MECHSONIC RACING

Team Mechsonic racing welcomes you to formula sae, a poignant racing competition where exquisite engineering and citified technology are used to build a race car to compete with top of the racing vehicles manufactured. Students make racing cars from the dot to a complete human marvel that we see on F1 race tracks.

We were not born winners and losers. We do not want to be the spectator
.We are designer of our own destiny. Mechsonic Racing team is a hidden SUN of the galaxy HMR INSTITUTE OF TECHNOLOGY AND MANAGEMENT

FORMULA SAE 2012

MECHSONIC RACING, GURU GOBIND SINGH INDRAPRASTA UNIVERSITY,

DELHI

FORMULA SAE 2012 MECHSONIC RACING

What is Mechsonic Racing??

Mechsonic racing is student project from HMR Institute of Technology and Management, GGS IP University, which is imbibed together by students from different engineering streams to become respective experts in their stream in addition to handling their academics well. We work with immense hard work to build, design, fabricate and run exclusive FSAE cars which can be compared to the best. It is a team of 20 undergraduates students from different engineering streams of HMR Institute of Technology and Management who have grouped together by their enthusiasm for automobiles. It is well organised team with members holding project experience in Robotics, aero modelling, micro controllers, automobile designing and racing. We intend to design and fabricate a formula type race car for the college design series, organised by the Society of Automotive Engineers (SAE) worldwide. Desire to shine and management of minute resources is the key motivation for this team. It is this motivation that we participated in FSAE Italy 2011 and got recognition for design techniques by the judges from the Italian auto industry. Our car was the fastest build car entry amongst the participating teams and was acknowledged as the lightest formula type car entry from India in our very first attempt. Hard work, knowledge, and perseverance are the pre requisites for the team to be motivated at every level and compete to be the best. We sincerely exhibited this quality in our very first attempt in Formula SAE Italy 2011 by being acknowledged as the lightest car participating from India and got recognition for the design techniques by the judges from the Italian auto industry. The year 2012 come up with more challenges and we our bucked up to do all it takes to finish it to the top. With your help we will achieve greater heights in the F1 sector, thus showcasing greater knowledge, creativity, know- how and team spirit. We hope you had a great time reading about our team.

FORMULA SAE 2012 MECHSONIC RACING

What is Formula Society of Automotive Engineers, FSAE??

Formula SAE is a student design competition organized by the Society of Automotive Engineers (SAE, also known as SAE International). The competition was started back in 1978 and was originally called SAE Mini Indy.

Concept
The concept behind Formula SAE is that a fictional manufacturing company has contracted a student design team to develop a small Formula-style race car. The prototype race car is to be evaluated for its potential as a production item. The target marketing group for the race car is the non-professional weekend autocross racer. Each student team designs, builds and tests a prototype based on a series of rules, whose purpose is both ensuring on-track safety (the cars are driven by the students themselves) and promoting clever problem solving. The prototype race car is judged in a number of different events. The points schedule for most Formula SAE events is Design Event 150 Cost & Manufacturing Analysis Event 100 Presentation Event 75 Acceleration Event 75 Skid pad Event 50 Autocross Event 150 Fuel Economy Event 100 Endurance Event 300 Total Points Possible 1,000 In addition to these events, various sponsors of the competition provide awards for superior design accomplishments. For example, best use of E-85 ethanol fuel, innovative use of electronics, recyclability, crash worthiness, analytical approach to design, and overall dynamic performance are some of the awards available. At the beginning of the competition, the vehicle is checked for rule compliance during the Technical Inspection. Its braking ability, rollover stability and noise levels are checked before the vehicle is allowed to compete in the dynamic events (Skid pad, Autocross, Acceleration, and Endurance). Formula SAE encompasses all aspects of a business including research, design, manufacturing, testing, developing, marketing, management, and fund raising. Formula SAE takes students out of the class room and puts them in the real world. Big companies, such as General Motors, Ford, and Chrysler, have their staff interact with more than 1000 student engineers. Working in teams of anywhere between two and 30, these students have proven themselves to be capable of producing a functioning prototype vehicle.The volunteers for the design judging include some of the racing industry's most prominent engineers and consultants including the late Carroll Smith, Bill Mitchell, Doug Milliken, Claude Rouelle, Jack Auld, John LePlante, and Bryan Kubala.

FORMULA SAE 2012 MECHSONIC RACING

FORMULA SAE 2012 MECHSONIC RACING

ABOUT TEAM LEADERS:

1. Ability to channelize the team towards the focus to win the project. 2. Excellent marketing and public relations skills. 3. Can analyze, manage, and organize challenging projects to promote growth in the individual as well as the team. 1. Expertise in part design in CATIA V5-R17, microcontrollers and Analysis structural simulation. 2. Proficiency in part manufacturing, workshop technology, gas welding, arc welding, and product lifecycle and management.

Anirban Basuray Team Leader Mechanical 4th year

Suyash Sharma Design Head Mechanical 4th year

1. Proficiency in cost modelling and cost analysis of a product. 2. Expertise in tackling the challenges of rapidly changing economic circumstances faced by the team. Vikas Garg Cost and Procurement Head Mechanical 4th year 1. Excellent in fabrication and chassis modelling skills 2. Proficiency in gas and arc welding. Fabrication Head Electronics 3 year
rd

Somit Mitruka

3. Excellent in electronics and circuitry of the engine as well the car.

FORMULA SAE 2012 MECHSONIC RACING

What makes us different?

1. We have researched out every minute detail about the project without any technical guidance from anybody and give priority to R&D. 2. We have a great hand at finish in whatever we fabricate, and this, in shortest possible time and minimum possible hands and bare minimum resources makes us outstandingly efficient. 3. We are one of the best aesthetically in India. 4. We hold record times in aluminium bodyworks.

What are our achievements??

Building our first f1 type car for FSAE Italy 2011 which was one of the fastest build car entry from india 2. We were awarded as the lightest car from india in the space frame category 3. We were acknowledged in various newspapers like Hindustan Times ,Danik Jagran ,Delhi Times
1.

Our Achievement Schnel 01

FORMULA SAE 2012 MECHSONIC RACING

Engine

SUSPENSION
FORMULA SAE 2012 MECHSONIC RACING

DRIVE TRAIN

TARGETS FOR 2012 FSAE ITALY

INDIAS BEST RACING TEAM DESIGNING A F1 TYPE CAR TO COMPETE IN FSAE 2012 COMPETITION
COLLABARATING WITH VARIOUS PRESTIGIOUS COMPANIES WHICH WILL HELP US IN OUR PROJECT AND HELP US IN ENDOWING OUR POTENTIAL PROMOTING OUR PROJECT TO OUR MAXIMUM POSSIBLE RESOURCES

DESIGN SCORE 85/150 STATIC SCORE 145/175 DYNAMIC SCORE - 100/600 (RELATIVE SCOREING IS DONE) TOTAL SCORE 330/1000, TARGET RANK ABOVE 15

TRANSITION FROM 2011 TO 2012 FSAE ITLAY

A BETTER DESIGN MANAGEMENT STRUCTURE LEVEL 1 - PROJECT-LEVEL MANAGEMENT LEVEL 2 - DETAIL AND COMPONENT DESIGN LEVEL 3 VEHICLE LEVEL INTEGRATION LEVEL 4 COMPETITION LEVEL INTEGRATION REALIZING CONFLICTS BETWEEN DYNAMIC EVENT PEROFRMANCE AND STATIC EVENT PERFORMANCE BEST POSSIBLE INHERENT TRADE OFFS RESULTING IN MAXIMIZATION OF SCORE

FORMULA SAE 2012 MECHSONIC RACING

ABOUT 2012 CAR:

Cost analysis breakup:

Registration Chassis & Body work Braking Steering & Control Suspension Engine & Drive train Racing Rims & Tires Electrical and Electronics Testing & Finishing Ergonomics and Safety Marketing Transportation & Accommodation Shipment Grand Total

` 1,05,000 ` 1,50,000 ` 50,000 ` 75,000 ` 1,40,000 ` 1,00,000 ` 70,000 ` 40,000 ` 40,000 `1,20,00 ` 70,000 ` 6,00,000 ` 3,00,000 ` 18,30,000

FORMULA SAE 2012 MECHSONIC RACING

RESOURCES REQUIRED FOR OUR CAR 1. Ohlins dampers TTX25 2. Brembo brake callipars 3. 3 disc brakes 4. Electronic gear shifter 5. Raw material for suspension components- 30kgs of Aluminium 6. Suspension : 4 uprights, 4 steering rack, 25 adapter 7. Tubing for chassis MS1020 8. Designing of intake plenum 9. Exhaust design and fabrication 10. Exhaust Muffler 11. Electronics: wires, resistors, sensors, metering gauges 12. Steering wheel 13. Drivers suit with 5 point harness

DESIGN OF 2012 CAR

CHASSIS FOR 2012 CAR

FORMULA SAE 2012 MECHSONIC RACING

BENEFITS OF SPONSORING US:

Through Face book Fan Page having over 2000 likes Through team site Through technical blog Through our Radio Partner BIG 92.7 FM Through our magazine partners AutoX Through print and electronic media Display through technical fest in all the colleges in IP University Display at Metro Station like Rajiv Chowk Promotion through various malls like Select City , Emporio and Great India Place

TARGET AUDIENCE
Based upon audience research, our media and promotional campaign is aimed directly and the following demographic and psychographic groups: 1. YOUTH more than 20,000 students from various colleges in GGSIP University and F1 enthusiast
FORMULA SAE 2012 MECHSONIC RACING

2. Graduates and Undergraduates students from all over the world who participate in this highly prestigious event, FSAE ITLAY

3. General Public (age group 20-50) through promotion in various malls in Delhi 4. Other markets Audience in various racing event in which we will participate
Media Support
Based upon target market research, we have created a media plan that will generate interest in and awareness of the Expo, while specifically targeting our key markets.

Television
Through various news channel like Aaj Tak, India TV etc.

Radio
We have schedule on Big 92.7 FM . This station matches our core audience profiles almost exactly.

Newspaper
We were covered in various newspapers like Danik Jagran, Delhi Times, Hindustan Times and looking forward to increase our coverage

Magazines
We are embarking upon a magazine campaign, with placements in AUTOX magazine.

Other Event Promotion

In addition to paid and promotional media, we will embark upon a comprehensive publicity and non-media promotional campaign.

Signage
FORMULA SAE 2012 MECHSONIC RACING

For two weeks prior to the Event, and running through , ten vertical flags will be featured around the Rajiv Chowk area. During that period, the companies will also be promoted

Web Site
We have a year round web site, generating huge hits annually, The web site includes a wide variety of information about the show, its sponsors, and exhibitors, and is featured on all appropriate media promotion and publicity.

Our previous year sponsors

FORMULA SAE 2012 MECHSONIC RACING

TITLE SPONSORS (RS 7 LAKHS OR EQUIVALENT IN PRODUCT AND SERVICES

PROVIDED)

PLATINUM SPONSORS (RS 5 LAKHS OR EQUIVALENT IN PRODUCT AND

SERVICES PROVIDED)

GOLD SPONSORS (RS 3 LAKHS OR EQUIVALENT IN PRODUCT AND SERVICES

PROVIDED)

FORMULA SAE 2012 MECHSONIC RACING

SILVER SPONSORS (RS 1 LAKHS OR EQUIVALENT IN PRODUCT AND SERVICES

PROVIDED)

BRONZE SPONSORS (RS 50,000

SERVICES PROVIDED)

OR EQUIVALENT IN PRODUCT AND

FORMULA SAE 2012 MECHSONIC RACING

FORMULA SAE 2012 MECHSONIC RACING

Contact Details
Faculty Advisor Mr. Mohan Kumar Senior lecturer [M. Tech (DTU formerly DCE)] Ph: +91 9868764900 Managing Department Vikas Garg (Team manager) Ph: +91 9540571629 Team/Marketing Head Anirban Basuray Ph: +91 9968386145 Email:anirban.basuray@gmail.com Technical Head Suyash Sharma Ph: +91 9871853663 Email: buggaero@gmail.com Team Website: www.mechsonicracing.com

FORMULA SAE 2012 MECHSONIC RACING

Marketing Team:
Hera Khan Ph: +91 9811319543 Email: hera15kha@gmail.com Pawan Thareja Ph: +91 8802221421 Email: pawanthareja@yahoo.co.in SIDHANT CHHATWAL Ph: +91 9990797742 Email: sidhant2510@gmail.co.in

Address Mechsonic Racing Team H.M.R Institute of Technology and Management Hamidpur, Delhi-110036

FORMULA SAE 2012 MECHSONIC RACING