TSA partners with Allianz to build a sustainable Running Community in Indonesia

This years Allianz Jakarta Heart Run 10K organized by the YayasanJantung Indonesia (Indonesian Heart Foundation) will see its first ever Title Sponsor in Allianz Indonesia.The partnership was announced at a press conference in Jakarta, Indonesia, on 12thSeptember 2012. The partnership was brokered by Total Sports Asia Asias global leader in sports content and branding solutions. An estimated 10,000 local and international running enthusiasts will be participating in the event, which will be held at the MONAS (National Monument) landmark in the heart of Jakarta on 4th November 2012. As an extension of this partnership Allianz has worked with TSA to create the Allianz VirtualRun which will be held from 1st 21st October 2012. The Allianz VirtualRun aims at building a virtual running community in order to promote a healthy lifestyle by encouraging participants to run anywhere anytime and interact with their peers. The event sees individual as well as team challenges bringing the partnership of running events to a new level from a single day event to the promotion of a sustainable long term community! The competition builds on the surging popularity of running as a mean to keep fit for the middle and upper class, while combining this trend with a viral digital marketing campaign. "We hope the Allianz VirtualRun helps to create a new lifestyle for runners and a link for us to the general public who are interested with a healthy living through sports.Running is one of the easiest preventive activities againstcritical diseases," said Joachim Wessling, Country Manager and President Director Allianz Life Indonesia. The chairperson of the YayasanJantung Indonesia, Dr. Dewi AndangJoesoefadded: I would like to thank Allianz for sponsoring the event this year. I am delighted that one of the worlds leading insurance companies is becoming our Title Sponsor. Their support and contribution will ensure that the Allianz Jakarta Heart Run 2012 10K will be a major success. Running as a way to stay healthy is gaining in popularity and is fast rivalling other sports such as golf and tennis which reach out to a relatively high net worth target demographic. Although running is a mass sport globally, in markets such as Indonesia and many other parts of Asia, those who are avid runners tend to fall into the mid-to-upper class demographic. The partnership between Allianz and the YayasanJantung Indonesia is a perfect match. Both are aiming to create a healthier, better Indonesia. With the Allianz VirtualRun, we work with Allianz on one of the most innovative sponsorship activation concepts in the industry, which will help

them to successfully leverage their title sponsorship and connect with their target group. said Marcus Luer, Total Sports Asias Group CEO.