History:

Askari Bank was incorporated in Pakistan on October 9, 1991, as a public limited company. It commenced operations on April 1, 1992, and is principally engaged in the business of banking, as defined in the Banking Companies Ordinance, 1962. The Bank is listed on Karachi, Lahore and Islamabad Stock Exchanges. Askari Bank has expanded into a network of 200 branches / sub branches, including 20 dedicated Islamic banking branches, and a wholesale bank branch in Bahrain. A shared network of 2,991online ATMs covering all major cities in Pakistan supports the delivery channels for customer service. As at December 31, 2008, the Bank had equity of Rs. 12.97 billion and total assets of Rs. 206.19 billion, with 816,629 banking customers, serviced by 6,496 employees. Askari Investment Management Limited and Askari Securities Limited are subsidiaries of Askari Bank engaged in managing mutual funds and shares brokerage, respectively.

Vision:
To be the Bank of First Choice in the Region

Mission
To be the leading private sector bank in Pakistan with an international presence, delivering quality service through innovative technology and effective human resource management in a modern and progressive organizational culture of meritocracy, maintaining high ethical and professional standards, while providing enhanced value to all our stakeholders, and contributing to society.

Products and Services:

Consumer Banking Services:
Mahana Bachat Account Roshan Mustaqbil Deposit Deposit Multiplier Account Personal Finance Mortgage Finance Business Finance Smart Cash Credit Card Investment Products

Islamic Banking Services:

Islamic Corporate Banking Islamic Investment Banking Islamic Trade Finance Islamic General Banking Islamic Consumer Banking

Agriculture Finance Solutions

Kissan Ever Green Finance Kissan Tractor Finance Kissan Aabpashi Finance Kissan Livestock Development Finance Kissan Farm Mechanization Finance Kissan Farm Transport Finance Agriculture Banking Network

Rebranding:
Askari rebranded itself in June 2007. Askari banks performance had been remarkable. With the growing competition and changing environment, it became inevitable to change the brand and launch a new corporate identity with an objective to project the banks image in a more effective and impressive way on the national and international horizons.

The Name:
To cope with the market dynamics, the management and board of directors of Askari Bank decided to change the name of the bank from Askari Commercial Bank Limited to simply Askari Bank Limited. This was for multiple reasons - firstly, the bank was generally referred to as "Askari Bank". Secondly, in the current scenario, the word "commercial" has become redundant since all banks are commercial banks. The change of name presented an excellent opportunity for a fresh new look for the bank, which would be a reflection of the bank's desire to continue to evolve with and adapt to the changing environment and dynamic consumer needs.

The Logo:

Previous logo

New Logo

The typeface used for the banks logo is simple yet elegant. Without being overly stylish, it makes a solid statement about the bank, its approach to business while maintaining the most critical aspect of any logos design, readability. This signifies ability of any text to be readable and recognizable at first glance. The new askaribank logo is distinctive and can be recognized instantly on sight. The use of all lower case letters and the use of askari and bank as one word gives the logo a unique identity, enabling it to stand out from the crowd. The last two colors, orange and yellow, are used in a combination which is representative of a rising sun. The colours themselves, aside from the positive connotations of a rising sun, carry the joint properties of sunlight, joy, happiness, hope, wealth, energy and enthusiasm. The stylized 3D icon represents a positive link between the past, present and future of the bank.

The new Colours:

Change and evolution being the key driving elements of the new brand identity, the colours of the bank have been revisited completely. The new colours are blue and grey, with a touch of orange/yellow. Understanding this selection needs a basic study of colour psychology. Blue is the colour of peacefulness, loyalty, productivity and strength (or solidity). It is a colour that induces positive emotions in the human body and its effects on productivity, even human strength, have been documented. The second colour used is a dark grey. This is the colour of elegance, respect, wisdom and balance. Darker shades of grey are said to be more representative of the properties of the colour black, which are modernity,

power, sophistication and wealth. However, by being grey and not black, it avoids the connotations of death, fear, etc. The last two colours, orange and yellow, are used in a combination which is representative of a rising sun. The colours themselves, aside from the positive connotations of a rising sun, carry the joint properties of sunlight, joy, happiness, hope, wealth, energy, enthusiasm.

The stylized "AB":

Evolution, not revolution, is the key in the development of a brand. The stylized AB, presented in 3D and in the new brand colours, is a solemn nod to the outgoing logo design, which has served the bank very well for the first 15 years of its existence. Retaining this icon maintains the recognition of the old logo, while also creating a positive link between the past, present and future of askaribank.

Slogan:

The Previous slogan reflected the trust that people had in the name of Askari. It was The security bank- A name to trust

The new slogan of Askari Bank reflects the customer service philosophy were Askari Bank, ask us!

Positioning:
Askari Bank positions itself among the leading banks of Pakistan. It sponsors a number of events which shows that Askari wants to position itself as a premium bank of a Pakistan.

Sponsorships:
Askari bank has demonstrated a leading role in supporting a large number of important activities and significant events. Major activities in which the Bank participated as a key sponsor during 2007 were: Sports: Pakistan Open Golf Championship 2007 (Asian Tour). 70th Punjab Games 2007. 1st Tour of Islamabad Cycle Race 2007. South Asia Swimming and Water Polo Championships 2007. Askari Bank ITF Pakistan International Futures Tennis Tournament & 2nd Pakistan - India Tennis Series 2007. The Asia Central Zone Volleyball Championship 2007 (India - Pakistan Test Series). Askari Bank Presidents Cup Golf Tournament 2007. Polo Team representing Askari Bank in

the President of Turkey Polo Cup 2007. Pakistani teams training for World Games in China 2007. All Pakistan Golf Tournament 2007.

Similarly there is a long list of events which were sponsored by Askari Bank in the categories of social events, educational events and environmental campaigns.

Alliances with different companies:

Askari Banks has its alliances with the following companies: Allied Bank Ufone Wateen Telecom PIA Pak American Fertilizers limited Fatima Fertilizer Limited