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Company Profile

of

Strata International Information Technology Company

Main company contact:

PO Box 11787, Jeddah 21463, Kingdom of Saudi Arabia TEL: +966 2 6068755 - FAX: +966 2 6068744 www.SITEC.ae

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Contents
Company Profile ...................................................................................................................................... 1 Business, Administrative & Contact Information ...................................................................................... 3 Introduction ............................................................................................................................................ 4 History................................................................................................................................................. 4 What SITEC does.................................................................................................................................. 4 Vision & Mission .................................................................................................................................. 5 Values ................................................................................................................................................. 5 Business Goals & Objectives ................................................................................................................ 5 SITEC Strategy ......................................................................................................................................... 6 SITEC Services.......................................................................................................................................... 7 Products .............................................................................................................................................. 7 Branded Solutions ............................................................................................................................... 8 Data Center Solutions ...................................................................................................................... 8 SWYX Swyx your business ............................................................................................................. 9 SNOM VOIP phones .................................................................................................................... 13 Asterisk IP Telephony solution .................................................................................................... 14 LifeSize .......................................................................................................................................... 15 Other Solutions ................................................................................................................................. 16 Management & Ownership ................................................................................................................... 17 Ownership Structure ......................................................................................................................... 17 Directors............................................................................................................................................ 17 Management ..................................................................................................................................... 17 Attorneys .......................................................................................................................................... 17 Accountants ...................................................................................................................................... 17 Our Customers ...................................................................................................................................... 18

SITEC Starta Information Technology

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Business, Administrative & Contact Information


Business name: Strata International Information Technology Company (SITEC) Business type: Limited Liability Company Company registration number: 4030204070 Tel: KSA Jeddah +96 6 2 6068755 - UAE Dubai +971 4 3311383 Fax: E-mail: SITEC@SITEC.ae

Physical address: # 1101, King Road Tower, Jeddah, Saudi Arabia Postal Address: P.O. Box 11787, Jeddah 21463, Saudi Arabia

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Introduction
History
Since its inception in 2010, SITEC have sought to acquire new grounds in the information technology business by initially focusing on IP communication. We continually strive to explore new options, expand our operations and extend our borders as we reach even higher towards new goals. SITEC and its people have helped redefine the meaning of Unified communication services in the GCC. We have continually broken new grounds by introducing and promoting the latest technology in VoIP products and services to our clients, and in providing them with better efficiency and cost reduction opportunities while maintaining high quality end results. SITEC has established itself as one of the emerging providers of unified communications systems and VoIP telephones. SITEC is a customer focused IT Business solutions and services provider, currently serving the GCC region, and expanding across a broad spectrum of sectors. SITEC is a vital division of Strata Investment Group, a leading GCC private equity firm, renowned for nurturing quality fledgling businesses across a range of sectors, and providing them with a solid foundation from which to flourish. With the Middle East spearheading the charge out of the global financial slow down, and SITEC s highly skilled IT professionals. We have the competitive edge that your business needs to be at the forefront of this advance.

What SITEC does


SITEC makes an ideal partner for organizations looking at reliable optimized IP communications solutions because of its core capabilities, skilled human resources, commitment to quality and the infrastructure to deliver. SITEC make our clients business more efficient through a combination of process renovation, outsourcing, consulting and reliable technology products and services. SITEC makes it its business to understand the clients' need and provide the best possible complete solution, tailored to each. With its commitment to excellence and customer focus, SITEC will not only provide total IT services and solutions, but much more to be partners with its clients.

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Vision & Mission


To be the premier provider of total IT business solutions in the region we serve. To be the benchmark of excellence in securing success through commitment of sharing and providing IT Business solutions.

Values
We are results achievement driven We strive for innovation. We embrace change and act proactively. We are successful because of our people. We are committed to excellence. We are an active partner in our communities We communicate openly and actively. We proactively listen to our customers to understand their needs.

Business Goals & Objectives


SITEC objectives are to understand the client s needs and provide the best possible individually tailored solutions, following a thorough assessment by its highly trained IT professionals. SITEC is dedicated to redefining total enterprise IT Business solutions and services to companies in the GCC, across a broad spectrum of sectors. SITEC aims to become the region s number one choice for total enterprise IT Business solutions and services.

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SITEC Strategy
SITEC aims to achieve long term growth by continually monitoring and improving the performance of our business while seeking to expand and diversify our products and services across a variety of sectors, both locally and regionally. The IT sector in the GCC is one of the most advanced. The IT infrastructure and free economic zones and cities have attracted leading IT corporations to establish their regional operations around the GCC. The tremendous growth in the region has led to an increasing demand for specialized complete IT solutions. Strata Information Technology (SITEC) is Strata s IT division and aims to become one of the leading providers of network products and end-to-end communication solutions in the region. The company s broad-based products portfolio of secure edge-to-core networking solutions include Tele/IP communication, network security, enterprise resource planning (ERP) applications for centralized administration, and shared/dedicated hosting for web and application servers. SITEC is dedicated to redefining total enterprise IT business and services to companies in the region, across a broad spectrum of sectors. SITEC is a customer-focused enterprise IT business solutions and services provider, serving with our commitment to excellence and customer focus. SITEC strategy is to: Capitalize on the economic boom in the GCC by providing the best integrated IT Solutions. Launch our new Call Center for technical support, while ensuring on reliability and efficiency. Continue building and maintaining a strong technical team for client product customization. Utilize the existing know how to effectively maximize quality implementation of products. Continuously enhance state of the art IT hardware and software. Maintain a portfolio of best value for money products and services to attract a broader base of clients and maintain a high standard of excellence. Increase the reach for our products and services to a wider range of customers in the region.

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SITEC Services
Products
Telephony Products o Analogue Interface Cards o Digital Interface Cards o Hybrid Cards o Echo Cancellation o Voice Processing Cards o Business Phone Systems o Analogue Telephone Adapters o GSM Gateways IP Phones & Peripherals o IP Phones o IP Phones - Swyx o IP Phones - snom o Vigor VoIP Phone o Video, IAX & Other Phones o VoIP Peripherals o Headsets o Door Access Systems Networking Products o Broadband Routers o Fiber Routers o xDSL Routers o WAN Optimization o Network Management o Web Content Filter o Outdoor Wireless Systems o Session Border Router o IP Video Surveillance

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Branded Solutions

Data Center Solutions Driven by the digital revolution, your market is transforming at an astonishing pace. To keep up with this ever-increasing pace of change you need to work fast, flex with changing volumes and demands while adjusting to new opportunities. And if your data center is not optimized to support a combination of cloud, traditional IT and in-house solutions, its costing you more every day.

Its time to make a fundamental shift from focusing on your IT to what you can do with your IT: meet strategic business objectives and provide better services to your customers. To get there you need to transform to a data center which supports cloud, traditional IT and in-house solutions. Moving toward cloud computing provides better ways for you to source, deliver and govern highly flexible, scalable business driven services.

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SWYX Swyx your business Swyx provides the most advanced software-based IP telephony system on the market. Using your existing IP (internet protocol) network and Microsoft Server, Swyx offers you all the functionality of a traditional telephony system with so much more, including integrating voice with email and fax; while also allowing you to take full advantage of all the benefits of business-class VoIP.

As one of the first companies in the IP telephony and Unified Communications (UC) market, Swyx has now more than ten years experience in cutting-edge communication solutions. Our product development draws on the experience gained in developing thousands of communication solutions for small and medium-sized enterprises throughout Europe.

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And because a Swyx solution is software-based it will move and grow with your business no matter how many people you may have. So whatever your business, and whatever your stage of development, choose an IP telephony solution from Swyx. Swyx offers a wide range of phones and communications devices to enable end users to work in the most efficient and comfortable manner.

SwyxIt! Softphones are available for PC/Laptop in combination with a USB handset or headset and for popular smartphone operating systems. These innovative applications give the user access to key PBX functions to enable more productive working whether officebased or when travelling. The L6xx series IP telephones provide rich functionality especially when used in conjunction with the innovative SwyxIt! running on a user s PC/laptop in CTI (Computer Telephony Integration) mode. D210, D310 and D311 BT DECT handsets are solutions specifically designed for employees who spend a significant amount of time moving around a business location but who still need to keep in contact. In most companies, the fixed network and mobile radio are still largely separate. Employees have several telephone numbers and use various voicemail systems. Moreover, important company communication functions cannot be used with the mobile phone. All this costs time, restricts availability and prevents efficient control of communication costs. Fixed Mobile Convergence (FMC) is technology that eliminates these disadvantages, enabling a convergent linking of mobile radio and fixed network.

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SwyxMobile is an option with SwyxWare, to enable simple integration of mobile phones into company communication. Main advantages of SwyxMobile: Full integration of the mobile phone means greater efficiency using the convenience of SwyxWare features Access to personal telephony environment from the mobile phone You can be reached on a single number, anytime and anywhere, with the One Number concept You use only a central voicemail system on the SwyxServer Saving in telephony costs: no special new mobile phones needed. urther potential savings from optimal utilization of outline contracts and use of Least Cost Routing and GSM Gateways Simple startup. No complicated network integration necessary

Swyx has an attractive offering for micro-enterprises: SwyxWare SmartOffice singlesource provision of SwyxExpress X20 and SwyxWare licenses. Highlights of SwyxWare SmartOffice: Single-source provision with server hardware and licenses Server operating system Microsoft Windows Server 2008 R2 (Telco Edition) included SwyxWare preinstalled: no installation required Ideal for businesses with up to 20 workers (SwyxExpress X20 Hardware) Wide functional scope with features like Voicemail, Outlook Integration, CTI, Call Routing, Fax, Mobility Flexible expansion of functions and additional user licenses Attractive entry-level price SmartOffice SIP or SmartOffice ISDN.

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"Unified Communications as a Service" with the SwyxWare Data Center Edition SwyxWare Data Center Edition is a variant of the SwyxWare UC solution with all the features, maturity, flexibility, and high level of usability that thousands of enterprise customers already benefit from in a Customer Premises Equipment (CPE) environment. SwyxWare DC enables service providers of all types to capitalize on the Cloud based communications market with minimal upfront investment. Swyx s licensing model is simple, giving you full flexibility to offer your customers a range of basic or more advanced services. You only pay license fees when your customer uses the service. As SwyxWare DC supports virtualization, you can support many customers on a single server but your customer will have access only to capabilities that relate to their business such as his own announcements, call routing rules, music on hold, pre-defined administration levels, etc. And your customers can choose from an extensive choice of telephone/audio devices including IP deskphones, DECT phones, SIP phones, USB headsets and handsets, and an innovative PC-based soft-phone that is easy to use and easy to implement. Highlights of SwyxWare Data Center Edition:

Software-license based system Distributed IP-PBX and integrated communications solution Runs on a Windows 2008 64bit PC server platform as a Microsoft Windows Hosted Application Solution in a data center environment Simple delivery and upgrade mechanisms for you and your customers Self-provisioning for all users (within their own V-PBX) Dedicated Virtual PBXs in virtualized environments High scalability at a single hardware platform; a V-PBX may have 2000 users or more Distributed servers for hosting the VPBXs and call transfer to the outside world Centralized database server for all VPBXs Call transfer to PSTN via ISDN, a Soft Switch or to SIP Service Providers

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SNOM VOIP phones snom technology AG develops and manufacturers Voice-over-IP (VoIP) telephones based on open standard for enterprise communications. snom phones can be operated with a large number of compatible IP-PBX that support the SIP (Session Initiation Protocol), giving customers a great choice for enterprise communication systems. Recognized for its high-quality, customizable and cost-effective business solutions, snom are also differentiated by the company's ten-year history in the VoIP industry, and its dedication to high security standards.

The devices are suitable for use in all business environments ranging from home offices to small- and medium-sized enterprises and large corporations. snom also works directly with carriers, Internet Service Providers, and OEM customers. The company is globally present through branch offices and a partner network. snom portfolio of cutting-edge SIP-based telephony devices are recognized for their rugged commercial grade performance, reliability and ease of interoperability which has made snom the VoIP handset partner of choice for the industry's leading VoIP service providers, hosted VoIP, IP PBX and Unified Communications solution vendors. snom's first VoIP conference telephone, the snom MeetingPoint, is the perfect addition for everybody who must make frequent cross-location consultations.

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The snom MeetingPoint is the only SIP conference phone that allows you to use Microsoft Office Communication Server 2007 R2 and Standard SIP accounts in one conference phone in parallel! It is already compatible to Microsoft Office Communications Server 2007 R2 with the snom OCS edition in parallel use to any SIP based IP pbx. Since the company's inception in 1996, snom has been a leading proponent of open standards and is interoperable with the broadest array of IP telephony platforms. snom VoIP phones offer the most comprehensive VoIP security including support for TLS and SRTP protocols and VPN capabilities.

Asterisk IP Telephony solution Asterisk is the world's most popular open source telephony project. Under development since 1999, Asterisk is free, open source software that turns an ordinary computer into a feature-rich voice communications server. Asterisk makes it simple to create and deploy a wide range of telephony applications and services. Code for Asterisk, originally written by Mark Spencer of Digium, Inc., has been contributed from open source software engineers around the world. Currently boasting over two million users, Asterisk supports a wide range of TDM protocols for the handling and transmission of voice over traditional telephony interfaces, featuring VoIP packet protocols such as SIP and IAX among others. It supports U.S. and European standard signaling types used in business phone systems, allowing it to bridge between next-generation voice-data integrated networks and existing infrastructure.

Digium hardware extends the power of Asterisk to the Public Switched Telephone Network (PSTN) and beyond. Digium is the leading manufacturer of analogue and digital interface cards, voice compression modules, redundancy solutions, and IP media gateways for use with the Asterisk open source communications engine.

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LifeSize LifeSize, a division of Logitech, is the first company to develop and deliver high definition video communications products. Founded in 2003 by industry veterans and named Videoconferencing Company of the Year in 2007 by Videoconferencing Insight. LifeSize s award winning solutions combine exceptional quality, user simplicity and administrator manageability to make video communications a productive, true-to-life experience. LifeSize Passport is the most flexible, affordable, easy-to-use HD video communications system ever. LifeSize Passport shattered the boundaries of video collaboration when we first introduced it in 2009 with its accessible price point and compact form factor, making it ideal to fit into any work environment. Today, it continues to lead the industry in price for performance, with its telepresence-quality capabilities at less than half the price of other systems in its class.

And now that Passport is plugged into Skype, your universe just got bigger. Individual offices, teleworkers and small to medium-sized businesses can stay connected easily with anyone using Skype around the world. LifeSize is plugged into Skype which means the room-based, business-class video conferencing solution has been qualified by Skype to work with the Skype platform. People worldwide on Skype will now be accessible from the LifeSize Passport directory, letting you connect to them with just one click. Collaborate via high quality, reliable video from any LifeSize Passport to any Skypeenabled PC and connect over audio to any mobile devices running Skype. With LifeSize Passport you get true HD video quality 720p30 for natural, realistic interactions at only 1Mbps over any internet connection. Easily share data in the form of presentations or content over the network, via LifeSize Virtual Link . Users can record important video messages with one button recording and live streaming via LifeSize Video Center. And LifeSize Passport is interoperable with LifeSize Connections cloud-based video collaboration, making it easy to connect between meeting rooms and colleagues, customers or partners on Macs or PCs. 15

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Ideal for individual offices, teleworkers, and collaboration rooms, Passport enables you to stay connected, anywhere, anytime. Easy to set-up, easy to connect, and easy to use, with LifeSize Passport, you will be communicating face-to-face in minutes. In today's fast-moving global economy, the telephone and e-mail are not enough. Frequent face-to-face meetings and meaningful dialogue are vital for success, but travel is expensive and time-consuming. LifeSize Passport enables you to maximize productivity and to eliminate wasted travel time. The return on your investment has never been clearer.

Other Solutions
Telephony Solutions o IP PBX o IVR Server o Call Recording Server o Fax Server o Redundancy Solutions Network Solutions o VPN & Firewall Solutions o Outdoor Wireless Solutions o SMS Gateways Business Applications o CRM Solutions o Content Management o Project Management Video Conferencing o Vu TelePresence Pro o Vu for Healthcare Data Center o HP o Dell

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Management & Ownership


Ownership Structure
Strata International Investment Group 90% Ghassan Tabbah Shalabi 10%

Directors
HRH Prince Mansour bin Mogren bin Abdulaziz - Chairman Ghassan Tabbah Shalabi Board Member Haytham Al-Kariemy Board Member

Management
Ghassan Tabbah Shalabi CEO Alaa El-Fahham Operations Director Tamer Issa Accounts & Finance Manager Mohammed Azzah Sales Manager

Attorneys
Bsieso Consulting Group PO Box 4039, Jeddah 21491, Saudi Arabia Tel. +966 2 6654788

Accountants
Talal Abu Ghazala & Co. PO Box 2013, Jeddah 21455, Saudi Arabia Tel. +966 2 6685458

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Our Customers

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