Strengths: 1.

A market leader in the GCC and the only fresh dairy products available within the gulf region. 2. A market share of %60 in 2010. 3. Less wastage percentage compared to other competitors of %3 which means less wastage control=more efficiency. 4. Almarai has an effective quality system that is operated by: a. An integrated supply chain. b. Marketing and sales expertise. c. Effective of chilled distribution network. d. Advanced technologies in farms, processes, and engineering such as Q-Pulse. 5. Mergers and acquisitions (AlYOUM, LOUSINE, 7-DAYS, ipnc) Weaknesses: 1. Limited market share in the gulf region. 2. The company is dependent on a single brand name Almarai. Therefore, in the case of any incident, the company cannot fall back upon alternative brand to keep selling its products. Opportunities: a. In future, the union of the GCC currency will eliminate the cost of currency exchange. b. In future, the export and import duties will be reduced or eliminated which affects the companys revenues positively. c. The increasing population in the gulf country will affect the sales of the company in the future. d. Almarai has new introduced products which gives it an opportunity to continue growing in revenues. e. Increased awareness of the health from consumers increase the consumption of laban, milk, and fruit juices. f. Low interest rates increase investments in the companys business lines. Threats: 1. The subsidies of oil may affect the market of Almarai. 2. The government funding of Almarai may stop at anytime due to the dependence on the unpredictable on its oil revenue. 3. Expansion of Almarai may affect it indirectly by the risks of the operations, treasury risk including currency and borrowing risks, procurement, insurance and litigation. 4. Fresh dairy products have a limited life of six days. Any disruption of the...