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CLASSIFYING RETAILERS
Price Price
CLASSIFICATION OF OWNERSHIP
Independent Independent Retailers Retailers
Owned by a single person or Owned by a single person or partnership and not part of a partnership and not part of a larger retail institution larger retail institution Owned and operated as a Owned and operated as a group by a single group by a single organization organization
Franchises Franchises
The right to operate a The right to operate a business or sell a product business or sell a product
LEVEL OF SERVICE
Self Service
Full Service
Exclusive stores
Mod-High Mod High Mod-High High Moderate Low Mod High Mod Low Moderate Low
Convenience Store Low Full-line Discounter Mod-Low Specialty Discounter Mod-Low Warehouse Clubs Off-price Retailer Restaurant Low Low Low-High
Med-BroadMod Lo-low Mod Low Low-very low Low Low Low-High Low-High Med-NarrowLow
PRICE
Gross Margin
The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted.
Warehouse Clubs
DISCOUNT STORES
Mass Merchandising
Retailing strategy using moderate to low prices on large quantities of merchandise and lower service to stimulate high turnover of products.
DISCOUNT STORES
Retail store combining groceries and general merchandise goods with a wide range of services. Smaller stores emphasizing daily necessities at rock-bottom prices.
Supercenter
Extreme-value Retailing
Category Killers
Specialty discount stores that heavily dominate their narrow merchandise segment.
Specialty
Warehouse
Off-price
factory outlet
NON-STORE RETAILING
NON-STORE RETAILING
Automatic Vending Automatic Vending
DIRECT RETAILING
Door-to-Door Door-to-Door
Office-to-Office Office-to-Office
Telemarketing Telemarketing
Vending Direct retailing Direct marketing Electronic retailing direct mail catalogs telemarketin g online shop at home
FRANCHISING
FRANCHISING
Product and Trade Name Franchising Dealer agrees to sell in products provided by a manufacturer or wholesaler.
Price Price
http://www.publix.com Online
Target Market
Promotion Promotion
Product Offering
The mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix.
Advertising Advertising
Publicity Publicity
Competition Competition
Geography Geography
Mall Mall
Design attracts shoppers Ample parking Unified image Sharing of common area expenses
Expensive rent Failure of common promotion efforts Lease restrictions Hours of operation Direct competitors Consumer time limits
RETAIL PRICES
Low Price
High Price
Quality Image
Atmosphere
The overall impression conveyed by a stores physical layout, dcor, and surroundings
Trading Up Trading Up
Interactivity
Consumers are involved in the retail experience. Purchasing goods through mobile devices.
M-commerce
TRENDS IN RETAILING
TRENDS IN RETAILING
Entertainment Entertainment
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