FINDINGS

SURVEY
Sampling: Random Sampling Sample Space: Delhi-NCR Sample Size: 102 respondents

Questionnaire
Q1. Hero Moto Corp. is the manufacturer of:
Bikes Bicycle Cars Others 102 0 0 0

Bikes Bicycle Cars 102 Others

Inference: 100% positive response shows high awareness and knowledge by consumers

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Q2. Tagline of Hero MotoCorp:

Hum mein hai Hero Desh ki Dhadkan Dhak Dhak Go Hamara Hero Other

Hum mein hai Hero Desh ki Dhadkan Dhak Dhak Go Hamara Hero Other

81 12 9 0 0

9 12

81

Inference: 81 positive responses and few for Desh ki Dhadkan and Dhak Dhak Go shows the awareness about brand of Hero Motor Corp and some confusion with Hero Honda but majority now see Hero Motor Corp as individual brand and relate to it

Q3. Which Celebrity you relate with Hero MotoCorp:

MS Dhoni Ranbir Kapoor John Abraham Anushka Sharma Other

60 12 9 6 15

15 6 9 60 12

MS Dhoni Ranbir Kapoor John Abraham Anushka Sharma Other

Inference: Majority of consumers can recall the brand ambassador of Hero MotoCorp and few responses for others are due to them being related to Honda brand

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Q4. Do you feel any difference between Hero and Hero Honda Bikes?

Yes No

54 48

48 54

yes No

Inference: Not major difference between the responses shows that the brand Hero MotoCorp has not lost its image of quality and trust and still has same brand value and image among the customers.

Q5. If yes, what difference do you feel?

Price Design Quality Style Other

9 18 9 12 6

Price Design

12

Quality 18 9 Style Other

Inference: Maximum difference in Design and Style is associated with the image of Hero brand apart from Hero Honda and the efforts taken by Hero to separate its association from Honda

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Q6. Which company's bike would you prefer?

Hero MotoCorp. Honda Hero Honda Bajaj

18 36 15 33

33

Hero MotoCorp. 36 Honda Hero Honda Bajaj 15

Inference: Maximum response in favor of Honda is due to its relation with high technology and advance features which are associated with it

Q7. What qualities you relate with a Hero Motocorp Ltd. Product?

Affordable Sporty/Youth Style Comfort Sober Other

72 12 3 3 3 9

3 3

Affordable Sporty/Youth

12

Style Comfort 72 Sober Other

Inference: The initial attributes of low cost and sporty look still works for Hero MotoCorp but it is trying to create an image of trendy and sporty look

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Q8. What do you feel about yourself when you purchase a Hero Motocorp Bike?

Sporty Modern Smart Purchaser Family Guy Young Other

9 3 51 18 3 18

Sporty 18 9 3 Modern Smart Purchaser 51 Family Guy Young

3 18

Inference: The low cost and fuel efficiency makes the consumer perceive itself as smart purchaser and 100% Paisa wasool.

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