Вы находитесь на странице: 1из 73

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK EXECUTIVE SUMMARY PROJECT TITLE: MARKET POTENTIAL OF SPECIAL

SAVINGS ACCOUNT FOR COOPERATIVE CREDIT SOCIETIES OF BELGAUM.

OBJECTIVE OF THE STUDY: The main objective of the project is to find out Market Potential of Special Savings Account for Trusts, Association, societies, and clubs in Belgaum, which helps ICICI BANK to find out their potential market for Special Saving Account in this area. Further, other objectives are to understand customer perception about Special Saving Account, their exception from new banks like ICICI Bank .By understanding customer perception and exceptions bank can frame their strategy to make their position more strong in the market.

METHODOLOGY OF THE STUDY SAMPLE PROFILE: For the survey, 200-sample size was to be covered as a small number of employees made up the whole work force.

TOOLS FOR DATA COLLECTION: The research instrument used for the study was a structured questionnaire with a mix of a majority of close-ended questions and a few open-ended questions.

Babasabpatilfreepptmba.com

Page 1

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK Close ended question asked users to respond on a scale, excellent, best, good, average, poor. The Organization entities did not have feeling of insecurity towards the questionnaires as they were not asked to write down their names and that gave them freedom to come out with feelings and suggestions.

DATA Analysis A simple grid was prepared to collate the data provided in the completed questionnaires. A simple coding system was designed as the questions were ranked according to a numerical scale and the same scale was used as a code. To evaluate open-ended questions, responses were viewed and categorized into sufficiently small set of broad categories, which are then coded and various graphs are used to represent the results.

Babasabpatilfreepptmba.com

Page 2

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK TABLE OF CONTENTS

Babasabpatilfreepptmba.com

Page 3

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

HISTORY OF ICICI: 1955: The Industrial Credit and Investment Corporation of India Limited (ICICI)

incorporated at the initiative of the World Bank, the Government of India and representatives of Indian industry, with the objective of creating a development financial institution for providing medium-term and long-term project financing to Indian businesses. Mr.A.Ramaswami Mudaliar elected as the first Chairman of ICICI Limited ICICI emerges as the major source of foreign currency loans to Indian industry. Besides funding from the World Bank and other multi-lateral agencies, ICICI also among the first Indian companies to raise funds from International markets 1956: ICICI declared its first Dividend at 3.5%. 1958: Mr.G.L.Mehta was appointed the 2nd Chairman of ICICI Ltd 1960: ICICI building at 163, Back Bay Reclamation was inaugurated 1961: The first West German loan of DM 5 million from Kredianstalt was obtained by ICICI. 1967: ICICI made its first debenture issue for Rs.6 crore, which was oversubscribed. 1969: First two regional offices in Calcutta and Madras were opened. 1972: Second entity in India to set-up merchant banking services Mr. H. T. Parekh appointed as the third Chairman of ICICI. 1977: ICICI sponsors the formation of Housing Development Finance Corporation. Managed its first equity public issue 1978: Mr. James Raj appointed as the fourth Chairman of ICICI Babasabpatilfreepptmba.com Page 4

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK 1979:Mr.Siddharth Mehta appointed as the fifth Chairman of ICICI 1982: Becomes the first ever-Indian borrower to raise European Currency Units. ICICI commences leasing business 1984: Mr. S. Nadkarni appointed as the sixth Chairman of ICICI 1985: Mr.N.Vaghul appointed as the seventh Chairman and Managing Director of ICICI. 1986:ICICI first Indian Institution to receive ADB Loans. First public issue by an Indian entity in the Swiss Capital Markets. ICICI along with UTI sets up Credit Rating Information Services of India Limited, (CRISIL) India's first professional credit rating agency. ICICI promotes Shipping Credit and Investment Company of India Limited. (SCICI) The Corporation made a public issue of Swiss Franc 75 million in Switzerland, the first public issue by any Indian equity in the Swiss Capital Market. 1987: ICICI signed a loan agreement for Sterling Pound 10 million with Commonwealth Development Corporation (CDC), the first loan by CDC for financing projects in India 1988: ICICI promotes TDICI - India's first venture capital company 1993: ICICI sets-up ICICI Securities and Finance Company Limited in joint venture with J. P. Morgan. ICICI sets up ICICI Asset Management Company 1994: ICICI sets up ICICI Bank 1996: ICICI becomes the first company in the Indian financial sector to raise GDR.

Babasabpatilfreepptmba.com

Page 5

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK ICICI announces merger with SCICI. Mr.K.V.Kamath appointed the Managing Director and CEO of ICICI Ltd 1997: ICICI was the first intermediary to move away from single prime rate to three-tier prime rates structure and introduced yield-curve based pricing. The name "The Industrial Credit and Investment Corporation of India Limited " was changed to "ICICI Limited". ICICI announces takeover of ITC Classic Finance. 1998: Introduced the new logo symbolizing a common corporate identity for the ICICI Group. ICICI announces takeover of Anagram Finance 1999: ICICI launches retail finance - car loans, house loans and loans for consumer durables. ICICI becomes the first Indian Company to list on the NYSE through an issue of American Depositary Shares. 2000: ICICI Bank becomes the first commercial bank from India to list its stock on NYSE ICICI Bank announces merger with Bank of Madura. 2001: The Boards of ICICI Ltd and ICICI Bank approved the merger of ICICI with ICICI Bank. 2002: Moodys' assign higher than sovereign rating to ICICI. Merger of ICICI Limited, ICICI Capital Services Ltd and ICICI Personal Financial Services Limited with ICICI Bank.

Babasabpatilfreepptmba.com

Page 6

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

OVERVIEW OF THE BANK

ICICI Bank is India's second-largest bank with total assets of about Rs.1, 67,659 crore at March 31, 2005 and profit after tax of Rs. 2,005 crore for the year ended March 31, 2005 (Rs. 1,637 crore in fiscal 2004). ICICI Bank has a network of about 560 branches and extension counters and over 1,900 ATMs. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross border needs of clients and leverage on its domestic banking strengths to offer products internationally. ICICI Bank currently has subsidiaries in the United Kingdom, Canada and Russia, branches in Singapore and Bahrain and representative offices in the United States, China, United Arab Emirates, Bangladesh and South Africa. ICICI Bank's equity shares are listed in India on the Stock Exchange, Mumbai and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). As required by the stock exchanges, ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors and employees. At April 4, 2005, ICICI Bank, with free float market capitalization* of about Rs. 308.00 billion (US$ 7.00 billion) ranked third amongst all the ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity Babasabpatilfreepptmba.com Page 7

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK offering in the form of ADRs listed on the NYSE in fiscal companies listed on the Indian stock exchanges.2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transactionbanking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. Shareholders of ICICI and ICICI BANK approved the merger in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to Babasabpatilfreepptmba.com Page 8

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity.

AWARDS AND RECOGNITION FOR ICICI BANK: 2005


" Triple AAA Best Cash Management Country Award in India" by The Asset. Bank of the Year Award for India by The Banker. Best Bank in India by Euro money. 2004

"Best Bank in India" by Euro money. "Best High-Yield Borrower in India" by Euro money. "India's Most Customer Friendly Bank" by Outlook Money. "Best Bank" by Business India. "India Derivative House of the Year" by Asia Risk. "Best Consumer Internet Bank in India" by Global Finance. "Best Corporate / Institutional Internet Bank in India" by Global Finance. "Most Challenging IT Implementation Award" for the ICICI Bank EAI project by PC Quest.

"Best Domestic Commercial Bank" in India by Asia money. "Best Emerging Market Bank in India" by Global Finance. Page 9

Babasabpatilfreepptmba.com

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK


"Best Domestic Fx Bank in India" by Asia money Poll. "Best Bank of the Year in India" by Finance Asia. "Best Retail Bank in India" by Asian Banker. "Best Foreign Exchange Bank in India" by Global Finance. "India's Most Admired Private Sector Bank" by Business Barons. 2003

"Best Bank of the Year in India" by Finance Asia. "The Asian Banker Excellence in Retail Financial Services Program" by The Asian Banker.

"Best Bank Domestic Commercial Bank in India by Asia money. "Best Emerging Market Bank in India" by Global Finance Magazine. "Best Multi-Channel Strategy 2003' award by The Banker Magazine, UK. "Bank of the Year in India" by The Banker. Grand Prize Winner in Peak Workload, Unix Environments, OLTP in Winter Corp.'s Top Ten Program.

DM Review Magazine-World Class Solution Award 2003 in the Business Intelligence category for its Teradata enterprise data warehouse solution.

"Best Consumer Internet Bank in India" by Global Finance magazine. "Best Integrated Consumer Bank Site in the Asia /Pacific Region" by Global Finance.

"Best Foreign Exchange Bank in India" by Global Finance. Page 10

Babasabpatilfreepptmba.com

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

"Best Trade Finance Bank in India" by Global Finance.

2002

Bank of the Year from the Emerging Markets by The Banker Magazine of UK. Bank of the Year 2002, in India, by The Banker Magazine of UKBest Managed Bank in Asia, in a Poll by Euro money.

India's top 5 most respected companies - Business World magazine. Best Bank in India by Global Finance. India's Most Admired Bank 2002 in the BB-TN Sofres Mode Poll. 'Best Foreign Exchange Bank in India' by Global Finance. 'Excellence in Retail Banking' award by Asian Bankers Journal. Best Consumer Internet Bank in India by Global Finance. Best Bank in India by Global Finance. India's Most Admired Bank 2002 in the BB-TN Sofres Mode Poll. 2001

Best Retail Bank in India from the Asian Banker. Product Innovation Award for Kid-e-bank account from the Asian Banker. India's top 5 most respected companies, Business World Magazine.

Babasabpatilfreepptmba.com

Page 11

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK 2000


Best Bank Award by Global Finance. I-payment was selected as a finalist in the commercial credit product or services category in the Asian Banking Awards.

Featured amongst the best 15 bank web sites in the world reviewed by Forbes Global. 1999

Best IT usage Award by TCS Limited and Computer Society of India. Asian Banking Award by the Asian Banker's Association for record collections under the Resurgent India Bonds Scheme. 1998

www.icicibank.com got commended rating from the Financial Times, London for two successive years.

Cyber Corporate Award by the Economic Times and Micro land Limited for making the best use of Internet for commercial purpose.

Babasabpatilfreepptmba.com

Page 12

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

BOARD MEMBERS

Mr. N. Vaghul, Chairman Mr. Uday M. Chitale Mr. Sridar Iyengar Mr. Lakshmi N. Mittal Mr. Anupam Puri Mr. Vinod Rai Mr. Somesh R. Sathe Mr. M.K. Sharma Mr. P.M. Sinha Prof. Marti G. Subrahmanyam Mr. T.S.Vijayan Mr. V. Prem Watsa Mr. K.V. Kamath, Managing Director & CEO Ms. Lalita D. Gupte, Joint Managing Director

Babasabpatilfreepptmba.com

Page 13

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK Ms. Kalpana Morparia, Deputy Managing Director Ms. Chanda Kochhar, Executive Director Dr. Nachiket Mor, Executive Director

BOARD COMMITTEES Agriculture & Small Enterprises Business Committee Mr. N. Vaghul Mr. Somesh R. Sathe Mr. P. M. Sinha Mr. M. K. Shar Board Governance & Remuneration Committee:

Mr. N. Vaghul Mr. Anupam Puri Mr. M.K. Sharma Mr. P.M. Sinha Prof.Martin G Subrahmanyam Credit Committee: Mr. N. Vaghul

Babasabpatilfreepptmba.com

Page 14

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK Mr. Somesh R. Sathe Mr. M.K. Sharma Risk Committee: Mr. N. Vaghul Prof. Marti G. Subrahmanyam Mr. Uday M. Chitale Mr. V. Prem Watsa Mr. K. V. Kamath Committee of Directors: Dr. Nachiket Mor Mr. K. V. Kamath Ms. Lalita D. Gupte Ms. Kalpana Morparia Ms. Chanda D. Kochhar Audit Committee: Mr. Uday M. Chitale Mr. Somesh R. Sathe Mr. M. K. Sharma Business Strategy Committee: Mr. N. Vaghul Mr. Anupam Puri Mr. M. K. Sharma Mr. P. M. Sinha Mr. K. V. Kamath

Babasabpatilfreepptmba.com

Page 15

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

Fraud Monitoring Committee : Mr. Uday M. Chitale Mr. M.K. Sharma Mr. K.V. Kamath Ms. Kalpana Morparia Ms. Chanda D. Kochhar

Share Transfer & Shareholders'/ Investors' Grievance Committee: Mr. Uday M. Chitale Mr. Somesh R. Sathe Ms. Kalpana Morparia Ms. Chanda D. Kochhar

Asset-Liability Management Committee Ms. Lalita D. Gupte Ms. Kalpana Morparia Ms. Chanda D. Kochhar Dr. Nachiket Mor

Babasabpatilfreepptmba.com

Page 16

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

RISK MANAGEMENT: Risk is an inherent part of ICICI Banks business, and effective Risk Compliance & Audit Group is critical to achieving financial soundness and profitability. ICICI Bank has identified Risk Compliance & Audit Group as one of the core competencies for the next millennium. The Risk Compliance & Audit Group Group (RC & AG) at ICICI Bank benchmarks itself to international best practices so as to optimize capital utilization and maximize shareholder value. With well defined policies and procedures in place, ICICI Bank identifies, assesses, monitors and manages the principal risks: Credit risk: (the possibility of loss due to changes in the quality of counter parties) Credit Risk Management: Credit risk, the most significant risk faced by ICICI Bank, is managed by the Credit Risk Compliance & Audit Department (CRC & AD), which evaluates risk at the transaction level as well as in the portfolio context. The industry analysts of the department monitor all major sectors and evolve a sectoral outlook, which is an important input to the portfolio Babasabpatilfreepptmba.com Page 17

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK planning process. The department has done detailed studies on default patterns of loans and prediction of defaults in the Indian context. Risk-based pricing of loans has been introduced. MARKET RISK: (the possibility of loss due to changes in market prices and rates of securities and their levels of volatility) Market Risk Compliance and Audit group: ICICI Bank is exposed to all categories of Market Risk, viz.,

Interest Rate Risk (risk due to changes in interest rates) Exchange Rate Risk (risk due to changes in exchange rates) Equity Risk (risk due to change in equity prices) Liquidity Risk (risk due to deterioration in market liquidity for tradable instruments)

The Market Risk Compliance & Audit Department evaluates, tests and approves market risk methodologies developed by the Treasury. It also participates in the new product approval process on a firm-wide basis and evaluates all new products from a market risk perspective. Operation Risk: the potential for loss arising from breakdowns in policies and controls, human error, contracts, systems and facilities)

Operational Risk Management ICICI Bank, like all large banks, is exposed to many types of operational risks. These include potential losses caused by events such as breakdown in information, communication, and transaction processing and settlement systems/ procedures.

Babasabpatilfreepptmba.com

Page 18

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK The Audit Department, an integral part of the Risk Compliance & Audit Group, focuses on the operational risks within the organization. In recent times, there has been a shift in the audit focus from transactions to controls. Some examples of this paradigm shift are: Adherence to internal policies, procedures and documented processes Risk Based Audit Plan Widening of Treasury operations audit coverage Use of Computer Assisted Audit Techniques (CAATs) Information Systems Audit Plans to develop/ buy software to capture the workflow of the Audit Department The Audit Department conceptualized and put into operation a Risk Based Audit Plan during the year 1998-99. The Risk Based Audit Plan envisages allocation of audit resources in accordance with the risk constituents of ICICI Banks business. The ability to implement analytical and statistical models is the true test of a risk methodology. In addition to three departments within the Risk Compliance & Audit Group handling the above risks, an Analytics Unit develops quantitative techniques and models for risk measurement.

Babasabpatilfreepptmba.com

Page 19

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

ICICI BANKING: 1) SAVINGS ACCOUNT: Features:

The ICICI Bank Ncash debit card is a debit-cum-ATM card providing you with the convenience of acceptance at merchant establishments and cash withdrawals at ATMs.

Auto Invest Account Internet Banking is offered free of cost. Anywhere Banking - This facility entitles the account holder to withdraw or deposit cash upto a limit of Rs.50, 000 across all ICICI Bank branches. You can give us various types of standing instructions like transferring to fixed deposit accounts at regular intervals.

Babasabpatilfreepptmba.com

Page 20

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK


An average quarterly balance of Rs 5,000 only. Nomination facility is available. Interest is payable half-yearly.

2) FIXED DEPOSIT: Wouldn't you like a Fixed Deposit that allows you to deposit your money for just as long as you wish? Our Fixed Deposit allows you just that - deposits can be opened for periods ranging from 15 days to 10 years. Other features include: Choice of two investment plans: Traditional

Interest payable monthly, quarterly or half-yearly as per your convenience Maturity period ranges from 15 days to 10 years.

Reinvestment

Interest is compounded quarterly and reinvested with principal amount Maturity period ranges from 6 months to 10 years

Minimum Balance

You can avail of ICICI Bank Fixed Deposits for a minimum deposit of Rs 10,000 and thereafter in multiples of just Rs 1,000.

3) EASY FIXED DEPOSIT:

Babasabpatilfreepptmba.com

Page 21

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK Easy Fixed Deposit is an ICICI Bank fixed deposit scheme having benefits of Debit -cum- ATM card (''the Card'') The depositors shall be provided with a Debit Card for transacting in fixed deposit. Transactions, which are allowed, are

Part withdrawal of fixed deposit Full withdrawal of fixed deposit Generation of mini statement.

The Card will be issued in the name of primary depositor. No separate card will be issued to joint applicant/s. Deposits can be made in two modes. 1.Easy withdrawals. 2.easy loan.

A customer has to opt for one of these at the time of opening the account Tenure of deposits varies between 1 year and 10 years All deposits under this Deposit Scheme will be cumulative (reinvestment) in nature Minimum deposit amount under the Deposit Scheme is Rs.20, 000 and additionally deposits can be made in multiples of Rs.5, 000 Nomination details are as in the case of normal Fixed Deposits.

Easy withdrawal

Under this option fixed deposit shall be linked to the debit card directly The debit card can be used to withdraw money from the ATM, by breaking the FD, as and when required or depositor can use the debit card to shop.

Babasabpatilfreepptmba.com

Page 22

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

If the deposits are prematurely withdrawn, the interest rate for the period for which deposit was with the ICICI Bank prevailing on date of deposit made, shall be payable

Easy Loan

The depositors shall be provided with an overdraft facility against the Easy FD and can draw up to 75% of the Easy FD value The interest rate on the overdraft will be 2% higher than the rate on the FD The depositor shall be required to execute all loan facility documentation as specified by ICICI Bank for these purposes Chequebook will also be issued to deposit holder

4) RECURRING DEPOSIT: ICICI Bank's Recurring Deposits are the ideal way to invest small amounts of money every month and end up with a large saving on maturity. Features

Encourages savings without stress on your finances. High rates of interest (identical to the fixed deposit rates). Non-applicability of Tax Deduction at Source (TDS). The minimum balance of deposit is Rs. 500 per month and thereafter, in multiples of Rs. 100. The minimum period is 6 months, and thereafter-in multiples of 3.

5) PRIVATE BANKING: Comprehensive range of products and services

Savings Account, Fixed Deposits, Recurring Deposits, Quantum Optima, Current Accounts,

Babasabpatilfreepptmba.com

Page 23

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK


Resident Foreign Currency (Domestic) Accounts etc. Asset Products- Home Loans, Car & Personal Loans, Loan Against Securities etc. Investments- Government of India Bonds, Mutual Funds, Capital Gain Bond etc. Insurance Web Trade and Demat Accounts Gold Coins & Bureau de Change International Debit and Credit cards And many more....

Exclusivity and Convenience


Dedicated Officer Separate interaction area in the branch Anywhere Banking facility Exclusive Phone Banking service

Competitive Pricing

Reduced rates for products and services Several Complimentary Offers Value-linked benefits

6) ROAMING CURRENT ACCOUNT: Only Roaming Current Account from ICICI Bank travels the distance with your business. With advanced technological features such as MCC and LCC, your banking needs are well taken care of. You can access your accounts at over 500-networked branches across the country. So while you take care of your business, let ICICI Banks Roaming Current Account simplify banking for you

Babasabpatilfreepptmba.com

Page 24

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

7) YOUNG STARS: FEATURES Young Stars is a banking service for children, aged 1day -18 years, brought to you by ICICI Bank to help the parents meet the present and future aspirations that they hold for their child. It offers various savings and investment options to the parent along with teaching the child to manage his/her personal finance in a more responsible and independent manner. To make the experience a pleasure we offer: 1. Option of a Savings Bank account, Fixed Deposit account or Recurring Deposit account. 2. Minimum balance at Rs. 500/- per quarter for Savings Bank 3. A special Recurring Deposit account with additional features as below: i) The parent would put forward the desired amount to be earned at the end of the tenure ii) Based on the prevailing rate of interest, the bank staff would then back calculate the installments to be deposited now till maturity. 4.Free personalized chequebook 5.Free Domestic Debit Card* for the child above the age of 10 years with features as below:

Babasabpatilfreepptmba.com

Page 25

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK i) Daily withdrawals limits of Rs. 1,000/ii) Daily spend limits of Rs. 1,000/iii) Special privileges across select alliance partners outlets. 6.Facility to invest in GOI Relief Bonds and Mutual Funds, as GOI Relief Bonds have been discontinued. 7.Free Internet banking. i. Separate user ids and passwords for both parents and children ii. Access to special zones and links to related websites for making Internet banking a memorable experience. 8.Facility to transfer funds from parent account to kid account to enable parents to inculcate savings habit amongst children. 9. Facility of transferring funds from the Young Stars accounts to the RD to enable the parents to let their child earn more. 10.Alliances with various partners to meet the child's needs in varied interest areas such as clothing, computers, books, music, toys etc *Available for children above the age of 10 years only. 8) BANK@ CAMPUS: Benefits: Technology-enabled service, through automated channels, without physical branch access. Benefits to the student

Babasabpatilfreepptmba.com

Page 26

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK


Free Internet Banking Free Phone Banking (in select cities*) ICICI Bank Ncash Debit Card Other Benefits

Benefits to the Parent

You can transfer funds from your ICICI Bank account to your child's account free of charge, so that his / her college fees, tuition, living expenses etc. are taken care of.

If you have an ICICI Bank Credit Card, you can give your son / daughter a supplementary card and even specify a pre-determined spending limit.

9) SALARY ACCOUNT: ICICI Bank Salary Account is a benefit-rich payroll account for Employers and Employees. As an organization, you can opt for our Salary Accounts to enable easy disbursements of salaries and enjoy numerous other benefits too.

With ICICI Bank Salary Accounts your employees will enjoy the convenience of: Having the largest network of ATMs at their command, Free 24 hour Phone Banking, Free Internet Banking.

10) WOMENS ACCOUNT: The features of the account have been specially designed keeping in mind a woman's financial requirements. These include:

Babasabpatilfreepptmba.com

Page 27

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK A) Recurring Deposits B) Financial planning of children C) Family Shield Insura

ABOUT THE PRODUCT: Special Savings Account: The special saving account brought to you by ICICI Bank is a specially designed value added saving account for non profit making entities like Trusts, Associations, Co-operative

Babasabpatilfreepptmba.com

Page 28

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK Credit Societies, Clubs, NGOs, Education & Research Institutes etc. This account offers comprehensive solutions to suit your organizations requirements. Features of Special Saving Account:

Comprehensive Banking Solutions with added features Supplementary Savings Ideal for tax-exempt entities Internet Banking Anywhere Banking Doorstep Service Inward Remittance

Why Is This Special? FREE MULTI-CITY CHEQUE FACILITY: A multi-city cheque book (at zero cost) enables you to issue outstation payments without having to come to the bank for demand drafts, across over 100 centers in the country. We provide you FREE personalized multi-city cheque as normal cheques in a bound book, or on continues stationary.

FREE OUTSTATION DONATION COLLECTION: Cheques drawn on any location where ICICI bank has a branch will be credited to your account without bank charges. Amounts received by you as donation from outstation locations can be credited to account free of charge.

Babasabpatilfreepptmba.com

Page 29

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK SURPLUS BALANCE MANAGEMENT: Surplus balance above Rs. 25,000/- in your savings account gets automatically transferred to a fixed deposit in multiples of RS. 5000/And earn a higher fixed deposit interest rate. This fixed deposit is linked to your saving account and can be broken as and when required. FRREE PAYROLL PROCESSING FOR EMPLOYEES: For paying salaries to employees, simply send us a consolidated pay cheque and bank will disburse the salaries to employees accounts. A host oh benefits are available to employees like: free remittance up to Rs. 25000/-, free debit card, free internet, phone banking, utility payments, access to one of the largest network of branches and ATMs and lots more. NO MINIMUM BALANCE REQUIRMENT: We do not prescribe any minimum balance requirement. In other words, we waive penalties for non-maintaince of minimum balances in the accounts. FREE ANYWHERE BANKING: You can operate your ICICI Bank account from any ICICI Bank branch in another city. INTERNET BANKING: We also offer you a convenient remote banking facility providing you with easy and secure access to your accounts. You have the option to choose from the Tranction access to the View access. The viewing access allows you to the convenience of staying in touch with the accounts from a distance and view the accounts tranctions, balances etc. from your computer. PHONEBANAKING: Dial up any of our customer care centers to avail of our user friendly, 24 hour interactive customer support for Balance Enquiry, statement of account, cheque status enquiry, stop payments, cheque book request, dial a draft/pay order. Babasabpatilfreepptmba.com Page 30

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

FREE MONTHLY STATEMENTS: You will receive monthly statements at your doorstep without any charge. 8 TO 8 BANKING: For the first time in India branches of bank have uniform 12-hour banking hours, giving you extra convenience. Now plan your bank work according to your own schedule. INWARD REMITTANCE THROUGH MONEY2INDIA FOR FCRA APPROVED TRUSTS: You can receive remittance from abroad through the unique money2india facility.

THE FOLLOWING DOCUMENTS ARE REQUIRED FOR OPENING A SPECIAL SAVING ACCOUNT: 1. AOF with all the photographs of authorized signatories. 2. Self-drawn cheque/cash with Annexure II. 3. Copy of BY Law attested by managing or authorized trustees. 4. List of Trustees with Designation & Address. 5. Tax exemption proof such as registration Letter from income tax or declaration on letterhead. 6. Resolution to open the bank account with mode of operation clause. 7. Id proof of all Authorized signatories (Driving licence, voter ID, PAN Card, Pension book.) 8. Address proof of all authorized signatories. (Elec.Bill, Telephone Bill, statement of account, Gas connection). 9. Address proof of entity. 10.Budgetary allocation declaration Babasabpatilfreepptmba.com Page 31

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK 10. PAN copy or Form 60 with all details. 11. FOR seal & designation seals of signatories. NOTE: 1. If the Trust deed / Rules & byelaws are silent about the banking clause with mode of operation of all the trustees /Authorized signatories has to sign on the AOF & Resolution. 2. If any minor or major spelling discrepancies letter required from chartered account as per Ann.X & stamp paper from client as per Annexure XI. 3. If the Trust deed is not in English Annexure XV is required on letterhead. 4. Annexure VIII from the parent entity if separate existence is not there.

Eligibility: Special Savings Account can be opened by Babasabpatilfreepptmba.com Page 32

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK a. Primary Co-operative Credit Society, which is being financed by the bank. b. Khadi and Village Industries Boards. c. Agriculture Produce Market Committees. d. Societies registered under the Societies Registration Act, 1860 or any other corresponding law in force in State or a Union Territory. e. Companies governed by the Companies Act, 1956 which have been Licensed by the Central Government under Section 25 of the said Act, or under the corresponding provision in the Indian Companies Act, 1913 and permitted, not to add to their names the words 'Limited' or the words 'Private Limited' f. Institutions other than those mentioned in clause (i) and whose entire income is exempt from payment of Income tax under the Income-Tax Act, 1961. g. Government departments/bodies/agencies in respect of grants/ subsidies released for implementation of various programmes/ schemes sponsored by Central/State Government subject to production of an authorization from the respective Government departments to open savings bank account. h. Development of Women and Children in Rural Areas (DWCRA). i. Self-help Groups (SHGs), registered or unregistered, which are Engaged in promoting savings habits among their members. j. Farmers' Clubs - Vikas Volunteer Vahini - VVV. Clause1 Special Savings Account cannot be opened in the name of a. Government departments/bodies depending upon budgetary allocations for performance of their functions b. Municipal Corporations or Municipal Committees c. Panchayat Samitis d. State Housing Boards e. Water and Sewerage / Drainage Boards / Metropolitan Development Authority / State / State Text Book Publishing Corporations / Societies / District Level Housing Co-op. Societies etc. Babasabpatilfreepptmba.com Page 33

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK f. Any political party or trading or business concern, whether such concern is a proprietary or a partnership firm or a company or an association.

TERMS AND CONDITIONS ABOUT THE SPECIAL SAVING ACCOUNT: 1. Customer is required to read and understand the "Terms & Conditions" in respect of savings account, auto invest facility, services and channels. Any changes in terms and conditions applicable to this relationship will be made available to customer on request at any ICICI Bank branches. 2. Two separate chequebooks for local and out station use will be issued. 3. Cheques will be payable at par at designated ICICI Bank branches within the country. Bank reserves the right to add or delete designated branches. (Customers may request this list from the branch) No limit on value of cheque issued on a single day at RBI clearing centres. For all other centres, a cap of Rs 10 lakhs (or as may decided by ICICI Bank from time to time) on a single day will apply. In case of cheques issued for higher value, the funding cost will need to be born by the customer.

Babasabpatilfreepptmba.com

Page 34

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK COMPARISON OF ICICI BANK WITH OTHER BANKS IN INDIA ICICI BANK NETWORKED BRANCHES: in 240 cities are totally networked. WORKING HOURS: from morning 8 am to 8 pm.(Monday to Saturday). ONE STOP FINANCIAL HOUSE: Most of the Banks are offering selected OTHER BANKS Most of branches are not networked, even if branches or one city or few cities. Most of the banks in India are working from

All over India 560 branches & 1900+ ATM networked it would be specific to single

All our branches are working 12 hours a day Morning 10 am to afternoon 3 pm.

Our bank is first & only universal Bank in products, which are very specific to a India providing all the financial services particular requirement. under one roof. ANYWHERE BANKING: any of our branches across India for their transaction.* SALARY ACCOUNT BENEFITS FOR This scheme is not offered by most of the EMPLOYEES: Banks since most of them may restrict to All the workers of your organization will be open accounts for all employees and the offered salary account with free debit card, Balance requirement may be very high. free cheque book, utility payment, free interest, phone banking.* THREE IN ONE SPECIAL SAVING Other Banks in India does not have such a ACCOUNT: For your Organization we are offering a 3in-1 account, which gives you all the facilities of Current Account, flexibility of a Saving Account and the high returns of a fixed deposit. MULTI-CITY CHEQUE FACILITY: These Payable at par cheques are not issued by all, cheques are paid as local cheques in all even if issued it comes with a limit and at a cities where ICICI Bank has a branch. Babasabpatilfreepptmba.com cost. Page 35 feature in their product offering. Anywhere banking is not offered by most of

Our customers has the flexibility to go to the banks in India.

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK ONLINE DONATION COLLECTION: This facility of internet banking is not given

Any donation for your organization can be by most of the Indian banks. collected through any of our branches or Online through the payments. COLLECTION OF OUT-STATION Out-station cheques are sent for clearing CHEQUES: cheques deposited by you with our Bank. FEE COLLECTION: /Institution run by your organization. with delay in the process with heavy charges We provide speedy collection of outstation to the customer. Normally all banks provide this service your premises which involves huge

We facilitate fee collection for any school through opening of an Extension counter at operating cost. MINIMUM BALANCE REQUIREMENT: Account with a chequebook facility would Its a Zero Balance Account offered to your be offered at a minimum balance between organization. Rs.500 up to Rs.10, 000.

THEORETICAL BACKGROUND

Babasabpatilfreepptmba.com

Page 36

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK MARKETING Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.

Marketing management: Marketing management is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. Marketing management takes pace when at least one party to a potential exchange thinks about means of an achieving desired response from the parties. We see marketing management as the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering, and communicating superior customer value.

Demand Forecasting: One of the companys major reasons for undertaking a marketing research is to identify market opportunities. Once research is complete, the company must carefully evaluate opportunity before choosing its target market specifically, the company needs to measure and forecast size, growth and profit of each opportunity. Sales forecasts are used by finance to raise the needed cash for investment and operation; by the manufacturing department to establish capacity and output levels; by purchasing to acquire the right amount supplies; and by human resource to hire and needed number of workers. Marketing is responsible for preparing the sales forecasts. If its forecast is far-off lose money because of inadequate inventories.

Measures of market demand: Babasabpatilfreepptmba.com Page 37

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK As part of their ongoing, companies prepare many estimates of market size. Demand Can be measured for six different products levels, five different space levels, and five different times levels. Each demand measure serves a specific purpose. A company might forecast short run demand for a particular product for the purpose of ordering raw materials, planning production and borrowing cash. Potential Market: The potential market is a set of consumers who profess a sufficient level of interest in a demand offer. Consumer interest is not enough to define a market, however potential consumers must have income for the product, and they must have access to the product offer. If the product is not distributed in certain areas, potential consumers in those areas are not available to marketers. Market Potential: The market forecast shows expected market demand, not maximum market demand. For the later, we have to visualize the level of market demand for a very high level of industry marketing expenditure, where further increases in marketing effort would have little in simulating further demand. Market potential is the limit approached by market demand as industry marketing expenditures approach infinity, for a given environment. Total Market potential: Total market potential is the maximum amount of sales that might be valuable to all firms in an industry during a given period, under given level of industry marketing effort and given environmental conditions.

MARKET RESEARCH:

Babasabpatilfreepptmba.com

Page 38

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK The essence of marketing is that a firm will make what it can sell, rather than sell what it can make. Marketing therefore requires an assessment of customer needs through market research and the orientation of all the firms activities towards satisfaction of those units. The key technique of marketing is that of market research. Information about firms market and its customer is collected and analyzed in order to determine who buys the firms products, why, when and under what circumstances. On the basis of this analysis the marketing policy is evolved. Marketing research is not substitute for management decision; it is an aid to making better decisions by providing additional information relative to specific marketing problems. Marketing research is a formalized means of obtaining information to be used in making marketing decisions. The official American Marketing Associations definitions for marketing research reflects the themes but in greater detail. Marketing research is a function, which links the customer and public to the marketer through the information, which is used to identify and evaluate marketing actions, monitor marketing performance and improve understanding of marketing process. Marketing research specifies the information required to address these issues, design the method for collection of information. Manages and implements the data collection method, analyses the result the result and communicates the findings and there implications.

Customer value The key to generating high customer loyalty is to high customer value. Customer delivered value is the difference between total customer values and total customer cost. The total customer value is the bundle of benefits customer coat is the bundle of costs Customers expect to incur in evaluating, obtaining, using and disposing of the product or services. RESARCH METHODOLOGY: MARKET RESARCH: It is a systematic design, collection and analysis and reporting of data and findings relevant to specific marketing situation facing company. Babasabpatilfreepptmba.com Page 39

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

NEED FOR THE RESARCH: The need for the research is to find sales potential for Special Saving Account, as Special Saving Account is mainly maintained for the Trusts, Association, Societies, and Clubs etc. They are important source of business for any bank. So, it is important to find out sales potential level for special saving account. Further this survey helps to bank, what types of services are expected, organization perception and which helps ICICI Bank to find out their sales potential in this sales.

RESEARCH OBJECTIVES:

Babasabpatilfreepptmba.com

Page 40

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK The main objective of the project is to find out market potential of SPECIAL SAVINGS ACCOUNT for Trusts, Association, Societies and Clubs in Belgaum, which helps ICICI Bank to find out their sales potential for Special Savings Account in this area. Further the main objectives are to understand customer perception about Special Savings Account, their exception from new banks like ICICI Bank. By understanding customer perception and exceptions, bank can frame their strategy to make their position strong in market. Research Design: After defining the research problem and setting out of objectives a plan specifying the sources of selection of data analysis of needed information formulated.

Babasabpatilfreepptmba.com

Page 41

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK SOURCES OF DATA Primary Data: Primary data was collected by conducting a survey of the Trusts, Association, Societies, and Clubs with the help of questionnaire and by interviewing the Chairman, Principal, Director and Secretary of different organizations. Secondary Data: 1. Internal secondary data: Mr. Umesh.J.Redekar of ICICI Bank, Belgaum Branch helped in setting out objectives for my project and he provided me all the relevant information about the company and its products and services. 2. External secondary data: External secondary data relating to the company is collected from the following. Websites: www.icicibank.com www.icicidirect.com www.indiainfoline.com www.google.com

Babasabpatilfreepptmba.com

Page 42

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

MEASUREMENT TECHNIQUE Sampling method Sample size Sampling technique Sampling unit : Convenience sampling. : 200 : personal interview. : Trusts, Association, Societies, Clubs.

Area Duration

: Belgaum city. : 23rd June to August 23rd.

Babasabpatilfreepptmba.com

Page 43

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

Findings of the survey


From the survey conducted following things were found: 1.Type of society:I. 7% respondents are from the souhard sahakari sangh. II. 12% respondents are from the urban co-operative credit society. III. 74% respondents are from the co-op credit society. IV. 7% respondents are from the multipurpose co-operative credit society. 2.Annual turnover:I. 74% of the societies have their annual turnover less than 10 lakhs. II. 17% of the societies have their annual turnover between 10 lakhs to 25 lakhs. III. 4% of the societies have their annual turnover between 25 lakhs to 50 lakhs. IV. 3% of the societies have their annual turnover between 50 lakhs to 1 crore. V. 2% of the societies have their annual turnover above 1 crore. 3.Banks:I. 14% of the societies have their account with ICICI Bank. II. 8% of the societies have their account with IDBI Bank. III. 7% of the societies have their account with UTI Bank. IV. 7% of the societies have their account with HDFC Bank. V. 12% of the societies have their account with State Bank Of India. VI. 4% of the societies have their account with Syndicate Bank. VII. 48% of the societies have their account with Other Bank. 4.Type of account:I. 49% of the societies have their current account. II. 35% of the societies have their saving account. III. 16% of the societies have their special savings account.

Babasabpatilfreepptmba.com

Page 44

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

5.Preference to open an special savings account:I. 20% of the societies are interested to open an ICICI special savings account. II. 80% of the societies are not interested to open an ICICI special savings account. 6.Reasons for not opening an special savings account:I. 19% of the societies are happy with their existing bankers. II. 20% of the societies say that it does not make any big difference. III. 38% of the societies are facing distance problem. IV. 23% of the societies are not interested. 7.Facilities provided by the banks. I. Multicity cheque facility II. Cash/cheque facility III. Linked FD facility IV. Internet banking V. Phone banking VI. Mobile banking VII. Cash pick-up facility VIII. No minimum balance requirement facility 26% 26% 6% 12% 12% 9% 3% 6%

8.Prefered banking hours. I. 14% of the banks are adjusted for 10.00 to 4.00. II. 71% of the banks prefer for 8.00 to 8.00. III. 15% of the banks adjusted for 10.00 to 5.00.

9.Customers transacting area. Babasabpatilfreepptmba.com Page 45

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK I. 28% of the societies transacts within city. II. 29% of the societies transacts within state. III. 43% of the societies transacts outside the state. IV. 0% of the society transacts outside the country. 10.Services provide by their banks. a)Hospitality I. 0% of societies quoted that hospitality provided by their bank is excellent. II. 48% of societies quoted that hospitality provided by their bank is good. III. 52% of societies quoted that hospitality provided by their bank is average. IV. 0% of societies quoted that hospitality provided by their bank is poor. b) Work speed. I. 0% of societies quoted that work speed provided by their bank is excellent. II. 48% of societies quoted that work speed provided by their bank is good. III. 43% of societies quoted that work speed provided by their bank is average. IV. 9% of societies quoted that work speed provided by their bank is poor. c) Attending the query. I. 0% of societies quoted that attending the query by their bank is excellent. II. 35% of societies quoted that attending the query by their bank is good. III. 49% of societies quoted that attending the query by their bank is average. IV. 16% of societies quoted that attending the query by their bank is poor. d) Proximity. I. 0% of societies quoted that proximity of their bank is excellent. II. 41% of societies quoted that proximity of their bank is good. III. 42% of societies quoted that proximity of their bank is average. IV. 17% of societies quoted that proximity of their bank is poor.

Babasabpatilfreepptmba.com

Page 46

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK e) Overall service. I. 0% of societies quoted that overall service of their bank is excellent. II. 37% of societies quoted that overall service of their bank is good. III. 63% of societies quoted that overall service of their bank is average. IV. 0% of societies quoted that overall service of their bank is poor.

Babasabpatilfreepptmba.com

Page 47

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

SWOT Analysis
WEAKNESS: Long procedure of documentation while opening an account. Most of the societies are facing distance problem, due to this reason many of the societies are not interested to open an account. ICICI Bank has no branches in rural and remote locations. No Cash Pickup facility for the societies. Whereas IDBI Bank is providing this facility. No ATM facility is provided for this account. Loan/credit limits are not offered as part of the product.

OPPORTUNITIES: ICICI Bank has golden opportunity if it provides the cash pickup facility to the Societies. Gradually customers mentality is changing that is why they prefer modern banking to traditional banking of system. This is where ICICI gains over other nationalized banks. By using ICICI Special Saving Account organizations can earn commission on multicity cheque, which is given by their customers. ICICI Bank is well established in the Belgaum market, so this is an opportunity to grab more market than the new entrants like, IDBI UTI, HDFC Bank. Babasabpatilfreepptmba.com Page 48

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK THREATS: UTI and IDBI banks are capturing the market very fast because their easier documentation process.. ICICI Banks competitors like and IDBI, UTI and HDFC are fast expanding their networks. IDBI Bank is providing cash pickup facility. UTI, IDBI, HDFC and BOI are capturing the market share slowly. IDBI and UTI Bank opens an account within a week.

Babasabpatilfreepptmba.com

Page 49

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

PROBLEMS AND RECOMMENDATIONS


Documentation Process:
It is very important for the bank to give the service as early as possible. To open an account in ICICI Bank it takes lengthy time and the procedure is too long. In contrast procedure of the other banks is easier and it takes less time. So customers are getting attracted to these banks. Hence ICICI Bank has to provide speedier service by considering Know Your Customer where customers will find it easy and get the facility as early as possible.

Cash pick up facility:


ICICI Bank is not providing the cash pickup facility to the organizations. But other banks like IDBI, UTI are providing this facility to customers. Many of the banks are attracting organization with this facility. Because it reduces organizations task of carrying the cash up to bank. So ICICI Bank has to provide this facility as early as possible, and it will help increase its organizational customer base. Location of ICICI Bank: ICICI Bank in nearly two years has achived remarkable progress but it has only one branch in Belgaum city. So if it wants to capture potential areas in Belgaum it has to open few more branches in Belgaum. Many organizations are not interested in ICICI Bank because of distance problem, further as some organizations deal in cash they find it difficult to carry cash to a long distance

Babasabpatilfreepptmba.com

Page 50

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

Summary of the Project

Banking is most important part of any countries economy. ICICI Bank, which is a private bank has become the second largest bank in India and is providing various type of services to industries and business out of which Special Savings Account is one. It is also important source of income for the bank. So this survey is conducted to find out potential of Special Savings Account in Belgaum. On the basis of this survey bank can find out who is their potential customer and what new startegies are required to implement and attract more customers. From he survey it was found that 20% of the societies are interested to open Special Savings Account with ICICI Bank. Most important reasons for not opening an Special Savings Account are the bank location, cash-pickup facility, documentation procedure and low interest on linked FD. Co-operative Credit Societies expects from new banks, high percentage of interest, cash-pickup facility, third party cheque clearance and near by locations. From survey we can arrive at the conclusion that if ICICI Bank wants to improve its competitive position it should either provide cash-pick up facility, and bank should give a high percentage of interest on the linked FD, it should improve its documentation procedure and should provide soon a few more branches near the potential markets of Belgaum.

Babasabpatilfreepptmba.com

Page 51

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

ANNEXURE

Babasabpatilfreepptmba.com

Page 52

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

QUESTIONNAIRE

NAME OF THE SOCIETY__________________________________________________ CONTACT PERSON & ADDRESS: _________________________________________________________________________ _______________________________________________________________________Ph one No.: ______________
0 1.TYPE OF SOCIETY: SOUHARD SAHAKARI SANGH CO-OPERTAIVE CREDIT SOCIETY 2.ANNUAL TURNOVER I. LESS THAN 10 LAKHS II. 10 LAKHS TO 25 LAKHS. III. 25 LAKHS TO 50 LAKHS IV. 50 LAKHS TO 1 CRORE. V. ABOVE 1 CRORE. 3. DO YOU HAVE ANY ACCOUNT WITH THESE BANKS? UTI BANK HDFC OTHER BANKS 4. IS IT A I. CURRENT ACCOUNT II. SAVING A/C III. SPECIAL SAVINGS A/C IDBI BANK BOI ICICI BANK SYNDICATE BANK URBAN CO-OPERATIVE CREDIT SOCIETY MULTIPURPOSE

(IF iii SKIP GOTO Q.7)

Babasabpatilfreepptmba.com

Page 53

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK


5.WOULD YOU PREFER TO OPEN ICICI SPECIAL SAVING ACCOUNT ? YES No

6.IF NO,WHAT ARE THE REASONS. I. WE ARE HAPPY WITH OUR BANKS SERVICE. II. IT DOESS NOT MAKE A BIG DIFFERENCE. III. DISTANCE PROBLEM. IV. NOT INTERESTED. 7. DOES YOUR BANK PROVIDE, (please tick) MULTICITY CHEQUE ANYWHERE CASH/CHEQUE DEPOSIT LINKED FD INTERNET BANKING PHONE BANKING MOBILE BANKING CASH PICK UP FACILITY NO MINIMUM BALANCE REQUIREMENT 8. PREFERED BANK TIMING 10.00 AM 8.00 AM 10 .00 AM TO TO TO 4.00 PM 8.00 PM 5.00 PM

9.TRANSACTING AREA I. WITHIN CITY III. OUTSIDE STATE II.WITHIN STATE IV.OUTSIDE INDIA

10. HOW WILL YOU GRADE THE SERVICES PROVIDED BY YOUR BANK? EXCELLENT I. HOSPITALITY II. WORK SPEED III. ATTENDING THE QUERY IV.PROXIMITY V. OVERALL SERVICE GOOD AVERAGE POOR

Babasabpatilfreepptmba.com

Page 54

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

11.ANY SUGGESTIONS .----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------. THANK YOU.

Babasabpatilfreepptmba.com

Page 55

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

Graphical Analysis

TYPE OF SOCIETY

IV 7%

I 7%

II 12% I II III IV

III 74%

From the above graph it is seen that :I. 7% respondents are from the souhard sahakari sangh. II. 12% respondents are from the urban co-operative credit society. Babasabpatilfreepptmba.com Page 56

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

III. 74% respondents are from the co-op credit society. IV. 7% respondents are from the multipurpose co-operative credit society.

ANNUAL TURNOVER

II 17%

III 4%

IV V 3% 2% I II III IV I 74% V

Babasabpatilfreepptmba.com

Page 57

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

From the above graph it is seen that :I. 74% of the societies have their annual turnover less than 10 lakhs. II. 17% of the societies have their annual turnover between 10 lakhs to 25 lakhs. III. 4% of the societies have their annual turnover between 25 lakhs to 50 lakhs. IV. 3% of the societies have their annual turnover between 50 lakhs to 1 crore. V. 2% of the societies have their annual turnover above 1 crore.

BANKS

I 14% VII 48%

I II 8% III 7% II III IV V VI VII

VI 4%

V 12%

IV 7%

Babasabpatilfreepptmba.com

Page 58

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

From the above graph it is seen that :I. 14% of the societies have their account with UTI Bank. II. 8% of the societies have their account with IDBI Bank. III. 7% of the societies have their account with ICICI Bank. IV. 7% of the societies have their account with HDFC Bank. V. 12% of the societies have their account with Bank Of India. VI. 4% of the societies have their account with Syndicate Bank. VII. 48% of the societies have their account with Other Banks.

Babasabpatilfreepptmba.com

Page 59

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

TYPE OF ACCOUNT

III 16% I 49% II 35% I II III

From the above graph it is seen that :I. 49% of the societies have their current account. II. 35% of the societies have their saving account. III. 16% of the societies have their special savings account.

Babasabpatilfreepptmba.com

Page 60

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

PREFERENCE TO OPEN AN ICICI SPECIAL SAVINGS A/C

I 20% I II II 80%

From the above graph it is seen that :I. 20% of the societies are interested to open an ICICI special savings account. II. 80% of the societies are not interested to open an ICICI special savings account.

Babasabpatilfreepptmba.com

Page 61

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

REASONS FOR NOT OPENING AN ACCOUNT

IV 23%

I 19% I II II 20% III IV

III 38%

From the above graph it is seen that :I. 19% of the societies are happy with their existing bankers. II. 20% of the societies say that it does not make any big difference. III. 38% of the societies are facing distance problem. IV. 23% of the societies are not interested.

Babasabpatilfreepptmba.com

Page 62

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

FACILITIES PROVIDED BY THE BANKS

VI 9% V 12%

VII 3%

VIII 6%

I 26%

I II III IV V VI

IV 12%

III 6%

II 26%

VII VIII

From the above graph it is seen that :I. Multicity cheque facility II. Cash/cheque facility III. Linked FD facility IV. Internet banking V. Phone banking VI. Mobile banking VII. Cash pick-up facility VIII. No minimum balance requirement facility

26% 26% 6% 12% 12% 9% 3% 6%

Babasabpatilfreepptmba.com

Page 63

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

PREFERED BANKING HOURS

III 15%

I 14% I II III II 71%

From the above graph it is seen that :I. 14% of the banks prefer for 10.00 to 4.00.
II. 71% of the banks prefer for 8.00 to 8.00. III. 15% of the banks prefer for 10.00 to 5.00

Babasabpatilfreepptmba.com

Page 64

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

CUSTOMERS TRANSACTING AREA

IV 0% III 43%

I 28% I II III IV II 29%

From the above graph it is seen that :I. 28% of the societies transacts within city. II. 29% of the societies transacts within state. III. 43% of the societies transacts outside the state. IV. 0% of the society transacts outside the country.

Babasabpatilfreepptmba.com

Page 65

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

HOSPITALITY

E 0% G 48% A 52% E G A P 0% P

From the above graph it is seen that :I. 0% of societies quoted that hospitality provided by their bank is excellent. II. 48% of societies quoted that hospitality provided by their bank is good. III. 52% of societies quoted that hospitality provided by their bank is average. IV. 0% of societies quoted that hospitality provided by their bank is poor.

Babasabpatilfreepptmba.com

Page 66

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

WORK SPEED

P 9%

E 0% G 48% E G A P

A 43%

From the above graph it is seen that :I. 0% of societies quoted that work speed provided by their bank is excellent. II. 48% of societies quoted that work speed provided by their bank is good. III. 43% of societies quoted that work speed provided by their bank is average. IV. 9% of societies quoted that work speed provided by their bank is poor.

Babasabpatilfreepptmba.com

Page 67

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

ATTENDING THE QUERY

P 16%

E 0%

G 35%

E G A P

A 49%

From the above graph it is seen that :I. 0% of societies quoted that attending the query by their bank is excellent. II. 35% of societies quoted that attending the query by their bank is good. III. 49% of societies quoted that attending the query by their bank is average. IV. 16% of societies quoted that attending the query by their bank is poor.

Babasabpatilfreepptmba.com

Page 68

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

PROXIMITY

P 17%

E 0% G 41% E G A P

A 42%

From the above graph it is seen that :I. 0% of societies quoted that proximity of their bank is excellent. II. 41% of societies quoted that proximity of their bank is good. III. 42% of societies quoted that proximity of their bank is average. IV. 17% of societies quoted that proximity of their bank is poor.

Babasabpatilfreepptmba.com

Page 69

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

OVERALL SERVICE

E 0%

P 0% G 37% E G A

A 63%

From the above graph it is seen that :I. 0% of societies quoted that overall service of their bank is excellent. II. 37% of societies quoted that overall service of their bank is good. III. 63% of societies quoted that overall service of their bank is average. IV. 0% of societies quoted that overall service of their bank is poor.

Babasabpatilfreepptmba.com

Page 70

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

BIBLIOGRAPHY

BOOK TITLE MARKETING MANAGEMENT MANAGEMENT RESEARCH

AUTHOR PHILIP KOTLER TULL AND HAWKINS

WEBSITES www.icicibank.com www.icicidirect.com www.google.co.in

Babasabpatilfreepptmba.com

Page 71

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

Babasabpatilfreepptmba.com

Page 72

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

Babasabpatilfreepptmba.com

Page 73