Master of Business Administration - Semester 3 MK0018: International Marketing (4 credits) (Book ID: B1199) ASSIGNMENT- Set 1 Marks 60

Note: Each Question carries 10 marks. Answer all the questions. 1. Explain how Letter of Credit acts as an appropriate mode of payment for both exporter and importer.

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2. How is international marketing segmentation helpful in making strategies? What are the bases of the segmentation? 3. Discuss the EPRG orientations and give the differences between international and domestic marketing. 4. What are the factors that affect the pricing strategy of an international firm? What different pricing strategies can the firms adopt? 5. International distribution decisions are critical decisions. Substantiate. 6. What are star export houses? Mention the various special strategic packages for status holders.

Master of Business Administration - Semester 3 MK0018: International Marketing (4 credits) (Book ID: B1199) ASSIGNMENT- Set 2 Marks 60

Note: Each Question carries 10 marks 1. What is the role and elements of culture? 2. Write a short note on International Advertising. How is it important for international marketing?

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3. Describe the various modes of entries in international market. 4. Discuss briefly the steps involved in processing of an export order. 5. Discuss briefly the various techniques to assess country risk. Give examples to illustrate your answer. 6. Discuss fundamental methods of exchange rate forecasting. What are the problems in forecasting exchange rates?