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lamacchiatony@gmail.com
4600 Old Troy Pike, Urbana, OH 43078 513-519-1430
(present) SALES/MARKETING EXECUTIVE Building relationships with KEY manufacturers and retailers to support marketing, merchandising, and media plans based upon clients business objectives and strategies. Expand Social Commerce platform and footprint within key accounts to sell product portfolio while gaining digital promotion revenue from key CPG advertisers to support their strategies through multiple impressions across a variety of online communication platforms. Currently working with senior-level Kroger executives to implement strategic market insights in several categories. Blended entrepreneurial spirit with rich sales experience to help grow a successful dry cleaning test store. Built test store business from zero to 3,000+ customers in saturated marketplace (with 3 tough competitors in close proximity) Yr 1 $50K Yr 2 $250K TEST STORE REVENUE Yr 3 Yr 4 $357K $405K Yr 5 $437K Yr 6 $479K
Earned award for best customer service out of 600 locations worldwide. Crafted and executed strategic marketing plans, web design, mobile advertising, digital couponing. Leveraged expert relationship-building, customer service, and selling techniques to build Martinizing Delivers. Awarded Highest Sales Increase out of 600 stores worldwide.
SUMMARY: Key player in dramatic growth of the countrys premier targeted marketing-services company (NYSE: POS) from $10MM in 1991 to $500MM in 2002, stock price from $3.00 to $300, consumer outlets from a few hundred to 35,000. In direct sales role, single-handedly led the Cincinnati office from startup to rapid and sustained growth: Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 $700K $2.5MM $4.0MM $5.5MM $7.0MM
GENERAL MANAGER: Health Resource Division Promoted to open Cincinnati office for new division to launch targeted-advertising technology to pharmaceutical and OTC drug companies. Managed all activities involved in opening new sales office. Rapidly grew sales from zero to $8.5MM in 3 years. Opened key business including Actos ($2MM), Adderall ($2MM), Carbatrol ($1.5MM), Prevacid ($770K) as well as numerous CPG accounts (Lean Cuisine, Pampers, Always, Vicks VapoRub, All Bran, MyCereal.com). Conceptualized new product, Checkout RX, revamped sales message to present new-to-the-market concept to pharmaceutical manufacturers, and captured new business ($1.5MM Prevacid account). GROUP SALES DIRECTOR Trained, mentored, guided, and managed sales/account-management team to drive dramatic territory growth. Increased territory revenues 100% in 3 years, to $14MM. Named to Big Contract Honor Roll for securing multi-year $11.5MM Ross Labs contract. Selected and groomed account managers who consistently achieved Presidents Club level and captured multimilliondollar key corporate accounts, including Stouffer/Nestl ($5MM), Bob Evans ($2MM), and Red Gold ($2MM). Trained and directed Southeast Sales Director who built Georgia-Pacific into $11MM account. ACCOUNT DIRECTOR Developed new business while expanding Cincinnati office. Hired and directed top-performing account management team. Built personal sales to more than $7MM, representing more than 6% of entire company sales.
Ranked as #1 sales performer companywidePresident of Presidents Club, 1995. Achieved 100% Quota Club status for 5 consecutive years. ACCOUNT EXECUTIVE Sold concept to CPG companies and built strong accounts with Borden, Jergens, Heinz, Dow Chemical, and others. Sold the first multi-year deal in company history, a $3MM contract with Heinz. Generated large sales increases, including growing Heinz by 500%; Chiquita by 500%; and Ross Labs by 550%.
VICE PRESIDENT SALES, WEST: Healthy Options: Gained 29 NEW meetings in just three months. Pioneered Multi-Brand health objective to Kimberly-Clark.