivision,LarissaBehrendt,wellknownpublic intellectualandauthor,aNSWAustralianoftheYearwinnerandoneofonlythreeAustralianschosenforTelstras nationwideCleverAustraliacampaign.

WriteAwaywinsC.R.Kennedyaccount
WriteAwayCommunication+EventshasbeenappointedtomanagepublicrelationsforC.R.Kennedy,theAustralian distributorofphotographicbrandsincludingPentax,RicohandSigma. Ongoingworkwillincludestrategydevelopment,productlaunches,mediaengagementandproductreviewprogram managementtoraiseawarenessofnewreleasecameras,lensesandotherphotographicequipmentthroughprint, broadcast,onlineandsocialmedia. C.R.KennedyjoinssuchbrandsasUniden,FujiXeroxPrinters,BuffaloandEyeFiwithinWriteAwaystechnologypractice.

 DECPublicRelations(DECPR)hasaddedfivenewaccountstoitsdiverseportfolioincludingRollsRoyceMotorCars,Bay LeatherRepublic,Merrell,HanrobPetHotelsandBIGW. RollsRoyceMotorCarsengagedDECPRtolaunchtheGhostExtendedWheelbase,thesixthnewRollsRoycemodel, inAustraliacoincidingwiththeopeningofitsbrandnew,extendedshowroominAlexandria,Sydney; RCGBrandsandMerrellShoeshavetaskedDECPRtohostalargescalestakeholdereventcelebratingitstwoyear milestoneinAustralia; BayLeatherRepublichasappointedDECPRonaretainedbasis, BIGWappointedDECPRtolaunchitsGiantToySpectacularandnewBIGWShoppingApp; HanrobPetHotelsengagedDECPRtolaunchPetSkype,Australia'sfirstpetSkypeserviceforownerstokeepin touchwiththeirfurryfriendsduringtheirstayatthehotel. DECPRhashiredKirstyMcRaewhojoinsasClientServicesDirectorandHeadofConsumer.McRaehasmorethan10years industryexperienceacrossconsumerandcorporatePR,andhasexpertiseinglobalanddomesticmarketinitiatives.Her clienttrackrecordincludesP&G,Unilever,Nike,Bacardi,Billabong,Danone,PremierFoods,BMWMiniandIntercontinental HotelGroup.Previously,KirstyworkedatKetchuminLondonasAssociateDirectoronglobalOlympiccampaignsfor Head&Shoulders,andEuropeancampaignsforAriel.

DECPRwins5newaccounts

KeepLeftwinsTassalaccount
Australiansalmonproducer,Tassal,hasappointedKeepLeftasitspublicrelationsagencyinAustralia,managingall consumerandtradecommunicationsforthebrand. KeepLeftwillimplementanongoingpublicrelations,publicityandbloggeroutreachprogramtopromoteTassalsalmonasa healthyandversatileproteinoptionaswellashighlightTassalssustainabilitycredentials. InMarch2012,TassalembarkedonasustainabilitypartnershipwithglobalconservationorganisationWWFtoachievethe higheststandardforresponsiblyproducedseafoodandthebusinesswasrecentlybenchmarkedasoneofthetopthree salmoncompaniesintheworldfortheircorporatesocialenvironmentalreportingbySeafoodIntelligence.com(upfrom21st placethepreviousyear). KeepLeftCEOCarolineSiler:Tassalisanimpressivecompanythatabsolutelywalksthetalkinitscommitmenttoconsumer health,thecommunityandtheenvironment.Theyhaveagreatstorytotell. Havingrecentlytouredtheirfarmsandfacilitiesin Tasmania,wesawfirsthandtheirbestpractice approachtoproductionandthecommitmentoftheir entirebusinesstosustainability. TheTassalaccountwillbeledbyKeepLeftGroup AccountDirectorBenHandberg,whojoinedthe agencyinMay.HewillbesupportedbyAccount ManagerNatalieArnullandAccountCoordinatorErin Roy. Photo:TassalsMarinePensatKettering,Tasmania

BitesecuresVodafoneb2baccount
BiteCommunications(aspartoftheNextFifteengroupholdingcompanyofText,BiteandseveralotherPRandresearch brands),willhandletheVodafoneenterpriseremitinAustraliaasText100,whowontheworkintheUK,alreadyhasalong standingrelationshipwithOptushere.

P4Groupwins2012KelloggsNutriGrainIronMan&IronWoman Series
TheKelloggsNutriGrainIronManSeriesandIronWoman SeriesisamajoreventontheSurfLifeSavingcalendar.The serieshasbeenrunningforalmost30years;P4Groupwill managethemarketing,media,publicityandeventsforthis yearsseries. Photo:Fromlefttoright RearrowTroyTurner,DonnaMcDowall,AdrianBasile, TracyStephenson,MirandaGrace FrontrowCarlyCadogan,AmityHarrold,SarahMcCreesh, JulieByth,NatalieBlake,ScottCobine

TaurusMarketingwinsthreenewclients
SydneybasedagencyTaurusMarketinghassignedthreenewclientsAcademicUTSpathwayproviderUTS:Insearch, documentsolutionscompanyKyoceraDocumentSolutionsandanotforprofitTheSydneyAdventistHospital.

MaxtedThomasPRwinsnewaccounts
Followingacompetitivepitch,MaxtedThomasPRhaswonthePRaccountsforSalonMelbourneinApril2013andSydney InternationalSpaandBeautyExpoinAugust2013. HavingmanagedPRforHairExpo,thelargesthairdressingeventinthesouthernhemisphere,forthepast9years,this meanstheywillnowlookafterPRforReedExhibitionsentirehairandbeautyportfolio.

Campaigns

ACCCfilmaPRhit
ACCClaunchesanticartelsshortfilmTheMarkerandachieveshugemediacoverage.

AustralianCompetitionandConsumerCommission(ACCC),thecorporatewatchdog,launchedthenextpartofanintegrated strategytopreventcartelinvolvementreleasingTheMarker,ashortfilmthatshowsthedevastatingeffectsinvolvement inacartelcanhaveonindividualsandbusinesses.ThefilmgotagreatrunintheAustralianmedia,especiallyinkeybusiness publicationTheAustralianFinancialReview;partyduetogreatproductionquality,butalsothestoryveryeerilyreal. TheACCCsapproachtostampingoutcartelsistopartnereducationwithenforcement,saidACCCCommissionerRod Sims,adding,TheMarkershowshowcartelactivitycanruinrelationships,careers,reputationsandlongtermfinancial security,andmayultimatelylandguiltypartiesinjail. ThefilmfollowsthechallengesfacedbyMartin(above),anemployeeofamythicalcompanycalledCartwall,andthe collusionandpricefixingheengagesin,towintenders.Intherealworld,theACCCshighestprofilecaseofprosecutinga cartelwasthepricecollusionbetweenpackagingcompaniesVISYandAmcor,whichalsoresultedinasuccessfulclassaction againstbothcompanies,andacriminalcaseagainstVISYfounderRichardPratt(whichwasdroppedbeforePrattdiedin 2009).PrattalsohandedbackhisAustralianhonours,anACandanAO. ThefilmissupportedbyaVideoNewsReleasefeaturingRodSims,QantasCEOAlanJoyceandUniversityofMelbourne AssociateProfessorCaronBeatonWells.Joycehighlightsthedestructioncartelscausetobusinessandemployees,speaking directlytoQantasinvolvementinaninternationalaircargocartel(beforehistimeasQantasCEOofcourse). YoucanseeTheMarker(16minutes)herewww.accc.gov.au/cartels Handytips:akeymessageinthefilmistoavoidmenwithopen neckshirtsandlotsofgoldjewelry,whichwillnodoubtimpact manybusinesspeopleontheGoldCoast.Othertoptipsarethatbad guysdriveblackAudicars(nodoubtafterwatchingtheTransporter films),andMelbournehassomeawesomebarsandcafeswhere peoplemeettodobusiness...butyouknewallthat.

Immigrationlaunchesmultilanguagecampaigntargetingasylum seekersandtheirfamilies
TheNoadvantagestrategywasresearched,createdandexecutedentirelyinhouseat TheDepartmentofImmigration&Citizenship(DIAC).DIACusedtranslatorstotranslate andtovoicetheadverts,howevermostofthetranslatorswereinhouseImmigration staff[Editorsnote:fullmarksforefficiencytoDIAC] DIACarerunningthecampaignadvertsin(whatisreferredtoinAustraliaas)ethnic mediathroughoutSeptemberandOctoberthisyear.Theadvertisingistargetedatthe diasporacommunitiesinAustralia. AnyoverseasadvertisingwillbemanagedandplacedbyCustoms(adifferent Governmentdepartment),whichhasresponsibility,andfunding,fromtheFederal Governmentfortheoffshoreelements. Allthevideos,postersandadvertsarelistedontheDIACwebsiteineverylanguage. Editorscomment:itisinterestingtoseeDIACusethree,clear,simplemessagesto supporttheheadlinemessageintheircommunication.WhycantallGovernment Departmentsuseasimilar1keymessage,3supportingpointsstrategyfortheircommunicationoncomplexissues? Checkout:http://www.immi.gov.au/managingaustraliasborders/bordersecurity/irregularentry/nopeoplesmuggling/

RedAgencylaunchesFoodbank's'EndHungerReport'at ParliamentHouse
RedAgencycameupwiththecreativeconcept, whichincludedthe'HiddenFacesofHunger Gallery',acollectionof20A0boardsoneasels setupoutsideParliamentHousedisplayingthe facesofrealpeoplewhoreceivehelpfrom Foodbankcharities,aswellassomefactsfrom thereport. RedAgencyappointedandaccompanieda photographertotakethephotosatvarious charitiesthatreceiveFoodbankassistance,then wentontoselecttheimagesfortheGalleryand havethemprofessionallyprinted. RedAgencyalsomanagedallofthemediarelationsforthelaunchofthereport,whichincludedtheorganisationofapress conferenceintheMuralHallofParliamentHouse.

ResPublicamanagesPricelinetour
ResPublicahasmanagedamobileeventlaunchforPricelineinVictoria.ThehubwasdebutedaspartofPricelines sponsorshipofACPs30DaysofFashion&Beauty.CatrionaRowntree,PricelinesSpokespersonfor30Days,attendedthe launchalongwithAPIandPricelineCEO,StephenRoche. Thehubwillactasamobilepamperparlourduring30Days butwillbeconvertedtohealthcheckhub.Thehubisa convertedtrailer,dubbedPinkythatwasdevelopedbyRes PublicaPublicRelationsinpartnershipwithactivation consultancy,ThirdeyeAustralia.ResPublicaisalso responsiblefortheeventactivations,overseeingtheevent managementandstaffingwhenPinkyisontour. DuringSeptember,PinkywillactasTheSisterClubhouse wherewomenwillbetreatedtofreeminimakeovers,gift bagsandbeautydemonstrationshostedbybeautyeditors frommagazinessuchasCosmopolitan,madison,The AustralianWomansWeeklyandCLEO. ResPublicaconsultants,NicoleLeftwickandAliciaFordwiththePricelinetrailer.

PNhelpsACTtourismwithsocialmediacampaign:TheHuman Brochure
AustralianCapitalTourismhaslaunchedTheHumanBrochureacampaignaimedatincreasingvisitationtotheNations capitalbygettingsocialmediasavvyAussiestosharetheirexperienceofCanberraviasocialmedia.Thevastamountof contentproduced(stories,photos,videos)willliterallyformtheworldsfirstHumanBrochure. Thisinnovativeanduniquecampaignisagovernmentfirst,notonlyforAustralianCapitalTourismbutallAustralianTourism bodies. TheHumanBrochurecampaignisaimedatpromotingCanberraasashortbreakdestinationbybuildinga communityofadvocatesforCanberraandincreasingthevolumeofsentimentandsocialchataboutitasa destination. ItprovidesaninterestinganduniquechanneltochallengeperceptionsandchangethewayAustralianstraditionally thinkabouttheACT;ratherthantellingAustralianswhattothink,werelettingthemdecideforthemselves. Theideabehinditisasimpleonebasedonthebestmarketingtoolinthebusinesswordofmouthfromatrusted source.Thisisparticularlyrelevantfortravel,withresearchprovingpeopleseekpeerrecommendationswhen bookingtravelandthatbragabilityiskey,particularlyonsocialmedia. HOWITWORKS: ParticipantswillbeselectedfromalloverAustraliatotraveltoCanberrafortheweekendthefirstgroupin October2012,andthesecondgroupinFebruary2013. TheinitialentryphaseofthecampaignwillrununtilFriday21September2012,withpeopledriventoenter campaignvia500humans.com.au,aswellasafacebookandmobileapp.WinnerswillbeannouncedonMonday1 October. Inreturnfortheirweekend,participantswillsharetheirexperienceswithfamily,friends,networksandpeersusing theirownwords,picturesandvideosonsocialmediasuchasFacebook,Twitter,PinterestandInstagram.

WHOSBEHINDTHECAMPAIGN: TheHumanBrochurewasdevelopedincollaborationwithAustralianCapitalTourismsmediaagencyMaxusandassociated agency,TheWorksSydney.PorterNovelliSydneyareinvolvedinthenationalPRcampaign. PorterNovelliisexecutingallPRforthecampaign,workingwiththePRandMediateamatAustralianCapitalTourism.There areanumberofdifferentsocialelementsofthecampaignwereworkingwithTheWorksSydney,whoarebuildingthe platformpriorthetwoweekendshappening,whichwellthenleverageandprovidecommunicationscounsel.

CPRcampaignsfor#ProtectTheAstor
AsocialmediacampaignbyissuesmanagementfirmCommunications&PublicRelations(CPR)producedadramatic outcomefortheendangeredMelbourneartdecocinemaTheAstor. Thebuildingsowner,StMichaelsGrammar,plannedtoclosethepubliccinemafrom2015tocreateaperformingarts centreforstudents.CommunitycoalitionFriendsoftheAstorengagedCPRtogalvaniseoppositiontotheproposaland,in anunexpectedlyturn,thebuildingwassoldtoarthousecinemaentrepreneurRalphTaranto. CPRChiefExecutiveJayneDullardsaidtheissuewasasensitiveoneininnerMelbourneandthatacceptingthebriefmeant thefirmhadtotreadcarefullyaroundstakeholderscompetingambitions. OurdigitalmediastrategistJackHerbertandtheteamputtogetherahighimpact,fastturnaroundcampaignthatwas planneddowntothesmallestdetailbeforethefirsttweetwentout,shesaid. Campaignfacts: 1. 10,500pluspetitionsignaturesin5days(oneofchange.orgsfastestAustralianpetitions) 2. Finishedwith13,702signatures 3. 217percentincreaseinFacebooklikes 4. 97Twittermentionsand209retweetsinthreedays 5. Significantmainstreammediacoverage(nationaldailynewspapers,ABCandcommercialradio,onlineand magazines)

GrandBrandsantihomophobiaPRcampaignwinsaward
BrandcommunicationagencyGrandBrandswasrecognisedforits publicrelationsworkontheantihomophobiacampaignEmbrace AcceptancebythePublicRelationsInstituteofAustraliaatits QueenslandStateAwardsforExcellence. TheBrisbanebasedagencytookouttheawardintheLowCost/ ProBonocategory. ThegoaloftheEmbraceAcceptancecampaignwastocreate attitudinalchangeamongtheAustraliancommunitytoaccept(not justtolerate)samesexrelationships,byputtingtheissueontheagendaandencouragingthesharingofstories. Thedayitlaunched,EmbraceAcceptancewasthesecondhighesttrendingtopiconTwitterinSydney.TheFacebookpage wasinthetopseveninAustraliatheweekitlaunched.

Waterhousehostssocial(media)lunchfor@JuliaGillard
PrimeMinisterJuliaGillardattendedatweetupatRockpoolRestaurantinSydneyorganisedandhostedbyTom Waterhouse,theonlinebookmaker. PMGillard,whoseofficialTwitteraccounthasmorethan250,000followersandwhosignsoffherpersonaltweetsJG,and herDirectorofCommunications,JohnMcTernan,attendedtheTwitterorganisedluncheon. Inattendancewerethree Australianswithmorethan100,000 TwitterfollowersWallabiesback JamesOConnor,videoblogger NatalieTranandmediapersonality RubyRose. Alsotherewerewebentrepreneur WilliamChen,Hollywoodactor LincolnLewis,JesintaCampbell,TV presenterLaurenPhillipsandmany famousnamesfromsport,including OlympicgoldmedallistsMatthew MitchamandStephanieRice,world surfingchampionStephanie Gilmore,WallabieswingerDrew MitchellandNRLsuperstarsRobbie FarahandJarrydHayne.

Appointments

SenateSHJmakesHealthcareandCorporateappointments
SenateSHJhasaddedfournewteammemberstoitsHealthcareandCorporatepracticesinSydney.AssociatePartners JamesWalker(Corporate)andClairePope(Healthcare)jointheSenateSHJSydneyteam,whileBeckyRobertsandGeri WrightjoinasConsultants.

ABFappointsGray
TheAustralianBaseballFederationhasdecidedtoraiseitsprofileandgivethesportabiggervoiceacrossthenation, appointingYasmineGray,DirectoroftopBrisbanepublicrelationsandmarketingfirmGrayMediaServices,asDirectorof MarketingandCommunications,withtheaimofmakingthesportofbaseballafavouritewithfamiliesthroughoutAustralia.

CPRappointsSevim
NationalpublicaffairsandissuesmanagementfirmCommunications&PublicRelations(CPR)hasappointedformerHeadof PartnershipsattheAustraliaIsraelChamberofCommerce,NathalieSevim,toitsSydneyoffice. Theabilitytoexposeclientstonewnetworksisaninvaluabletoolinthepublicrelationsandlobbyingsector,andlook forwardtoutilisingmyskills,Sevimsaid.

Hill+KnowltonhiresMcCluskyforfoodandnutrition
Hill+KnowltonStrategieshashiredEmilyMcCluskeyasNutritionCommunicationsManager. McCluskyhasoverfiveyearsexperienceinnutritionandhealthpromotion,aswellashealthjournalismanddigital communicationsexpertise.McCluskywillworkalongsideconsumerlifestyleandotherspecialistpublicrelationsconsultants toprovideauniqueofferingtoorganisationsinthefoodandnutritionsector.PriortojoiningH+K,McCluskyheldthe positionofCommunicationsOfficeratNSWHealthwhereshehelpedintroducesocialmediaintothehealthsystem,aswell asbuildingandmanaginghealthwebsites,writingpolicies,copywriting,editing,eventmanagementandwritingsocial marketingcampaigns.

EvergreenhiresRossforPRrole
MelbourneagencyEvergreenAdvertisingandMarketing,specialistsincommunicatingtothe50+audience,haveboosted theirservicesbyrecruitingDinaRossasPublicRelationsDirector. DinaisaPRspecialist,editor,journalist,authorandbroadcaster,andhasworkedinLondon,NewYorkandAustralia.Her bookSurvivingtheMediaJungle,oneoftheUKsbestsellingPRguides,examineshowpublicrelationsworksbestwhen partofanintegratedcommunicationsoffering.

EvergreenoffersinhousePRsfreebriefingonreaching50+market
Thefirst20inhousePROstocontactEvergreenwillbeofferedafreebriefingon:MEDIASECRETS:HOWTO COMMUNICATETOTHE50+AUDIENCE. BasedonthelatestRoyMorganresearchdata,thebriefingwillensurePRpractitionersreachthisinfluentialtargetaudience throughtherightchannels,withtherightmessage. ContactGillWalkerontel:direct(03)94139913oremailgill@evergreenam.com.au

WeberShandwickappointsSmithasVPDigitalinAsiaPac
WeberShandwickhaspromotedJyeSmithtovicepresident,digital,AsiaPacific.SmithsrolebringshimfromSydneyto HongKong,ashejoinsthefirmsCentreofDigitalExcellence.HereportstoJonWade,headofdigital,AsiaPacific. SmithcomestotheroleafterleadingWeberShandwicksdigitalstrategyandsocialmediaengagementformajorbrands acrossawiderangeofindustriesinAustralia.

OzsalehiresbloggerKathySheeranasspokesperson
OnlineretailwebsiteOzsale.com.auhashiredbloggerKathySheeranastheirOnlineShoppingExpertforthebrand.Kathy willworkwiththeAustralianretailertoprovideconsumerswithtipsonhowtogetthemostoutoftheironlineshopping experienceandhowtobagabargain. SheerancurrentlyhasherowncolumnandblogonthetopicinaleadingSundaynewspaper,plusshehasalsopublisheda booktitledShoppingConfessions. Theappointmentraisestheissueofbrandssponsoringbloggers/writers/journalists.Doesasponsorshiplikethisblurtheline betweenindependentjournalismandPR? HowwillKathymanagethepotentialconflictofinterestofbeingbothapaidspokespersonandapaidblogger,writerand journalistonthesamesector? AccordingtoKathy:IhavebeenadevotedlongtimememberofOZSALEwhoareaflashsalewebsite.Asanonline shoppingexpert,Ireportmypersonalexperiencesandrecommendationsonmyfavouritesites.InthecaseofFlashsale websiteIamhappytoendorseOZSALEastheyaremyfavouriteflashsalewebsite.Contractually,Iamundernoobligation torecommend/mentionOZSALEinanyofmycolumn/mediaunlessIfeelitisappropriateandrelevanttoaFlashsales websitebasedarticle/recommendation. Sheeranismanagedbytalentmanagementagency,ChicCelebrityManagement.

GoogleandOracleorderedtonamebloggerstheypay
TherecentGooglevsOraclelawsuitthrewupafewjournalisticsurprises,especiallywhentheJudgeorderedpartiesto supplyalistoftheorganisations,journalistsandbloggersthattheypay. Seethecommentaryandlisthere(andlinkbelow)http://www.pcmag.com/article2/0,2817,2409070,00.asp http://www.gizmodo.com.au/2012/08/thelistofgooglespaidbloggersiswaylessfunthanwewantedittobe/

Articles

VIVA!infographiccommunicatesobesityissue
GLOBALHealthPR,withtheirexclusiveAustralianpartner,VIVA!Communications,havereleasedaninfographicrevealingthe shortcomingsofthechildhoodobesityconversationonline,despiteitsglobalhealthimpact.(Theinforgraphicisattachedto theSeptemberissueemail) Throughasocialmedialisteningprogram,GLOBALHealthPRdigitalstrategistsworldwideuncoveredthatwhileobesityrates ofmanynationsarequitecomparable,thebulkofconversationonchildhoodobesitystilloccursintheUSA.Accordingto KirstenBruce,PrincipalofVIVA!Communications,thesocialmediainitiativeprovideshealthcareproviders,communicators, industryandpublichealthadvocatestheopportunitytoshiftdialogueintheonlinespaceviatargeteddiseaseawareness andeducationcampaigns. Thelisteningprogramrevealedthatwhileonein10childrenworldwideisobese,therewereonly15,189globalonline conversationsonthetopicinonemonthequatingtooneper23,440obesechildren,saidBruce.

Medianews

NRMAexpandspublishingbusiness;launchesdailynewswebsite
MaverickPRprovideseventmarketingandmediarelationsforthelaunchofNRMAsonlinelifestylenewswebsite,called Live4atwww.live4.com.au TheNRMAisthepublisherofOpenRoad,aprintmagazinewithmonthlysalesofaround1million(freetoNRMAmembers). MemberownedmotoringservicesproviderNRMAhaslaunchedlive4.com.au,anewlifestylenewswebsitethataimsto providetheunder40demographicwithdailycontent. Live4.com.auhasarangeofcontent,celebrity blogs,featuresandinterviewscoveringsixchannels sport,travel,entertainment,technology,lifestyle andcarreviews. Thenewswebsitehas6featuredblogsincluding thosebyCharlieBrown,thetechnologyeditorfor breakfastprogramtheTodayShow;TomWilliams, thehostoftheSevenNetwork'sGreatOutdoors program;TimRoss,currentlyacontributorto MensStyleAustralia,RollingStoneandwritesa monthlycolumnRossosSydneyforThe(Sydney) Magazine,plusbreakfastradioatSydney'sMix 106.5;ZoeFoster,authorofthreenovels, contributingeditoratMamamia,andthedating columnistforCosmopolitanmagazine. Thenonjournalistbloggersincluderacingcar driver,MarkWinterbottom,whohassignedonfor FordsfactorysupportedV8Supercarteam,Ford PerformanceRacing(FPR)since2006;andcricketerStuartMacGill. TheNRMALive4websitealsosellsproducts,aswellasactivities.Thecontentandthesitehavebeendevelopedin conjunctionwithKingContent.ThewebsiteisrunonaplatformcreatedbyCommunityEngine.CommunityEngineoffers customersahostedwebsiteplatformwithtemplatesofferingnews,information,productsandservices.

B&TappointsHayesasneweditor
ReedBusinessInformationispromotingB&TnewseditorAlexHayestotheroleofeditorofthemarketing,advertisingand mediatitle CurrentEditor,TimAddington,whohasbeeneditorforfouryears,isleavingnextmonthtobecomecommunications directoratadvertisingagencyTheWorks.AsregardstheeditorialdirectionHayessays:"B&Tisthelongestestablished mediapublicationinAustraliaandI'mhonouredtobeaskedtoleadthismarketleadingtitleatthisexcitingtimeinthe mediamarket.Wewillcontinuetobuildonourreputationforinformative,cuttingedgeandentertainingcontent,andto stimulateconversationintheindustrybothonlinewithourdailynewslettersandinthemagazine."

Ninemsncelebrates15years
TheJointVentureagreementwassignedbyBillGatesandKerryPackerinJune1997,andthefirsttesthomepagewentlive inSeptember1997.Theideawassimple;takeAustralia'scommercialTVnetwork,ChannelNine,andPBL'sAustralian ConsolidatedPress(ACP),thebiggestpublisherofmagazinesinthecountry.Putthemtogetherwiththesoftwareexpertise ofMicrosoft.PutthewholethingontotheInternet,toprovidepopularcontentunderpinnedbytoprankingsoftwareand transactioncapabilities,tomakethecontenteasytouse. NeilBreenhasresignedaseditorofTheSundayTelegraph.BreenwasEditorforsixandahalfyearsandmorethan20years withNewsLtd. FormerjournalistwithTheAgeSimonManngettheEditorsjobatTheCitizen;anonlinepublicationfundedbyThe UniversityofMelbourne

HowjournalistsviewPR
ProjectPRfounder,AliciaHall,waspreviouslyareporterwithSevenNews;shemadethemovetoPR;inthisblogpostshe talksaboutthehighsandlowsoflifeinmediarelations. http://www.melbournepressclub.com/news/sheddinglightdarkside_29_08_2012

LowyInstitutegets$4mfromGovtforG20StudiesCentre
LowyInstituteforInternationalPolicy,getsaa$4MfundinggrantfromtheTreasuryfortheestablishmentofaG20Studies CentreattheLowyInstitute. ThenewCentrewillanalysethechanginglandscapeforglobaleconomicgovernanceandtheG20'sroleintheinternational economy.ItwillcomplementtheexistingInternationalEconomyprogramattheLowyInstitute.Inadditiontopublishing originalresearchpapersonG20relatedissues,theprogramwillproducea'G20monitor',developpreandpostsummit analysisofmajorG20meetings,buildadomesticandinternationalnetworkofG20researchers,andhostaseriesofmajor internationalmeetingsandconferences.

Events&Awards

VIVA!Communicationscohosts2012DigitalPharmaSeminar
Inrecognitionoftherapidlyexpandingroleofdigitalandsocialmediainhealth andwellnessPRandmarketing,VIVA!CommunicationsteamedwithPrinceton Digitaltohosttheinaugural2012DigitalPharmaSeminarinSydneyon Wednesday,August8,2012andinMelbourneonThursday,August16. Attractingdelegatesfromdiversehealthandpharmaceuticalbackgrounds,the oneday,innovativeanddynamicseminarpresentedauniqueopportunityfor industrymarketersandcommunicatorstocultivatetheirdigitalskillsandwalk awaywiththebuildingblockstocoordinatingasuccessfuldigitalpharma campaign.

CallidusPRwinsPRIANSWPublicAffairsaward
CallidusPRwonfortheircampaignwithCharteredSecretariesAustralia(CSA)incampaigningtorestoreshareholdersrights tovoteonexecutiveremuneration.ThiscampaignactuallychangedlegislationandisanincredibleexampleofhowaPR campaigncanmakeamaterialdifference.

EspressoCommunicationsmovesgrowingteamtonewoffice
Boutiquecommunicationsconsultancy,EspressoCommunications,haslauncheditsnewofficesinUltimothrowingopenits woolstoredoorstoclientsandmediaalike. PreviouslybasedinCremorne,EspressosManagingDirectorCorrieMcLeod madethedecisiontomovetheteamintoalargeofficespaceinUltimo,with spacefor20consultantsandfeaturingtheEspressoCaf.TheEspressoCafwill alsofunctionasaproductreviewlabahightechspacethatisreadilyavailable forclientstohostmediaeventsanddemonewproducts. AccordingtoCorrieMcLeod:Wearenowfourtimesthesizethatweweretwo yearsagoandweneededalargerspacethatwouldaccommodateourgrowing communicationsteam,andprovideanenergetic,collaborativespacewherewe canhosteventsandtrainingsessions. Priortosettingupherownagency,McLeodwasaseniorconsultantatHoworth, anOgilvyagencyspecialisingintechPR. EspressoslaunchpartyusedthethemeoftheSevenDeadlySinsandsawover 100guestsrevelinthedelightsoflust,gluttonyandtheirfivesinfulfriends. Espressoemployees:LefttorightLauraFiremanandReAnnDanielTaylor

RMITPRstudentseventoffersindustryinsights
TheRMITPRSocietysIndustrySecretsevent attracted100+studentsmixingwithsenior practitionersinthecommunicationsindustry. GuestspeakerPeterKent,ManagingDirectorat PorterNovelliMelbourne,spokeaboutthe importanceoflanguage,listeningandcuriosity, givingstudentsvaluableinsightintolifebeyond university.

RetailPRrampsupforspring
WINKManagement,anAustralianagencyformodels&promotionaltalent, hasseenbusinessboominthepastcoupleofmonthsasretailPRsrampup theeventsandmarketingspend.WINKprovidesleadingmodelsand promotionaltalentforadvertisingcampaigns,experientialmarketing, PR/Mediastunts,andproductlaunches. FoundedbyTarynWilliams,WINKmodelsspecialiseinonsetshootingfor commercialsorworkingthecatwalks.ThepastmonthhasseenWINKwork onnationalandinternationalcampaignsforQantas,DavidJonesand TourismAustralia,SydneyInternationalSpa&BeautyExpo,ColesMix Fashionlaunch,SpringRacingcocktailevent,AvedaCatwalk,AudiCharity FashionParade,MissWorld2012,WestfieldMirandaCatwalkshow,Hair Expo,andSalonMelbourne2012. WilliamswillexpandherbusinesswithimminentplansforthelaunchofWINKMakeUp,aonestopshopforsourcingthe besthair&makeupartists.

PRIArunsocialmediaevent
Whilesocialmedianetworkingsitesareanexcitingwayfor businessestoconnectwiththeircustomers,hashtagsarealso swiftlyturningintobashtags,anditisbecomingmoreandmore possibletosayorpostthewrongthingandendupincourt. Tohelpbusinessesandcommunicationstaffidentifyandavoid thelegalpitfallsofsocialmedia,thePublicRelationsInstituteof Australia(PRIA)seminaratBondUniversityfeaturedProfessor MarkPearson,ProfessorofJournalismatBondUniversityand authorofthehighlyacclaimedbookBloggingandTweeting WithoutGettingSuedandAssociateProfessorofPublic Relations,DrJaneJohnston,whohavebothseenmany spectacularfailuresinsocialmediarecently,andbelieveitis crucialforeveryoneinvolvedtobetterunderstandthisever growingmedium.

Voicelessannouncesanimalrightsprize
ProfessorClivePhillipsofUniversityofQueenslandlastnightwonthe$10,000VoicelessEurekaPrizeforScientificResearch thatContributestoAnimalProtectionaspartoftheAustralianMuseumEurekaPrizes. SponsoredbyVoiceless,theanimalprotectioninstitute,theprizewasawardedtoProfessorPhillipsforhisbodyofscientific researchinanimalprotection.Hisworkhasidentifiedwelfareproblemsinliveexportships,inzooenclosuresforcaptive wildanimalsandincatshelters.

JoboftheMonth

Senior Account Director (Consumer) MELBOURNE $$ Negotiable

Major Australian Brands Stable and growing business Brilliant culture

Our client, a highly regarded locally based consultancy is rapidly growing its presence and brand in the Melbourne market on the back of some outstanding execution for its impressive portfolio of high profile, major brand clients. With ongoing growth the consultancy requires a gun Senior AD to further support its impressive consumer practice offer. You will bring insights and proven experience working with leading brands, where particular expertise or experience in the general lifestyle space, and an interest in arts, sports and social responsibility would be beneficial. You should have natural creative flair and proven ability to lead and execute highly successful campaigns on behalf of your clients. You should have well developed relationship management skills, and have an established and trusted network of influential local market contacts and have significant experience in managing a diverse client portfolio of high profile brands. You have proven ability to communicate at all levels, a sharp strategic mindset, sound social media and digital expertise, and clearly demonstrable track record of first class results. You are a team player and desire to work in a cohesive, friendly, down to earth and supportive culture. The successful candidate should have at least 7 years experience, ideally within a PR agency environment. Continued growth means that this role must be filled quickly.

Formoreinformationregardingthisrolecontact: JeremyWrenchatCapstoneHillSearch,Sydneyon(02)82494636oremail:jobs@capstonehillsearch.com TolearnmoreaboutsimilarrolesoraboutCapstoneHillSearchgoto: W:www.capstonehillsearch.comTwitter:@prjobsaust

Capstone Hill Search (CHS) provides specialist permanent recruitment services to the Public Relations, Corporate Affairs and Marketing Communications industry. CHS is led by Jeremy Wrench, MPRIA, and guided by his 16 years of experience in international PR consulting and senior management. With offices in Sydney, Melbourne and London CHS, takes a truly international approach. Below is a few of the roles we have currently available:

AccountManagerConsumerx3!!SYDNEY,$Negotiable SYDNEYROLES: WecurrentlyhavethreeconsumerAMrolesavailable,eachwithverywellknownSydneyagencies.Eachrolerepresentsachancetoset upifyouareahighperformingSAE/JuniorAM,andwoulddeliveryouanopportunitytoworkwith(ineachcase)majorhousehold brands.Youmusthavestrongwritingandmediarelationsskillsandtheabilitytothinkonyourfeetandahungerforsuccess. SeniorAccountManager,Consumer(Sportsfocused),SYDNEY,$75k$85k Ifyoulovemajorsportingevents,andhavealwaysdreamedofworkingwithsomeofthehighestprofilesportsorganisationsinthe country,thisroleisforyou.Thisbrilliantlocal,independentconsultancywithanenviableclientlistandequallyimpressivetrackrecord forresultsislookingforaninsightful,matureandlevelheadedSAMtojointheirgrowingbusiness.Provenexperienceinmanaging and/orleadingmajorclients,downtoearthattitudeandnaturalrelationshipsskillsrequired. SeniorAccountManager,CorporateAffairs,SYDNEY,$80$95k Thisveryhighlyregarded,strategicandboutiqueSydneyconsultancyislookingtoappointaseniorpractitionerfurtherstrengthenits offerinthecorporatecomms/issuesmanagementspace.Youwillhaveaproventrackrecordofprovingseniorcounselandinsightsat thehighestlevelandsoundabilitytostrategicallynavigatedifficultandchallengingissues. SeniorAccountManager,Corporate&FinancialServices,SYDNEY,$85$95k Outstandingopportunitytojoinoneoftheworldsmostrecognisedandtrustedconsultancies.Strengtheninganalreadyimpressive corporateofferyouwillsupportadiverse,excitingandhighprofileclientportfoliowiththebackingofahighlysupportiveteam. AccountDirector(Consumer),SYDNEY,$110k$120+ Thisrapidlygrowing,enviedandverysuccessfulindependentSydneyagencyrequiresahighlyexperiencedandcapableconsumer AccountDirectortosupportandharnessongoinggrowthandmanageanoutstandingteamandmouthwateringclientlist.Youshould haveconsiderableconsumer/lifestyleagencyexperienceand8+yearsoverallexperienceasaminimum.

AccountManager,(Consumer),MELBOURNE,$50k$60k+ MELBOURNEROLES AnexcitingandchallengingAMroleinalocalconsultancywithnationalpresence.IdealforagunSAE,thisisagenuineopportunityto transitionsetupintoatrueAMroleifyouhaveprovenclientmanagementexperience.Youshouldhaveprovenexperiencein consultancy,andbelookingforaclearpathtoleadership,localmarketexperienceandcontactsrequired. SeniorAccountDirector(Consumer/Lifestyle),MELBOURNE,$110k$120+ Thisfastgrowing,andverysuccessfulindependentlocalagencyrequiresahighlyexperiencedandcapableconsumer/lifestyleSenior AccountDirectortosupportafabulousyoungteamandhelpdrivefurthergrowth.Ifsuccessfulyouwillleadastableandveryhigh profileclientportfolio,andenjoysupporting,updatingandleveragingexistinghighlysuccessfulandcreativeprograms.Youshouldhave considerableconsumer/lifestyleagencyexperiencewiththebalanceofwhichbeingfromwithinconsultancy. GroupAccountDirector,Consumer,MELBOURNE,$130kNegotiablePackage Arareandexcitingopportunitytoleadthishighperformingindependentconsumerpractice.Leadingastable,happyandsupportive teamyouwillbringsignificantconsultancyexperienceandsolidlocalmarketnetworkstohelpdrivethenextstageofgrowthforthisvery highlyrespectedagency.Chargedwithleadingaportfolioofveryhighprofilebrandsyouwillhaveprovenabilitytocreateandexecute worldclasscampaignsanddelivergenuinecreativeflair.Youprideyourselfonyourteammanagementandrelationshipskills. GlobalAccountDirector,Digital,LONDON,40,00050,000 LONDONROLES Thisisaonceinalifetimerole,tojoinanincredibleagencythathasbeenresponsibleforsomeofthemosthighprofileglobal communicationscampaignsthisdecade.Thecompanywhilstsmall,packsaninternationalpunchandhasthemostenviableclientlist youcanimagine.Spanninginternationalpopstars,multinationalconsumerfacingcorporatesandthemostworthynotforprofits. LeadAccountDirector,FinancialServices,LONDON,35,00045,000 Youarelookingforapositionandagencythatwillunleashyourpotential.Youwanttoworkinanenvironmentwhereonlythebestis acceptedandwherebigbrandsandcuttingedgePRcampaignsarethenorm.Ifyouwanttobeattheheartofacuttingedge,Financial Servicesfocusedagency,workingwithhouseholdnamesrenownedforexcellence,thisisforyou.ThisConsultancyisbothestablished andpioneering.ThedynamiccommunicationsteamhaswonawardsforitsinventiveapproachtoPR. Enquiriesandapplicationsshouldbedirectedto:E:jobs@capstonehillsearch.com T:Melbourne:+61(0)398277277/Sydney+61(0)282494636/London:+4402078876526Twitter:@prjobsaust

Associate Director, Corporate and Financial Services Great opportunity to join a fast growing IR and corporate comms team Work on complex projects for listed companies Manage a few direct report and lead client projects Thrive in quite a corporate culture Senior Account Manager, Corporate and Professional Services - CONTRACT 2 6 month contract, with view to perm Work on mostly professional services clients Use your excellent writing skills to develop thought leadership pieces Develop your career Mining & Resources - Corporate Communications Specialist A senior role designed for someone with sector expertise Must be able to run accounts and help win new business Youll be experienced in communicating company news and performance in order to enhance reputations An understanding of key business terms in the coal or gold sectors and related technical terms is ideal Senior Account Director Consumer Join the senior management team of this seriously impressive independent Work on a range of leading consumer brands Hone your team, budget and client management skills Develop your career Account manager, Financial Services Great chance to join a leading FS boutique Work within a well-respected team Work across corporate, financial services and wealth mgt clients Local market knowledge and agency background essential All levels, Healthcare - LONDON Want to move to London and develop your healthcare PR consulting career? This leading global PR agency is seeking Australian healthcare talent Contact me to find out more AE, AM, SAM, Consumer Do you love media and understand it and its changing landscape? Join a lovely consumer PR agency and work inhouse for some or most of your time Must have really strong consumer news media contacts A love and understanding of social media is also ideal. Calling senior corporate communications/ Public Affairs experts!! Do you have 10+ years experience? Have you recently worked in government? Do you have a background in corporate comms? Are you up for a career-changing challenge? Please contact me to find out more!

Ike Levick 0405 218 626 ilevick@saltshein.com.au

I was impressed with the help I received from Salt & Shein. I felt positive that my best interests were at heart I had someone friendly to advise me through the daunting process of job hunting and secured an ideal job through them Their service is honest, fast, and on-brief every time ... They know our company culture well and take the time to fully understand our requirements Plus, theyre just straight up nice people to work with.

Level 3, 20 Bond Street, Sydney www.saltshein.com.au

Head of PR Integrated/Brand $150K incl. Exceptional opportunity for senior PR/comms expert to join premium integrated advertising
agency to head up PR offering

Work with standout practitioners across creative, strategy and digital Must have proven integrated experience and understanding and be able to hold your own on
digital comms and experiential

Group Account Director/SAD Retail/Alcohol/Lifestyle $120K - 150K incl. We have a number of positions at the senior end for strong consultants at GAD/SAD level These roles are in leading agencies and provide the chance to work on iconic brands They are Sydney based Ideally the successful applicants will have blue chip agency experience behind them or a mix of
agency and client-side

Must be social media savvy and have a proven track record of managing large brands and
leading teams

Account Director Consumer Tech/Telco $100K incl. Sensational position at award winning agency newly created to support new business wins Enjoy the unique culture of this non-hierarchical agency with an emphasis on work/life balance You must be a top tier consultant with approx 6 years relevant experience working on
compatible brands.

Part-time Account Director Healthcare $100K incl. (pro-rated) Our client is seeking a 3 day a week Account Director to bring their healthcare expertise into a
successful boutique healthcare agency

Lovely culture and working conditions with reasonable hours and great clients Marketing Communications Specialist (Sydney) Healthcare $85K incl. Leading healthcare company is looking for a Marketing Communications Specialist to join the
team

You will be a mid-level communications professional, potentially coming from an agency

background

You will be very detail orientated, happy to hit the ground running and deal with multiple
stakeholders

You will be a confident articulate individual with a professional nature Senior Account Manager (Melbourne) Consumer/Retail $70K incl. Global agency looking for a senior team member to work on consumer and retail clients You will be a highly energized and enthusiastic individual, who is brimming with creativity You will be in charge of the day to day running of clients, whilst also providing strategic counsel
to more junior team members

Ideally you will have at least five years agency experience, a huge amount of media knowledge
and a solid grounding in social media

Account Manager (Sydney) Retail/Consumer/Fashion

You must be happy to juggle various projects and deal with media on a daily basis

$70K incl.

Opportunity to join a thriving large agency working predominately on one large brand Ideally you will come from an agency background, with at least two years experience You will be confident in your own work that you are happy to work quite autonomously

Senior Account Executive (Sydney) Consumer $60K incl. Fast growing agency both in reputation and staff numbers is looking for a SAE You will be a passionate and enthusiastic individual looking for your next step in your PR career This agency prides itself on staff retention and culture Feel free to apply if you have only 12 months PR agency experience

Our business is TALENT PLACEMENT Our recruitment MODEL is unique We are COMMUNICATION specialists
TALENT PLACEMENT PROFESSIONAL DEVELOPMENT

CAREER COACHING

RESUME REVIEW MEDIA TRAINING CRISIS COMMUNICATIONS www.briggscommunications.com.au

Talent | Training | Crisis Suite 5, Level 10, 118 Queen Street, Melbourne, VIC 3000 T: 03 9602 4310: W: briggscommunications.com.au

GLOBALPRMANAGER,PREMIUMWINEBRANDS COMEWORKFORTHEWORLDSMOSTFAMOUSWINEBRANDS ExcitingglobalopportunitybasedinSydney

LeadingFMCG,WorldsColeaderintheWineandSpiritsIndustry NorthRydelocation,Onsiteparkingavailable/closetopublictransport GreatTeamandCulturewithexcellentcareerprogressionopportunities

Introducing a fantasticopportunitytodemonstrate your energy,passion andPR expertiseforsome oftheworldsmost notable wine brands. Premium Wine Brands is part of the Global Pernod Ricard Group the Worlds Coleader in the Wine and Spirits Industry with an unrivalled collection of iconic brands, including Absolut Vodka, Chivas Regal, Jameson, Jacobs Creek and more. Premium Wine Brands,thewinedivisionofPernodRicard,islookingtoappointanewGlobalPRManager.ReportingtotheHeadofCommunications thisroleisresponsiblefortheglobalconsumerandwinetradePRforthepremiumwineportfolioincludinghouseholdnamessuchas JacobsCreek,WyndhamEstate,BrancottEstate,Stoneleigh,CampoViejoandGraffigna. Working closely with the global brand marketing teams you will develop and execute key PR strategies, communicating to a wide audienceincludingwinemedia,consumermedia,bloggersandmore.Nodaywilleverbethesameasyouworkacrossmultiplebrands, endorseractivities,sponsorshipsandeventsglobally. Theperfectcandidatecanheraldfromeitheraninhouseoragencybackground,circa8yearsplusexperience.HoweveryouMUSThave a demonstrable working knowledge and passion for the wine industry. Multimarket experience and language skills would be an advantage. Inthisrolekeyresponsibilitiesinclude: ManagingConsumerPRStrategies: ProactivelydevelopPRterritories,ideasandstrategiesfordisseminationandactivationinkeymarkets Managethebrandpublicrelationsplansthroughtoexecutionanddeployment AssistinthemanagementofglobalPRagenciesinthebriefing,signoffandexecutionofPRstrategies Mediaprogrammes Managethestorygenerationandmaterialgenerationtoservicethreekeyglobalmediaaudiencesincluding:WineMedia,Bloggers andTravelmedia Administrationresponsibilities Workdiligentlywithourkeymarketsgloballyincludingreporting,informationdistributionandwips Monthly,sixmonthlyandannualreporting,measurementandevaluation Mediamaterialdrafting,collationanddissemination Budgetmanagementandreporting;Manageexternalsuppliersasnecessary Ifyouwanttostepuptotheinternationallevel,joinoursmallbutexciting,diverseandenergeticteamandapplynowbysubmittingyour coveringletterandresume. Forfurtherinformation,pleasevisitourcareerwebsite:www.premiumwinebrands.com/people/careerdevelopment/ Deadlineforapplications:Friday21stSeptember

Latenews:

LiquidIdeaswinsnewclients,teamnow30+people
AfterseveralyearsworkingacrosstheportfolioofCarlton&UnitedBreweriesspecialistbeersandciders,LiquidIdeashas beenappointedastheretainedagencyforseveralbrandsincludingVictoriaBitterandCarltonDraught.LiquidIdeashave alsowonnewbusinesswithCitibank,andacompetitivepitchtopromotetomatoesKumatoesandtheDelightpotato,both onbehalfoftheMoraitisfamilybusiness.Othernewbusinessincludesicecream,Connoisseur. LiquidIdeashavealsobeenappointedtomanagethePRfortheVoiceofSupertheAssociationofSuperannuationFunds ofAustralia(ASFA).Lastly,LiquidIdeashavewontheNSWWineIndustryAssociationannualCitibankNSWWineAwardsand theDanMurphysNationalWineShowinCanberrathisNovember. SpeakingoftheimpactofnewMD,SamanthaAllen,LiquidIdeasfounderStuartGregorsaid:Itsbecomeprettyclearthat thenewbroomsweepingthroughLiquidIdeasiscleaningupallmyoldhackneyedideasandreplacingthemwithreally shiny,betternewones.

Agent99PRaddsstaff
Agent99PublicRelationsishappytowelcometwonewagentstoitsgrowingPRfamily.MillyDaveywilljointheagencyas PRAccountExecutivewhileMichelleSimmondscomesonboardasPR&DigitalAccountCoordinator.

OnlineCirclewins2newclients
OnlineCirclehavehadtwonewwinswithaccountsforHEARINGLifeAustraliaandJacaranda,theAustralianSchooldivision ofglobalpublisher,Wiley.

HotwirehiresHewiitfromUKasnewMD
SuzanneHewittisthenewmanagingdirectorofHotwireAustralia,havingtransferredtoSydneyfromthefirmsLondon office.Hotwiressisteragency,33Digital,arealsomovingintotheAustralianmarket,andhaveappointedPhilSheard(again fromUK)toruntheAustralianbusiness.

WhiteheadtorunMarCommsforFairfaxMedia
FairfaxMediahasappointedSydneyMorningHeraldeditorRobertWhiteheadtobeHeadofMarketing&Communication

PRforACP,DeborahThomas,winsseatonWoolahraCouncil
DeborahThomas,currentlyDirectorofMedia,PRandBrandDevelopmentatACPMagazineshaswonaseatonWoollahra CouncilinSydney.ThomasstoodasaLiberalcandidate

Corrections:
TheBursonMarstellerSocialympicsarticleandresearchinthelastissuewasundertakenbyCarlyYanco,notSteveBowen.

DailyTelegraphlaunchantiTwitterTrollcampaign
Journalistslaunchedcampaignagainstsocialmediatrollswithfrontpagesplash, andfollowedtheTwittertrollescapadesofvarioussportscelebritiesand politicians.

However,provingthevalueaPRagencycanaddtoamediacampaign,social mediabrightsparkatText100,KaraleeEvans,whosaDigitalStrategistwiththe agency,uncoveredanoldtweetfromRobbieFarrahrethe#stopthetrollsissue, provingthatevendeletedtweetscanliveonsomewhere. EvansusedwebsiteTopsytosearchouttheoldtweet:http://topsy.com Accordingtotherecords,FarahtweetedaboutbuyingthePManoose(see textinredcircle,below) https://www.facebook.com/photo.php?fbid=10151026778547651&set=a.10150287162062651.330484.58679727650&type =1&relevant_count=1

AboutThePRReport
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