Berggruen Hotels

Business Presentation

A brief about Berggruen Holdings

Investment Portfolio
Direct Private Investments Renewable Energy Public Market Securities Real Estate

Berggruen in India
India Overview Investment in India Private Equity Real Estate Public Market Securities

Investment made by Berggruen Holdings

Berggruen Holdings is the direct investment vehicle of The Nicolas Berggruen Charitable Trust, estimated to exceed $3 billion. More than 100 direct investments over the last 20 years. Invests proprietary capital. Allows for flexibility in financing, swift investment decisions and longer investment horizons. Typical investments are between US$ 20 million to $100 million in a single transaction. Partnership philosophy: works closely with existing management teams, developers and asset managers. Founded in 1984.
Global Investing from Six Regional Offices New York Los Angeles London Istanbul Mumbai Berlin

Invests Across Asset Classes

Direct Private Equity Real Estate Renewable Energy Agriculture Stocks Bonds Hedge Funds Private Equity Funds

Nicolas Berggruen
Nicolas Berggruen is the Chairman of Berggruen Holdings, a private company, which is the direct investment vehicle of The Nicolas Berggruen Charitable Trust. Berggruen Holdings has operations in the U.S., Europe, and Asia, as well as real estate and financial investments globally. The firm and related entities have made well over 100 direct investments during the last 20 years by committing entirely its own capital across diverse industries, both public and private and focusing on building longterm value. Investments are often socially and culturally driven. The Berggruen Group has offices in New York, Berlin, Istanbul, Tel Aviv and Mumbai. Through the Nicolas Berggruen Institute, an independent, non partisan think tank, he encourages the study and design of systems of good governance suited for the 21st century. Mr. Berggruen is a member of the Council on Foreign Relations and the Pacific Council on International Policy. Committed to leaving a legacy of art and architecture, he sits on the boards of the Museum Berggruen, Berlin, and the Los Angeles County Museum of Art, and is a member of the International Councils for the Tate Museum, London and the Museum of Modern Art, New York. He has collaborated on projects with such renowned architects as Richard Meier, Shigeru Ban and David Adjaye. Mr. Berggruen was born in Paris, where he studied at lEcole Alsacienne before attending Le Rosey in Switzerland. He obtained a Bachelor of Science in Finance and International Business from New York University in 1981. Prior to Berggruen Holdings, he worked for Bass Brothers Enterprises on the real estate side of this family-held investment firm, as well as for Jacobson and Co., Inc., a leveraged buyout company. In 1988, Mr. Berggruen co-founded the Alpha Group, a hedge fund operation, which was sold to Safra Bank in 2004. He is a member of the Young Presidents Organization and a board member of Promotora 4 De Informaciones, S.A.

Diversified Business Interests

Berggruen Holdings invests in opportunities that display positive cash flows, across a wide range of industries. Direct Private Investments Can invest $100 million of equity in any single transaction. The firms North American and European private equity portfolio (excluding its operations in India and Turkey) is debt free and represents businesses that currently have in excess of $5 billion in combined revenue and $250 million EBITDA. Renewable Energy / Agriculture Develops green field projects such as wind, and hydro electric power. Current wind and hydro-electric projects are underway in Turkey. Public Market Securities Holds long-term, concentrated investments; value-oriented often with a contrarian view
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Real Estate Commercial and residential real state projects including a large revitalization project in Newark, New Jersey; hotel and mixed-use development ventures in India, Turkey, Japan, Singapore and a growing residential and commercial real estate portfolio in Berlin, Germany, Israel and on the West Coast of the United States.

Berggruen in India

India Overview
Berggruen Holdings began investing in India in September 2006 with a committed investment pool of US$ 300 million. Initial investments included start-ups in basic industries, real estate, operating businesses and secondary markets. Investments made in India are diversified and include a green field start-up chain of full-service mid-market hotels; a vocational education institution, a car rental company, an equipment rental company and various real estate development deals across India. Berggruen has also invested in the secondary markets. Berggruen is extremely flexible to be able to invest in various industries; decision making is quick, enabling effective execution. BH Advisors, founded by Kabir Kewalramani, acts as the India Investment Advisor to Sigma Asset Management Company and provides non binding investment related advisory services.

Investments in India

Keys Hotels
Berggruen Hotels was formed in September 2006 and boasts of a strong management team lead by Sanjay Sethi. The top management has a cumulative experience exceeding 100 years. The Company was formed with the intent to build and operate midmarket hotels, resorts and serviced apartments in India and other emerging markets of the world. The Company launched its KEYS brand positioned as Mid-market Hotels in January 2007 and all hotels will be operated under this brand. Modes of development Buying land, building and operating Joint ventures Management contracts Lease arrangements Acquisition of existing hotels The company has acquired 19 sites (18 for Hotels and Resorts and 1 for Serviced Apartments) including 5 management contracts. Out the 14 owned assets, 5 are already operational and 3 in Pune, Kochi and Vizag are due to commence operations in the financial year 2011-12. Construction is under way at 6 more sites in addition to these sites. 5 hotels under management contracts are already operational. The site in Goa is for an upscale resort while the rest will be under the Keys Brand. The Company is pursuing further growth through the management contracts. Operating hotel details can be accessed on www.keyshotels.com.

Car Club
Car Club launched its services in September 2007 and is led by SP Balasubramanian and is supported by Indias most experienced team in the business. Car Club is focused on providing corporate car rental services to various corporates across India. The Companys mission is to build a technology driven, nationally networked car rental company to deliver consistent high quality car rental services to its customers. The Company has more than 700 corporate clients and is growing aggressively. Car Clubs chauffeur and self-drive services are currently available in 13 cities including Bangalore, Chennai, Cochin, Hyderabad, Mumbai, Pune, New Delhi, Kolkata, Gurgaon, Noida, Ahmedabad, Mysore & Coimbatore and will soon expand to more cities. Car Club operates 1,300 cars ranging from the Economy to the Super Luxury range and includes the makes of Tata, Ford, Hyundai, Honda, Toyota, Chevrolet, Mercedes, BMW, etc. The fleet size is expected to reach 2,000 cars by the year end. www.drivecarclub.com

Select Cabs
Select Cabs launched its services in January 2009 and is led by SP Balasubramanian and is supported N Anand who is the Business Head. Select Cabs is focused on providing staff transportation services to Corporate in various sectors including Telecommunication, IT, IT Enabled Services, Airlines, etc. The Companys mission is to build a large human transportation company in India with wide network, diversified products, safe & reliable transport solution to its customers. Select Cabs largest services are currently available in 7 major cities being Mumbai, Delhi, Bangalore, Chennai, Hyderabad , Coimbatore and Pune. Select cabs operates about 1000 cars transporting over 5,000 employees of various organizations and operates 24x7.

Gemini Equipment and Rentals

GEAR was established in February 2007, in partnership with Cycladic Capital with the objective of becoming the market leader in the construction and plant equipment rental business in the chosen sectors. GEAR is a professionally managed company that is headed by Vivek Soni and Anand Singh, two seasoned professionals that bring on board many years of experience and achievements in investing, finance and operations. GEARs business model focuses on building categoryleadership in the sphere of construction equipment rentals. GEARs strategy is to plan, acquire, monitor, maintain and provide a comprehensive fleet of equipment to meet the industrys rising demand for equipment and maximize value for its stakeholders. They have introduced and standardized international best practices in the Indian rental space. GEAR has a pan India presence with branches in Ahmedabad, Bhopal, Bhuvaneshwar, Delhi, Hyderabad and Mumbai. GEAR currently has over 300 assets and is aiming to increase its fleet size to over 1,000 units by 2014. http://www.gear-india.com/main.htm

UEI Global
UEI Global was founded in 2007, and offers Degree and vocational education in various sectors in India. The Company has an experienced management team, led by Manish Khanna. He was the founding member of the Company and served as the erstwhile CFO of the Company. The Company currently runs 17 academies across India. The Company started in the hospitality space, with accreditation & validation from the Hotelschool The Hague, The Netherlands. It has subsequently tied up with highly reputed Indian Universities whose Degrees it offers to its students. Various courses such as BBA, Travel & Tourism, Retail Management, Communication have also been designed in collaboration with internationally renowned education houses and Universities. A pioneer in its unique direct Marketing approach, the company has devised a very strong lead generation and student acquisition model which ensures a very strong pipeline as a very low cost. The Company, and is currently opening up new channels of growth; beyond its physical locations, including rural and online-learning initiatives. www.uei-global.com

Real Estate Projects

Commercial Office Block - Hyderabad

The site is approximately 2.6 acres and is a prime location, very close to Hitech City, the IT hub of Hyderabad. The land is located on the junction / crossroad of a 400 ft Express Highway and a 125 ft main road. It has a road access on 2 sides. The project will have a total developed commercial space of 650,000 sq ft the structure will be a high rise building with over 20 storeys. Restaurants and a Hotel are planned on the top floors. The Licensing work is in progress; once construction is commenced, the project is expected to be completed within 26 months.

Mixed Use Development Mohali, Punjab

The Arcane project is a 125 acre mixed use (IT Park, commercial offices and residential plots and houses) real estate development project in Mohali, Punjab. The project is being funded via a joint venture with large real estate developers such as Urban Infrastructure, Khattar Holdings, Landmark Land Holdings and Arcane Developers. The JV Group also has an option to acquire and develop another 100 acres adjacent to the current development. The project has just received a sanction from a nationalized bank for an amount of Rs 800 million; the development work shall commence very soon.

Mixed Residential Project, Mysore

Mysore Meadows is a mixed residential project with a size of 234 acres. The project is a Joint Venture with a local developer consisting of Row Houses, Villas, Condominiums and a Club House equipped with modern facilities. Mysore is the second largest emerging IT capital in Karnataka. It has easy access to an expressway and Metro connectivity between Bangalore and Mysore is in development. As a result, the travel time between both the cities will be close to 1 hour. The land is in an excellent location very close to the acquisition recently done by the KDA for an IT Park and close to the Infosys campus which is built on approximately 500 acres. It is also in the vicinity of large residential developments and Commercial and IT office blocks. Conversion of the land conversion is currently is progress and the project and we are in talks with the local housing board for a 100 acre joint marketing plan this will give our project a kick start we expect the project to be launched in FY2012.

Residential & Commercial Project, Vizag

Vizag is considered to be the fastest developing tier II city in South India and among the top 100 fastest growing cities in the world. The 5.3 acre site was won in a public open auction conducted by the VUDA and is situated at Madhurwada - close to the Governments 1,000 acre IT SEZ. The project displays huge potential as various large IT companies are queuing up in the vicinity. Berggruen Holdings has planned a residential and commercial development that is expected to break ground in the latter part of 2011.

IT SEZ Project, Coimbatore

Berggruen has acquired a 2.25 acre parcel of land within a fully operational IT/ITES Special Economic Zone (SEZ) in Coimbatore. It has also become a co-developer and can develop residential apartments within the SEZ the co-developer status accords tax benefits, i.e. there is no income tax on the revenue, no dividend distribution tax and is eligible to various indirect tax benefits for the entire development. The proposed development has an approved FAR of 1.8 resulting in over 175,000 sqft of residential development within the SEZ. The project is located strategically, 10 kms from the main city and 12 kms from the Airport. There are also plenty of large IT and other companies already operating within the SEZ for the past few years.

Keys Hotels
Spaces to work, places to play

Berggruen Hotels - Branding

Brand
Keys Hotels Keys Resorts Keys Serviced Apartments -

Positioning
4 Stars and 3 Star Positioning 5 Starts and 4 Star Positioning 4 Stars and 3 Star Positioning

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Sanjay Sethi
Sanjay is a hotel management graduate from IHM Pusa and has spent 23 years in the hospitality industry. He is a Certified Hotel Administrator from the American Hotel Association. He has over the years acquired new knowledge through mediums like Cornell, XLRI and TMPT. During his 14 year tenure with the Taj Group, he served as an assessor of Tata group companies through a model based on the Malcolm Baldridge method of business management. Having worked across Tier I and Tier II cities of India, he prides himself in having deep knowledge of the markets and employee and guest sensitivities across the country.
Managing Director & CEO

In August of 2006, Sanjay quit a senior position at the Taj Group of hotels to set up Berggruen Hotels (BH) in partnership with Berggruen Holdings, New York. He has personally hand picked the senior management team at BH to partner him in building out the business. Sanjay is a hard core hotel operations person and has along the years gained competencies in finance, marketing, design and development.
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Partha Chatterjee
Partha comes with an experience of over three decades, primarily with the Tata Group and Taj Hotels where he has been involved in setting up and re-branding of its hotels in New Delhi, Kolkata, Lucknow and in Mumbai. Recently, Partha has played a pivotal role in the re-branding exercise and launch of Ginger Hotels, the budget brand under the Taj stable. Parthas strength lies in the field of marketing and launching of new brands and hotels and in his networking capabilities with industry business providers like travel companies and corporate houses.
Wholetime Director and Chief Marketing Officer

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Alex Joshi
Alex has 15 years of hospitality experience with the Oberoi Group and with the Taj Group of Hotels and has spent 4 years in International assignments. He is an MBA from The Asian School of Business Management Manila, Philippines and holds a Post Graduate Diploma in Hotel Management from the Oberoi School of Management. Alex brings with him knowledge of global best practices in the field of hospitality and business management.
Chief Operating Officer

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Arif Khan
Arif Khan brings over 2 decades of experience both in India and abroad with Taj Hotels, Palaces and Resorts. Prior to joining Berggruen Hotels, Arif was based out of Dubai where he was exposed to a multicultural working environment. He has earned Masters Degree in Business Administration with specialization in Human Resources Management. As an experienced HR professional his strength lies in implementing robust HR systems and delivering Human Resource Value Proposition for optimal HR management.
Chief Human Resources Officer

Arif has been associated with the company since inception and have played critical role in the successful opening of 7 properties since 2007. He is a keen sportsman and has travelled worldwide to pursue his interest in Sports.
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Man Singh Rathore

Man Singh brings with him over 28 years of rich experience in the procurement, Materials Management, Inventory Management, Vendor Development & Cost Estimations. He has had extensive work experience for over 20 years with Taj Group of Hotels at Taj Mahal - New Delhi, Taj Palace New Delhi, Jai Mahal Palace, Rambagh Palace - Jaipur, Lake Palace - Udaipur, Taj Chandela - Khajuraho. Mansingh Rathore has wide experience in pre opening of Hotels with Keys as well as Taj Hotels and has instrumental in implementing key contracting / procurement strategies, selection of products with operations and ensuring that strategies & plans are aligned with project requirements. His strength lies in negotiations, implementing systems and effective controls and has comprehensive knowledge of imports and other related regulations Man Singh is a Post Graduate in Tourism from Delhi University
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Chief Procurement & Materials Officer

Ajog Kumar Bose

Ar. Ajog Bose is a registered architect with Council of Architecture of India, Graduated from IIT, and institutions abroad. He has 31 years of extensive experience in Designing, execution and Coordination Management of Projects. His competence of offering a notable and observant exposure in extending and managing diverse engineering projects makes him stand out as team leader. He has immense global proficiency in executing mega building and building infrastructure projects. The deep technical comprehension of full project cycle activities is his sphere of influence.

Director - Projects and Technical Services

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Vikas Chadha
Vikas is a Qualified Charted Accountant from the institute of Charted Accountants of India and also a qualified Cost Accountant from ICWAI Vikas is a seasoned finance professional with over 15 years experience in Finance, Business Planning and strategy and has worked extensively in portfolios consisting of start up ventures in which he has been keenly focused on turnaround /profitability enhancement.
Chief Financial Officer

He has been associated with Tata Tea, Thomas cook and Marico ltd in various capacities. An experienced finance professional, his strength lies in financial planning and business strategy along with fund raising , evaluating acquisition opportunities , implementing robust financial systems & controls and optimizing stakeholder value
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Board of Directors
Managing Director Director Whole time Director Independent Director Additional Director Additional Director Sanjay Sethi Kabir Kewalramani Partha Chatterjee Shashank P Warty Mr. Kevin Sheehan Mr. Thomas Crawford

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Management Contract

Its our Experience that will deliver Your Success

The Management team has a collective experience of over 120 years in the hospitality industry, of which 20 years in managing and operating hotels, resorts & Palaces in India and abroad. Our ability to combine experience , in depth knowledge and extensive resources with a small companies dexterity will be the wining Sales & Marketing Revenue Management Information Technology & System Support Room Operations Food & Beverage Operations Accounting & Financing Human Resources Training & Support Purchase & Procurement Concept Planning & Development Design & Construction 32

Managing your asset

One of our critical responsibility as a management company is to protect and enhance the hotel. The trick in providing the protection are procedures, training and preventive & proactive maintenance provided by our team. This enhances guest satisfaction, safety and security of guests and most importantly increases the value of the asset

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Sound food & Beverage management

One of our strongest points is our innovative food & beverage. Our F&B division adds value for its owners by executing strategic sales plans, online training, purchase, menu design and catering operations that result in increased revenue while driving profit margins to the bottom line.

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Best in class Sales & Marketing Strategy

Our aggressive sales & marketing, revenue management and distribution channels allow for the achievement of occupancy, rate and RevPar objectives with a clear focus on the bottom line. Effective sales & marketing strategies targeting groups, leisure, corporate and the travel trade ensures a proper mix for a hotel, producing results that exceed industry averages in sales & profitability. By identifying opportunities in every segment of the marketplace KEYs management team maximizes revenue through a comprehensive approach to all distribution channels and motivated sales team.

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Customer Base
You benefit from our already operating and existing business where we have an extensive customer base of over 200 National corporate accounts, 500 local accounts in each of our 10 hotels and over 500 travel agents. Membership of crucial industry associations like TAAI, TAFI, SKAL, FHRAI, CII, FICCI, Indo German Chamber etc. Database of nearly 2,00,000 travelers With on the ground sales force in feeder markets, and GSA in 22 locations in India and abroad, reaching the right customer will no longer be your concern.
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Brand Power

With 13 owned hotels across the country in less than three years KEYs soon will enjoy global visibility. The brand power allows for better customer profile, customer reach and employability resulting in better profitability.

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Guest Satisfaction and assurance

True measure of a hotel is satisfied guests. Delivering an exceptional guest experience every day and night is the ultimate commitment of every KEYs team member. Continuous focus of guest surveys ensures that management is in touch with the needs of the guest and performance of the property. Our objective is to achieve the highest guest satisfaction levels in our class

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Resources
Ultimately, the value of a management company is measured by the properties bottom line. Experience team members, proven systems, sales & marketing expertise, financial control, a hands-on approach and timeless and depth of support gives KEYs the edge. KEYs presence across the country will give owners optimal cost and purchasing advantage for their properties.

Depth is a critical ingredient in the search for the right management company. Many of the challenges guests, managers and owners face are unforeseen and require experience and capability that we can provide.

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People Power
At the hotel level the guests are served by competent, motivated, courteous team members ensuring guest satisfaction and improvement of hotel profits. Our employee training starts even before they join us. The backward integration with UEI Global, provides training on process designed and developed by us. Our philosophy is emphasis on quality client and guest service, market driven facilities, strong promotional programs, ongoing financial monitoring systems and meticulous attention to detail.

The foundation of KEYs has been built on strong shoulders of established and experienced hotel executives. We are committed to employing the most qualified management team in the industry.

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Multi prolonged approach for overall enhancement

Performance against Budget. Measured. Cost focused. Controls & Audits Accountability

Higher occupancy Enhanced channels of distribution Higher ARR / RevPar Higher Revenue
Revenue Enhancement

Lower product related complaints Contemporary style

Property Enhancement

OVERALL GROWTHOF THE PROPERTY

Employee Productivity Enhancement

Engaged employee Part of a group Motivated & Empowered Training

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Value proposition

Keys Corporate
Process
Standard operating processes Budgeting and MIS Customer satisfaction surveys Pre opening processes Centralized material management. Department wise key process Complaint reduction

Product
Hotel designs. Knowledge of global best practices Brand standards for amenities, facilities . Upkeep & maintenance Buying of right products

Customer
Managing customer data base Marketing and distribution channels Brand promotions Continuous research on customer expectations. Satisfaction survey

Service
Advice on feasibility study Recruitment assistance, training, UEI Global tie up Technical advise, design and development advise Market knowledge Hotel/ Resort operations etc IT solution

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Snap shot of initiatives to achieve overall enhancement

Revenue Enhancement Revenue & Inventory Management ROTD Global Alliance Reach Marketing Sales Focused F&B marketing Optimizing other revenue streams Budgets & Reviews Internal audits Enhanced Channels of Distribution Dedicated 24X7 call centre GSA presence worldwide Global PR companies Sales agents Pan India Dedicated ebooking engine Corporate advertising Loyalty program Productivity Enhancement Employee training programs and audits. Rightsizing Identification and implementation of key processes to reduce waste Complaint management system HACCP / ISO standards Property Enhancement Planned maintenance Best practice sharing

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Transparent Contract Terms

All Fees and Expenses are made visible Transparently and Upfront; - No hidden costs - On actual costs e.g. Reservation fees; Marketing and IT costs; etc are charges on actual with complete transparency

Cost saving from pre-negotiated discounted rates for various CAPEX and operating items with Suppliers is entirely passed on to the owners / developers No commission from Suppliers, contractors, etc

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The Brand

The Brand

Brand Personality Stylish Cheerful International Cutting Edge

Brand territory Style without pretence

Brand value driving service Facilitation with warmth

BRAND

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Keys Hotels The Product

Keys Hotel Trivandrum

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Keys Hotel Ludhiana

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Keys Hotel Bangalore

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Keys Room
4 Rooms Types:

Keys Rooms Keys Suites

Typical Room Area Specs

Womens Secure Rooms Room for Physically Challenged

Womens Secure Room

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Ludhiana Room

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Trivandrum Room

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Bangalore Room

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Keys F&B
All Day Dining
Keys Caf

Sports Bar
Unlock Hip and sporty Drinks; food and music Pool table Dart boards Video games

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Keys Caf All Day Dining

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Keys Caf Trivandrum

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Keys Caf Ludhiana

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Keys Caf Bangalore

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Unlock Sports Bar

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Unlock - Trivandrum

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Unlock - Ludhiana

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Unlock - Bangalore

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Keys Hotel
Architect : Sanjay Puri Interiors: TID Number of rooms: 100 + PMS System: Amadeus POS System: Shawman Accounts System: Alif Lighting: LED, Florescent A/C : VRV by Daikin / Samsung Elevators: Mitsubishi /Kone/Otis Sound system: Bose
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Keys Difference
Free WiFi Self Check-in kiosks Key card driven
Elevators Vending Machines Business Centers (24 hrs) Gym (24 hrs)

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Key Card Driven Vending Machines Guest Convenience and Value

Pylon Feature Rate Transparency

Key Card Driven Elevators A Security Feature

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In Room Food Delivery

Room service menu available 24X7 Served in disposable bags Packed food / snacks available around the clock. Breakfast on the Go available from 0500 hrs to 1100 hrs.

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Board Room
Seating of 6 - 8 Integrated TV screen for presentations. Self help tea coffee service stations Access by key card 24X7

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Conference Room
Double height ceiling Integrated presentation setup Aquatic panels for noise reduction. Self service tea coffee stations. Full black out facility available

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Self Check-in and Information Kiosks

Self check-in facility City information guide User friendly Auto generation of guest room key cards

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Other Facilities
Ice Machine on Floors Baggage trolley, shoe shine machines available on floors Access to guest floors only for in-house guests Rate of the Day displayed at entrance, encouraging rate transparency Vending Machine with soft beverages, snacks and utility items such as tooth brush, shaving kit, etc

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Typical Keys Hotel

Rooms 100+ Keys Caf 70 Covers Unlock Bar 40 Covers Meeting Spaces 100 Pax Gymnasium Business Centre Free High-speed WiFi

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Existing Keys Hotels

S.No PROPERTY 1 2 3 4 5 6 7 8 9 10 11 The Dukes Retreat Keys Hotel Trivandrum Keys Hotel Ludhiana Keys Hotel Nestor Keys Hotel Bengaluru Evershine - A Keys Resort Mahabaleshwar Keys Hotel Chennai Keys Hotel Bangalore Keys Serviced Apartments Keys Hotel Cama Ahmedabad Keys Hotel The Aures Aurangabad Total Existing Inventory LOCATION (AREA) Pune Mumbai Road House Board Junction Opposite City Centre Marol Hosur Road Satara Adyar Whitefield Whitefield Khan Pur Chetan Nagar INVENTORY OPEN SINCE OWNERSHIP 80 101 95 140 159 86 30 147 75 49 62 1024 Jan 2009 Sep 2009 Jan 2010 Jun 2010 Sep 2010 Oct 2010 Feb 2011 Jun 2011 Jun 2011 Jul-11 Dec-11 Managed Owned Land Leased Managed Owned Managed Managed Owned Owned Managed Managed

- 11 existing properties with total inventory over 1,000 keys - 5 existing properties are Owned and 6 on management contract - 85 add-on rooms in Mumbai and 27 more rooms in Mahabaleshwar are under development

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Proposed Keys Hotels

S.No PROPERTY 1 2 3 4 5 6 7 8 9 10 11 Keys Hotel Pune Keys Hotel Kochi Keys Hotel Vishakhapattanam Keys Hotel Shirdi Keys Hotel Vadodara Keys Hotel Lucknow Keys Resort Goa Keys Resort Kovalam Keys Prism Suites Gurgaon Keys Hotel Prism, Gurgaon Keys Hotel Raipur Total Proposed Inventory LOCATION (AREA) PROPOSED INVENTORY PROPOSED OPENING OWNERSHIP Pimpri Thevera Dabagardens Ring Road Sayajigunj Pargana Bignore Velsao, Mormugao Chowara, Kottukal Sec 2 Sec 89 102 154 110 80 100 100 95 74 80 144 100 1139 Dec 2011 May 2012 July 2012 Dec 2012 Aug 2013 Oct 2013 Dec 2013 Dec 2013 Apr 2014 Apr 2014 Mar 2014 Land Lease Owned Land Lease Managed Land Lease Owned Owned Owned Managed Managed Owned

- 1 property opening by the end of this year - 3 properties scheduled to open in 2012 - 7 properties at various stages of development - Total proposed inventory of about 1150 rooms

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S.NO
1 2

STATE
Jammu & Kashmir Punjab

CITIES
Srinagar Chandigarh Amritsar Delhi

INVENTORY
100 100 100 150 150 100 150 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

ARRANGEMENT
Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract Management Contract

Locations for Management Contracts - KEYS HOTELS

NOIDA 3 NCR* Greater NOIDA Gurgaon Faridabad 4 5 6 7 Uttar Pradesh Chattisgarh Assam Sikkim Lucknow Agra Raipur Guwahati Gangtok Jaipur 8 Rajasthan* Udaipur Jaisalmer 9 Bihar Patna Ranchi Bhopal 10 Madhya Pradesh Indore Gwalior Ahmedabad 11 Gujarat Surat Rajkot Mumbai Nashik 12 Maharashtra* Nagpur Pune Shirdi Aurangabad

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Area Program Keys Hotel

Required total built-up area Room to Total Area Ratio
(For a 100 Key Property)

55,000 Sft 55%

Vital Area Specs: Typical Room Size GFA Per Room Typical Lobby Area Typical Keys Caf Area Typical Unlock Bar Area Conference Rooms Gymnasium Business Centre BOH 5,000

242 Sft 500 Sft 2,000 Sft 2,000 Sft 1,200 Sft 1,500 Sft (Location Specific) 450 Sft 400 Sft

Note: -The Parking as per norms above areas represent a typical Keys Hotel. In case of conversion of existing hotel, the same will have to be adapted to Keys minimum acceptable standards. 77

Development Cost / Time Keys Hotels

(As of 2010-11)

Per Key Development Cost (W/O Land)

Rs 26 Lacs

Total Project Cost for 100 Room Keys Hotel

Rs 31 Crs

Average Development Tenure

24 to 26 Months

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Thank you

For Development Queries / Opportunities Please Contact: Beni Agrawal General Manager Business Development T: +91 22 6783 0112 F: +91 22 6710 9974 M: +91 9004 262384 E: beni.agrawal@keyshotels.com

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