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  • Seymour EDC Downtown Action Plan

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    The Valley Indy
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    Seymour residents want to enhance and strengthen the downtown area. This brochure summarizes action strategies which arose out of a 2012 study. The full report entitled "Seymour - Downtown Action Strategy" is available at town hall.

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    Seymour residents want to enhance and strengthen the downtown area. This brochure summarizes action strategies which arose out of a 2012 study. The full report entitled "Seymour - Downtown Action Strategy" is available at town hall.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    1K просмотров4 страницы

    Seymour EDC Downtown Action Plan

    Загружено:

    The Valley Indy
    Seymour residents want to enhance and strengthen the downtown area. This brochure summarizes action strategies which arose out of a 2012 study. The full report entitled "Seymour - Downtown Action Strategy" is available at town hall.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 4

    SummaryBrochure

    SEYMOUR
    DowntownActionStrategy

    SeymourEconomicDevelopmentCommission

    July2012

    TheIssue
    Seymourresidentswanttoenhanceandstrengthenthedowntownarea.Thisbrochure summarizesactionstrategieswhicharoseoutofa2012studyintendedtohelpenhance andstrengthendowntownSeymour. ThefullreportentitledSeymourDowntownActionStrategyisavailableatTownHall andonthetownwebsiteatwww.seymourct.org/.Thereportwaspreparedforthe EconomicDevelopmentCommissionbyPlanimetrics,Inc.

    TheMainStrategies

    ContinueSpecialEventsandActivities
    Businesses,propertyowners,tenants,residents,andtheTownarealreadydoingmany thingswellintermsofenhancingandstrengtheningthedowntownarea(First Saturdayevents,streetfairsandactivities,commonwebsite/marketing,TheStrand theater,etc.).Theseeventsandactivitiesareimportanttosustainingthecurrentlevel ofactivitydowntownandshouldbecontinued.

    RecognizeandStrengthenDowntownsNiche
    Therecanbemanyrolesforadowntownarea.Thefollowingcategoriesoffer opportunitiestoexpandandstrengthenwhatSeymouralreadyoffers: Specialtygoods(antiques,jewelry,homefurnishings,hardware,etc.), Arts/entertainment(movies,theater,music,etc.), Services(nailsalons,travelagencies,dentists,etc.), Transportation(transit,rail,etc.),and Institutions(TownHall,postoffice,etc.) ThefollowingcategoriesareopportunityareaswhereSeymourcanattractnewusesand activitiestoenhanceandcomplementthedowntown: Conveniencegoods(icecream,candy,etc.), Hospitality(especiallyrestaurantstoenhancetheoverallexperience),and Recreation(fishladder,riverwalk,kayaklaunch,etc.).

    EnhanceTheAmbience
    Asmorepeopleseekshoppingexperiencesinapedestrianfriendlyenvironment, Seymouriswellpositionedtotakeadvantageofthistrend.Toenhancetheoverall experienceindowntownSeymour,attentionneedstobedevotedto improvingstreetscapeandstorefronts, improvinggatewaysandentrypointstodowntown, promotingcompatiblesupportinguses,and workingtogetherforthecommongood.

    ImplementConsistentBranding/Marketing
    BrandingandmarketingofdowntownSeymourarekeyconsiderationsinthesuccessof thedowntown.Byestablishingamentalimagethatpeoplecanusetocategorize Seymouranddifferentiateit(abrand),wecanthenemployitinawaytoattract peopletodowntownSeymour.

    MaintainAndEnhanceAnchorUses
    Anchorusesprovidebaselinesupporttoanareaandattractpeoplewhomaythenvisit otherplacesnearby.Alloftheexistinganchoruses(TownHall,PostOffice,train station,TheStrandtheater)shouldberetainedandenhancedsothattheoverall downtownexperienceisapositiveone. Adestinationsitdownrestaurantandwaterfrontusesmayprovideopportunitiesto establishadditionalanchorusesindowntownSeymour.

    ImplementTheTopTenStrategies
    ThefollowingrecommendationsareidentifiedasthetoptenthingsthatSeymourcan dotoenhanceandstrengthenitsdowntownarea.Additionalinformationonthese strategies(andotherstrategies)iscontainedinthefullreport.

    TopTenListofRecommendedActions
    1. 2. AppointonepersonwithinPublicWorksasthedowntownmanagerresponsible foralloverallmaintenance. Establishadowntowncommittee(ajointpublic/privategroup)tocoordinate downtownactivitiesorencourageandsupportregularmeetingsofbusinesses/ propertyowners(abusinessonlyassociation). Enforceparkingtimelimitsforallonstreetspacestohelpensuretheyturnover onaregularbasis. Adoptaconsistentbrandmessage(suchasBestLittleDowntownIn Connecticut)thathighlightsthediverseopportunitiesandtheuniqueexperience indowntownSeymour. Changecertainuseregulations(zoning)inthedowntownarea. Changecertaindimensionalstandards(zoning)inthedowntownarea. Considerreducingparkingrequirementsforthedowntownarea. Attractasitdownrestaurantpossiblybysubsidizingtherentand/orguaranteeing arateofreturntoabusinessowner. UsethelocalbillboardstomarketdowntownSeymouranditsbrand.

    3. 4.

    5. 6. 7. 8. 9.

    10. ExtendtrailsandwalkwaystoopenuptheriverfrontandwaterfallsinSeymour.

    Conclusion
    TherecommendedactionsinthefullActionPlanwillhelpSeymourenhanceand strengthenitsdowntownarea.Thefollowingmapsummarizestherecommendations.

    EconomicDevelopmentCommission TownofSeymour,Connecticut

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