Training Ebook Jan 2011 PDF

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This Training eBook has been designed and compiled as a step by step guide to assist you in completing your tasks accurately and successfully. Please read through it thoroughly as you will be tested before being assigned your WMC (Working Member Code). You are permitted to rewrite the test should you not be successful the first time. This is to ensure that you understand the material and at all times maintain and uphold the professional image of Freelance Logic. We interact with the general public as well as established companies and an accurate and well executed representation is of utmost importance. Legal Notice: Intellectual property rights
1.1 All the content, trademarks and data on this eBook, including text, graphics, icons, hyperlinks, private information, databases, software, designs and agreements, are the property of either Freelance Logic, or any such entity in which specific copyright concerning any intellectual property reflected on this website may vest, and as such are protected from infringement by local and international legislation and treaties. 1.2 As the user/member you acknowledge that we own the intellectual property rights in and to this eBook, and all services or information contained herein, and that the unauthorised use, copying and distribution thereof is expressly prohibited. The words or marks Freelance Logic and the logo, however represented, including stylised representation, all associated logos and symbols and combinations of any of the foregoing with another word or mark, used on this site, are trademarks of the respective owners. Please see our disclaimer at the end of this eBook.
www.freelancelogic.co.za
1. Task Descriptions 2. Remuneration Structure 3. Independent Contractor FAQs 4. SARS Guideline 5. Company Procedure Rules and Regulations
5.1 Contract and Policies read only
6. Getting started
6.1 Gaining Access Codes (WMC) 6.2 E-mail setup and configuration 6.3 Advertising and responses
6.3.1 Template views
6.4 Client/sale logging and registration/banking

6.4.1 Template view
6.5 Invoicing for Services Rendered

6.5.1 Template View
7. Email Etiquette 8. Marketing Strategies helpful tips 9. The Test
10. Disclaimers
1. Task Descriptions
The main objective of Freelance Logic is to promote our website and generate as much traffic as possible, thus increasing product/service sales. There are three distinctly different tasks you can consider as an Independent Contractor, which aid us in fulfilling our objective while at the same time creating legitimate earning opportunities for many motivated, driven and professional individuals. They are as follows: 1. Directly promoting our products/services via free product/services ad sites and earning commission on the sales that will be a direct result of your work. (SALES) 2. Directly promoting the earning opportunity via free job sites and earning a fee per person whom you recruit. (RECRUITING) 3. Recruiting individuals who will, in turn, directly market our site through free product/service ad sites and earning a fee for each person whom you recruit. (MARKETING) IMPORTANT Freelance Logic does NOT condone spamming, soliciting, cold selling or any other method of aggressive marketing in any form and will not tolerate these strategies from our members. We use the opt in method of marketing whereby prospective clients E-mail you and request the information after seeing your advertisement.
Task 1 will be executed as follows: 1. Place ads using Freelance Logics templates. 2. Respond to interested/prospective clients using Freelance Logics information template.
3. Should a prospective client be interested in one of our products/services send them Freelance Logics order form. This form must contain your WMC (Working Member Code) to ensure that you will be paid the commission that you have earned as soon as the client has ordered and paid for his/her service or product. 4. This is where your involvement with the new client ends. 5. Invoice Freelance Logic in order to receive your payment. Tasks 2 and 3 will be executed as follows: 1. Place ads using Freelance Logics templates. 2. Reply to interested clients using Freelance Logics information templates. 3. Upon request from interested new members you will send Freelance Logics banking/registration template along with their registration number. Correspond with Freelance Logic via E-mail to ensure your client is acknowledged and served appropriately. 4. Capture successful (paid prospective members) upon receipt of their completed form and proof of payment onto Freelance Logics database. 5. Refer successful (paid prospective members) to Freelance Logics Training Department, where we will double check that payment has been made before taking over the registration and training process. This is where your involvement with the new member ends. 6. Invoice Freelance Logic in order to receive your payment.
General notes
Freelance Logic will supply you with all the tools you need in order to function effectively, on successful completion of The Proficiency Test (see chapter 10) You will be given a link to download these templates once your Independent Contractor Agreement and E-mail policy has been returned (indicating your paperwork is in order) These tools include: a. Freelance Logic Ad templates b. Freelance Logics Letter templates c. Freelance Logics Banking templates d. Freelance Logics Order form templates e. Invoice form templates f. Our logo in a .jpg format for attaching to your E-mails signature/Canned response g. A Freelance Logic E-mail address (john@freelancelogic.co.za)
IMPORTANT NOTE: We often change our general pricing structure as well as our Letter (to clients) wording, with the aim to remain transparent, easy-to-read and understand with no ambiguities or discrepancies. When this happens you will be notified and a link will be sent for you to download new templates and over ride all your previous canned responses. It is imperative that you remain clear on any changes that may take place or any promotional offers we may be running as it is only possible to market a product you have complete knowledge of. *Please note: The above mentioned templates/tools are the Intellectual Property of Freelance Logic and may not be copied, distributed or amended without consent. Please read our Legal Notices and Disclaimers.
2. Remuneration Structure
Product/Services Sales You will be paid a commission of 25 % on all products or services (excluding the Sapphire Promo Site) that are sold to a client as a direct result of your work. Your WMC must accompany an order so that we may track and record your sale.
The Sapphire Promo site is probably the most popular concept to promote and members will be paid R150.00 for every Sapphire Promo Site sold.
Recruitment You will be paid between R80.00 and R100.00 per new member that you successfully recruit. An amount of R80.00 for single applications and R100.00 for group applications respectively.
Invoicing for Services Rendered In order to receive your payment as an Independent Contractor you have to invoice us as per the template sample in Chapter 6.5 As to ensure that we have received the fee from the respective member and that our records match your own you have to submit a recruitment summary along with your invoice, stating the new members names, reference numbers and E-mail addresses as well as the date on which
they registered through you. You can do this on a simple Excel worksheet as per example below:
Example of recruitment summary:

WMC: Member's name Janice Klopper Fred Nel Joe Soap (your WMC) Member's ref number Registration date 2010/09/06 2010/09/13 2010/10/31
Member's E-mail
janklop@yahoo.com Janice DFL 874 fnel@gmail.com Fred AFL 812 jsoap@hotmail.com Joe JFL 771
You can invoice us all throughout the month, as often as you deem necessary.
3. Independent Contractors FAQs

Its a rewarding career, but what should you look out for? Working as an independent contractor or consultant can be a very rewarding, lucrative and satisfying career. Beyond knowing the dynamics of your field, however, you also have to understand how to keep the business operating smoothly and how to protect yourself and your assets. What does being an independent contractor entail and what should you be cognizant of along the way?
First, an independent contractor is an individual who is self-employed and utilises a contract agreement to provide service to a client/company in exchange for an agreed upon fee. The contractor has to follow the company policy and rules even though he/she is not formally employed through that company. This ensures a happy working relationship. Below are some frequently asked questions and guidelines to help you better understand what
consulting and independent contractor work involves. Q1. Who do independent contractors and consultants typically work for? A. This is dependent on the industry that the independent contractor focuses on. It might include information technology, web development, consumer products, and manufacturing, to name a few. Businesses both large and small will often utilize the services of an independent contractor for a variety of jobs. Q3. How do independent contractors receive payment? A. Typically, any credentialed organization will disclose payment terms and conditions in a written agreement. It is essential you have a signed agreement in place prior to starting any work. The agreement should specify whether the contractor is paid on an hourly or time and materials basis, or is paid a project fee based on deliverables. It will also outline how and when payment will be made. Terms relating to pay structure should be clearly defined and everything should be put in writing then agreed to by all parties before work commences.
Q5. What, if any, risks and responsibilities are involved with working as an independent contractor? A. Like anything, there are some risks and responsibilities associated with self-employment. These might include becoming responsible for tax obligations and personal benefits; managing billing and collections; and maintaining current and necessary licensing and insurance. You also have to consider legal responsibilities and the exposure associated with job performance. Q6. Are independent contractors protected by any employment laws? A. While this varies, independent contractors and self-employed consultants typically are not protected by employment laws, making written agreements even more vital. Laws, such as workers compensation, which pertain to safe working environments, would not necessarily apply to independent contractors. The same is true of laws that address discrimination or harassment. Q8. If a client is unsatisfied with the quality of my performance, product or service, what are the ramifications?
A. As the contractor or consultant, you are usually responsible for satisfying specific performance expectations, which should be set in your agreement. The agreement should outline in as much detail as possible how dissatisfaction or a problem will be rectified. For instance, if its a product, will you allow returns for a refund, or for a service-related job, will you redo it until it is correct? Q9. What if a client asks me to sign an agreement immediately? A. Any reputable organization should give you time to consider the agreement before asking you to sign it. If they dont allow you adequate time to think it over or consult with others, then that may be a red flag. Before signing a contract, a good rule of thumb is to give yourself at least 24 hours to review the opportunity and determine if its in line with your career goals, as well as discuss it with a trusted professional.
4. SARS Guideline Independent Contractors

As an Independent Contractor and as per SARS regulations we will not be deducting employees tax from the money you earn. This is entirely your responsibility.
Below is an extract from the 2011 SARS PAYE 05 Guide for Employers iro Employees Tax External SARS .pdf (section 12.3) with the relevant industry quoted for your convenience. Please remember that this information is subject to change without notice and is beyond our control. Please ensure that you are always aware of the latest changes regarding the tax you are responsible for paying by visiting the SARS website at http://www.sars.gov.za/ or your local SARS offices.
12.3 Independent Contractor and SARS (quoted from 2011 SARS PAYE 05 Guide for Employers
iro Employees Tax External SARS - the link provided below) Income earned by an independent contractor is specifically excluded from the definition of remuneration in Paragraph 1(ii) of the 4th Schedule. Such income is however included in the definition of gross income in Sect 1. In distinguishing between an employee and an independent contractor / trader one must commence with an analysis of the employment contract. The object of the contract (or the parties' rights and obligations under the contract) must be established. The object of the contract is not a mere indicator, but determines the legal nature of the contract. The object to be established is the pre-eminent object, for example
If the object is the surrender of productive capacity (whether capacity to provide a service or to produce things), then the contract is for employment of an employee. The essence of an employees contract (contract of service) is the placing of one persons services (labour) at the disposal of another, enabling the acquisition of that service itself and not simply the fruits of that productive capacity. If the object is the acquisition of the result of deployed productive capacity (of a produced thing or of a provided service), then the contract is for the employment of an independent contractor. The essence of an independent contractors contract (contract for services or work) is that the independent contractor only commits himself / herself to deliver the product or end result of that capacity. Exceptions: The 4th Schedule prescribes that the independent contractors income will be deemed to be remuneration and will therefore be subject to employees' tax, if An independent contractor is controlled and supervised as to the manner in which his / her duties are performed or to be performed or as to his / her hours of work; or An independent contractor is paid at regular daily, weekly, monthly or other intervals. http://www.sars.gov.za/home.asp?pid=3781
However, depending on the amount of remuneration you earn in total (from Freelance Logic as well
as any other company you may either work for or be contracted/commissioned by ) may well be subject to income tax, which you will declare on your IRP 5 annually. If you are not currently registered for income tax we suggest you do so as soon as your remuneration/earning falls into the taxable income bracket which is as follows: Taken from: (http://www.sars.gov.za/home.asp?pid=4557)
"Who needs to register for income tax?

The Minister announced as from September this year SARS will require all those receiving any form of employment income including those below the tax threshold to be registered with SARS to help reduce the scope for non-compliance. Who needs to submit a completed and signed income tax return to SARS? Where taxpayers receive remuneration less than R120 000, taxpayers may elect not to submit an income tax return, provided the following criteria are met: Remuneration is from a single employer; Remuneration is for a full year of assessment (1 March 28/29 February); and No allowance was paid, from which PAYE was not deducted in full with regards to travel allowance."
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For your ease of reference we include the latest copy of the SARS guideline in .pdf format as part of your package.
5. Company Procedure Rules and Regulations

The following are read-only documents of the contract and the E-mail policy you will be sent via E-mail after successful training and testing. You will have to print, sign and return it to us. Once we receive it we will sign and send it back to you for your records.
INDEPENDENT CONTRACTOR AGREEMENT example ONLY This Agreement is entered into as of the ________ day of ________________, 20____, between Free Proc Logic t/a Freelance Logic ("the Company") and [your name] ("the Contractor"). 1. Independent Contractor. Subject to the terms and conditions of this Agreement, the Company hereby engages the Contractor as an independent contractor to perform the services set forth herein, and the Contractor hereby accepts such engagement. 2. Duties, Term, and Compensation. The Contractors duties, term of engagement, compensation and provisions for payment thereof shall be as set forth in the estimate previously provided to the Company by the Contractor and which is attached as Exhibit A, which may be amended in writing from time to time, or supplemented with subsequent estimates for services to be rendered by the Contractor and agreed to by the Company, and which collectively are hereby incorporated by reference. 3. Written Reports. The Company may request that project plans, progress reports and a final results report be provided by Contractor on a monthly basis. A final results report shall be due at the conclusion of the project and shall be submitted to the Company in a confidential written report at such time. The results report shall be in such form and setting forth such information and data as is reasonably requested by the Company. 4. Inventions. Any and all inventions, discoveries, developments and innovations conceived by the Contractor during this engagement relative to the duties under this Agreement shall be the exclusive property of the Company; and the Contractor hereby assigns all right, title, and interest in the same to the Company. Any and all inventions, discoveries, developments, processes, information and innovations conceived by the Contractor prior to the term of this Agreement and utilized by [him or her] in rendering duties to the Company are hereby licensed to the Company for use in its operations and for an infinite duration. This license is non-exclusive, and may be assigned without the Contractors prior written approval by the Company to a wholly-owned subsidiary of the Company. 5. Confidentiality. The Contractor acknowledges that during the engagement [he or she] will have access to and become acquainted with various trade secrets, inventions, innovations, processes, information, records and specifications owned or licensed by the Company and/or used by the Company in connection with the operation of its business including, without limitation, the Companys business and product processes, methods, customer lists, accounts and procedures. The Contractor agrees that [he or she] will not disclose any of the aforesaid, directly or indirectly, or use any of them in any manner, either during the term of this Agreement or at any time thereafter, except as required in the course of this engagement with the Company. All files, records, documents, blueprints, specifications, information, letters, notes, media lists, original artwork/creative, notebooks, and similar items relating to the business of the Company, whether prepared by the Contractor or otherwise
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coming into [his or her] possession, shall remain the exclusive property of the Company. The Contractor shall not retain any copies of the foregoing without the Companys prior written permission. Upon the expiration or earlier termination of this Agreement, or whenever requested by the Company, the Contractor shall immediately deliver to the Company all such files, records, documents, specifications, information, and other items in [his or her] possession or under [his or her] control. The Contractor further agrees that [he or she] will not disclose [his or her] retention as an independent contractor or the terms of this Agreement to any person without the prior written consent of the Company and shall at all times preserve the confidential nature of [his or her] relationship to the Company and of the services hereunder. 6. Conflicts of Interest; Non-hire Provision. The Contractor represents that [he or she] is free to enter into this Agreement, and that this engagement does not violate the terms of any agreement between the Contractor and any third party. Further, the Contractor, in rendering [his or her] duties shall not utilize any invention, discovery, development, improvement, innovation, or trade secret in which [he or she] does not have a proprietary interest. During the term of this agreement, the Contractor shall devote as much of [his or her] productive time, energy and abilities to the performance of [his or her] duties hereunder as is necessary to perform the required duties in a timely and productive manner. The Contractor is expressly free to perform services for other parties while performing services for the Company. For a period of six months following any termination, the Contractor shall not, directly or indirectly hire, solicit, or encourage to leave the Companys employment, any employee, consultant, or contractor of the Company or hire any such employee, consultant, or contractor who has left the Companys employment or contractual engagement within one year of such employment or engagement. 7. Right to Injunction. The parties hereto acknowledge that the services to be rendered by the Contractor under this Agreement and the rights and privileges granted to the Company under the Agreement are of a special, unique, unusual, and extraordinary character which gives them a peculiar value, the loss of which cannot be reasonably or adequately compensated by damages in any action at law, and the breach by the Contractor of any of the provisions of this Agreement will cause the Company irreparable injury and damage. The Contractor expressly agrees that the Company shall be entitled to injunctive and other equitable relief in the event of, or to prevent, a breach of any provision of this Agreement by the Contractor. Resort to such equitable relief, however, shall not be construed to be a waiver of any other rights or remedies that the Company may have for damages or otherwise. The various rights and remedies of the Company under this Agreement or otherwise shall be construed to be cumulative, and no one of them shall be exclusive of any other or of any right or remedy allowed by law. 8. Merger. This Agreement shall not be terminated by the merger or consolidation of the Company into or with any other entity. 9. Termination. The Company may terminate this Agreement at any time by 10 working days written notice to the Contractor. In addition, if the Contractor is convicted of any crime or offense, fails or refuses to comply with the written policies or reasonable directive of the Company, is guilty of serious misconduct in connection with performance hereunder, or materially breaches provisions of this Agreement, the Company at any time may terminate the engagement of the Contractor immediately and without prior written notice to the Contractor. 10. Independent Contractor. This Agreement shall not render the Contractor an employee, partner, agent of, or joint venture with the Company for any purpose. The Contractor is and will remain an independent contractor in [his or her] relationship to the Company. The Company shall not be responsible for withholding taxes with respect to the Contractors compensation hereunder. The Contractor shall have no claim against the Company hereunder or otherwise for vacation pay, sick leave, retirement benefits, social security, workers compensation, health or disability benefits, unemployment insurance benefits, or employee benefits of any kind.
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11. Insurance. The Contractor will carry liability insurance (including malpractice insurance, if warranted) relative to any service that [he or she] performs for the Company. 12. Successors and Assigns. All of the provisions of this Agreement shall be binding upon and inure to the benefit of the parties hereto and their respective heirs, if any, successors, and assigns. 13. Headings. Section headings are not to be considered a part of this Agreement and are not intended to be a full and accurate description of the contents hereof. 14. Waiver. Waiver by one party hereto of breach of any provision of this Agreement by the other shall not operate or be construed as a continuing waiver. 15. Assignment. The Contractor shall not assign any of [his or her] rights under this Agreement, or delegate the performance of any of [his or her] duties hereunder, without the prior written consent of the Company. 16. Modification or Amendment. No amendment, change or modification of this Agreement shall be valid unless in writing signed by the parties hereto. 17. Entire Understanding. This document and any exhibit attached constitute the entire understanding and agreement of the parties, and any and all prior agreements, understandings, and representations are hereby terminated and canceled in their entirety and are of no further force and effect. 18. Unenforceability of Provisions. If any provision of this Agreement, or any portion thereof, is held to be invalid and unenforceable, then the remainder of this Agreement shall nevertheless remain in full force and effect. IN WITNESS WHEREOF the undersigned have executed this Agreement as of the day and year first written above. The parties hereto agree that facsimile signatures shall be as effective as if originals. Free Proc Logic t/a Freelance Logic By:____________________ Its:____________________ [Owner]
[your name] By:____________________ Its:____________________ [Independent Contractor]
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SCHEDULE A DUTIES, TERM, AND COMPENSATION DUTIES: The Contractor will perform duties as set out in the Freelance Logic Training eBook and shall fulfill any other duties reasonably requested by the Company and agreed to by the Contractor. COMPENSATION: As full compensation for the services rendered pursuant to this Agreement, the Company shall pay the Contractor the amount as set out in the Freelance Logic Training eBook. The Contractor shall be paid on the last day of each month as per Contractors submitted invoice provided that the invoice amount corresponds with that of Freelance Logics record keeping and provided that all Terms and Conditions have been adhered to.
Free Proc Logic t/a Freelance Logic
EMAIL POLICY
Example ONLY
The purpose of this policy is to ensure the proper use of Freelance Logics E-mail system and make users aware of what Freelance Logic deems as acceptable and unacceptable use of its email system. The Freelance Logic reserves the right to amend this policy at its discretion. In case of amendments, users will be informed appropriately.
LEGAL RISKS E-mail is a business communication tool and users are obliged to use this tool in a responsible, effective and lawful manner. Although by its nature E-mail seems to be less formal than other written communication, the same laws apply. Therefore, it is important that users are aware of the legal risks of E-mail: If you send emails with any libelous, defamatory, offensive, racist or obscene remarks, you and Freelance Logic can be held liable. If you forward emails with any libelous, defamatory, offensive, racist or obscene remarks, you and Freelance Logic can be held liable. If you unlawfully forward confidential information, you and Freelance Logic can be held liable. If you unlawfully forward or copy messages without permission, you and Freelance Logic can be held liable for copyright infringement. If you send an attachment that contains a virus, you and Freelance Logic can be held liable. By following the guidelines in this policy, the E-mail user can minimize the legal risks involved in the use of e-mail. If any user disregards the rules set out in this E-mail Policy, the user will be fully liable and Freelance Logic will disassociate itself from the user as far as legally possible.
LEGAL REQUIREMENTS The following rules are required by law and are to be strictly adhered to: It is strictly prohibited to send or forward E-mails containing libelous, defamatory, offensive, racist or obscene remarks. If you receive an e-mail of this nature, you must promptly notify your supervisor.
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Do Do Do Do Do Do
not not not not not not
forward a message without acquiring permission from the sender first. send unsolicited E-mail messages. forge or attempt to forge E-mail messages. send email messages using another persons E-mail account. copy a message or attachment belonging to another user without permission of the originator. disguise or attempt to disguise your identity when sending mail.
BEST PRACTICES Freelance Logic considers email as an important means of communication and recognizes the importance of proper E-mail content and speedy replies in conveying a professional image and delivering good customer service. Therefore Freelance Logic wishes users to adhere to the following guidelines: Writing E-mails: o Write well-structured E-mails and use short, descriptive subjects. o Freelance Logics E-mail style is formal, but friendly. This means that sentences can be short and to the point. You can start your E-mail with Hi, or Dear, and the name of the person. Messages can be ended with Best Regards. The use of Internet abbreviations and characters such as smileys however, is not encouraged. o Signatures must include your name, job title and company name. A disclaimer will be added underneath your signature (see Disclaimer) o Use the spell checker before you send out an E-mail. o Do not send unnecessary attachments. Compress attachments larger than 200K before sending them. o Do not write E-mails in capitals. o Do not use cc: or bcc: fields unless the cc: or bcc: recipient is aware that you will be copying a mail to him/her and knows what action, if any, to take. o If you forward mails, state clearly what action you expect the recipient to take. o Only send emails of which the content could be displayed on a public notice board. If they cannot be displayed publicly in their current state, consider rephrasing the email, using other means of communication, or protecting information by using a password (see confidential). o Only mark emails as important if they really are important. Replying to E-mails: o Emails should be answered within at least 8 working hours, but users must endeavor to answer priority Emails within 4 hours. o Priority E-mails are emails from existing customers and business partners. Newsgroups: o Users need to request permission from Freelance Logic before subscribing to a newsletter or news group. Maintenance: o Delete any E-mail messages that you do not need to have a copy of, and set your E-mail client to automatically empty your deleted items on closing.
PERSONAL USE Although Freelance Logics E-mail system is meant for business use, Freelance Logic allows the reasonable use of E-mail for personal use if certain guidelines are adhered to: Personal use of E-mail should not interfere with work. Personal E-mails must also adhere to the guidelines in this policy. Personal E-mails are kept in a separate folder, named Private. The E-mails in this folder must be deleted weekly so as not to clog up the system. The forwarding of chain letters, junk mail, jokes and executables is strictly forbidden. On average, users are not allowed to send more than 2 personal E-mails a day. Do not send mass mailings. All messages distributed via the companys E-mail system, even personal E-mails, are Freelance Logics
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property.
CONFIDENTIAL INFORMATION Avoid sending confidential information by E-mail. If you do, you must secure the information by including it in a Microsoft Word or Excel file and protecting it with a password. Then provide the recipient with the password by means of other communication, for instance by telephone.
DISCLAIMER The following disclaimer will be added to each outgoing email: This E-mail and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this E-mail in error please notify the system manager. Please note that any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Finally, the recipient should check this email and any attachments for the presence of viruses. The company accepts no liability for any damage caused by any virus transmitted by this E-mail.
SYSTEM MONITORING You must have no expectation of privacy in anything you create, store, send or receive on the companys computer system. Your E-mails can be monitored without prior notification if Freelance Logic deems this necessary. If there is evidence that you are not adhering to the guidelines set out in this policy, the Freelance Logic reserves the right to suspend your account and take legal action.
EMAIL ACCOUNTS All E-mail accounts maintained on our email systems are property of Freelance Logic. Passwords should not be given to other people and should be changed once a month. E-mail accounts not used for 60 days will be deactivated and possibly deleted.
QUESTIONS If you have any questions or comments about this E-mail Policy, please contact Freelance Logic at webmaster@freelancelogic.co.za. If you do not have any questions Freelance Logic presumes that you understand and are aware of the rules and guidelines in this E-mail Policy and will adhere to them.
DECLARATION I have read, understand and acknowledge receipt of the E-mail policy. I will comply with the guidelines set out in this policy and understand that failure to do so might result in disciplinary or legal action.
Signature:
_________________________
Date: ____________________________
Printed Name: __________________________
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6. Getting Started
6.1 Once you have successfully completed the evaluation test and you have signed and returned all the applicable documents, we will generate a personal WMC (Working Member Code) on your behalf. You will use this code and password to gain access to our Database in order to process client information as well as to track your payments and progress. 6.2 E-mail Set up and configuration The following is a step-by-step guide on how to set up and run your Virtual Office to our specifications. It is vital that you do this before you start working as we import your new Email address and configure it with our website/domain specific address. (for eg. john@freelancelogic.com which gives you a very professional edge)
Step 1 You are required to generate a new Gmail address. We have tried and tested most other free E-mail providers and found Gmail to be the most user-friendly and efficient. Go to http://www.gmail.com/ to generate your new address. We require you to use your real name along with your registration code you received. For example if your name is John Pepper your Gmail address should read as follows: Johnpepper.fl933@gmail.com We do not condone the use of fake names/pseudonyms whatsoever. Please see the screen shot below.
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When you have completed this step and successfully set up your new Gmail address we will need you to furnish us with the Gmail address as well as your chosen password so that we may configure your Gmail address to import the E-mails you will receive from john@freelancelogic.co.za. This will ensure that you will be able to receive and send professional E-mails straight out of your Gmail account. We will notify you when we have finalised the configuration. Step 2 Canned Responses are a great way of replying to the influx of E-mails in reply to your ads. Instead of having to copy and paste a reply to your client you can simply click on canned responses in your Gmail account, choose the correct response, add your clients name and send.
To set up canned responses follow the following step-by-step instructions: 1. Lab Set Up
Click on Settings as per screen shot below
Click on Labs as per screen shot below
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Scroll down to Canned Responses and click on Enable as per screen shot below
Scroll down to Image Insert and click on Enable as per screen shot below
Scroll down and save your changes as per screen shot below www.freelancelogic.co.za
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Your Gmail should now reload with your Labs features enabled.
Go to Compose Mail as per screen shot below
In the blank E-mail click on Canned Responses button and select New Canned Response as per screen shot below
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You will see a scripted window prompt bar appear at the top of your screen. Right click on the bar and select Temporarily allow scripted Windows as per screen shots below. If the prompt bar does not appear it simply means your security setting is low and you can go ahead and save your canned response when prompted, without allowing scripted windows.
Copy and paste the letter template we have given you into the E-mail body. Once you have done this scroll down to the bottom of the E-mail and insert your name
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It is time to insert the company logo which will appear in all your Canned Response E-mails. Place your cursor just beneath your name as per the screen shot below
Click on the image button on your Gmail toolbar as per the screen shot below
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We will send you a logo template which you should save to your Hard Drive (either on your Desktop or My pictures or My documents work well) in order to upload it to your Canned Response. Click on browse and upload as per screen shot below
Ensure the image displays correctly (beneath your name) and ensure that it is the correct size if you click on the image you will be given a choice of 3 options (beneath the image) small, medium and large, select Medium as per screen shot below. If you resize it with your arrow it will appear distorted when you send an E-mail refrain from resizing with your arrow.
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Please remember to include your Freelance Logic E-mail address in your E-mail as per the screenshot below:
Go back and click on the Canned Response button in your tool bar and select New Canned Response again as per screen shot below
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A dialogue box will appear (as per screen shot below) prompting you to name and save your Canned Response, save your Canned Response as Letter to clients or something similar.
Important Do not forget to copy and paste the entire letter including the disclaimer onto your E-mail body before saving it as a canned response.
You are now ready to use Canned Responses. To test if your Canned Response is working properly discard the E-mail you are currently in and go to Compose Mail and click on Canned Responses, then click on the name you have given your canned response. It takes a few seconds before your letter appears in the E-mail body. Now you simply insert your Clients name as well as something appropriate in the Subject line and select Send. You will follow the same steps in order to create a Banking details canned response.
Replying to E-mails
Your first E-mail, you will open the mail, READ what your client needs and choose the correct canned response accordingly
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Click on reply and select Canned Responses as per screen shot below
Insert your clients name as per screen shot below and click on Send. Inserting your clients name is very important and should not be omitted for any reason. Clients often send you a request for info without ending the E-mail off with their name (terrible E-mail etiquette). When this happens see if you can derive the name of the Client from his E-mail address or his/her CV itself. If this proves impossible then it is permitted to send an E-mail without the Clients name. When it comes to recruiting new members please remember that we do not automatically
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disqualify people as we do train them to work our way (which they pay for) even if their initial E-mail leaves a terrible first impression. Keep in mind that this is not just company greed but rather equal opportunity for those who would previously not have been given the chance to prove themselves.
Speed read your Canned response to ensure everything is in order (spacing, format, lay out etc.)before your click on send as per the screen shot below
You will repeat all the steps listed to create all your Canned Responses.
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6.3 Advertising
Guideline to free advertising by Rebecca Gilbert (adaptation) When I first started my business from home, I realized that in order to make money I would have to bring visitors to the website. I didn't have a lot of extra cash lying around, and my mentality at the time was "Why would I pay for it, when I can get it for free"? So, I started searching the internet for places that would accept an ad for my product/service for free. I was very happy to find literally thousands of sites willing to accept my ad. As the weeks went by I worked hard and learned a lot. I was placing ads on the internet every free moment I got and was getting very little results. Not being one to quit, I figured I would move on to another form of advertising or figure out what I was doing wrong with the free advertising. As soon as I placed my ad, I would go back and look at it. I expected my ad to be at the top of the list since I had just placed it. Much to my surprise, my ad was listed down the list a little way. I realised that at the very moment that I was placing my ad, others were doing the same and as each person placed an ad, mine moved further down the list. I realised that potential visitors would probably not search past the first page before choosing a product/service. So then I decided that I would go into that site and place my ad every few hours. This way I knew it would always stay close to the top of the page, and hopefully be viewed by a potential customer. How right I was!!! Eventually, I had my first customer and had made my first sale on the internet! What a feeling! I was ready to take the internet by storm... The week ran into the weekend, and I continued in the same way with my free ad campaign, with no luck. Several weeks went by where I was getting visitors and making sales through the week, and none on the weekend. Are you seeing a pattern here? I sure did. I soon discovered through statistical data that I pulled up from a search engine that the internet traffic on the weekend is super low compared to the weekdays. I also learned that the internet traffic is at its peak around the noon hour. From that day forward, I didn't waste my time advertising on the weekends. Instead, I would sit down around 11:00 a.m. every morning and run as many free ads as was humanly possible. I could just about plan each day at noon that I could get a potential customer, affiliate, and sale. I'm also a firm believer in the phrase "work smarter, not harder". It didn't take me long to figure out that I could utilise copy and paste and run the same ad in every category that it applied to. I also used the back button on my browser a lot. Most of the time by using the back button, all my information was still there and I could just choose a different category. Many will not sacrifice their time to this extent, or they will run one ad on the internet and expect to get up the next morning and be a millionaire. For those of you who don't have the money to invest, you will HAVE to invest your TIME. How much is your time worth? Many are drawing 6figure incomes from the internet within 2-5 years. The internet has made more millionaires from the average Joe than any other vessel in history. Is 2-5 years a hard pill to swallow? It shouldn't be. How many of you are going to work your nine to five jobs for 40-50 years and have nothing to show for it? I took my very first paycheck that I earned from free advertising and put it back into paid advertising. I can reach a vast number of customers with paid ads with no effort on my part at all. Not a day has gone by in the last year and a half where I have not built onto my business. I started out running free ads, then I moved on to paid ads, ppc's, email lists, e-zine ads, then I built and optimised my own website, got link partners, got listed with the search engines, etc. If you want to turn your life around and live without any financial constraints, then the internet is the place to be. All it will take is patience, persistence and the will to succeed on your part.
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Google the words: "Free Classifieds South Africa" - Place your Freelance Logic website Products and Services ads there. A few examples: www.gumtree.co.za www.locanto.co.za www.junkmail.co.za www.netads24.com
Google the words: "Free Job Sites South Africa" - Place your new member recruitment ads there. A few examples: www.jobspace.co.za www.jobrapido.co.za www.wowjobs.co.za You will see there are literally thousands of FREE AD SITES to use. You will eventually notice which ad site generates the most responses and stick with them.
**Make sure you put your E-mail address in the space provided in order for people to respond to your ads and not accidentally leave the nonexistent example in place as this will not only keep your inbox empty but also be a bad reflection on Freelance Logic if people try and respond but cant.**
Place as many as you can, this is the trick.
Try and do at least 30 free ad placements per day initially until your stream of interested client E-mails start filling your inbox. You will also notice that your ads stay in circulation for quite some time after you have placed them. This does not however mean that you have a few weeks whereby you can sit back. DO NOT under any circumstance falsely advertise any of our services, the legal implications are dire and ultimately it will lead to the suspension of the applicable culprit.
We are proud of Freelance Logic and its products and services and do not need false information as a marketing booster in order to achieve success.
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Advertising Summary:
Advertise as often as possible and on as many Free ad sites as you can. This will ultimately be the key to your success as an Independent Contractor. b. Advertise in the correct/applicable categories (free product listings for advertising the services and products of Freelance Logic and Free Job Ad websites for finding new members to join our freelance program) c. ONLY Use the ad templates we supply.
a.
The following are read only (do not copy) examples of our ad templates which will be E-mailed to you (upon completion of the test) in a Word document for easy copy and paste usage. You have the freedom as Independent Contractor to explore any one of these niches (or all 3) until you find one that works for you and proves to be the most viable.
Example Ad 1 Professional Website Design, Hosting and Management Promotions (these ads change as often as the promotions change and you will be notified via E-mail when to update your information) EXAMPLE ONLY Do NOT COPY
FREE PROFESSIONAL WEBSITES for small and medium start-up companies Freelance Logic is offering for a limited period only FREE WEBSITE DESIGN to small and newly formed businesses in order to boost exposure. What you receive completely free of charge: 1. A five page site, designed according to your specifications/colour preferences from one of 30 templates on offer. 2. The inclusion of ten of your own images. 3. Inclusion of content and content management 4. Five free company E-mail addresses (you@yoursitename.co.za) 5. One hour free site maintenance per month for any changes or updates you may have. 6. Free hosting for the first two months. What you will pay for: 1. In order to register your preferred domain (site) name R200.00 (once off fee) 2. Trusted hosting (non transferable) per month (after your two free months) R120.00 per month. Do not let this incredible deal pass you by! *subject to terms and conditions For more information please contact (___)@freelancelogic.co.za www.freelancelogic.co.za
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Response Letter - Professional Website Design, Hosting and Management EXAMPLE ONLY Do NOT COPY
Good day , I have received your E-mail, thank you. Below you can find information pertaining to the FREE Sapphire Promo Site you have expressed interest in: Freelance Logic is offering for a limited period only FREE WEBSITE DESIGN to small and newly formed businesses in order to boost exposure. In order to qualify for this promotion you will need to meet the following criteria: 1. Be a newly formed company not older than 12 months. 2. No more than 10 employees, including management. 3. Your company has to be based in South Africa. What you receive completely free of charge: 7. A five page site, designed according to your specifications/colour preferences from one of 30 templates on offer. 8. The inclusion of ten of your own images. 9. Inclusion of content and content management 10. Five free company E-mail addresses (you@yoursitename.co.za) 11. One hour free site maintenance per month for any changes or updates you may have. 12. Free hosting for the first two months. What you will pay for: 3. In order to register your preferred domain (site) name R200.00 (once off fee) 4. Trusted hosting (non transferable) per month (after your two free months) R120.00 per month. *subject to terms and conditions Below you will find a link to our e-Brochure filled with templates you can choose from for your Sapphire site please be advised that all colours, images and styles can be modified in order to meet your needs. We also offer the following: Logo Design from R350.00 per logo E-Brochure Design from R800.00 per brochure All other products and services can be found on our website www.freelancelogic.co.za Should you require any more information or if you would like to invest in this amazing offer please contact me via E-mail for further assistance. Kind regards (__)@freelancelogic.co.za www.freelancelogic.co.za
Example Ad 2 Freelance Website Marketing/Promotion/Sales IC EXAMPLE ONLY Do NOT COPY

AD - Freelance Website Marketing/Promotion/Sales Freelance Logic is a web specialist company who requires the services of driven individuals to market and promote our sites products and services. This is a Freelance position and you will be working as an Independent Contractor from the comfort of your home. Applicants need the following in order to function effectively: A PC Internet connection Word processing software Basic marketing knowledge Good command of English Valid E-mail address and bank account South African citizens only A 25 % commission is paid on all products/services sold as a direct result of your efforts. A flat rate is paid on all promotional services/products. For further information please E-mail (__)@freelancelogic.co.za www.freelancelogic.co.za
Response Letter - Freelance Website/Promotion/Sales ICs

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EXAMPLE ONLY Do NOT COPY

Letter response - Freelance Website Marketing/Promotion/Sales Good day , I have received your E-mail, thank you. The following is more info regarding the freelance/independent opportunity you have expressed interest in: As a Freelance Website Marketing/Promotion/Sales IC (Independent Contractor) you need the following basic requirements:
Access to a PC (whether it is your PC at home or the PC at work during quiet times or even the Internet caf is of no importance as long as you have one). Constant Internet Access you will be working online. A valid E-mail account. A bank account (in order for you to receive payment). In addition to the above requirements, you must be able to follow instructions closely and completely. You have to be over the age of 18. You will need a word processing program in order to perform some tasks successfully (MS Word, Works, Open Office etc).
In addition the following personal requirements are needed:
The ability to complete tasks unsupervised. Registered applicants are considered to be Independent Contractors. Ability to follow instructions to the letter, closely and completely. Attention to detail for example - ensuring that spelling and grammar is correct when completing tasks. Professionalism and ability to communicate. All contact will be via E-mail - you will not be required to call anyone at anytime, therefore written communication skills are required.
Freelance Logic is a (FWSA) Freelance Web Specialist Agency. With experience in all forms of web development, we can guarantee success to our clients whilst providing freelancing opportunities to individuals all over the country. We source the best in order to provide the best. You will be representing Freelance Logic in a freelance capacity and the following tasks will be assigned to you: 1. Guided and monitored Online Advertising. 2. E-mail Processing, Application Processing and Client Liaison. 3. Data Entry and Form filling into our Online Database. 4. Record keeping, submission and invoicing. The Work consists of a 4 step process from the start of a task until the finalisation thereof. You will NOT be cold calling, spamming or soliciting anyone. This is strictly against Freelance Logic's Company Policy. MARKETING MARKETING MARKETING AS SIMPLE AS THAT. We will guide you, instruct you and then allow you to work independently as long as you abide by the Rules and Regulations of Freelance Logic. The Remuneration A 25 % commission is paid on all products/services sold as a direct result of your efforts. A flat rate is paid on all promotional services/products. The Training we expect our applicants to undergo is intensive and job specific. Training takes place online by means of a Training Marketing eBook link which will be E-mailed to you. You will have the support of the Training Department during the entire process. This Training Marketing eBook has been designed and compiled as a step by step guide to assist you in completing your tasks accurately and successfully. Please read through it thoroughly as you will be tested before being assigned your WMC (Working Member Code). You are permitted to rewrite the test should you not be successful the first time. This is to ensure that you understand the material and at all times maintain and uphold the professional image of Freelance Logic. We interact with the general public as well as established companies and an accurate and well executed representation is of utmost importance. You will need to sign an Agreement/Contract and an E-mail policy which was designed and instituted to protect both parties. It should not take you longer than a few days to work through the eBook after which you can begin working, provided your paperwork is in order. We require a non-refundable fee of 120.00 for our training and for preliminary registration. This fee ensures the elimination of "ghost workers" who are registered but inactive on our database and separates the serious from the not-so-serious. It also covers our admin costs as well as our intensive setup process. There are no other costs from our side whatsoever however, it is important to remember that you will be responsible for the cost of your Internet Service Provider/Data usage. You will not be downloading massive files. Even though it is impossible to estimate how much data will be used by each individual as the time spent working varies the rule of thumb is that someone who works an 8 hour day will not use more that 1 Gig per month. Please plan accordingly. TO REGISTER - If you consider yourself an appropriate candidate meet all the requirements, and are responsible enough to work independently, then please contact me via E-mail and I will send you the relevant registration, training and banking details so you may get started. You need access to a printer as you would need to print and return the form to us. Sincerely, Freelance Logic a division of U.L.N & Free Proc Logic
Example Ad 3 Freelance Administration and Data/Client Processing ICs
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EXAMPLE ONLY Do NOT COPY

We seek dynamic individuals to join our team of Administrative Client/Data Processing ICs (Independent Contractor). This is an Independent opportunity to work from home, doing basic E-mail processing, data entry and form filling work as well as general admin tasks and advertising. Remuneration varies between R1,500.00 and R5,000.00 per week (FT/PT dependent). Only direct E-mail applications will be considered. We seek dynamic individuals to join our team of Administrative Client/Data Processing ICs (Independent Contractor). This is an Independent opportunity to work from home, doing basic E-mail processing, data entry and form filling work as well as general admin tasks and advertising. Applicants need the following: 1. a PC 2. Internet connection 3. Be fluent in English 4. Be customer service orientated 5. Valid Email address 6. Valid bank account 7. Be over the age of 18 Remuneration varies between R1,500.00 and R5,000.00 per week (FT/PT dependent). To apply or for more information please E-mail Shannon at (__)@freelancelogic.co.za Please state your location and include a brief introduction/short CV. No experience is needed as full training is given. http://www/freelancelogic.co.za Please note that only direct E-mail applications will be answered.
Response Letter - Freelance Administration and Data/Client Processing ICs EXAMPLE ONLY Do NOT COPY
Good day , I have received your E-mail, thank you. The following is more info regarding the freelance/independent opportunity you have expressed interest in: As an Administrative Client/Data Processing IC (Independent Contractor) you need the following basic requirements:
Access to a PC (whether it is your PC at home or the PC at work during quiet times or even the Internet caf is of no importance as long as you have one). Constant Internet Access you will be working online. A valid E-mail account. A bank account (in order for you to receive payment). In addition to the above requirements, you must be able to follow instructions closely and completely. You have to be over the age of 18. You will need a word processing program in order to perform some tasks successfully (MS Word, Works, Open Office etc).
In addition the following personal requirements are needed:
The ability to complete tasks unsupervised. Registered applicants are considered to be Independent Contractors. Ability to follow instructions to the letter, closely and completely. Attention to detail for example - ensuring that spelling and grammar is correct when completing tasks. Professionalism and ability to communicate. All contact will be via E-mail - you will not be required to call anyone at anytime, therefore written communication skills are required.
Freelance Logic is a (FWSA) Freelance Web Specialist Agency. With experience in all forms of web development, we can guarantee success to our clients whilst providing freelancing opportunities to individuals all over the country. We source the best in order to provide the best. You will be representing Freelance Logic in a freelance capacity and the following tasks will be assigned to you:
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1. 2. 3. 4.
Guided and monitored Online Advertising. E-mail Processing, Application Processing and Client Liaison. Data Entry and Form filling into our Online Database. Record keeping, submission and invoicing.
The Work consists of a 4 step process from the start of a task until the finalisation thereof. You will NOT be cold calling, spamming or soliciting anyone. This is strictly against Freelance Logic's Company Policy. There are three different categorised tasks which you have the option of selecting and completing. There are no "down-times" with this opportunity, so you will have a constant flow of work to complete. However, you are able to take on as much or as little work as you wish. The Remuneration you receive will vary from applicant to applicant. When a task is successfully completed an average of between R80.00 to R100.00 will be paid to you. You will receive your payment via EFT (hence a valid bank account is part of our requirements). It is possible to earn between R1500,00 and R5000,00 per week for approx 2-5 hours spent online per day. The work/income ratio is completely dependent on the time and effort you are willing to invest. The Training we expect our applicants to undergo is intensive and job specific. Training takes place online by means of a Training eBook link which will be E-mailed to you. You will have the support of the Training Department during the entire process. This Training eBook has been designed and compiled as a step by step guide to assist you in completing your tasks accurately and successfully. Please read through it thoroughly as you will be tested before being assigned your WMC (Working Member Code). You are permitted to rewrite the test should you not be successful the first time. This is to ensure that you understand the material and at all times maintain and uphold the professional image of Freelance Logic. We interact with the general public as well as established companies and an accurate and well executed representation is of utmost importance. You will need to sign an Agreement/Contract and an E-mail policy which was designed and instituted to protect both parties. It should not take you longer than a few days to work through the eBook after which you can begin working, provided your paperwork is in order. We require a non-refundable fee of R184.00 for our training and for preliminary registration. This fee ensures the elimination of "ghost workers" who are registered but inactive on our database and separates the serious from the not-so-serious. It also covers our admin costs as well as our intensive setup process. There are no other costs from our side whatsoever however, it is important to remember that you will be responsible for the cost of your Internet Service Provider/Data usage. You will not be downloading massive files. Even though it is impossible to estimate how much data will be used by each individual as the time spent working varies the rule of thumb is that someone who works an 8 hour day will not use more that 1 Gig per month. Please plan accordingly. TO REGISTER - If you consider yourself an appropriate candidate meet all the requirements, and are responsible enough to work independently, then please contact me via E-mail and I will send you the relevant registration, training and banking details so you may get started. You need access to a printer as you would need to print and return the form to us. Sincerely, Freelance Logic a division of U.L.N & Free Proc Logic
This email and any files transmitted with it are confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have received this email in error please notify the system manager. This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.
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6.4 Client/sale logging and registration/banking and procedures

The template below is of the letter/order information new clients are sent. EXAMPLE ONLY
Hello again, Thank you for your E-mail. The template names can be found above the template of your choice. Please fill in the following forms which will be submitted to Freelance Logic for review. Template name: Colour preference: Pages required: Do you have your own logo already? Number of E-mail addresses required: Number of images required: Content provided (yes/no): Please note should you require us to compose your content you will be charged R160.00 per hour Company Name: For office use only: Contact name: WMC: E-mail address: Contact number: Company location: Alternative E-mail address: Company Type: Once Freelance Logic has confirmed your order you will be sent an acceptance form which you have to submit along with your proof of payment for the registration/domain name registration before work on your site commences. Please ensure you read the terms and conditions. Kind regards Freelance Logic www.freelancelogic.co.za
The template below is of the letter new prospective members are sent. EXAMPLE ONLY
Hello again You will be registered on our system using the information you provide on the preliminary registration form that can be found by clicking on the link below. Should you be unable to do so please inform me and I will send you a Word or Excel document which serves the same purpose. https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B0CSS7n_HPDCY2UyY2ZiNDYtZjIxNS00YmFjLWJkNmQtZ WViMjIxOGNjM2Y0&hl=en&authkey=CN_IwpQD Please download the form onto your pc, by clicking on the File button on the top left hand corner of your screen. From the drop down menu click on download original. Once you have saved the file onto your PC you can print, complete, sign and date it before returning it to us via E-mail (scan and send) or fax. Please ensure that you read and understand what you are signing. The banking details can be found on the Preliminary Registration Form. Once you have made payment (via EFT or direct deposit) and sent me proof of payment (via E-mail or fax) we will forward your completed profile to the training department. Once they have processed your application they will resume communication with you via E-mail and forward your eBook Training manual. This should happen within 6 hours of your completed application as we pride ourselves on our quick response time. However, please allow for slight delays over weekends and public holidays. Please note your personal reference number is (Clients first name {registration code}) and needs to be entered on your form. This assists us in tracking your profile. It is imperative that you use this code in your subject line each time you e-mail us. Proof of payment can be sent, along with your completed and signed form, to this E-mail address or faxed to 0866582105.
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Please notify me via E-mail when you have done so as payment notifications often end up, unnoticed, in spam. Please also check your SPAM regularly as often E-mail with images or hyperlinks such as ours are mistakenly rejected as Spam.
Kind regards,
- Freelance Logic
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6.5 Invoicing for services rendered (getting paid)

6.5.1 Template View (do not copy/use)
7. E-mail Etiquette
Why do you need email etiquette? A company needs to implement etiquette rules for the following three reasons:
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Professionalism: by using proper E-mail language you and the company you represent will convey a professional image. Efficiency: E-mails that get to the point are much more effective than poorly worded E-mails. Protection from liability: employee awareness of E-mail risks will protect your company from costly law suits. What are the etiquette rules? There are many etiquette guides and many different etiquette rules. Some rules will differ according to the nature of your business and the corporate culture. Below we list what we consider as the 31 most important E-mail etiquette rules that apply to nearly all companies. *32 most important E-mail etiquette tips: 1. Be concise and to the point 2. Answer all questions, and pre-empt further questions 3. Use proper spelling, grammar & punctuation 4. Make it personal 5. Answer swiftly 6. Do not attach unnecessary files 7. Use proper structure & layout 8. Do not overuse the high priority option 9. Do not write in CAPITALS 10. Don't leave out the message thread 11. Add disclaimers to your E-mails 12. Read the E-mail before you send it 13. Do not overuse Reply to All 14. Mailings > use the bcc: field or do a mail merge 15. Take care with abbreviations and emoticons 16. Be careful with formatting 17. Take care with rich text and HTML messages 18. Do not forward chain letters 19. Do not request delivery and read receipts 20. Do not ask to recall a message. 21. Do not copy a message or attachment without permission 22. Do not use E-mail to discuss confidential information 23. Use a meaningful subject 24. Use active instead of passive 25. Avoid using URGENT and IMPORTANT 26. Avoid long sentences 27. Don't send or forward emails containing libelous, defamatory, offensive, racist or obscene remarks 28. Don't forward virus hoaxes and chain letters 29. Keep your language gender neutral
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30. Don't reply to spam 31. Use cc: field sparingly
1. Be concise and to the point. Do not make an E-mail longer than it needs to be. Remember that reading an e-mail is harder than reading printed communications and a long e-mail can be very discouraging to read. 2. Answer all questions, and pre-empt further questions. An email reply must answer all questions, and pre-empt further questions If you do not answer all the questions in the original email, you will receive further e-mails regarding the unanswered questions, which will not only waste your time and your customers time but also cause considerable frustration. Moreover, if you are able to pre-empt relevant questions, your customer will be grateful and impressed with your efficient and thoughtful customer service. Imagine for instance that a customer sends you an E-mail asking which credit cards you accept. Instead of just listing the credit card types, you can guess that their next question will be about how they can order, so you also include some order information and a URL to your order page. Customers will definitely appreciate this. 3. Use proper spelling, grammar & punctuation. This is not only important because improper spelling, grammar and punctuation give a bad impression of your company, it is also important for conveying the message properly. E-mails with no full stops or commas are difficult to read and can sometimes even change the meaning of the text. And, if your program has a spell checking option, why not use it? 4. Make it personal. Not only should the E-mail be personally addressed, it should also include personal i.e. customized content. For this reason auto replies are usually not very effective. However, templates can be used effectively in this way, see next tip. 5. Answer swiftly. Customers send an E-mail because they wish to receive a quick response. If they did not want a quick response they would send a letter or a fax. Therefore, each E-mail should be replied to within at least 24 hours and preferably within the same working day. If the E-mail is complicated, just send an E-mail back saying that you have received it and that you will get back to them. This will put the customer's mind at rest and usually customers will then be very patient!
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6. Do not attach unnecessary files. By sending large attachments you can annoy customers and even bring down their E-mail system. Wherever possible try to compress attachments and only send attachments when they are productive. Moreover, you need to have a good virus scanner in place since your customers will not be very happy if you send them documents full of viruses! 7. Use proper structure & layout. Since reading from a screen is more difficult than reading from paper, the structure and lay out is very important for e-mail messages. Use short paragraphs and blank lines between each paragraph. When making points, number them or mark each point as separate to keep the overview. 8. Do not overuse the high priority option. We all know the story of the boy who cried wolf. If you overuse the high priority option, it will lose its function when you really need it. Moreover, even if a mail has high priority, your message will come across as slightly aggressive if you flag it as 'high priority'. 9. Do not write in CAPITALS. IF YOU WRITE IN CAPITALS IT SEEMS AS IF YOU ARE SHOUTING. This can be highly annoying and might trigger an unwanted response in the form of a flame mail. Therefore, try not to send any email text in capitals. 10. Don't leave out the message thread. When you reply to an E-mail, you must include the original mail in your reply, in other words click 'Reply', instead of 'New Mail'. Some people say that you must remove the previous message since this has already been sent and is therefore unnecessary. However, I could not agree less. If you receive many E-mails you obviously cannot remember each individual E-mail. This means that a 'thread less E-mail' will not provide enough information and you will have to spend a frustratingly long time to find out the context of the email in order to deal with it. Leaving the thread might take a fraction longer in download time, but it will save the recipient much more time and frustration in looking for the related E-mails in their inbox! 11. Add disclaimers to your E-mails. It is important to add disclaimers to your internal and external mails, since this can help protect your company from liability. Consider the following scenario: an employee accidentally forwards a virus to a customer by email. The customer decides to sue your company for damages. If you add a disclaimer at the bottom of every external mail, saying that the recipient must check each E-mail for viruses and that it cannot be held liable for any transmitted viruses,
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this will surely be of help to you in court. Another example: an employee sues the company for allowing a racist E-mail to circulate the office. If your company has an email policy in place and adds an email disclaimer to every mail that states that employees are expressly required not to make defamatory statements, you have a good case of proving that the company did everything it could to prevent offensive emails. 12. Read the email before you send it. A lot of people don't bother to read an email before they send it out, as can be seen from the many spelling and grammar mistakes contained in E-mails. Apart from this, reading your E-mail through the eyes of the recipient will help you send a more effective message and avoid misunderstandings and inappropriate comments. 13. Do not overuse Reply to All. Only use Reply to All if you really need your message to be seen by each person who received the original message. 14. Mailings > use the Bcc: field or do a mail merge. When sending an E-mail mailing, some people place all the E-mail addresses in the To: field. There are two drawbacks to this practice: (1) the recipient knows that you have sent the same message to a large number of recipients, and (2) you are publicizing someone else's E-mail address without their permission. One way to get round this is to place all addresses in the Bcc: field. However, the recipient will only see the address from the To: field in their E-mail, so if this was empty, the To: field will be blank and this might look like spamming. You could include the mailing list email address in the To: field, or even better, if you have Microsoft Outlook and Word you can do a mail merge and create one message for each recipient. A mail merge also allows you to use fields in the message so that you can for instance address each recipient personally. For more information on how to do a Word mail merge, consult the Help in Word. 15. Take care with abbreviations and emoticons. In business E-mails, try not to use abbreviations such as BTW (by the way) and LOL (laugh out loud). The recipient might not be aware of the meanings of the abbreviations and in business Emails these are generally not appropriate. The same goes for emoticons, such as the smiley :-). If you are not sure whether your recipient knows what it means, it is better not to use it. 16. Be careful with formatting. Remember that when you use formatting in your E-mails, the sender might not be able to view formatting, or might see different fonts than you had intended. When using colors, use a color that is easy to read on the background.
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17. Take care with rich text and HTML messages. Be aware that when you send an E-mail in rich text or HTML format, the sender might only be able to receive plain text E-mails. If this is the case, the recipient will receive your message as a .txt attachment. Most email clients however, including Microsoft Outlook, are able to receive HTML and rich text messages. 18. Do not forward chain letters. Do not forward chain letters. We can safely say that all of them are hoaxes. Just delete the letters as soon as you receive them. 19. Do not request delivery and read receipts. This will almost always annoy your recipient before he or she has even read your message. Besides, it usually does not work anyway since the recipient could have blocked that function, or his/her software might not support it, so what is the use of using it? If you want to know whether an E-mail was received it is better to ask the recipient to let you know if it was received. 20. Do not ask to recall a message. Biggest chances are that your message has already been delivered and read. A recall request would look very silly in that case wouldn't it? It is better just to send an E-mail to say that you have made a mistake. This will look much more honest than trying to recall a message. 21. Do not copy a message or attachment without permission. Do not copy a message or attachment belonging to another user without permission of the originator. If you do not ask permission first, you might be infringing on copyright laws. 22. Do not use E-mail to discuss confidential information. Sending an E-mail is like sending a postcard. If you don't want your E-mail to be displayed on a bulletin board, don't send it. Moreover, never make any libelous, sexist or racially discriminating comments in emails, even if they are meant to be a joke. 23. Use a meaningful subject. Try to use a subject that is meaningful to the recipient as well as yourself. For instance, when you send an E-mail to a company requesting information about a product, it is better to mention the actual name of the product, e.g. 'Product A information' than to just say 'product information' or the company's name in the subject.
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24. Use active instead of passive. Try to use the active voice of a verb wherever possible. For instance, 'We will process your order today', sounds better than 'Your order will be processed today'. The first sounds more personal, whereas the latter, especially when used frequently, sounds unnecessarily formal. 25. Avoid using URGENT and IMPORTANT. Even more so than the high-priority option, you must at all times try to avoid these types of words in an E-mail or subject line. Only use this if it is a really, really urgent or important message. 26. Avoid long sentences. Try to keep your sentences to a maximum of 15-20 words. E-mail is meant to be a quick medium and requires a different kind of writing than letters. Also take care not to send E-mails that are too long. If a person receives an email that looks like a dissertation, chances are that they will not even attempt to read it! 27. Don't send or forward E-mails containing libelous, defamatory, offensive, racist or obscene remarks. By sending or even just forwarding one libelous, or offensive remark in an E-mail, you and your company can face court cases resulting in multi-million dollar penalties. 28. Don't forward virus hoaxes and chain letters. If you receive an E-mail message warning you of a new unstoppable virus that will immediately delete everything from your computer, this is most probably a hoax. By forwarding hoaxes you use valuable bandwidth and sometimes virus hoaxes contain viruses themselves, by attaching a so-called file that will stop the dangerous virus. The same goes for chain letters that promise incredible riches or ask your help for a charitable cause. Even if the content seems to be bona fide, the senders are usually not. Since it is impossible to find out whether a chain letter is real or not, the best place for it is the recycle bin. 29. Keep your language gender neutral. In this day and age, avoid using sexist language such as: 'The user should add a signature by configuring his email program'. Apart from using he/she, you can also use the neutral gender: ''The user should add a signature by configuring the E-mail program'. 30. Don't reply to spam.
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By replying to spam or by unsubscribing, you are confirming that your email address is 'live'. Confirming this will only generate even more spam. Therefore, just hit the delete button or use email software to remove spam automatically. 31. Use cc: field sparingly. Try not to use the cc: field unless the recipient in the cc: field knows why they are receiving a copy of the message. Using the cc: field can be confusing since the recipients might not know who is supposed to act on the message. Also, when responding to a cc: message, should you include the other recipient in the cc: field as well? This will depend on the situation. In general, do not include the person in the cc: field unless you have a particular reason for wanting this person to see your response. Again, make sure that this person will know why they are receiving a copy.
1. Online Marketing Overview

2. Online Advertising
Online advertising includes the optimisation of a website to achieve a top ranking in the organic search engine results, pay per click advertising, E-mail marketing, placing of links on related directories and portals, distribution of press releases, blogs, viral marketing and banner advertising. Search Maestros focuses primarily on the first two areas; that is search engine optimisation for natural rankings and pay per click advertising. Although online advertising can be divided into five main categories
Search engines A top position on the search engines should be the primary objective of any campaign. Example:
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Pay per click
Space is purchased on a highly visible portion of the page and pays for each visitor who clicks on the link. Examples: Overture, Google ad words Example:
Paid inclusons Some directories & portals charge a set fee for inclusion. Examples: M-web, Yahoo directory. Example:
Banners
The purchase of (usually animated) banners in prominent positions on highly trafficked site. Example:
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Email Opt-in emailing is a useful and excellent method of marketing attracting highly qualified visitor traffic.
3. Search Engines
Millions are spent every year on Internet advertising, and while there are various aspects to a successful web site, one of the most effective means of online promotion is through search engines. With billions of sites competing for attention on the web this potential cannot be taken advantage off if your site is not easily found by your potential customers. Surveys have shown that as many as 75 percent of Internet users use search engines to locate information, the same research showed that almost 80% of the users abandon their query if they don't find what they are looking for within the first three pages of results. It follows that your site must feature prominently within the search results of the major search engines in order to reap the potential rewards. 4. Pay Per Click Pay per click - Whereas in the past, Internet users were reluctant to click on what they perceived to be a "bought" position, users today are more accustomed to online advertising as a serious medium and have realised that if the website owner is being charged for each visitor, he or she will make certain that they do in fact offer the product or service that is advertised. Pay per click is a very effective way of bringing immediate traffic at an affordable price to both large and small businesses. 5. Paid Inclusion Paid Inclusion is when a web page or Url is included by the search engines for an annual consideration. A top position is not guaranteed, only that the site will be included in the database, the ultimate position in the rankings of pages are determined by the search engine. Optimisation is still essential to obtain top rankings. 6. Banner Advertising Although banner advertising is less popular now than in the early days of the Internet it still remains a powerful online advertising method. Banners can be static or animated
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and would be displayed in prominent areas on high traffic sites. Banners are generally sold on a cost per 1000 impressions basis, in other words you pay according to the number of people who see the banner, regardless of whether they click on it. Accordingly they are an excellent way of building brand awareness, getting your company name out there and in front of thousands of people. 7. Email Marketing Email marketing is one of the most effective online advertising tactics. Provided that the recipients of your email have asked to receive it (opt-in), it can be a cost effective, highly targeted and fully measurable marketing tool. Perhaps the greatest advantage of email marketing is that it reaches the customer at that point at which they most often touch base with the Internet, their inbox. 8. A Combined Approach We believe that a successful online advertising campaign starts with understanding your keyword market. Free listings, pay per click, paid inclusion, banners and email marketing all have their respective place. The key is striking the right balance between them to ensure you are getting the most out of your online advertising Rands.
9. The Test
When you have worked through this Training eBook and you are comfortable with all the information you will be tested and assessed accordingly. You will be permitted to rewrite the test should your first attempt be unsuccessful. The pass mark for this test is 80%. You will only qualify for your WMC (Working Member Code) once you have obtained the required pass rate. The Test consists of 4 sections: 1. 2. 3. 4. Paragraph/Text editing we assess spelling, grammar use and punctuation use. General knowledge pertaining to what you have learnt. Multiple choice. Creating and using Canned Responses.
We strive to maintain a professional and efficient image and thus the same applies to those who represent us as Independent Contractors.
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10. Disclaimer
The information contained in Freelance Logic Training eBook and its several complementary guides, is meant to serve as a comprehensive collection of time-tested and proven strategies that the authors of this eBook have applied to substantially increase their monthly passive income revenue on www.freelancelogic.co.za. Summaries, strategies, tips and tricks are only recommendations by the authors, and reading this eBook does not guarantee that ones results will exactly mirror our own results. The authors of Freelance Logic Training eBook have made all reasonable efforts to provide current and accurate information for the readers of this eBook. The authors will not be held liable for any unintentional errors or omissions that may be found. The material in Freelance Logic Training eBook may include information, products, or services by third parties. Third Party materials comprise of the products and opinions expressed by their owners. As such, the authors of this guide do not assume responsibility or liability for any Third Party Material or opinions. The publication of such Third Party materials does not constitute the authors guarantee of any information, instruction, opinion, products or service contained within the Third Party Material. Use of recommended Third Party Material does not guarantee that your results, with www.freelancelogic.co.za will mirror our own. Publication of such Third Party Material is simply a recommendation and expression of the authors own opinion of that material. Whether because of the general evolution of the Internet, or the unforeseen changes in company policy and editorial submission guidelines, what is stated as fact at the time of this writing, may become outdated or simply inapplicable at a later date. This may apply to the www.freelancelogic.co.za website platform, as well as, the various similar companies that we have referenced in this eBook, and our several complementary guides. Great effort has been exerted to safeguard the accuracy of this writing. Opinions regarding similar website platforms have been formulated as a result of both personal experience, as well as the well documented experiences of others. No part of this publication shall be reproduced, transmitted or resold in whole or in part in any form, without the prior written consent of the authors. All trademarks and registered trademarks appearing in Freelance Logic Training eBook are the property of their respective owners. All rights reserved.

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6.4 Client/sale logging and registration/banking

6.5 Invoicing for Services Rendered

7. Email Etiquette 8. Marketing Strategies helpful tips 9. The Test

Example of recruitment summary:

3. Independent Contractors FAQs

4. SARS Guideline Independent Contractors

"Who needs to register for income tax?

5. Company Procedure Rules and Regulations

[your name] By:____________________ Its:____________________ [Independent Contractor]

Free Proc Logic t/a Freelance Logic

not not not not not not

Printed Name: __________________________

Click on Labs as per screen shot below

Go to Compose Mail as per screen shot below

Place as many as you can, this is the trick.

Example Ad 2 Freelance Website Marketing/Promotion/Sales IC EXAMPLE ONLY Do NOT COPY

Response Letter - Freelance Website/Promotion/Sales ICs

EXAMPLE ONLY Do NOT COPY

In addition the following personal requirements are needed:

Example Ad 3 Freelance Administration and Data/Client Processing ICs

EXAMPLE ONLY Do NOT COPY

In addition the following personal requirements are needed:

6.4 Client/sale logging and registration/banking and procedures

6.5 Invoicing for services rendered (getting paid)

30. Don't reply to spam 31. Use cc: field sparingly

1. Online Marketing Overview

Pay per click

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[your name] By: Its: [Independent Contractor]