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International Business per se is not a modern activity though the imperative to international business may be a modern day feature Organised international business took place even during historical times
Columbus went in search of a different route to the Indies so that trade in spices could be continued
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An Overview
Entire history of India would have been different if British East India Company had not come for business purposes Indian businessmen also went out in search of markets overseas like during the reign of Pallava (7th Century AD) and Chola (10th Century AD), they had gone to SE Asian countries like Thailand, Indonesia, Malaysia, Cambodia etc The first phase of globalisation began around 1870 and ended with world war I
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A Global Perspective
During Industrial revolution, countries like England, Germany, USA were exporting finished goods to various countries by getting raw materials from their colonies The ratio of trade to GDP was taken as a measure to determine trade
GDP = ((Private consumption+Gross investment+Government spending+(exportsimports))
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Influence
Social and Cultural Technological Economic Political
Goals Mkt Share High Profit Risk Avoidance Resource Acquisitions Expand Business Capacities Advantages Low Price Variety of goods High Living Standards Economic Growth Competitive Advantage Problems Political Risks Foreign Debt Exchange Instability High Cost
Intl Biz
Drivers of Globalisation
Regional Integration: Formation of groups like EU (European Union), NAFTA (North American Free Trade Agreement), ASEAN (The association of South East Asian Nations), SAARC (South Asian Association for Regional Cooperation), ESCAP (The Economic and Social Commission for Asia and Pacific), APEC (Asia Pacific Economic Cooperation)
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Drivers of Globalisation
Declining Trade Barriers: There has been a significant reduction in the tariff rates. USA reduced tariff rates from 44% in 1913 to 14 in 1950, 4.8% in 1990 and 3.9% in 2000. Almost all advanced countries reduced tariff rates to 3.9% in 2000. The growth in international trade between 1950 and 2007 was about 28 fold.
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Drivers of Globalisation
Declining Investment Barriers: Governments are encouraging investments for higher production and global reach. Various governments made 1238 changes in the laws governing direct investment between 1991 and 2007. Of these 95% were in favour of FDI. Bilateral treaties increased from 181 in 1980 to 1856 in 2000 among 160 countries. These treaties enabled not only increase in international trade, but also production
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Drivers of Globalisation
Growth in FDI: The investment made by a company in new manufacturing and/or marketing facilities in a foreign country is referred to as FDI. With a rapid growth during 1990s, FDI flows increased dramatically over the last 25 years. Emerging economies like Brazil, India, China, Mexico, Hong Kong and Singapore are receiving over 50% of FDI among developing countries
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Drivers of Globalisation
Strides In Technology: Rapid advances in Information Technology and Transportation Technology have contributed immensely in the advancement of global business. Modern Telecom, Internet and WWW have aided International Business in making rapid strides.
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Transnational company
Geocentric orientation:
Thinks globally and acts locally Global strategy but allows value addition to customer Allows adaptation to add value to its global offer Assets distributed throout the world R&D integrated Production spread but specialised and integrated
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Transnational Companies
Knowledge shared among all locations (Caterpillar) Scanning or Information acquisition Vision and aspirations global markets, customers Operations: key operations globalised (P&G R&D, Colgate HR)
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Global markets and resources Geocentric Dispersed Interdepend ent and specialised
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Knowledge
Home country
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Ethnocentric Approach
CEO
Manager R&D
Manager Fin
Manager Prodn
Manager HR
Manager Mktg
Features: Foreign mkt, extension of domestic mkt; strategy by domestic co.; Export dept takes care of product design and operations
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Regiocentric Approach
CEO CEO
Foreign subEurope
Mktg, UK
Manager R&D
Manager Fin
Manager Prodn
Manager HR
Manager Mktg
Features: Extension from single country to many, Foreign subsidiaries Consider regional environment and policies are made accordingly. Prodn And design may be the same but marketing strategies may vary
Geocentric Approach
CEO India
Subsidiary India
Subsidiary USA
Subsidiary Canada
Subsidiary Europe
Subsidiary SEA
Features: Strategies may involve passive to active pursuit of opportunities, Internationalisation process.
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Geographic scope is limited to national boundaries of the domestic country Operating style including production, marketing, investment etc limited to domestic country
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Domestic Business Environment: Domestic business mostly scans the domestic environment Quotas imposed by countries for exports and imports are not likely to affect domestic business Tariffs that are international in nature may have no effect on domestic business
International Business International business scans the global environment Quotas do effect international business in a significant way Tariffs imposed by global countries will have a significant influence
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Domestic Business Foreign Exchange Rates do not directly or significantly affect domestic business Culture is confined to the domestic walls and products are designed accordingly Export Import Procedures may not have a very significant effect.
International Business Foreign Exchange Rates have significant influence Multi cultural issues are to be reckoned and appropriate strategies designed Exp-Imp procedures across the nations where there are operations have to be taken care of
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Domestic Business Human Resources are normally drawn from domestic country and management may not be too complex Markets and customers are reasonably known to domestic companies
International Business Human Resources are drawn from countries where operations are established and management is complex International companies will have to understand and accordingly work out strategies for global market
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Multinational Enterprises
MNEs and the environment
Home Country
Competitors Customers Domestic Affiliates Suppliers Government
Stakeholders
Multinational Enterprises Banks
Host Countries
Competitors Customers Foreign Affiliates Suppliers Government
MNEs - Characteristics
Affiliates have to be responsive to a number of environmental forces including competitors, customers, suppliers, financial institutions and government They draw on a common pool of resources, including assets, patents, trademarks, information and human resources Affiliates are linked by common strategic vision
Essel Propac is the worlds largest maker of tubes used to pack toothpaste. The firm has 17 plants in 11 countries. Invested USD 40 million in China and USD 15 mil In the USA
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Thousands of smaller firms earn bulk of revenue from international customers Global markets offer more incentives and opportunities than domestic market
Material
Move to a geographical area where material is available so that movement is minimised
Transportations costs
Minimise these costs
Triad Nations
Two drivers of globalisation are
FDI Trade
Triad Nations: USA, EU and Japan Other countries moving into International trade are China, Brazil, Canada, Mexico, India, Singapore, S.Korea, Netherlands and Spain
Triad Nations
The Triad and Regional Business Strategy
Dominate home and surrounding region International expansion does not mean global expansion WalMart has 90% stores in the USA and only 10% outside
Triad Nations
Triad activity in the automobile industry
Auto industry in USA Auto industry in Japan Auto industry in EU Auto industry globally World wide Triad nations compete with each other Compete in the home markets Compete in the markets of others What happens in one market can have a ripple effect in the others
Triad Nations
Triad Economies
Slowed after 1998 US,EU, Japan, Germany etc have all taken a plunge Companies that needed capital could get nothing Competition increased New suppliers and products in markets Triad members under stress, however, FDIs or trade did not decline $ 700 billion worth of business between them Not three separated groups but inter-related ones Relaxed regulations resulted in influx of foreign MNEs to make foreign base strong
Factor Conditions
Demand Conditions
Environment of IB
Internal Environ
Production R&D Marketing HR Finance Organisation Developemnt IT
External Macro
STEPIN
Ext Macro
Techn ology
Econo mic
Politic al
Intern ationa l
Natur al
Types of Integration
Negative Integration: refers to removal of barriers of trade such as elimination of tariffs, removal of quotas, removal of subsidies, removal of other restrictions to trade NTBs Positive Integration: refers to positive action by the economic union to
generate more trade and investment on a transnational basis facilitate the free operation of the market in the economic union
No No Yes Yes
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EU
1960 - 1969 The Swinging Sixties a period of economic growth Emergence of 'youth culture. It is a good period for the economy, helped by the fact that EU countries stop charging custom duties when they trade with each other. They also agree joint control over food production, so that everybody now has enough to eat &soon there is even surplus agricultural produce.
EU
1970 - 1979 A growing Community the first Enlargement Denmark, Ireland and the United Kingdom join the European Union on 1 January 1973, raising the number of member states to nine. Energy crisis and economic problems in Europe. The EU regional policy starts to transfer huge sums to create jobs and infrastructure in poorer areas.
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EU
1980 - 1989 The changing face of Europe - the fall of the Berlin Wall In 1981, Greece becomes the 10th member of the EU and Spain and Portugal follow five years later. In 1987 the Single European Act is signed. This is a treaty which provides the basis for a vast six-year programme aimed at sorting out the problems with the free-flow of trade across EU borders and thus creates the Single Market.
EU
1990 - 1999 A Europe without frontiers Collapse of communism, and in 1993 the Single Market is completed with the 'four freedoms' of: movement of goods, services, people and money. Maastricht Treaty (for Euro) signed in 1993. Austria, Finland and Sweden join in 1995. Schengen agreement (in Luxembourg) forms the basis people to travel without having their passports checked at the borders.
EU
2000 - today: A decade of further expansion The euro is the new currency for many Europeans. The political divisions between east and west Europe are finally declared healed when no fewer than 10 new countries join the EU in 2004. Many people think that it is time for Europe to have a constitution but what sort of constitution is by no means easy to agree, so the debate on the future of Europe rages on.
EU
Objective: Harmonious development of community thro economic activities. Continuous and balanced expansion, increase in stability and accelerated raising of the standard of living. Closer relations among member countries
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ASEAN
The Association of Southeast Asian Nations, or ASEAN, was established on 8 August 1967 in Bangkok, Thailand, by the Founding Fathers of ASEAN, namely Indonesia, Malaysia, Philippines, Singapore and Thailand. Brunei Darussalam then joined on 7 January 1984, Viet Nam on 28 July 1995, Lao PDR and Myanmar on 23 July 1997, and Cambodia on 30 April 1999, making up what is today the ten Member States of ASEAN.
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Youth
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GDP - ASEAN
Country Singapore Malaysia Indonesia Thailand Philippines Brunei Darussalam Cambodia Lao PDR Vietnam Myanmar GDP Growth-197182 9.0 7.5 7.6 6.7 5.7 GDP Growth-2003 1.1 5.3 4.1 6.8 4.7 3.2 GDP growth 2009 -1.3 -1.7 4.5 -2.2 1.1 -0.5 0.1 7.6 5.2 4.8
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Objectives:
To promote welfare of the people and improve quality of life To accelerate economic growth, social progress and cultural development in the region
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Objectives:
To promote and strengthen collective self reliance among the countries To promote active collaboration and mutual assistance in the economic, cultural, social, technical, and scientific fields. To cooperate with international and regional organisations with similar aims and purposes
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Principles:
Cooperation for mutual benefit, within the frame work based on respect for the principle of sovereign equality, territorial integrity, political independence, noninterference in the internal affairs of other states. Such cooperation is to complement and not to substitute bilateral or multi-lateral obligations of member states Decisions at all SAARC levels are taken on the basis of unanimity Bilateral or contentious issues are excluded from its deliberations
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SAARC
SAARC has been an ambitious programme with limited results. The intra-SAARC trade as a percentage of the total SAARC trade remained as low as 4%. A few other unilateral, bilateral and subregional initiatives along with SAARC are:
Unilateral: India removed import restrictions on about 2307 items from SAARC countries
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SAARC
A few other unilateral, bilateral and subregional initiatives along with SAARC are:
Bilateral: India-SriLanka- Tariff liberalisation is the feature of this agreement of 2000 India-Nepal: under Indo-Nepal Economic Cooperation, export of goods from Nepal to India was free of customs duty and quantitative restrictions Indo-Bhutan treaty dates back to 1949 and is for free trade between the two countries
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SAARC
A few other unilateral, bilateral and subregional initiatives along with SAARC are:
Sub-regional: Bangladesh, Bhutan, India, Nepal (BBIL) quadrangle Bangladesh, India, Myanmar, SriLanka, Thailand Economic Cooperation (BIMSTEC) signed in 1994. Bay of Bengal touches all the five countries
Regional: SAARC
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IMF
ITO
ITO
ITO (International Trade Organisation) failed to take off and its place taken by GATT (General Agreement on Trade and Tariffs) in 1947 with 23 countries (including India) signing the agreement at a conference in Geneva. It became a permanent agreement at a conference in Havana in 1948
There were a series of multilateral trade negotiations between 1948 and 1994 called rounds
1949
Annecy, France
Tariffs
1951
Torquay, UK
Tariffs
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1956
Geneva
Tariffs
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1964-67
GenevaKennedy round
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WTO
A permanent institution Its activities are full and permanent Establishment is to serve its own purpose In addition to trade in merchandise goods, the rules apply to trade in services and trade related aspects of IP Dispute Settlement System is well defined and is fast and automatic
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Agriculture - Objectives
conversion of all non-tariff barriers into customs duties phasing-out of all trade-distorting production support measures elimination of export subsidies over a fiveyear period harmonisation of plant health regulations to prevent them being used as non-tariff barriers
Uruguay Round
Dunkel proposed Trade Distorting support policies known as amber policies and Green Policies which include supporting measures such as:
Expenditure on general government services for research, disease control, expansion of infrastructure, environmental protection, food security
TRIPs
Trade Related Intellectual Property Rights: Dunkels proposals include:
Protection of
Patents Copyrights Design Trademarks Trade Secrets
TRIMs
Trade Related Investment Measures: Dunkels proposals also touched inflow of foreign capital into third world countries and suggested removal of various controls. Significant features of TRIMs are:
Abolition of restrictions imposed on foreign capital Offering equal rights to foreign investors equal to those of the domestic investors
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TRIMs
No restrictions on any area of investment No limitation or ceiling on foreign investment Granting permission without restriction to import raw materials and other components Export of the final product will not be compulsory Restriction on repatriation of dividend, interest and royalty will be removed Phased manufacturing programme will be introduced to increase the domestic content of manufacture
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GATS
GATS: General Agreement on Trade Services, is an agreement under WTO. GATS is the first multilateral agreement that covers all internationally traded services like telecom, banking, tourism, professional services etc. The modes of supply for services can be: Cross border supply (intl telephone calls) Consumption abroad (tourism) Commercial presence (foreign bank setting up operations) Presence of natural persons (s/w persons on site)
MFN principle, Market Access, Transparency, Individual govt rights are taken care of
WTO
The ten benefits 1. The system helps promote peace 2. Disputes are handled constructively 3. Rules make life easier for all 4. Freer trade cuts the costs of living 5. It provides more choice of products and qualities 6. Trade raises incomes 7. Trade stimulates economic growth 8. The basic principles make life more efficient 9. Governments are shielded from lobbying 10. The system encourages good governance
Fl ow char t of t he Di sput e Set t l em ent Pr ocess Navi g at e w t hi i n t hi s m odu le Pr ef ace I nt r oduct i ont ot he W TO di sput e set t l em ent syst e m Hi st or i cdevel opm ent of t he W TO dsput e i set t l em ent syst e m W TO Bodi es i nvoved l i n t hedi sput e set t l em ent pr ocess Legal basi f o a s r di sput e Possi bl eObj ect of a Com pl ai nt Jur i sdi ct on o Panel i f s and t he Appel at e l Body The pr ocess St ages i n at ypi cal W TO di sput e set l em en t t case
6. 2 Consu l t at i o ns
6. 5 Appel l at e r evi e w
6. 8 Noni m pl e m ent at i on
6. 9 Com p ensat i on
Legal ef f ect of pane l and appel l at ebody r epor t s andDSB r ecom m endat i ons and r ul i ng s Di sput e Set t em ent l w t hout r ecour set o i Panel s andt he Appel l at e Body Par t i ci pat oni n i di sput e set l em en t t pr oceedi ngs Par t i ci pat oni n i di sput e set l em en t t pr oceedi ngs Devel opi ng count r es i i n W TO di put e s set t l em ent Eval uat i on o t he f W TO di sput e set t l em ent syst e : m r esul t s t o dae t Fur t her i nor m at on f i Test Sum m ar y Annexes
UNCTAD
United nations Conference on Trade and Development (UNCTAD):
Established in 1964 in Geneva to address problems of the developing countries pertaining to trade and development One of the important agreements launched by UNCTAD in 1968 was Generalised System of Preferences (GSP) that the developed countries granted to developing countries improved market access
UNCTAD
A few of the activities are:
Trade analysis and Information System Assessment of impact of trade and development on environment Assisting developing countries in Trade negotiations Conducting investment policy reviews of different countries Conducting capacity building seminars (pertaining to international investment and technology) for the developing nations
UNCTAD
A few of the activities are:
Macroeconomic and development policy reviews for the countries Technical advisory support for the developing countries Assisting developing nations in modernising customs clearance procedures Training in all areas of international trade for developing countries Assisting LDCs in their process of accession to WTO Assistance to LDCs in terms of strategies for development and poverty reduction
Objectives of GATT
The most important elements of the Agreement included those of:
non-discrimination: the Most Favored Nation (MFN) principle reciprocity transparency tariff reduction.
23 33 34 22 45 48 99
Uruguay Round
The Uruguay round was launched at a meeting of trade ministers in Punte del Este, Uruguay, in October 1986. It was expected to last for four to five years and instead took around eight years (until December 1993). What made the Uruguay round so contentious?
USA opened the negotiation with an unrealistic demand for the zero-zero option.
All agricultural subsidies and all quantitative restrictions on agricultural imports be phased out over a period of ten years, and that world health and safety measures be harmonized.
This proposal found support among Cairn groups but the EC totally opposed it.
Market Access
Domestic Support
Export Subsidies
Billion Dollars
Quantity
Budget
Million Dollars
Dumping
It is defined as selling a product in a foreign country at a price that is lower than the price charged by the same firm in the home country.
PW P1 P2 Predatory dumping