Who are you talking to?

The Case for Continuous Improvement of CMS Internal Communications

Every day

More than 18,000 employees show up for Charlotte-Mecklenburg Schools

in our schools

in our offices

across our community

Every day, their work makes the district work.

What do they deserve from their leadership?

 Open, honest dialogue Timely communication

Studies have shown

Employees at all levels said: Access to information affects their morale. When given more information, they feel respected and important.

 Employees resent learning things about their organization through the media. They believe members of the family should know information first.
(White, Vanc, & Stafford, 2010)

Why does this matter to you?

Strategic and continuous communication lends credibility to an organizations leadership.

A lack of communication or poorly communicated information can lead to

Distrust

Dissatisfaction

Cynicism

Unwanted turnover

How well are we doing?

Can we afford to keep doing what weve been doing? Are we reaching our employees where they are? Are we engaging employees?

What does effective internal communication look like for Charlotte-Mecklenburg Schools?

Research shows:
Different generations are motivated by different work values. Gen X (born 1965-1980) hold stronger values for leisure time and place more value on work that provides tangible rewards external to the individual, such as income, advancement opportunities and status than Baby Boomers (born 1946-1964). Its even more evident for Millennials (born 1981-1990).
(Twenge, Campbell, Hoffman, & Lance, 2010).

We need to rethink how we engage and retain young workers.

And, what about communicating with employees who have diverse educational backgrounds?

Do they communicate the same way?

If our employees are diverse

Shouldnt we figure out the best ways to engage them?

When we dont, who suffers?

When we dont, who suffers?

Can we afford to fail them?

Questions?