The Columbia Notebook Fall-12/Winter-13

Photo credit: John E. Powell/www.bluecollarimages.
com
Fall 2012/Winter 2013 | 3
in every issue
from the editors 2 | advertisers index/websites 3 | spring/summer calendar IBC
special sections with articles from our advertisers
4 | BEAUTY
5 | DINING
7 Returning to Romantic Times
Carmella Roche, Villa Tronco
8 Classically Delicious
Jamie Putnal, The Diner
9 | FASHION/ACCESSORIES
11 | FINANCIAL/LEGAL/REAL ESTATE
12 Your Homeowners Policy Doe Not Cover Damage from Flooding
Theodore and Associates
13 Should You Consider Tax Swaps in Your Investment Portfolio?
Courtesy of Jan Jernigan, Morgan Stanley Smith Barney
14 | GARDEN/LANDSCAPING
15 | HEALTH CARE
16 Are You Riding a Roller Coaster?
Jandrette Rhoe, MD, Midlands Medical Wellness Center
17 Tech Talk: Meet the O-Arm
Lexington Medical Center
19 Why Should I Participate in a Clinical Trial?
Submitted by Shirley Keels, Administrator, SC Clinical Research Center
20 Do Facials Really Help My Skin?
Charmaine Gurgens, Massage Envy SPA
22 | HOME DCOR
23 | PETS
24 | SERVICES
25 Gearing Up for Outdoor Adventures
Candice Layne
28 Experts in Experience, Efficiency and Exceeding Expectations
Melissa Keeling, Jim Hudson Lexus
articles from the columbia notebook staff
Makeup Kit Essentials BEAUTY | 4
Trending for Fall/Winter 2012 FASHION | 5
Healthy Savory Snacking! HEALTH CARE | 15
Brain Fitness SERVICES | 22
table of contents
4 | Fall 2012/Winter 2013

What Women WantThe
Heart of the Matter
At the end of the day, we believe
that what women truly want is to
have made a difference, to have
mattered in the lives of others.
And so we take this opportuni-
ty to honor a woman who
mattered beyond measure to
us, our mother, who will con-
tinue to influence us and
our family for generations
to come.
From the moment of birth,
when a woman looks into
the eyes of her newborn
and says, You are beautiful.
I love you unconditionally,
there can be no doubting a
mothers bond with her
child. Our mother, who
passed away July 22, 2012, at
the age of 96, exemplified the
strength and power of a
womans determination
to matter in the most
positive ways, nurturing
that bond to her final
days.
Mom led by example. Be
kind; be charitable; take
care of your family; live
each day as if it were
your first (or last). Dont
let material things have
too much merit; the people in your life should matter
more. Live life to the fullest.
We were told that hearing is one of the last senses one
loses. At the end, surrounded by her family, we all got to
tell her how much we love her and that her love can never
be replaced.
She is dearly missed by her five children, 10 grandchildren,
eight great-grandchildren and the many, many lives she
touched. As a great and inspiring love in our lives, we know
she is truly an angel now, as she prepared so well for the
role. Spread your wings and fly, mama. You will always mat-
ter to us.
We love you,
Cathy and Peggy
Volume X, Number 1
Fall 2012/Winter 2013
Ad Wise Marketing
Circulation: 30,000 Annually
15,000 per Bi-annual Edition
Managing Editor
and Operations:
Cathy Kline
Sales and Marketing:
Peggy Jacobs
Katie Evatt
Design:
Melissa Ligon
Copy Editor:
Victoria Reed
Cover Photo:
John E. Powell
www.bluecollarimages.com
The Columbia Notebook
(What Women Want)
is published twice a year
by a division of:
Ad Wise Marketing
709 Woodrow St. PMB 319
Columbia, SC 29205
803.799.9922
info@thecolumbianotebook.com
www.thecolumbianotebook.com
Please contact The Columbia
Notebook for advertising rates or to
request copies of the publication.
The Columbia Notebook is highly
useful with its handy size, sharp
appearance and comprehensive
information.
2012. All rights reserved.
No reproduction of this publication in
part or in whole may occur without
written permission from the publisher.
Not for resale. Every effort has been
made to verify the accuracy of all
information. Please call ahead to verify
hours of operation and prices as they
may change due to economic factors.
Information included in this book is,
to the best of our knowledge, accurate
and correct. Neither Ad Wise Marketing
nor any of the advertisers assumes
responsibility or liability for incorrect,
incomplete or inaccurate
information. All trademarks,
registrations and brand names
should be taken as read.
Find us on Facebook at
facebook.com/pages/
The-Columbia-Notebook
from the editors
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advertisers index/websites
B E A U T Y
Tangles/Marcy Price..........4
straightasstring.com
Vintage Salon....................4
D I N I N G
Cellar on Greene................5
cellarongreene.com
Cock n Bull Pub-Grille ......6
cnbpub.net
Devine Foods ....................6
DiPratos ............................6
dipratos.com
Gourmet Rose Catering....5
Grouchos Deli ..................6
grouchos.com
Hooligans Ice Cream
& Deli..................................5
Mr. Friendlys......................5
mrfriendlys.com
Solstice Kitchen
& Wine Bar ........................5
solsticekitchen.com
Takosushi ..........................6
tako-sushi.com
The Diner ..........................8
thedinercolumbia.com
Tombo Grille......................7
tombogrille.com
Villa Tronco........................7
villatronco.com
F A S H I O N /
A C C E S S O R I E S
Artizan ..............................9
artizansc.com
Belladea ............................9
Carolina Fine Jewelry......10
carolinafinejewelry.com
K.D.s Treehouse ................9
kdstreehouse.com
Revente............................10
shoprevente.com
Round Robin....................10
roundrobinondevine.com
The Range..........................9
F I NANCI AL / I NS URANCE /
L E GAL / RE AL E S TAT E
Kirby Law ........................11
kirbylawsc.com
Midland Mortgage
Corporation ....................11
midlandmortgagecorp.com
Morgan Stanley
Smith Barney ..................BC
morganstanley.com
Ouzts, Ouzts
& Varn, PC ........................11
oovcpa.com
Security Federal Trust ....12
securityfederalbank.com
Theodore & Associates
Insurance ........................12
theodoreinsurance.com
G A R D E N
Appletree Landscaping
& Garden Center..............14
Blue Moon
Landscaping....................14
bluemoonlandscapingllc.com
Forest Lake Gardens ......14
forestlakegardens.com
Reeses Plants ..................14
reesesplants.com
H E A L T H C A R E
Columbia Womens
Healthcare ......................18
columbiawhc.com
Family Medicine
Centers of SC ..................19
fmcofsc.com
Forest Acres
Counseling Center LLC....15
Lexington Medical
Center ..............................17
lexmed.com
Massage Envy SPA ..........21
massageenvy.com
Midlands Medical
Wellness Center ..............16
midlandsmedwc.com
Vanya Rx ..........................15
vanyarx.com
The Vein Clinic ................15
veincliniconline.com
H O M E D C O R
Casual Living ..................22
casuallivingsc.com
Palmetto Tile ..................22
palmettotile.com
Paul D. Sloan Interiors ....22
pdsinteriors.com
TropicAire ........................22
tropicaire.com
P E T S
Dog Daze ........................23
dogdaze-sc.com
Four Paws
Animal Clinic ..................23
fourpawsanimalclinic.com
Pawmetto Lifeline ..........23
pawmettolifeline.org
S E R V I C E S
Blue Collar Images ..........24
bluecollarimages.com
Get Your Gear On ............25
getyourgearon.com
HLJ Creative ....................26
hljcreative.com
Henry Patton Pool,
Fountain & Spa Service ..26
Jim Hudson Lexus ..........IFC
hudsonlexus.com
Morganellis
Party Store ......................26
The Picture Place ............26
Upstairs Audio ................24
upstairsaudio.com
Let our advertisers know
you found them in The
Columbia Notebook!

Columbia Notebook Fall 2012/Winter 2013
beauty
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Cardinal Mermillod
Streamline that overstuffed make-
up bag and stick to these basics.
Mascara: No matter what your
hair color, use black mascara. It
will define your eyes and make
you appear more wide awake.
Foundation: Instead of applying
it all over, touch up only those
areas where your skin tone
appears uneven.
Concealer: Choose one that is
long wearing or gives medium to
full coverage in a shade thats
close to your skin tone.
Blush: To choose the right color
for a subtle look, find a shade
thats similar to the inside of your
lip. (This works for choosing lip-
stick shades, too).
Lipstick: Try a moisture-rich for-
mula so your lips dont dry out.
Eye Shadow: A neutral shade
acts as a base and will instantly
brighten eyes. Use one with a bit
of sparkle for a more festive look.
Brushes: One or two all-purpose
brushes will work. In most cases a
cotton swab (or a finger) will do.
www.realsimple.com
Makeup Kit Essentials

dining
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dining
Its all
Greek to us.
Devine Foods
(803) 252-0356
2702 Devine Street Columbia, SC 29205
Fresh-prepared food daily
To-go box lunches and
catering services available
Its all
Greek to us.
dining
Returning to
Romantic Times
by Carmella Roche, Villa Tronco
In the heart of Columbias historic down-
town, a hidden nook of romance has been
restored after 30 years, returning a tradition
of very special occasions to a much-loved
restaurant.
Since 1940, Villa Tronco has provided mem-
orable meals in a 19th-century firehouse
that has now been lovingly renovated to
even better reflect its past. New exterior
faades reflect the status of both historic
landmark buildings that house the restau-
rant, thanks to a grant from the City of
Columbia. During its installation, the Tron-
co family members also turned their
attention to restoring historic details with-
in the restaurant itself, replacing the barn
doors, updating the color scheme, the
lighting and dcor, and reinstating the cozy
Hideaway Booth.
The Hideaway Booth was and is once
more an intimate setting whose charm-
ing ambience, complete with wine bottle
chandelier, has inspired couples through-
out the decades to share a splendid date
together, later celebrating anniversaries in
the place where, often, it all began. Since its
re-opening, the Hideaway Booth has
already provided the perfect circum-
stances for several new engagements.
The renaissance of Villa Tronco has been a
thorough project, from the outside in,
including changes to the lunch and dinner
menus to incorporate savory new items
that complement the favorite meals of sev-
eral generations, as originally introduced
by Mama Tronco, reflecting todays empha-
sis on healthy ingredients.
The underlying commitment to long-held
traditions based on excellent cuisine con-
tinues unchanged behind the newly
restored front, right down to the legendary
cheesecake that continues to dominate
the dessert list.
Old-world atmosphere. Nostalgic setting.
Mouth-watering menu. Romance and ren-
aissance in Columbias oldest Italian
restaurant. Welcome to Villa Tronco!
To view our website, please go to
www.villatronco.com.
The Diner brings you an upscale spin to the
American classic diner. Located at 4405 Fort
Jackson Blvd., The Diner is within arms reach of
Fort Jackson, the University of South Carolina,
Midlands Technical College and many historic
Columbia neighborhoods. A family-owned
and -operated restaurant, The Diner offers a
wide variety of daily specials and delicious
favorites. Theres something for everyone,
including blue plate specials, burgers, salads
and homemade desserts.
The Diner is what Columbia has been missing!
We offer Sunday brunch, kids eat free on Mon-
days, always a 10% military discount and, for
your next event, we can please your guests
with a great catering menu of tasty and satis-
fying food choices, from comforting traditional
menu items through to well-known culinary
delights. If you have been looking for some
feel-good food, The Diner is the place to eat.
The Diner serves breakfast, lunch and dinner.
Come join us!
Tease your taste buds; check out
thedinercolumbia.com and preview your
next American cuisine meal!
Classically Delicious
by Jamie Putnal
10 | Fall 2012/Winter 2013
dining
Remember the
Blue Plate Specials
of Yesteryear?
The phrase, in use for more
than a hundred years, may
have begun with quickly
ordered, high-quality meals
in train stations, often served
on a blue-colored plate to note
a travelers need to rapidly
reboard their train.
The Diner has brought this
nostalgic classic back with
a Blue Plate Special for
each day of the week.
At The Diner, though,
you can take your
time and savor
every bite!
Fall 2012/Winter 2013 | 11

fashion/accessories
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Dorothy Canfield Fisher
Trending for Fall/Winter 2012:
Cozy Sweaters This falls warm-and-fuzzy
knits come in a spectrum of colors and patterns
and a wide variety of silhouettesfrom tradition-
al, fitted Fair Isle to graphic, oversize rock n roll.
Wide-brim Hats Give yourself mysterious
airs this autumnand keep your head warm
while youre at it! Headwear of choice will be
1970s-inspired wide-brim wool felt hats, in
different colors and shapes.
www.glamour.com/fashion/2012
12 | Fall 2012/Winter 2013
fashion/accessories
Award-winning
Reverie
Colorful visions of natural diamonds
JCK
JEWELERS
CHOICE
AWARDS
WINNER
2011
CAROLINA FINE JEWELRY
4708 Forest Drive Columbia, SC 29206 1H[WWR%RQHVK*ULOO
803 736 0415 CarolinaFineJewelry.com
Avai l abl e at :
Fall 2012/Winter 2013 | 13

financial/insurance/legal/real estate
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.1 . T. DeWitt Talmage
115 Atrium Way
n
Suite 110
Columbia, SC 29223
n
803.736.7855
oovcpa.com
Marty Ouzts, CPA
Sherry N. Ouzts, CPA
Charles Varn Jr., CPA/PFS
Andy Derajtys, CPA
Sherry Stark, EA
Chris Render, CPA
Patricia Maynard
OUZTS, OUZTS
& VARN, PC
CERTI FI ED PUBLI C ACCOUNTANTS

Want to become one of
our trusted advertisers?
Call Cathy or Peggy at
803.799.9922.
14 | Fall 2012/Winter 2013
Many homeowners learn the hard way that their
homeowners' insurance doesn't cover property
damage caused by floods. If you live in a potential-
ly affected area which could include everything
from a home on the coast that sees frequent
floods to one downhill from a stream that hasn't
flooded in years you probably should buy a
separate flood insurance policy to cover your
home and contents. Here in the South Carolina
Midlands we have recently seen heavy rains that
have caused floods by water flowing from paved
parking lots and roads. The Five Points Area is a
good example.
You can purchase flood insurance from your bro-
ker or agent through the National Flood Insurance
Program (NFIP), which is managed by the Federal
Emergency Management Agency (FEMA). Flood
insurance is available to any homeowner who lives
in one of the many NFIP Communities which have
agreed to pass and enforce certain storm water
and flood plain management laws. Fortunately
most, if not all of Columbia, is a NFIP Community.
A flood insurance policy through the NFIP can pro-
vide maximum coverage of $250,000 for property
and $100,000 for contents. (Property and contents
coverage must be purchased separately, even
though they may form part of the same policy.) If
you want additional coverage, you can purchase
excess flood insurance from private insurers. The
average flood insurance policy costs less than
$570 per year, according to the NFIP.
If you buy a home in a designated high-risk flood
zone and get a mortgage loan from a federally reg-
ulated or insured lender, your lender must require
that you purchase flood insurance.
If you live in a zone that's been designated moder-
ate- or low-risk, you don't need to buy flood
insurance for your lender's sake -- but you may
want to do so anyway, especially if your own obser-
vations indicate that the official designation on
your area are out-of-date (a common problem).
According to FEMA, almost 25% of all flood insur-
ance claims come from areas with
low-to-moderate flood risk. The good news is that
you'll qualify for a preferred-risk policy. The premi-
ums for this type of policy start at only $129 per
year (for both property and contents).
Your Homeowners Policy
Does Not Cover Damage
from Flooding
Personal Service from
a Community Bank
With over 40 years of experience in
preserving and accumulating assets for
customers, the employees at Security Feder-
al Trust can help build, manage and protect
your wealth, for you and your loved ones.
We can also assist individuals who seek to
minimize taxes, wish to avoid
probate or those who seek freedom from
the details of collecting income, managing
assets and paying bills.
Trust services are offered
through Security Federal Trust,
a division of Security Federal Bank. Please consult your tax or legal advisors
before taking any action that may have tax consequences.
LOCAL:
803-739-6100
TOLL FREE:
866-851-3000
D E C I S I O N S P R O T E C T I O N R E T I R E ME N T
Did you know?
Call LARRY NADEL for all your
Commercial & Personal Insurance needs.
803.799.9979

800.849.9979
lnadel@theodoreinsurance.com
1700 Laurel St. PO Box 6727 Columbia, SC 29260
COLUMBIA SUMMERVILLE GREENVILLE
A transaction in which the proceeds from the
sale of one security is simultaneously reinvest-
ed into another is sometimes referred to as a
swap. Such transactions are designed to poten-
tially provide benefits to the investor in terms
of income, credit quality, maturity target or call
feature, diversification and tax savings. Keep in
mind that diversification does not guarantee a
profit or protect against a loss in a declining
financial market.
Realizing Gains and Losses
Many individuals have unrealized capital gains
and capital losses in their investment portfolios,
which may be unlocked through a tax swap
transaction. Capital losses can be used to offset
capital gains on a dollar-for-dollar basis. For tax
reporting purposes, you must first net short-
term gains against short-term losses (securities
held for one year or less), and long-term gains
against long-term losses (securities held for
more than a year). Any remaining short- and
long-term gains and losses can be netted
against each other. If net capital losses still
remain, up to $3,000 may be used to offset ordi-
nary income. Any unused capital losses are
carried forward indefinitely.
For example, if you sell an equity position for a
profit, you could offset the resulting capital gain
by selling a fixed income holding for a capital
loss, and use the proceeds to buy a new bond
with a higher coupon. Such a swap may convert
a paper loss from the bond into a real tax saving
on the equity position.
Avoiding the Wash Sale Rule
The Internal Revenue Service requires a taxpay-
er to defer any tax loss generated from the sale
and purchase of substantially identical securi-
ties if the transactions occur within 30 days of
each other (regardless of whether the sale is
before or after the purchase). This is commonly
referred to as a wash sale. Generally, securities
are not considered identical when they have
different issuers, or, for fixed income securities,
where there are substantial differences in either
maturity date or coupon rate. You should con-
sult your tax advisor before making any swap
decision and to determine whether a sale will
be considered a wash sale.
Investment Considerations
As with all investments, equity and fixed
income securities have inherent risks which you
should consider before investing. These include
equity market risk, interest rate risk, credit risk,
reinvestment risk and call risk. In particular,
should you sell your security in the secondary
market, the price you receive may be more or
less than your original purchase price or matu-
rity value. In addition, any swap should always
be considered in relation to your financial
objectives and goals, and you should consider
any transaction costs involved.
Investment Goals and Objectives
Tax swapping can be an important tool in man-
aging your investment portfolio. As the
financial markets and your financial goals and
circumstances change, the investments in your
portfolio should be adjusted accordingly. Tax
swaps are one way you can effect these adjust-
ments. You should consider annual (at a
minimum) portfolio reviews and maintenance
as a must for efficient and effective investing.
Your Financial Advisor can work with you to
identify possible bond or stock swap opportu-
nities in your portfolio.
If youd like to learn more, please contact Jan
Jernigan at 803-251-3263.
Article by Morgan Stanley Smith Barney LLC. Courtesy of Morgan
Stanley Smith Barney Financial Advisor.
Articles are published for general information purposes and are
not an offer or solicitation to sell or buy any securities or com-
modities. This material does not provide individually tailored
investment advice. Any particular investment should be analyzed
based on its terms and risks as they relate to your specific cir-
cumstances and objectives.
The value of fixed income securities will fluctuate and upon a sale,
may be worth more or less than their original cost or maturity
value.
Equity security may fluctuate in response to news on companies,
market conditions and general economic environment.
This material has been prepared for informational purposes only
and is not an offer or solicitation to buy or sell any security or
other financial instrument, or to participate in any trading strate-
gy. Any particular investment should be analyzed based on its
terms and risks as they relate to your specific circumstances and
objectives.
Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stan-
ley Smith Barney Financial Advisors do not render advice on tax
and accounting matters to clients. This material was not intended
or written to be used, and it cannot be used by any taxpayer, for
the purpose of avoiding penalties that may be imposed on the
taxpayer under U.S. federal tax laws. You should always consult
your own legal or tax advisor for information concerning your
individual situation.
The publisher was compensated by MSSB for this featured article.
This article is directed to residents in the states where Jan Jerni-
gan is registered: www.morganstanley.com/fa/jan.jernigan.
2012 Morgan Stanley Smith Barney LLC. Member SIPC.
CRC 494230 (04/12)
Should You Consider Tax Swaps in Your Investment Portfolio?
Courtesy of Jan Jernigan, Financial Advisor & Vice President, Morgan Stanley Smith Barney, 803-251-3300
financial/insurance/legal/real estate
Fall 2012/Winter 2013 | 15
16 | Fall 2012/Winter 2013

garden/landscaping
, 1./ q (/
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,( , Maya Angelou
5466 OLD BUSH RIVER RD
Residential & Commercial 798-7679
Full-service Nursery 772-2773
Family Owned & Operated Since 1981
Marolyn Smith, Owner
MENTION THIS AD AND RECEIVE A
25%
DISCOUNT ON TREES!
Large Tree & Shrub Sales Palms
Statuary Sod Flowers Pinestraw
Mulches Soil Amendments
Rocks Flagstone Gifts
See us for everything
you need for your
garden projects.
Snacks can be a dieters best friend,
if you choose the right ones.
n
23 almonds (162 calories):
This is tops because it offers fiber,
heart-healthy fats and
vitamin E. The nuts also pack
alpha-linolenic acid, which revs
your bodys fat-burning ability.
n
5 olives (any kind) (45 calories)
n
1/4 c hummus & 3 carrot
sticks (80 calories)
n
1 Wasa Multigrain Crispbread
topped with 1 T avocado &
1 T hummus (80 calories)
n
1/4 c black beans combined
with 1 T salsa, 1 T cottage
cheese & 1/2 T guacamole;
enjoy with 4 celery stalks
(80 calories)
n
1/4 c 1/4-thick cucumber
slices, tossed with 3 oz
nonfat plain yogurt, 2 tsp
chopped cashews, 1 tsp
lemon juice & 1 tsp finely
chopped fresh dill (80 calories)
n
1/3 c 1/2-thick potato slices
tossed with 1 tsp olive oil
& a pinch of finely chopped
rosemary, baked at 450 for
30 minutes (80 calories)
www.self.com
Fall 2012/Winter 2013 | 17

health care
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Carrie Latet
Healthy Savory
Snacking!
Many of us go through the day-to-day course
of life experiencing the ups and downs of
fatigue, sleep problems, mood irritability, mus-
cle loss, joint aches, low libido and, of course,
hot flashes. For many individuals these prob-
lems may be hormone related. Being
hormonally balanced, however, can allow an
individual to maintain an active, healthy
lifestyle.
Bio-identical hormone replacement treat-
ment (BHRT) has been in existence since the
1930s and has gained popularity, given the
controversies of commercial hormone
replacement therapy and its serious side
effects. BHRT is plant-derived from natural
sources and chemically changed in a laborato-
ry until biologically equivalent to what your
body would produce. It is customized for each
individual based on lab levels of hormones.
BHRT treatment comes in different forms.
These include transdermal (i.e., creams), oral,
injectable and subcutaneous (under the skin).
Subcutaneous is the most physiological type
and gives you hormone release when you
need it, eliminating the roller-coaster effect
that some other routes of administration give.
Also, this route bypasses the liver and may
cause fewer side effects. The overall result
means that many of the symptoms relating to
hormonal imbalance are now significantly
improved.
Dr. Jandrette Rhoe, owner of Midlands Medical
Wellness Center, is a Sotto Pelle certified physi-
cian in BHRT. During the office consultation,
her patients get to discuss their individual
case with a board-certified physician who is
knowledgeable and able to answer questions
regarding treatment. Any procedures are also
performed by a physician.
The professionals at Midlands Medical Well-
ness Center care about our patients and do
not require an annual contract or monthly fee.
If you are sick and tired of being sick and
tired, then schedule your appointment
today at (803) 223-9328 or online at
www.MidlandsMedWC.com.
By Jandrette Rhoe, MD
Are You Riding a Roller Coaster?
18 | Fall 2012/Winter 2013
health care
Imagine a machine that can take real-time, 3-D,
HD images of the inside of your body during
surgery. Doctors can see exactly whats going
on inside of you and make sure every step is
correct throughout the surgical procedure. You
probably wouldnt want to have surgery with-
out it. And now you dont have to.
Lexington Medical Center is the first hospital in
the Midlands with the technologically
advanced O-Arm, a new imaging system for
spinal surgery.
The O-Arm is a machine placed around a
patient on the operating table. Before surgery,
doctors use the O-Arm to capture images of
the patient that help them develop a precise
surgical guide. During surgery, the O-Arm
images allow neurosurgeons to confirm prop-
er placement of instrumentation. After
implants are placed, neurosurgeons use the O-
Arm again to confirm correct placement of
instruments in the spine and address anything
further that needs to be done. Images are dis-
played on a large, digital flat screen at a view
station next to the operating table.
Before O-Arm technology, patients would have
an MRI or CT scan before surgery and doctors
would use 1- or 2-dimensional images to guide
them. They would place instruments and
implants by using their best educated guess
based on standard anatomy. But in back sur-
gery, doctors are working through a small
opening and it can be difficult to know where
you are in the spine. Margins of error are mil-
limeters and implants must be placed with
a great deal of accuracy.
Manufactured by Medtronic, the O-Arm
improves safety for surgeons and staff mem-
bers, lowers the chance of revision surgeries
and can enhance patient outcomes. Spinal
problems can be chronic and debilitating. The
O-Arm gives patients a great opportunity for
excellent results.
Lexington Medical Center began using the O-
Armthis summer.
For more information, visit
www.lexmed.com/O-arm.
An editorial from Lexington Medical Center
Tech Talk: Meet the O-Arm
Fall 2012/Winter 2013 | 19

health care
20 | Fall 2012/Winter 2013
health care
803-296-2942
Bhavesh R. Amin, M.D.
Pamela I. Brown, M.D.
William H. Crigler, M.D.
Tamera D. Crowe, M.D.
David C. Fisher, M.D.
Stacy J. Gajewski, M.D.
Kate E. Gordon, M.D.
Patrice L. High, D.O.
Anil J. Kudchadkar, M.D.
John F. Mattei, D.C., M.D.
Achu F. Mofur, M.D.
David C. Morris, M.D.
Tara S. Pietrobono, D.P.M.
Stephen F. Serbin, M.D.
Peter J. Stahl, M.D.
Stephen M. Tuel, M.D.
G. Jack Walters, M.D.
Payam Yousefian, M.D.
Jennifer R. Turner, PA-C
Midtown Family Medicine
931-0100 1910 Gregg Street
Corner of Richland & Gregg streets
Woodhill Family Medicine
783-4433 813 Leesburg Road
At Leesburg Road Exit of I-77
Springwood Lake Family Practice
788-7884 1721 Horseshoe Drive
Near Two Notch Road Exit of I-20
Rice Creek Family Medicine
227-7777 300 Rice Meadow Way
At corner of Hardscrabble Road
Saluda Pointe Family Medicine
239-1600 3630 Sunset Boulevard
Between I-26 and I-20 Exits
Lake Murray Family Medicine
724-1100 7611 St. Andrews Road
Across from Union United Methodist Church
HOURS BY APPOINTMENT
Visit our Web site: www.FMCofSC.com
Family Medicine
Centers of
South Carolina
Fall 2012/Winter 2013 | 21
health care
Its your involvement that helps
researchers to ultimately uncover better
ways to treat, prevent, diagnose and
understand human disease. Before you,
there were hundreds of thousands of
other people who participated in clinical
trials that give you the ability to have the
medications that we have today. Janet, a
healthy volunteer in a hormonal changes
at midlife study, stated participating in
this clinical trial gave me some insights
into how quality clinical research is done.
It made me feel part of a larger effort to
help women who experience severe diffi-
culties with this phase of life.
Clinical trials cant happen without
patients its just that simple. What
makes clinical trials possible are people
who volunteer to help.
SC Clinical Research grew from the shared
goals of the physician partners at Colum-
bia Women's Healthcare, who understood
that progress in patient care could be
advanced through controlled clinical tri-
als. Clinical research provides a way in
which the physicians and pharmaceutical
companies with resources for treatment,
can work together, allowing for the better-
ment of health care delivery today, as well
as into the future. All clinical trials at SC
Clinical Research are conducted under the
close supervision of physician investiga-
tors. Additionally, the clinical trials are
coordinated by a highly trained staff. All of
our coordinators are certified by the Asso-
ciation of Clinical Research Professionals
(ACRP).
Clinical research is necessary to bring safe
and effective new drugs to the market for
public use. Your decision to participate
may change your life.
Presently we are accepting volunteers
for the following studies:
Fibroids with anemia
Ovarian Mass
Irritable bowel (2)
Vaginal infection
Painful periods
We are always adding new studies,
so feel free to call our office at 803-
988-1438 or visit our web site for
information. Free medicine and pay-
ment may be given to participants.
Submitted by Shirley Keels, Administrator,
SC Clinical Research Center
Why Should I Participate in a Clinical Trial?
In short, the answer is Yes. Yet the question
really is: Do you want to see a change?
Regardless of our age or gender, if we want
our skin to look its best we have to take care
of it. A facial does for our skin what a month
of exercise and good nutrition does for our
body noticeably improve its look and feel.
Through exfoliation, deep-cleansing of the
pores, stimulating improved circulation and
use of professional-strength products,
licensed estheticians can make a lot of
progress toward improving our skin in a sin-
gle session. Like a personal trainer, she has
experience, techniques, products and equip-
ment that cannot be replicated at home.
While a month at the gym will achieve great
results (as will a facial), if you stop exercising
and eating well, your body will start heading
back to its previous condition. Youre still
better off than you would have been with-
out that month of conditioning, but if you
keep up the program, you will continue to
improve your appearance and your health.
Likewise, regular facials (especially with an
active home-care regimen) will help prevent
breakouts, keep your surface cells newer and
healthier, and thereby ensure that your skin
looks its very best. Your esthetician can rec-
ommend the optimal frequency for your
particular skin it will vary from person to
person.
If you would like to see a change in some
facet of your skin whether its less acne,
better hydration, fewer lines, reduction in
sun damage, etc. indicate it to your
esthetician of choice so she can act as your
partner in achieving your goals. If you truly
want to see a difference in your skin, you will
have to participate in taking care of it.
A facial does for our
skin what a month of
exercise and good
nutrition does for our
body
by Charmaine Gurgens, Massage Envy SPA
Do Facials Really Help My Skin?
22 | Fall 2012/Winter 2013
health care
Fall 2012/Winter 2013 | 23
health care
24 | Spring/Summer 2012

home dcor
(((( _( ../1 / / / ..
,(1 (/ (/ . Keith L. Brooks
Fall 2012/Winter 2013 | 25

pets
(/. (
/ /(1 .
(/ (/_ (.
(/ (1 T( /.
(. ,(q (
1.. .(( /_.
.1 u./. 1
.(..(q .((
(/.( .(.1.
(. ,.(/ Agatha Christie
95% of cat owners
admit they talk to
their cats.
www.i-pets.com
Did you know?
Brain fitness has basic principles:
variety and curiosity. When anything
you do becomes second nature, you
need to make a change. Curiosity
about the world around you will
keep your brain working fast and
efficiently. Here are some ideas to
help attain mental fitness.
Play Games: Sudoko, crosswords
and electronic games can all
improve your brains speed and
memory. Youll get the most bene-
fit by doing these games a little bit
every day 15 minutes or so, not
hours.
Learn a New Skill: This works mul-
tiple areas of the brain. Your
memory comes into play, you learn
new movements and you associ-
ate things differently.
Make Simple Changes: The more
something is second nature, the
less our brains have to work to do
it. To really help your brain stay
young, challenge it. Change routes
to the grocery store, use your
opposite hand to open doors and
eat dessert first. All this will force
your brain to wake up from habits
and pay attention again.
www.longevity.about.com
26 | Fall 2012/Winter 2013

services
/ _u( (.. /
/(1 .( / / ./
1.( (./ (/ .(_
Margaret Culkin Banning
Brain Fitness
Fall 2012/Winter 2013 | 27
Fall through spring is a most enjoyable time
here in the South. With the bearable cooler
weather, the outdoors invites us to explore the
tranquility of many local attractions accessible
by water route. The leaves arc in a cathedral
effect above Congaree Creek and reflect in
smoother flowing stretches of the Saluda and
Broad rivers. Serene patchwork pockets of
wilderness invite you to spend soul-soothing
time communing with nature, right here in the
Greater Columbia area.
You can share the exploration of fantastic local
natural resources with family, friends and
romantic interests by reserving a guided trip
through Get Your Gear On. Select one of our
many in sync with nature tours such as Fall
Colors, Winter Wonderland, Valentine Tours
and Spring Buds. Get Your Gear On promotes
the concept of healthy lifestyles and works
toward Keeping the Outdoors Affordable.
Mark those adventurous women, men and
kids off on your gift-giving lists from Christ-
mas to birthdays to simple-and-appreciated
surprises after browsing through our
extensive variety of affordable gear and
apparel such as Grand Trunk Hammocks (for
the outdoor nap adventurer) to all items
needed for camping, climbing, boating, back-
packing, touring, etc If its outdoors, we can
help!
The stores environment is completely laid-
back while providing a highly knowledgeable
staff to answer any questions you may have.
Get Your Gear On consistently has an ever-
changing supply of amazing deals for your
recreational outdoor needs and the most
pleasurable ways to enjoy Columbias bounti-
ful, beautiful rivers and waterways firsthand.
by Candace Layne
services
the outdoors
invites us to explore
the tranquility of
many local attractions
accessible by
water route.
Gearing Up for Outdoor Adventures
28 | Fall 2012/Winter 2013
services

Be sure to tell our
advertisers you saw
them in The Columbia
Notebook!
Sometime in our lifetime, we will all be
touched by cancer, be it ourselves, a family
member or a friend. Peggy and I made this
bracelet for our family members. Each bead
stands for a word that helps cope with
this terrible disease. When we wore them,
people inquired about them and asked if
they could purchase one. We thought about
it and thought why not there is strength
in numbers and we would like to donate a
portion of the sales to cancer research. If
you are interested in owning one of these
bracelets, please email jakeannie@aol.com
or call Cathy at 803-252-6162.
We Want
to Make a
Difference.
Fall 2012/Winter 2013 | 29
services
At Jim Hudson Lexus of Columbia, its our mis-
sion to provide Columbia, S.C. and
surrounding areas with prestigious, luxury
cars from Lexus. From unparalleled customer
service to world-class quality, we implement
our high standards every day to meet your
highest expectations as customers by selling
the finest new and used Lexus cars built. As a
certified Elite of Lexus dealer, we go above and
beyond to implement our expertise and expe-
rience to anticipate and assist with your every
need.
We are excited to announce the all-new 2013
Lexus models are here! The 2013 models fea-
ture the Lexus Enform app suite. We are taking
movie tickets and dinner reservations to a
whole new level; you can make them from
your car. Lexus Enform app suite includes
Facebook, MovieTickets.com, Yelp, Bing, Pan-
dora, iHeartRadio and OpenTable. Taking a trip
to the mountains and need a place to play for
the day? Search Bing for more than 16 million
points of interest, including restaurants and
shopping. Want to reserve a table for dinner?
Use OpenTable; search restaurants by cuisine,
real-time availability and price range; read
diner ratings and reviews and make reserva-
tions.
If you are looking for a gas-friendly vehicle,
look no further than our CT 200 hybrid. The CT
boasts a combined 42 mpg rating (based on
EPA combined ratings). The CT also earned
SmartWay Elite status, designating it as one of
the cleanest vehicles in America.
Our new state-of-the-art dealership aims to
serve our customers in a quicker and more
efficient manner. Only 10 minutes from down-
town Columbia, we are conveniently located
off I-77 North, exit 22. We offer a wide range of
luxuries: relax in our customer lounge; watch
TV on our 60-inch flat screen, or read a maga-
zine on the other side of the lounge by the
waterfall. Indulge in our baked goods or
snacks; have a cappuccino or a cup of coffee
from our Flavia coffee maker. We have a fully
stocked fridge ready for you with cold water,
soft drinks and juices.
There is no need to worry about entertaining
your kids they have their own waiting
room. With kid-friendly programs always
showing to a wide range of childrens books
and a play table, theyll have plenty to do. Our
business center provides a quiet area where
you can work on your laptop or use one of our
computers. Connect easily to our WiFi any-
where in our building.
While waiting on your vehicle, shop our Lexus
merchandise as displayed in the customer
lounge: t-shirts, coffee mugs, reusable water
bottles, polos, Lexus key chains and much
more. See Patrick at the parts counter for assis-
tance.
With a fleet of 50 loaners, you wont have to
wait on long repairs. Run your errands or get
back to work, and well call you when your
vehicle is ready. In addition, we offer compli-
mentary pick-up and drop-off service. We can
pick your Lexus up from work or home and
drop it off when we are done.
As another way to say thank you for your busi-
ness, we provide complimentary shuttle
service to the Columbia Metropolitan Airport.
Our airport shuttle driver Howard will be
happy to pick you up from home and from the
airport when you return.
Our staff is here for you! We treat our
customers as we would a guest in our own
home. Come by and see us today at 328
Killian Road, Columbia, SC 29203.
We are taking movie
tickets and dinner
reservations to a whole
new level; you can make
them from your car.
by Melissa Keeling, Jim Hudson Lexus
Experts in Experience, Efficiency and
Exceeding Expectations
30 | Fall 2012/Winter 2013
services
fall 2012/winter 2013 happenings
October
1 Live Music, Burger or BBQ
& a Beer for $9 at Tombo
Grille, 4517 Forest Drive
with Prettier Than Matt
1 Villa Tronco Pasta Night
Create your own pasta bowl
for $8 (every Monday night)
2 Villa Tronco Discount Wine
Night Take $10 off any bottle
of wine (every Tuesday night)
4 Villa Tronco Opera Night
Enjoy the Palmetto Opera
performing while you dine
(first Thursday of every month,
reservations required)
4 SC Obesity Surgery Center
Weight-Loss Surgery
Seminar (also Oct. 13,
16 & 31)
6 Congaree Bluegrass Festival
with Lyndsay Wojcik
10 SC State Fair (thru 21st)
12 Lexington Medical Center
Pink Glove Dance
Competition Voting
(thru 26th)
13 Fur Ball Moonlight Gala
Columbia Metropolitan
Convention Center 7:30pm
13 Ray Tanner Home Run
13 Lake Carolina Wine
& Food Festival
13 Incarnation Lutheran
Oktoberfest
13 USMC Ultimate Challenge
Mud Run
with Slap Wore Out
Womens Night Out
with Flat Out Strangers
Physician Lecture Series
27 OktoberFest Lexington
with Billy Sloan &
Mountain Trout
30 Treat Bag Giveaway at
Dr. Pierre Jaffes office
November
3 Casual Living Holiday
Open House 10am5pm,
4708 Forest Dr.
3 Chili Cook-Off, Five Points,
over 50 chili cookers plus
live entertainment
benefits the Hope Center &
Camp Kemo
Governors Cup Road Race
Weight-Loss Surgery
Seminar (also Nov. 20)
12 Veterans Day
State & Federal Holiday
Thank you for our freedom!
15 Vista Lights, Columbia
tree lighting & kickoff of the
holiday season in the
Congaree Vista
17 Lights Before Christmas
at Riverbanks Zoo
(thru Dec. 30th)
18 Bubbies Brisket & Bakery,
11am3pm, Beth
Shalom Synagogue,
5827 Trenholm Rd.
22 Thanksgiving Day
22 15% online discount at
vanyarx.com(thru the
25th). Use code TURKEY.
24 Jamil Shriners Craft Show
29 Junior League of Columbias
Holiday Market (thru Dec. 2)
29 Christmas in Cayce
(thru Dec. 1)
December
1 Carolina Carillon Holiday
Parade, downtown Columbia
1 St. Nicholas Festival, West
Columbia
6 Sweet Seasons
Forest Acres, lighting of the
Christmas tree
Weight-Loss Surgery
Seminar (also Dec. 8 & 18)
13 Devine Night Out
15 Winterfest (thru Jan. 1)
20 Last minute VanyaRx gift
certificate for Christmas!
25 Christmas Day
26 Casual Living After
Christmas Holiday Sale
10am, 4708 Forest Dr.
31 New Years Eve
January
1 Happy New Year!
Weight-Loss Surgery
Seminar (also Jan. 12 & 15)
February
1 10% online discount at
vanyarx.com(thru the
14th). Use code RED.
2 Junior League of Columbias
Clean Sweep Yard Sale
Weight-Loss Surgery
Seminar (also Feb. 9 & 19)
8 Columbia Womens Show
14 Valentines Day
18 Presidents Day/
Washingtons Birthday
State & Federal Holiday
March
Weight-Loss Surgery
Seminar (also Mar. 9 & 19)
9 Columbia SC Marathon
21 Taste of Lake Murray
22 Palmetto Sportsmens
Classic (thru 24th)
Colon Cancer Challenge

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