Академический Документы
Профессиональный Документы
Культура Документы
Individual Assignment
TP024890.
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12.1.
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Company
CES 2009
Target Market Athletes, Business people, travelers, drivers, student, and PRICE RM 30 $10 UNIQUENESS
Figure 1
clip for attaching the MP3 player to your own cap or elsewhere. 1GB storage
LIMITATIONS
Batteries last only for a couple of days.
available at:
http://www.insidedgw.com/page/83/
Heavy weight of the Mp3 player and very big size of the Mp3 player
Table 1
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Somax
Target Market Sport people, travelers, kids who worker, drivers. PRICE RM 100 UNIQUENESS The cap is made of brushed cotton of high quality Digital video, mp3 player, remote control The internal sweatband for the purpose of absorbs sweat and saves from being dripped.
Figure 1
Warranty for 1 year The cap has multiple designs suit all situations
Available at :
86050820-
LIMITATIONS
The price is so expensive. It is not waterproof
http://somaxchina.en.alibaba.com/product/3
209690423/Muti_function_Cap_Camera_H at_DVR_Cap_Hidden_Camera.html
[Accessed
26th
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5. Idea Generation
5.1.Mind Mapping
Opening
Mind mapping is a technique of constructing a diagram to represent, ideas related and arranged to a central idea. These ideas are linked via lines to its major idea or fact (central key word or idea) providing understandable visualization of an idea, or thought of information. Mind mapping was developed by the UK reasercher Tony Buzan in 1972.
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Figure 3
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1. Trips + tourist + snapback + use Camera +black 2. Driving + motorbike driver+ so around + pick up phone call + red 3. Home + physically disable people + plastic + remote control+ long time battery 4. Exercising + athletes + white + listen to music + light weight
Evaluation
Mind mapping is useful technique help a person thinking or visualisation to come up with the best idea generation. From the above, the first combination is seen as the best idea. It give you unique imagination to derive ideas through having branches having values and each branch has sub branch to get deeper values of value to be clear. In other hand, mind mapping technique is not acceptable to be hand drawn. It is recommended and preferred to use software to draw the map. In addition, it looks confusing and is not understandable as anyone has a look to it.
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Bluetooth
Green
Polyuretha ne
student
Flat cap
large
Confortable
Remote
Chrome
cotton
Children
Baseball cap
X large
and suitable control for head Life-long battery trendy design Lighting night Wireless intercom Wireless intercom at Earphone red Glass Physically disabled people Table 3 Pink Silver White silk Detective people Tourist
Hard cap
Square
Female shapes
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small 2. lighting at night + DVR + white + hard cap detective people+ medium 3. trendy design + MP3 player + pink + female shapes + cotton +small 4. portable + remote control + physically disabled people + red +large
Evaluation The best combination form above is the second one. Attribute listing aims to specify the best specifications or features from all angles of the product to achieve the spanning of different features can de elicited from the product itself in order to generate new ideas that are related to the product. In contrast to mind mapping, it is used in cases of out of ideas that a developer faces, but mind mapping is used to utilise of visualisation and imagination it gives in early stages of development to derive ideas.
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Opening The Concept Fan is a way of finding different approaches to a problem when you have rejected all obvious solutions. It develops the principle of 'taking one step back' to get a broader perspective. (SUNDAY. 2009). By this technique, the designer is able to list the right approach associated with the main concept and the idea of the desired product. The use of listing approach as follows:
These four sections on the product above are used to draw obvious guidelines for the approach which has been used to list all ideas which are related to their concept and all concepts to their Direction as well as all directions to their purpose.
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Purpose
Directions
Concepts
Ideas
Combine camera, MP3 player, bluetooth& wireless intercom on one cap Computib ility
Create a cap that has a technological multifunction s
remote controll for all functions Hard matrieal Durable Make it suitable to be used everywher e Long lasting battery
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Combination 1. MP3 player + durable + long life battery + light weight 2. DVR + portable+ light weight+ control for all functions 3. Remote control + receive, dial, deny calls + different shapes + make it suitable to be used every where 4. Wireless Intercom +remote control portable+ light weight
Evaluation The third combination is the best combinations that are elicited. Concept fun is a helpful technique by branching out different element and possibilities to get more detailed results. It also helps in setting a complete path into the outcomes by having a reserve direction when the first one is obtained. The powerful full point that concept fan provide is having different interlinked paths and branches between the problems and the solutions for them.
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S C A M P E R
SUBSTITUTE COMBINE ADAPT MAXIMISE OR MINIMISE PUT TO OTHER USE ELIMINATE REARRANGE OR REVERSE Table 4
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Substitute:
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implemented
Attribute Listing
Enable more ideas be generated in Some obtained ideas are useless each attribute and cannot be implemented
Concept Fan
it show a clear flow of problems to There may be more unrelated solutions problems and solutions
SCAMPER
It gives and offer more specific and Some of the guidelines will be suitable benefit and guidelines related for every aspect
using questions
Table 6
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The technological multifunction cap is a combination of wireless intercom communication function, DVR, MP3 player, Bluetooth, and earphones technologies functioning by using remote control technology incorporated in to a cap in order to provide the need of todays world users for the mentioned technologies. It is also has rechargeable battery that can last for 10 hours if fully charged
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Figure: Cap to Cap wireless communication between three riders by Bluetooth system
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Features features Description Video Resolution: 640x480, Photo Resolution: 1280X960, Photo Format: JPG, and Video Format
DVR
Mp3 player Battery Memory Card Slot Bluetooth Remote control Manual control
Music format MP3 2 AA 5 V (volts) Lithium Ion rechargeable battery support /1GB/2GB/4GB/8GB/16GB Frequency: 2.402-2.480GHz
Earphones Lamps Wireless intercom It allow simultaneous communication between two or more riders with up to 500 meters Table 7 The unique features which distinguish the TMC from the competitors (Muti -function Cap Camera/Hat DVR/Cap Hidden Camera and iCap MP3 Player) are wireless intercom communication capability up to 500 meter with different riders lighting, remote control for all function unlike the remote control for Muti -function Cap Camera/Hat DVR/Cap Hidden Camera only for DVR Function as you can see in figure 4, manual control, DVR, mp3 player, Bluetooth and earphones. Furthermore, earphone and lamps labelled to the cap make excellent features that can light at night to use it as a normal light or to use it while using DVR to enable night mode of the camera as a flash camera. Function
The TMC has various functions. It includes simultaneously communication up to 500 meters with other cap or riders, taking photos, capturing video, listening to music, picking up phones calls, and lighting at night, unlike the competitors caps
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The technological multifunction cap can be frequently used at any time including daily since its user (drivers, students, police man, and athletes) and its functions used almost daily by the targeted market and users. Price The price 400RM
Muti -function Cap Camera/Hat DVR/Cap 250 RM Hidden Camera iCap Mp3 Plyer Table 8 RM 30 $10
Technologies used
1. Wireless intercom function using Full-duplex communication technology: to provide cap to cap intercom communication among two or three cap within a range of Full Duplex Communication by using Bluetooth system. This technology is not included in both of competitors (Muti -function Cap Camera/Hat DVR/Cap Hidden Camera, and iCap Mp3 Plyer). 2. Digital Camera technology: to have lens in front of the cap providing features of capturing video and photos as well. 3. Bluetooth technology: to allow the different devices in the cap to communicate with each other without cables such as cell phones with earphone, wireless intercom communication and play music using MP3 player. 4. Mp3 player technology: music format in to listen to music 5. Headphone and microphone technology: in order to speak and listen.
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10 70 years old (from young kids to old people) Both male and female .athletes, drivers, physically disabled people, detective police people, tourist, student and anyone. Middle and Upper calss Table 9
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Illustration
Restricting factors
Unaffordable Price Heavy weight A lot of technologies used User friendly Huge using of battery for all the technologies Total
Score
-3 -2 -3
Score
+3
Supportin g factors
+3 +4
-4
+4
-3
+3
High Quality
+17
Total
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Recommendations for minimizing restricting factors As shown above in figure, there are several restricting factors restricting the proposed products. For example, hug using of battery for all technologies incorporated in to TMC product. However, in order to minimize these restricting factors, it is recommended to implement solar energy resources as it stated in the survey to have constant reenergized battery to use the different technologies (DVR, MP3 Player, Bluetooth, earphones) of the cap, so the restricting factor score will range from (-3) to (-1). Other restricting factors are unaffordable price and being users friendly products. However, to minimize it, it is recommended to design user friendly remote control which can easily control all function of the technologies and add manual controlling to it so it can be user friendly more and provide user manual explaining the different part and how to use of the products, so the restricting factor score of user friendly will range from (-4) to (-2). In addition to that, unaffordable price restricting factors can be minimized by offering discounts Recommendations for maximizing supporting factors
For the supporting factors of the proposed products to be maximized, it is recommended to include high quality design of the technologies incorporated to provide reliable and durable product so, the score of this factor will range from (+3)to (5+). Furthermore, multi designs supporting factors can be maximized by having different designs of cap such as female, male, and different kind of caps design, so the supporting factor will be maximized from(+3) to (+4).
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Restricting factors
Unaffordable Price Heavy weight A lot of technologies used User friendly Huge using of battery for all the technologies Total
Score
-3 -2 -3
Score
+3
Supportin g factors
Weight Multi Designs Multifunction Comfortable to wear
+4 +4
-2
+4
-1
+5
Quality
+20
Total
Table 11: FIF Diagram after recommendation for improvement Conclusion As shown above tables there are restricting and supporting factors for the proposed product the first table illustrating the scores of the restricting and supporting factors before the recommendations for the improvement (minimizing restricting factors and maximizing the supporting factors) is +2. Then recommendation for the improvement (minimizing restricting factors and maximizing the supporting factors) of the proposed product has been provided which range the score of proposed product to has high chance to be successfully implemented which +9 score.
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9.2.Plus Minus Analysis Opening PMI is a fundamental decision making tool while encounter a situation of a difficult decision look at an idea from more than one viewpoint. It was develop by Dr. Edward de Bono. It is done by simply drawn table contain headed up by three columns plus for positive effect, minus for negative effect and interesting for extended implication of taking the decision. plus
Has more technological functions (+5) Designed with high level of quality (+3) Multiple designs and multiple gender designs(+3) Eliminate the carrying of more than one devices (+4) Rechargeable battery stand for 4 hours (+2)
Illustration Minus
Uses a lot of technologies (-3) Somehow expensive price(-2) Difficulties on the designing phases (-2) Somehow heavy weight (-3) Use much power due to many technologies (-3)
Interesting
Offer very common used technologies (+2) Affordable price for middle people (-1) Providing designs for both genders multiple designs of the cap (+4) Provide portability for different and frequently used devices (+5) Power consumption (-2)
+17
-13
+8 Total = +12
Table 12: plus Minus and Interesting Over all analysis of PMA The above table contains the essential attributes which may raise advantages, disadvantages while introducing the TMC it is seen the TMC has many attributes that can be as advantage given a high chance to the product to be implemented and there disadvantage, and interesting which may raise issues to introducing and designing the TMC. The entire attribute is more strong advantage for the implementation of the product scoring total of plus twelve resulting in a high successful chance to be implemented
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The technological cap is a modern technology appliance. It is technological multifunction products with many functions that are designed to meet the needs of people in todays progressive world. It has solved many issues such as carrying wireless intercom devices other devices and has functions such picking up phone while driving or running increasing the TMC to be effective and efficient. There has provided comprehensive details about the different aspects of the proposed product by using various techniques. However, at last but not least, the TMC achieved the aims which were proposed to be designed. So, the TMC is a completely new product to the market and has great chance to be applied within five years from now.
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10/6/2012]. 2. beadLinks.com (Unknown data of publish). The Element of Creativity: Attribute Listing Method. [Online]. Available for: http://beadlinks.com/creativity/13894.php. [Accessed. 3/6/2012]. 3. Somax. (Unknown data of publish). Muti -function Cap Camera/Hat DVR/Cap Hidden Camera. [Online]. Available from:
http://somaxchina.en.alibaba.com/product/386050820209690423/Muti_function_Cap_Camera_Hat_DVR_Cap_Hidden_Camera.html. [Accessed.
12/5/2012]. 4. Unknown author. (10 January 1998). Plus/Minus/interesting. [Online]. Available from: http://homepages.ihug.co.nz/~peter/p/PMI.HTM. [Accessed. 13/5/2012]. 5. Paul Sloane. (Feb 26, 2010). SCAMPER - a Powerful Innovation Method for Products or Services. [Online]. Available from: http://voices.yahoo.com/scamper-powerfulinnovation-method-5547331.html. [Accessed. 10/5/2012].
6. SUNDAY, (OCTOBER 25, 2009). Concept Fan:Widening the Search for Solutions. [Online]. Available from:
http://conceptualtoolstechniques.blogspot.com/2009/10/concept-fanwidening-searchfor.html. [Accessed. 9/5/2012].
7.
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