Disclaimer: This presentation is copyright of Ethical.

It may not be copied, used or reproduced in whole or in part, for any purpose, without Ethical specific prior written permission.

01.

Who we are and our Business Proposition

Who we are
Ethical is a new type of consultancy expert in Corporate Social Responsability (CSR). We create corporate value for organizations and all its stakeholders. Social Value + Environmental Value + Economic Value. Ethicals Innovation area was born out of the desire to combine our expertise in CSR, entrepreneurship and creativity to deliver corporate growth and social impact through innovation. As we usually say:

Doing well by doing good.

Our Business Proposition

Use our expertise to create CSR and Social Innovation projects that deliver corporate value to our clients through Sustainable Development.
SUSTAINABLE DEVELOPMENT

CSR

SOCIAL INNOVATION

PROJECT IDEATION

PROJECT MANAGEMENT

SUSTAINABILITY

CONSULTING

INNOVATION MANAGEMENT

STRATEGIC VISION

CONSUMER INSIGHTS

CREATIVITY

BRAND STRATEGY

DESIGN

In short...

CSR

Social Innovation

SUSTAINABLE DEVELOPMENT

02.

How we see

Corporate Social Responsibility

Corporate Social Responsability

Corporate Social Responsibility (CSR) is a vital strategic key for any organization that has in its sustainable success a primordial goal. We do believe in an everydays business and personal behaviour with a 360 vision of sustainability as a main tool for all organizations departments, people and projects. With value creation possibilities that go wild behond reputation and brand value, CSR strategies and projects offer you various benefits and can be measured for the tangible and intangible values that it generates.

In the global world we live in the factors intervening in the organizations management are growing in scale and complexity. Its unavoidable to have ethical models hand in hand with management models in a borderless sphere where organizations must manage their interactions with numerous stakeholders that have different importance levels for value creation either by its social or environmental weight as for the political, legal or social frames of the communities where they operate. Corporate sustainable and ethical performance can be seen on all the actions companies develop to maintain its legitimacy and to support the rise of its economic value .

Sustainable Development
SOCIEty WAntS COmPAnIES tO RAISE tHEIR SOCIAl EnvIROnmEntAl AnD EtHICAl COnCERnS AnD ACtIOnS:
ENVIRONMENTAL IMPACT SOCIAL CONSEQUENCES ECONOMIC VALUE GOVERNANCE MODEL
BEIng PARt Of tHE PROCESS Of SUStAInABlE DEvElOPmEnt BRIngS A SEt Of BEnEfItS tO COmPAnIES tHAt gO mUCH BEyOnD tHE gEnERAtD BUzz AnD REPUtAtIOn gAInS. tHIS WAy Of DOIng BUSInESS AllOWS ORgAnIzAtIOnS tO mAIntAIn tHEIR StRAtEgICAl POSItIOn AnD tO CREAtE COmPEtItIvE ADvAntAgES tHAt WIll lASt In tImE.

CSR Working model

1.0 2.0 3.0

StAgE

MACRO ANALISYS PEER GROUP VISION INSIDE LOOk STAkEHOLDER APPROACH

ECONOMIC, SOCIAL AND ENVIRONMENTAL CONTExT wORLDwIDE BEST PRACTICES INTERNAL ANALYSIS > MANAGEMENT MODELS > GOVERNANCE > RH STAkEHOLDER DIALOGUE > ExPECTATION AND NECESSITIES ASSESSMENT

DEFINITION OF INTERVENTION AREAS PRESENTATION OF STRATEGIC PLAN OPERATIONAL PLAN

ACTIONS > ExECUTION CALENDAR > MEASUREMENT MODEL > RESULT ASSESSMENT

OPERATIONS AND PRESENTATION OF RESULTS

03.

How we see

Social Innovation

Innovation plays an increasingly important role in todays society...

wELL PLANNED INNOVATION PROGRAMS HAVE THE ABILITY TO TRANSFORM ENTIRE COUNTRIES AND THEIR ECONOMIES.

INNOVATIVE COMPANIES CREATE ENTIRELY NEw MARkETS wHILE REMAINING TRUTHFUL TO THEIR BRAND ESSENCE.

INNOVATION IN BUSINESS MODELS TRANSFORMS BUSINESSES AND CREATES NEw OPPORTUNITIES FOR GROwTH.

IMAGES FROM GOOGLE IMAGES

AN INNOVATIVE MINDSET HELPS US TO QUESTION THE STATUS QUO AND CHALLENGES US TO DREAM AND SURPASS OUR LIMITS.

IMAGE FROM GOOGLE IMAGES

INNOVATION CAN EMPOwER AN ENTIRE COMMUNITY AND DRIVE ECONOMIC GROwTH wHERE THERE ONCE wAS POVERTY.

IMAGE FROM GOOGLE IMAGES

INNOVATION HELPS US TO CREATE A BETTER REALITY FOR US AND THE UPCOMING GENERATIONS.

IMAGE FROM GETTYIMAGES.COM

Were proud to be part of the process of trying to create a better tomorrow, through Social Innovation.

IMAGE FROM GETTYIMAGES.COM

Our area of Innovation

Our key Innovation areas allow us to offer our clients a unique consulting service, aligned with our value proposition of delivering value trough sustainable development. typically, our projects touch one or more of these topics:

SOCIAL INNOVATION

BRAND DRIVEN

INNOVATION

BUS. MODEL INNOVATION

> Field Research > Business Alliances and Partnerships > Project Development > Implementation and management

> Brand and Innovation alignment > Brand Strategy > Brand DNA > Customer Experience Design > Service Design > Brand Design > Trends Analysis and Insights

> Business Model Development > Business Creativity and Idea Generation > In-house projects and Workshops > Business ventures > Trends Analysis and Insights > Implementation Support

Social Innovation
Perhaps our strongest area, Social Innovation is a very significant part of our companys mission. Were deeply committed to the creation of meaningful impact in/for society in areas such as:

ENERGY

EDUCATION

ENVIRON. RESOURCES

RESPONSIBLE CONSUMERISM

SOCIAL ENTREPRENEURSHIP

HEALTHCARE

FR BO OM TT TO OM P-U DO P S WN US CH TA A IN RIT AB Y ILI TO TY

Our goal is to drive social change through the creation of ecosystems that shift from the traditional top-down charity approach in favor of bottom-up sustainability, where the entire system evolves and grows in its own auto-sufficient way.

Would you rather have a regular cup of coffee or the Starbucks Product (RED) Coffee that helps the global fund to save lives in Africa? your brand can also became Admi(RED)!

Business model Innovation

In part thanks to the digital revolution, most of the innovation we see nowadays takes place around the business models. Its all about finding your unique space in the market. Well help you to explore consumer insights and transform them into business opportunities, creating new and sustainable avenues of growth. We use the dynamics of Design thinking to uncover business opportunities, because of its human centered approach and divergent nature.

Its our way to drive social value and impact!

Business model Innovation map

ROADMAP Definition of Objectives
> DIAGNOSIS > AUDIT > CONTExT EVALUATION > CORE COMPETENCIES > TEAM PREPARATION SETTING UP THE CHALLENGE
> BUSINESS OPORTUNITY > SOCIAL NEED/PROBLEM

DISCOVERY Field Research and Analysis

TRENDS, COOLHUNTING AND MEGATRENDS CONSUMER INSIGHTS DISCONTINUITIES ORTHODOxIES wEAk SIGNALS

IDEATION Innovation Lab Workshops

Using a Divergent to Convergent Approach

ELABORATION From Ideas to Value Propositions

NEw IDEAS
GENERATED FROM THE CRASHING OF kEY ELEMENTS

DEPLOYMENT

exploration
VALUE PROPOSITION

Brainstorming and Crashing of key elements for idea generation.

The ideas generated are far more powerful because theyre built on trends, consumer insights and other key elements.

> CONTExT > OPPORTUNITY > IDEA > MONETIZE

Preparing the team for the Innovation Journey. Defining the challenge.

Building a different point of view about the future and exploring different perspectives. Uncover hidden truths about the market.

Organization of ideas into clusters and development of value propositions around the most powerful ideas, in terms of business opportunities.

Development of the Business Model around the selected value propositions. Envolving all the necessary business units for prototyping and testing.

PROTOTYPING AND EXPERIMENTATION PLAN

BUSINESS MODEL DEVELOPMENT

04.

Working with us

Unique Expertise
At Ethical we have an entire team focused on sustainable development.
All elements of the Ethical group have academic and professional expertise in the fields of CSR, Ethics and Innovation, with a curriculum of over 10 years of experience in projects of different formats, scales and customers.

the World is Our Playground

Were based in lisbon (Portugal) and So Paulo (Brazil). Aside from that, we maintain a large network of external consultants in Africa and South America. So, we may take on a project in Buenos Aires, manage it from So Paulo, develop the work in Portugal and bring in local consultants. this approach in an economical way of using talent and experiences from different markets.

Ethicals World

NYC, USA

LISBON, PORTUGAL

SPAIN

MEXICO CITY, MEXICO

CARACAS, VENEZUELA BOGOTA, COLOMBIA

GOA, INDIA

LIMA, PERU SO PAULO, BRAZIL FLORIANOPOLIS, BRAZIL SANTIAGO, CHILE

LUANDA, ANGOLA

MAPUTO, MOZAMBIQUE MADAGASCAR

Main Offices Network of External Consultants

flexible Business model

Were so strongly confident about our approach and capabilities that we designed a very flexible business model. We can work in any of these terms: > Fee-based consultancy and project development; > Objectives-based, where we align our commercial interests with yours by putting up a predetermined percentage of our fees subject to achieving key objectives; > Venture-based, where we both invest and become partners in a particular project. At Ethical we have a result driven approach to sustainability.

Theres lots of ways to divide a pie!!!

In a nutshell:
01 > Were experts in sustainable development and social innovation; 02 > We have a 360 service in CSR; 03 > We have a deep understanding of latin and portuguese speaking markets; 04 > We have a network of external consultants in some of South America and Africas major markets; 05 > Were very informal and have a very flexible way of working.

Our clients are action-oriented like us and share a common desire to do things differently, grow and make the world a better place along the way. Our drive is to help them achieve their potential. Weve had the opportunity to work with organizations of great reputation both on a national and international levels. We look forward to hearing from you!

Doing well by doing good.

Corporate Social Responsibility Projects Rua Cidade de Rabat, n7 1500-158 Lisboa - Portugal geral@ethical.pt | www.ethical.pt Tel.: (+351) 217 706 040